There are a few key steps that dealers can follow when following up with internet leads from their website
Respond quickly
It’s important to respond to internet leads as soon as possible, ideally within an hour or two. This shows the customer that you are interested in their business and are willing to provide prompt service.
Use personalized communication
When following up with internet leads, it’s important to use personalized communication rather than generic templates. This means addressing the customer by name and tailoring your message to their specific needs and interests.
The process for following up with new versus used leads may be slightly different, as the customers’ needs and interests may vary. Here are a few tips for following up with new and used leads:
For new leads
- Emphasize the benefits of buying a new car, such as the latest technology and features, lower maintenance costs, and a longer warranty.
- Offer test drive appointments and provide information about financing options.
- Highlight any promotions or special offers that are currently available.
For used leads
- Emphasize the benefits of buying a used car, such as lower upfront costs and potentially lower insurance rates.
- Offer test drive appointments and provide information about financing options.
- Provide information about the car’s history and any inspections or certifications that have been completed.
- Highlight any promotions or special offers that are currently available.
In both cases, it’s important to use personalized communication, offer assistance and information, stay in touch, and be professional and courteous.
Offer assistance and information
When following up with internet leads, it’s important to offer assistance and provide relevant information. This might include answering questions, offering test drive appointments, or providing information about financing options.
Stay in touch
After the initial contact, it’s important to stay in touch with internet leads and continue to offer assistance and information. This can help build trust and increase the likelihood that the customer will eventually make a purchase.
Be professional and courteous
Finally, it’s important to always be professional and courteous when following up with internet leads. This means using appropriate language and tone, and being respectful of the customer’s time and needs.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.