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Shawn Ryder

Shawn Ryder has over fifteen years in the automotive industry. Having worked with a training company in the early 2000s for a number of years, focusing on manufacturers and dealer groups. I then transitioned an automated digital marketing company for a couple of years focusing specifically on automotive dealerships. At that point decided best to work in a dealership for real experience, so I worked at a dealership selling vehicles for two years to understand the retail world. For the last three years has worked with dealers on digital marketing and growing traffic, leads and sales for the retail dealership.

Local Dealership SEO

Importance of focus on Local SEO

Automotive Marketing, Automotive Industry, Search Engine Optimization, SEO

What is Local SEO Important?

When it comes to the automotive industry and Local SEO it is imperative that you know the basics and makes sure that you’re following them on a consistent basis.

SEO is always key driving business and opportunities to your website on a consistent basis however when it comes to the local market obviously that’s where the dealership needs to focus.

For example, if you’re a dealer in a market and you have a competitive similar manufacturer close to you then you need to ensure that you are doing a better job on Google my business than that competition.

While focusing on backlinks, keywords long-tail keywords, and more are important obviously from your perspective you want to do better than a competition down the road.

Google My Business

That is why when it comes to your website Google my business social media and other platforms you need to ensure that you mention your local area on a regular basis. So if you are going to sponsor an athlete in the area make sure that you have that content on your website and anything relevant obviously going on social media.

People will search based on the area that they’re in when looking for a new vehicle obviously. There are circumstances where they will travel but that is the minority rather than the majority of people that are in the market for vehicles.

So moving forward you need to look at ways to improve your Google my business account with strong reviews a number of photographs of the dealership’s regular posting on Google and building content on your website that reflects your local market.

Bringing traffic in from multiple locations is great but obviously, when looking at the data you want most traffic to come from your local market so focus on growing keywords that relate with the market you’re located.

Because people will search on the phrase is like dealers near me or dealers near a city close to me and so on so you want to make sure that content relates to those areas.

Another great thing obviously is making sure that you’re in directories that have your address and dealership name matching the website and all of the locations that can be found.

there are ways that I work with dealers to ensure this is done through content, social media, adding the address to a number of directories, and so much more.

Automotive Email Marketing

Making email a staple in your automotive marketing

Automotive Industry, Automotive Marketing, Email Marketing

2021 Automotive Email Marketing

As we enter 2021 all dealers are now looking for ways to ensure that they are consistently sending their message out to all their leads and current customers.

One thing that’s often overlooked with the new days of social and SEO and PPC and Google my business is the fact that email marketing still works.

Multiple Email Department Sends

I working with a dealer now and we set the objective of four email campaigns on a monthly basis. These would include new car sales, used car sales, service department, and even a detail deparment email blast.

Since we know that each season brings oil changes, tire rotations, spring specials, and regular routine maintenance we can almost schedule 50% of the email send months in advance.

This allows us to say in March that we want to do a tire savings event and schedule the promotion the marketing and the message now. Should things change between now and then then we can certainly adjust however as history shows late March and early April is when people start to look at getting new tires for their vehicle conducting maintenance to get it ready and obviously look at trading in their current vehicle for something new.

Not Fancy But Consistent

While doing email blasts isn’t fancy or edgy or the newest hot commodity it is a great staple in every dealership’s business. Having done one recently for a dealer and achieving a open rate of over 23% and a click-through rate that showed how many people went to the website the results were pretty good.

When you factor in that you can do a lot of tracking when it comes to emails the benefits versus the cost are pretty obvious. For example if you wanted to send an email to a service customers and let them know about the newest synthetic oil and have something on the website that you can send them to it allows for tracking and who went when and how they interacted with the website.

Conclusion

So as we talked about previously consistency is the key it’s a great time to sit down come up with some ideas for all departments at this time and get ready to schedule your blasts for some of the year and plan to see each for future business.

The importance of consistency

The Importance of Consistency

Social Media, Automotive Industry, Automotive Marketing 1

How important is consistency?

When it comes to making sure that you are sharing information with your followers your friends and others that may have interest in your dealership the key to the entire process is simple it’s consistency.

When I decided to make the venture into doing social media for automotive dealers the reason was that I was following many and realized that while sometimes they would do some posts it was pretty sporadic.

A lot of dealers have a tendency to go on bursts of time when they would post content regularly. For example, if there was the event of a certain sale happening they’d want to promote that obviously. But once the sale was over they wouldn’t post again for a long time.

Dealership Delivery Pictures

Some dealers have a great process for posting delivery pictures. I think this is great however it kind of loses effectiveness after a while if that’s all it’s being posted. Some dealers said I talked to have mixed emotions on the posting of deliveries. They feel that it can be great to show somebody that’s getting it their new vehicle and obviously if it can be shared by that customer it brings a heck of a lot of value. There are others that feel that it kind of dilutes the importance of the sale because of it kind of shows that they are only in it for the ultimate goal of selling a vehicle.

Social Media Consistency

Social Media

However, the entire key to post on social media is consistency. This means ensuring you have a variety of content to share which can include many things. There are great sources of material from the manufacturer which can include visuals that you can personalize and obviously the monthly incentive should be there as well. Do the delivery pictures as much as possible as well as any unique things that may occur at the dealership.

Pay Attention to Audience

It depends on the audience, some of the biggest and most engaging posts that I’ve done have been things that have been a little bit off the board. For example, with one manufacturer we did a post that referenced the fact that people name their cars. so we gave a couple of example names and asked people what they name their car. The results of the feedback were phenomenal people had lots of fun with it and even included pictures of their vehicle and commented on other vehicle names and had a lot of fun. However again the key is making sure that the audience fits the message. This type of post of naming a vehicle I wouldn’t do on all makes and all models of the manufacturer.

Dealership Team Members Involvement

Another way to help with consistency is to simply get involvement from the dealership team. Now, this can sometimes be a challenge in that people may not want information on social media. But sometimes there are individuals that are happy to shine a spotlight on themselves and are open to the idea of doing a biography of themselves and how it benefits the dealership. I’ve actually had a dealer ask me how we can get the team at the dealership to actually follow their social media so their own members weren’t engaged with the content of the dealership they work at. We decided to highlight the actual individuals at the dealership and share some of their history in the business and highlight their achievements. This led to not only team members following the page and their social media but actually sharing it with their own friends and family as a way to promote both themselves and ultimately the dealership.

These are just a few ideas of ways that can help with some consistency on a regular basis for posting. I’m sure there are many other ways that can help ensure that there are a consistent message and brand building happening for your dealership.

Conclusion

There are ways to ensure that there are consistency and creativity occurring for the messages you are putting out you can have somebody at the dealership that oversees the process or you can hire an outside agency to help. But the key is that there is a daily objective of at least a post and planning ahead as much as possible for any future events, holidays, or special activities.

Email Marketing

Discover Some Useful Email Marketing Techniques And Ideas

Automotive Marketing, Email Marketing

Do you want to engage in an effective email marketing campaign, but don’t know where to start? When it comes to email marketing, there are many things you have available to you that can help build your business as well as your communication with customers. Read on to find tips and tricks to help you build a creative email marketing campaign.

Never send out emails that are unsolicited. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.

Don’t over use words like “Buy now!” ” marketing approach. It is considered spammy and could cost you your good image. Build a strong relationship with your customers to ensure they respect you and what you sell. Your customers will be thankful for this, and there’s a good chance they’ll make a purchase.

In order to make customers excited about your emails, try giving special discounts or promotions through newsletters. When you send these kinds of newsletters, not only will your readers enjoy participating, they might refer their friends. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.

Try using different techniques when you are email marketing. You will find a lot of helpful books or websites. Classes and workshops may be available locally as well, and it would be beneficial for you to attend some of these.

Practice consistency. Always make use of the same company color and logo in your email. The font that you select should be easy to read. People will begin to recognize the emails that you send and look for them. Familiarity is vital to the success of any business, and that also greatly applies to email marketing.

Avoid using a lot of graphics in your e-mails. Quite a few email reading programs available block graphics, making it possible that many of your intended readers can’t read the email properly. Also, your emails may end up in the spam folder if they contain too many graphics.

Find out what it is like to receive spam, so that you do learn what mistakes you should not make in your own campaigns. Get a free email address, post your new email address in various places on the Internet, and it won’t be long before your inbox is jammed with spam. Make note of why these messages aren’t effective and use that knowledge to make sure you’re not spamming people in the same manner. Ensuring your emails look nothing like spam will boost their effectiveness.

Remember that more and more people are now using a smartphone or another type of mobile device to view emails. These devices have lower resolutions compared to computer monitors, giving you less space to use. Learn the constraints associated with small displays, and see to it that your emails can be read on phone-sized screens.

Email marketing will fail unless you give your customers an incentive to read it. Subscribers will be more likely to execute a particular action if they feel as though there is something in it for them. For example, clicking on a link and making a purchase could award them free shopping.

Try using some sort of call to action within your emails. You have to tell your customers exactly what you want them to do. If you have links, make them obvious and include the instructions on how they should be used. These sections can be repeated by just including them within the very top and bottom portions of your emails.

Perhaps an obvious, but nevertheless critical, email marketing tip is to verify the accuracy of all email addresses. There’s no point in spending a lot of time sending new messages to addresses on your list after they bounce. It just wastes time!

Try and make all of your messages sound personal when you send out mass amounts of emails marketing. Customers are more positive to these kinds of messages than impersonal or bland ones. You could have the CEO or president of your company sign their name at the bottom of the email to help your message make a better impression on your audience.

It is important to only target people who have agreed to be contacted with your email marketing campaign. Padding your list with subscribers who have not directly opted into receiving your email marketing can build ill will towards you by both the email owner and your potential clients. Some email providers view these actions as spam and may terminate your service.

When you are in the developmental stages of your email marketing strategy, it is important to remember you’re working on building your reputation. Put in the effort necessary to ensure that you target the customer base you want to reach. It’s important to keep in mind that the reputation of your business is at stake. Make business choices while remembering that.

Conduct thorough testing to see how your email marketing messages look across various platforms. When you are happy with the design on your computer, use email clients, all applicable browsers and operating systems to test it out. A message in Hotmail may look entirely different from a message opened in Gmail.

Your email marketing messages need to grab readers’ attention. This may take you some time and some experimentation. Do not hesitate to get rid of a strategy or practice if its results do not satisfy you. Even if your plan is working, continue searching for new strategies online and from other sources.

Many business owners want to use email marketing, but more than a few are not sure how to go about it. Utilizing marketing strategies available through the Internet, particularly email marketing, can help grow the success of a business. The article you have just read can help you create an email marketing campaign that works for your business.

Social Media Marketing

Get Your Dealership Buzzing Using Social Media Marketing

Automotive Marketing, Social Media, Social Media Marketing

It is crucial for dealerships to find an online audience. That can be done in a number of ways, including article marketing, SEO, and other marketing methods. Social media marketing is so popular that most new dealerships, and even a lot of existing ones, are quickly going online to use these strategies. With common sense and the following advice, social media marketing can help your company grow and thrive.

You need to have a current and relevant blog. If you’re having a promotion or a sale, make sure to post it to your blog. Also post updates containing information about vital news, such as changes in your operating hours, closings, and new locations opening up. – don’t forget to add them to your blog.

Be careful if you are considering using a marketing company for social media. There are a large number of firms that simply seek to defraud and prey on dealership owners who do not have experience with internet marketing. The companies utilize thousands of fake Twitter, Facebook, and YouTube accounts, which they create using proxy servers and automated registration bots. Your advertisement is then is rarely seen by a real person despite the view count and a large amount of money you have paid the social media marketing company.

Be sure to link all of your social media sites to one another for the best results. Readers should be able to “Like” you on FB, find your YouTube videos or follow your Twitter feed. Your Twitter profile should contain your Facebook and blog URL. When you create links between all your different social media profiles, you increase traffic.

Have a plan in place before you start a social media campaign. You need to decide on who will keep up the pages, what kind of layout is best and the amount of time that needs to be invested. As with any other campaign, you should set a timeline. Stay dedicated and continue to refine your plan.

Make your site more social media-friendly with comments, ratings and favorite lists. Giving people an option to rate things on their own will help you gain credibility.

Always give your site visitors a way to subscribe to you so they may follow you on sites like Twitter and Facebook. Many individuals use Facebook, Twitter and Linkedin on a regular basis, meaning that you can use these sites as a valuable way of promoting your dealership. Just provide easy access to your daily posts and your consumers will easily be able to stay up to date on your products and dealership.

If you need help doing social media marketing, don’t be embarrassed or afraid to ask. This market is large and many designers and consultants can create a website and social media strategy that works for you. You might have to throw down a little bit of money, but this is an investment that will pay off in the long run.

For social media profiles, it is a good idea to have both a button for the RSS feed of updates and prominent buttons to click to link to your dealership website. Make sure this appears on your website, blog, emails and signature when you leave comments. You might also link every social profile to each other and ask people to join you on multiple sites.

Facebook makes it fairly simple for followers of you to share what you post. Comments will appear on that person’s news feed so all of their friends see it. Encourage people to participate and engage with each other.

Use tools related to Twitter such as Tweepi or Twellow. When you use these tools, you can hone in on a target audience. Twitter, like Facebook, takes care of its advertisers, so you can find a lot of help by simply using the tools the site provides. You should come up with lists of consumers to target, in hopes that someday they will sign up to receive your updates.

Your blog posts can be viewable from your LinkedIn page when you use its blog feed application. You can post an article, and it will appear as LinkedIn updated. This will help you save time and you should get more exposure by reaching out both to a blogging community and to your LinkedIn friends at the same time.

Your profiles can draw customers to your online store. Tell your customers about your current promotions, or new locations. Let them be able to print coupons. Let them also have access that they can get that are reserved only to Facebook friends. Make it worth their while to add you as a Facebook friend.

Post links to your company blog on all your social media accounts every time you make a new post. This will link to your followers in the social media that there is new and interesting content available for them to read about.

Consider the benefits of giveaway promotions through social media. There’s nothing like free products to get people coming to your dealership’s social media pages in droves. Simply decide on the freebie, then go to some of the popular freebie social media profiles and post a link to where customers can get the freebie.

Find experts in your niche, interview them and post those videos on YouTube in order to impress your customers with your social media marketing efforts. These videos will pull in interested viewers, and they will begin to associate your name with the experts you interview. This authenticity only helps you sell your products and services within your niche.

If you use Facebook as a marketing tool for your dealership, make sure that the things you share are relevant and interesting. Your followers will be content with just a few quality posts a day, so don’t overdo it. Pass on items that you think are interesting, exciting, or engaging for your customers. Choose information that is relevant and interesting. Avoid meaningless quizzes and surveys about irrelevant topics that mean nothing to customers.

It might be a little time consuming to start, but when you have started, it is not a lot of work. dealershipes all over the globe have learned how social media can impact their online presence. Are you ready to do the same? It just takes some commitment and some help from experienced people.

Social Media Marketing

Check Out These Social Media Marketing Ideas

Automotive Marketing, Social Media, Social Media Marketing

Contrary to popular belief, social media has existed for a decent length of time. Not only are they great to communicate with friends and family, but they are also powerful marketing tools. The opportunity to spread your company message on the Internet will always be growing and improving; however, you should still adhere to some basic ideals.

Let your existing customers know about your social media sites. Your customers can then join your pages; this allows them to expose their friends to it. This form of advertising is free and accessible to a broad range of people. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.

Make sure to update all of your social networking sites regularly. Your customers may expect regular updates. If you don’t provide these, you may find yourself losing customers. Dedicate a few days out of the week for updates.

To really increase your follower base on social media sites, you need to go beyond just selling products. Link to external stories, articles, and other content that is related to your particular niche or industry. You can run contests, post pictures and ask questions. Find ways to get your followers engaged and involved. Instead of focusing on product placement, focus on product engagement. People should be able to identify with your brand and consider it as a part of their daily lives.

You need to add links to all social media sites you have profiles on to every webpage, social media site, and email communication that you make. At a minimum, these buttons should appear on your company site, your blog, and email and forum signatures. Also, link between profiles for maximum exposure.

Sprinkle your tweets with the names of people you know to be influential in the field. Make sure you write their usernames behind the @ symbol. This will bring your post to their attention. If you make an interesting point, they may well respond to you or re-tweet your post.

Create vibrant titles for your YouTube or network videos. The title must be inclusive of relevant keywords for your particular niche. You’ll have more views if your audience thinks your videos are useful and if those videos come up with relevant keywords.

Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. Simply put up your article and it will show up as LinkedIn-updated. That way, you can make the most of your time and generate maximum exposure because you will have communicated to your blog audience as well as your LinkedIn contacts simultaneously.

Understand that people like hearing what you have to say about them when you are promoting yourself on the web. A suggestion from one customer will likely reflect the feelings of many other customers. You should always show that you are interested in their opinions.

Social media marketing success takes time so be patient. It can take considerable time to gain a network of loyal followers. That is when the real positives of social network marketing come through. This can take up to a year or more. Once you have this following, you will be able to develop more creative strategies to market to these customers.

Keeping things simple may be the best way to convey information through social media. Messages should be short enough to ensure that boredom is not possible; you want to make sure that visitors want to share your information with others. You can also careful image placement to keep text to a minimum.

Take a look at your Twitter feed and figure out which posting times produce the most responses and re-tweets. Once you identify any patterns, adjust the time you send your tweets. If your message service is automated, you can have your account sent tweets when your followers are usually logged onto their twitter accounts.

Subscribe to the feeds of your followers. You don’t want your customers or friends have the feeling that you are more elitist than them. Forging two-way social media links tells customers and potential customers that the company they’re paying attention to appreciates that attention. To follow someone back on Twitter should be pretty simple and only requires a few seconds. This gives something back to the customer.

Comment on other social media bloggers’ posts frequently. Social media marketing, after all, is about being social and talking to others. You can easily do this by talking to others that blog in your niche. Doing this will quickly increase the number of social connections you make.

You should always talk up your friends using social media blogs and profiles. This is strange, but people like seeing social credentials prior to interacting with you. Blog about your friends on Facebook, or your number of Twitter followers. Link to your other social media profiles, also.

Try focusing your campaign on popular social outlets. Try to focus on popular websites like Google Plus, Twitter and Facebook. You can tailor your campaigns to your customer base if you focus on the resources they use most. This will help you attract customers and get more sales.

It is vital that you put up a good headline when you post. You want to have a catchy headline so that your reader gets interested. Creating a great headline will keep them on the page longer, increasing the chances for a sale. Make sure you think about what the headline will be.

If you want people to respond to your marketing, you must attempt humor when appropriate and possible. Whenever someone finds something funny, they are much more likely to share their find with friends. This is an easy way to gain word-of-mouth.

Carve out your own place in the social media world. You might have a lot of people competiting with you, but if you stay on top of new content you will get the traffic. If you use this article’s tips, you’re sure to be successful. Social media campaigns can be a great asset and a wonderful opportunity to increase revenue.

Email Marketing

Email Marketing Doesn’t Have To Be Tricky

Automotive Marketing, Digital Marketing, Email Marketing

hose that are new to email marketing may be unfamiliar with the etiquette involved. Professional email marketing is important if you wish to retain customer satisfaction. Read on to learn some strategies for email marketing.

Test the different formats of emails. Keeping your most vital information near the top is important in any layout you try. Yet be sure that you always try out different formats so that you know which ones you get the most responses from. When you find your formula for success, stick with it. This will allow your subscribers to become more familiar with the kind of content in your emails, and also how to obtain more information when they need to.

The importance of branding your dealership extends all the way down to your email marketing efforts. For this reason, it is important to create a template that incorporates your logo, and consistent formatting throughout all your marketing materials. This will make you instantly recognizable to your readers.

Always include an unsubscribe link in your emails. Put your link to unsubscribe in a place that is easily visible and be sure it is a part of every email. It is important that users feel like they are not committed to your emails.

Encourage your customers to buy from you by offering rewards in your emails. They are far more likely to conduct dealership with you when you offer them a very appealing reason to do so. For example, you could provide customers who click through to your site with a code to receive free shipping on certain orders.

Try to secure at least the first name of individuals during the process. This is good so that when you send out emails you can address it to them, which gives things a more personal touch. This will cause your emails to appear personal, and therefore not like spam, which will appeal to the reader.

Only send customers emails that contain information they can use. Do not bore or overwhelm them with strong sales tactics. You can include solutions to problems that commonly come up, new ways to use your products, or special deals in each email you send out.

Be sure that you provide people with a way to opt out of your email marketing newsletters. Email messages do take time to delete if people don’t want them and they may not appreciate having to do that. Being considered a spammer is very bad for business, and you can be blacklisted from certain websites.

Remember, as you develop email marketing campaigns, you are working towards building a solid reputation. Don’t cut any corners, target the wrong customers or use any misleading tactics. The reputation of your dealership rests on every contact with your customers, even by email.

On the subscription form for your mailing list, inform potential customers of what kinds of messages you plan to send. Provide them with information about exactly what their emails will contain, and how often you will send them. That way, your subscribers will be well aware of the content they will receive, and the frequency.

Create a sales list that is extremely targeted to groups of people. The best way to do this is to get your best clientele to help add their friends and contacts to your company’s mailing list. If your list is exclusive, it will seem more professional and command more respect.

Send a nice note on your subscribers’ birthdays. Include a field for customers to opt in so they can receive a birthday wish. Consider including a discount or coupon with birthday greetings to help your customers feel valued and special.

If your company already has a certain brand associated with it, be sure the emails utilize that branding. Use the identical color scheme already in play, and include your company logo with each and every message you send out. If your prior business and marketing efforts have built you a trustworthy reputation, feel free to make use of it by tying your new email to your recognizable brand.

Use Alt tags if your emails contain images. The text in these tags will replace the images that fail to load, or are prevented from loading by the email client. Make sure that the tags contain information relevant to the image so the customer knows what the image is of. Apply these to your links, as well.

Take advantage of holiday spending to develop promotions during these peak retail times. Plan for these opportunities well in advance. Develop email campaigns that center around important holidays like Easter and Christmas. You can also add extra marketing campaigns during slow periods of the year to boost sales.

Always ask explicit permission before you send email to anyone. If you’re like most people, you get penny stock and mortgage emails daily, and block them with a spam filter. Sending email without permission can be detrimental to your dealership. Start off with a good relationship by only sending out email that your customers have requested.

Ask for permission before you email potential customers. If you email uninterested individuals, you may receive spam complaints. Also, a lot of people will not want to get your emails and it may even prevent them from getting them. You might even be penalized by your providers if you are labelled as a spammer.

Know what your competition is doing with their own email marketing campaigns. Obtain an email address specifically for this purpose, and sign up for their lists, using it. You can keep your campaign a step ahead of theirs by knowing what their strategies and promotions look like. Try to see what is missing in their campaigns and develop it in your own. Offer promotions based off of what they are doing.

Using good email protocol with your marketing techniques will help you make more sales. If you don’t treat your customers well, they will quickly opt out of receiving emails from your dealership. If you want happy, satisfied customers who look forward to receiving emails from you, take note of the advice provided here.

SEO Tips

Generate More Leads With These Search Engine Optimization Tips

Search Engine Optimization, Automotive Marketing, SEO

SEO involves boosting your website’s chances of being found by search engines. The more people that come to your site, the higher the likelihood that you will make money and be successful. These tips can help you learn proper SEO.

Your domain name should contain a keyword related to your content. Your website should be easy for visitors to find when they do a web search. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.

If you want to have your site showing higher, you need to help the web spiders who determine the rankings. Spiders help people to find your website during searches, so it is important that they can understand your site. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works.

Keep in mind that spiders can’t do anything with your URLs if they read like a bunch of random numbers. Certain language can confuse a search engine, which is why each URL should have a meaningful name, as well as pertinent keywords.

One SEO technique to try is a blog. Link it with other related blogs and see your traffic increase. The algorithms used by search engines are particularly favorable towards blogs. Blogs are consistently updated and have structured data, both things algorithms like. If you want a high search engine ranking, backlinks are really important.

Use an accurate title tag to make sure that search engines will understand your page content. Search engines only display 60 characters, so keep it short. After 60 characters, search engines also weigh terms less highly.

Before beginning a website, research information about your keywords. You should determine what the most effective keywords to incorporate into your content and titles will be. Knowing how people search for your business will help you find appropriate keywords. Keeping this content highlighted helps raise your search engine rankings.

Taking the time to proofread a website’s content is an important task that many webmasters fail to do. Your website needs to be clear and legible. If there are a lot of grammar mistakes, or if you spelled your keywords wrong, you can bet that a lot of search engines will not include your site.

As good as your website may be, it can always be better. That means that your website is never truly complete and you should always be on the lookout for problems. Don’t ever stop striving to improve.

You should have a listing with Yahoo and Google to get yourself out there. These services give you free publicity that, in turn, bring you more visitors and more visibility. Don’t turn away free publicity.

Make use of the “alt” tags for image links when using SEO to boost your rankings. The purpose of these tags is to replace images, should the viewer choose not to view them. Search engines will also read these tags, and use them when determining your site’s ranking, so make sure to put in some keywords.

When you make the most of SEO it will boost your business. Many business are unaware of this fact.

If you want your site to automatically achieve higher search engine rankings, consider joining forces with the BBB (Better Business Bureau) and the Chamber of Commerce in your area. These organizations link to their member businesses, so you can get more local visitors. Also, if you are a part of this Better Business Bureau and have good ratings on their site, your customers will trust you even more.

Use keywords in anchor text. Avoid words that are not useful in optimization. SEO specialists can assist you with knowing what anchor text should be used.

Consider using the services of a company that specializes in search engine optimization. Having good SEO content is key to moving your site up in relevant search results. Today there are many companies that sell the service of search engine optimization. Depending on what they provide and various promotions available, these tools and services can represent an affordable option for many businesses.

Use the language meta tag if your site is not written in English. This increases your ranking when searches look for content specific to the language in which your site’s content is written.

Knowing your search standing is crucial in utilizing SEO tips. If you don’t keep track of your standings then you will not know if your efforts in SEO are paying off. You can follow your page rank with the Google toolbar or Alexa.

SEO improves your ranking when your keywords are searched for. Showing up in the search engine results is going to bring you more traffic and increase revenue. Using these tips, you can use SEO on your website.

Email Marketing

Easy Email Marketing Ideas That Are Proven To Work

Automotive Industry, Digital Marketing, Email Marketing

In order to get the most out of your email marketing campaigns, you need to know how to construct the message you are sending. If there are issues with the email content, people will not want to read it, and then it becomes a waste. Continue on to the article below for some helpful tips on how to create a winning email marketing message.

Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won’t be accused of sending out spam.

If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.

While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.

Try following up an email to your customers with a notice that tells them not to procrastinate. Insert a suggestion that tells them to purchase now onto the reply. The ending could tell them not to miss this incredible opportunity by waiting. Instead, they should act now to reap the full benefits.

Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.

Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts.

Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.

In general, don’t send important email marketing messages near holiday time frames. People do not have time to check their emails as much since they are away from work and have limited access to their computers. This is not a hard rule and some holidays will require communications. These could include Black Friday emails or emails related to other specific events.

Use tools to measure the success of your email marketing campaign. You should learn all you can about how many times your emails are read, if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.

Do not restrict yourself just to email marketing. As you identify your core clientele that trusts you, see if you can get phone numbers and physical addresses. Build on your relationships by expanding your communications with your loyal core base by contacting them through these mediums as well as email.

You can change the format slightly to make your emails more personal on occasions. For example, use plain text if you usually use HTML and vice versa. This can help your customers relate to you and your products.

To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results.

When following up with customers, try following up with a sale schedule. Include a link in order for them to view this schedule. The end of the email could inform them that they can get all the specifics on this sale schedule by clicking on the link that was provided to them.

Sales

Strategically plan when your emails will go out. People do not like getting emails at inconvenient times, especially if it’s something that they have to act on quickly. Be considerate by making your offers convenient and easy for people to take advantage of, and you will have more sales than you otherwise would.

Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.

Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.

As you are now aware, it is very important that the content in your email marketing message be on point. If the message is unclear, you will end up with frustrated recipients who will not want to open your emails in the future. Apply the tips from this article so you can be sure you are sending out a proper email marketing communication.

Social Media

Climbing The Social Media Marketing Ladder For Greater Business Success

Automotive Marketing, Automotive Industry, Digital Marketing

You might already know that social media enables you to connect with anyone in the world. But, what you may not realize is that many of the sites you already frequent can also be put to work for your company, as well. Throughout the tips below, you will learn a lot about social media, and how you can use these methods to market your business.

Use Facebook to get some very low-cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not.

To help you attract more visitors, you should promote your site through niche social media sites. What’s great about niche social media sites is that they can send you a lot of targeted traffic. Even if the niche site is small, it can still send you quality visitors who are more likely to purchase something from your site because they already have an interest in your product.

If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.

Add relevant tags to your Youtube videos. They will be more likely to come up in searches linked to your products. You could use keyword tools to find out which keywords are popular among your target audience. Remember that your audience will be more likely to share something if they find it relevant to what they were looking for.

You can have your LinkedIn updates include what you post on Twitter by adding the Twitter application to your profile. Even if Twitter posts are generally shorter than LinkedIn updates, you will be able to reach out to a larger number of people and encourage your LinkedIn friends to find you on Twitter.

Following any ads on the various social media pages are intriguing, as well as photoshopped images. It is smart to use intriguing pictures, because potential buyers will be lured in by what they see in your ads. When someone is drawn to one of your ads they tend to check out your business and from there they may be interested with what you have to offer.

Conduct Facebook polls. Using the the “question” feature on Facebook, you can develop a poll to ask your followers a question. It can be about their thoughts on a new product, their opinion on how you’re doing with customer service or anything else to which you’d like an answer. This keeps them engaged. When your followers feel more involved, they identify more closely with your brand or product.

Do a little research about social networking. Using Facebook for professional purposes is quite different than chatting with family and friends on your social site. There are many useful Internet resources and professionals who can advise you with any difficulties you are having.

Don’t just use one social media site to market your business. While Facebook is popular and effective, don’t neglect using others like twitter or MySpace. The more exposure you have, the better a chance you have at succeeding.

If a person starts following your Twitter account, follow theirs in return. Most Twitter users expect this courtesy. Also, it shows that you have respect for your clients and simply aren’t looking to get their money. You can make more loyal customers if you simply follow them back and give them a short tweet.

Sales

Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.

Is a relationship with you and your business something your customers want? Drive sales to your site with simple advertising messages delivered via social media. Try to communicate with your customers and followers in a natural way when interacting on social media, just introduce yourself and your products to start. Follow your customers’ lead after this.

A good method to use to get more subscribers to your social media profiles is to offer limited deals exclusive to your followers. This will help your followers to feel like they belong to a special club, and it will give them incentive to purchase more of your products as well.

To use social media marketing successfully you must be creative. The same material, sales, offers, and content will ultimately annoy your customer base to the point that they remove you from their page. Keeping things fresh and interesting makes sure they keep coming back for more, which means more sales.

To help you make the most of your social media marketing campaign, ensure your always posting fresh and exciting content. Social media users check their profiles very regularly and will have an appetite for new content if it is intriguing and relevant to them. By captivating these potential customers, you can increase your sales tremendously.

Follow the advice from this article and use social media websites to boost your business. The very same social media sites that are integral to your personal life, have the potential to have just as much impact on your business. Social media can also take your business worldwide without the airfare. With the tips from the article above, you’re set to start a stellar campaign.

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