Shawn RyderWhile brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake … Read More
SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today’s Whiteboard Friday, Tom shows you how to think about … Read More
“MBUSA is advising affected customers to stop driving their vehicles.” That’s a line you never want to hear. But it’s what Mercedes-Benz said this morning in announcing an unusually urgent recall campaign. The company has asked owners of certain 2006-2012 … Read More
Hyundai has recalled about 215,000 Sonata sedans from model years 2013 and 2014 to fix a possible fuel line leak. If you own one of these cars, we’ll give you a moment to go outside and scream. Yes, it’s the … Read More
Black is the new black. But the trend may have an expiration date. The last two years in car design have seen nearly every manufacturer offer blackout packages – optional extras that turn much of the chrome on a car’s … Read More
There may be no more important new vehicle this year than the Ford F-150 Lightning. It’s not hard to understand why. For more than four decades, the Ford F-150 has been America’s best-selling vehicle. But the auto industry is going … Read More
The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your … Read More
Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand. Are you looking to expand your brand’s reach? Would you like to expose … Read More
Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your … Read More
The Toyota Highlander is often America’s best-selling midsize SUV (it lost its crown by a nose to the Jeep Grand Cherokee last year in our calculations, though Toyota continues to advertise it as the best-seller in its class). So, it … Read More