[email protected]
Avatar
Shawn Ryder

Shawn Ryder has over fifteen years in the automotive industry. Having worked with a training company in the early 2000s for a number of years, focusing on manufacturers and dealer groups. I then transitioned an automated digital marketing company for a couple of years focusing specifically on automotive dealerships. At that point decided best to work in a dealership for real experience, so I worked at a dealership selling vehicles for two years to understand the retail world. For the last three years has worked with dealers on digital marketing and growing traffic, leads and sales for the retail dealership.

Automotive Text Messages

Automotive Text Marketing Campaigns

Text Marketing, Automotive Marketing, Dealership Tips, Digital Marketing, Sales

Automotive Text Marketing

Aa great complement to your auto marketing campaign. Texting with your target audience has the following advantages:

It’s easy to reach your target audience: Whether you’re selling your car directly to the buyer or sending them to an auto dealer, it’s important that you reach your target audience. Many people text to find out about sales or new cars and it’s easier than ever to reach your target audience with this technology. Automobile Text Marketing also works great for getting customers to your dealership’s website and helps you gain their trust.

It’s inexpensive: Text marketing is much cheaper than traditional marketing because it doesn’t require the expense of print ads, banners, or TV commercials. With this type of marketing, your potential customer has the ability to choose between online and offline advertising. Texting, however, requires a more expensive marketing approach. Because it requires a longer conversation with the recipient than a traditional direct marketing message, text marketing is cost-effective. It also requires less time from the recipient and therefore will get the customer’s business.

It’s portable: Even though mobile devices are now commonplace in our society, people still prefer to use their phone over an external monitor or a laptop. People love to use their hands for everything from playing games to using the computer. With mobile text marketing, the recipient can use their mobile device for their text messages. This allows them to continue on the same page with your message without having to take their phone out of their pocket. This enables a faster response rate and greater efficiency with your marketing campaign.

It’s quick: Text marketing allows for more immediate responses than traditional forms of direct marketing. The recipient doesn’t have to wait for a long letter or flyer to arrive; they can respond immediately to your text message. Since they don’t have to go to a website or a store to see what you have to say, they can respond to the message quickly.

It’s more targeted: Mobile text marketing is more targeted than traditional forms of direct marketing. This means that you can reach the most consumers easily reach a larger audience. If a customer searches for a car for example, they won’t receive the same ad as someone searching for a new home; the same ad will be seen by the same customer on a mobile phone than on a web browser or newspaper.

It’s more personal: Texting allows your messages to reach the recipient directly, without you needing to type. This eliminates the need for a sales pitch. When a customer sends you an advertisement, you may need to type out the entire message; on the other hand, if you text them, they don’t even have to write a word. They’re reading what you want them to read right away and you’re able to write down the best possible message.

Texting with your target audience also gives you a better chance to get in front of them. Automobile Text Marketing with this method will make your advertising campaign far more personal. and will ensure that you stay ahead of your competition and grow your customer base. Automotive text marketing will work in the same way that email marketing does, providing you with the opportunity to make personal connections with your customer.

Customers love receiving and opening mail from companies they trust. With text messaging, they don’t have to worry about opening up envelopes filled with fliers. Because they are getting personal messages, customers are more likely to open and read a letter because they feel that it is from a trusted source, and not just some spam company trying to sell products that will never work.

Customers like the fact that their contact information is kept private. It’s no problem to keep their personal information private; in fact, most people feel very comfortable with it. Most people understand that text messages are private and will respond more or less the way that they would if they were responding to a letter. in a newspaper or magazine.

Mobile Text Marketing allows you to make a personal connection with your customers and give them more value for their time then you could on a traditional form of marketing. As a business owner, you’ll find that it is a great way to provide more information to your customers that will help them make a purchase.

Automotive Email Marketing

Benefits of Automotive Email Marketing

Email Marketing, Automotive Marketing

Automotive Email Marketing

Automotive email marketing for dealership businesses is an effective strategy to drive sales. Car dealerships reap benefits from email marketing strategies because it is relatively inexpensive to send out multiple emails to a targeted customer base. Email marketing campaigns are also an effective way for your dealership to reach potential car buyers in your designated target area (DMA’s). A campaign that includes driving down car prices will not work in a low price economy. By sending an email to your target market, you can establish a good relationship and rapport with these car buyers, increasing sales revenue.

An email list of potential customers for your car dealer is beneficial because it allows your dealership to make more referrals. You can also use this list to build trust and rapport with current customers by sending promotional messages, or updates on specials. This is an excellent way for you to stay ahead of the competition in your local area.

Most importantly, a large email list is beneficial because the list is made up of people who are interested in buying a vehicle from your auto manufacturer. In a competitive market place, having people who are interested in your products and services can be very beneficial. In addition, many people who sign up for email lists will become repeat customers.

A dealership using an auto manufacturer as an email list will help your business be more competitive because you will have more people interested in your products and services. These people are not necessarily new customers but people who have purchased vehicles from your auto manufacturer before. This allows you to gain access to the information needed to better serve them.

The list of potential customers who sign up for auto dealer lists is important because you will want to contact each of these people to create relationships with them. With the right follow-up communication, you can increase their likelihood of purchasing from you and, therefore, increasing your sales revenue. Automotive email marketing is beneficial for both you as the dealership and the vehicle manufacturers because it helps your dealership grow their customer base.

When you set up an auto dealer list, you must remember to maintain good relationships with the people on your list. Do not forget to ask them about their experiences and opinions with your dealership. This ensures that your list will remain strong and is maintained properly.

To get the most benefits from an auto dealer list, you should send out a newsletter to your list. This newsletter will be used to keep customers informed of upcoming specials and sales. If you have multiple email lists, this newsletter will be sent to all of the lists. For example, if you own three separate email lists, you can send a newsletter to all three email addresses.

Once you begin sending newsletters, encourage your subscribers to tell others about your dealership by posting them on your websites and forums. This is an excellent way for your dealership to establish trust and rapport with your subscribers.

When you use the benefits of auto dealer lists, you will also benefit by creating a long-term relationship with your customers. This is beneficial because it allows you to provide them with ongoing services like the newsletters you send out, as well as any discounts or specials that may be available to them.

As you continue to build relationships with your customers, they are more likely to become repeat customers. It may take a while for these relationships to reach full capacity, but, if you maintain good relationships, you will eventually develop a loyal following of customers who will keep coming back to your dealership in the future.

Automotive email marketing can have many advantages for you and for the auto manufacturer. By using the list, you can build your business and, drive new clients to your dealership and build relationships that will ultimately help you build long-term relationships that you can then use to sell more vehicles to your customers.

Automotive Car Sales

Want to work at a dealership?

Dealership Tips, Customer Experience, Sales

Gen X – Car Dealers

A recent generation is moving into the working environment at a local dealership. According to a recent survey, Gen X will make up over 20 percent of the sales workforce by 2020.

According to a study by CareerBuilder, a staggering 34 percent of Gen X and 35 percent of Young Gen Y are already interested in working at a car dealership. The numbers seem to show that dealers are making a major change in the way they are trying to market to young drivers.

Car sales are an essential part of any established car dealership’s success.

As a working at a dealership, the job description is also different from the jobs that you would find in other businesses. When you work at a car dealership, you are dealing with the customer service department, with sales and marketing and other functions of a car dealership.

This is where you’ll be handling all the phones, emails and other interactions that occur with the customers. In order to be able to handle these jobs, you must be able to work as quickly as possible. You also need to know how to interact with customers in a very friendly manner that will keep them coming back for more services and vehicles.

There are some great salesmen and women who work at car dealerships and are extremely passionate about their job. These individuals have the passion to help you become successful in your business and they will always put the customer first above all else. In order to make yourself successful at a car dealership, you must be willing to work hard and give it everything you have. To become a successful car dealer, you must love your job.

When you first start your job as a car salesperson, you will likely have a short amount of training in the business. You will most likely start as a clerk or assistant in the customer service department. Car sales typically consists of answering the phones, calling customers, and taking them through the different features and options of the cars in the showroom.

Working at a dealership can be very exciting. You will get to deal with all types of people in your life, which will include people of all ages. walks of life. Some of your customers will be younger children who have just purchased their first cars and are looking for information on how to care for their cars, while others will be older couples looking to sell their cars and may even be looking for help if they need financing.

The best thing about working at a dealership is that it provides you with a steady business and a chance to meet a lot of interesting people. You can meet a lot of great people and build relationships with people who are going to be successful in their own lives someday. Working at a car dealership is an incredible opportunity to be able to work and learn at the same time.

Most people who work at a car dealership are part of one of the customer service departments. This is where you will receive all the information from the people who come into the dealership and answer any questions they might have. You will be the middle person between the customer and the car dealer.

The next step up from this is a salesman or an assistant. As you work your way up in the company, you will be assigned to sales people who work under you. Your job is to work to increase the amount of cars that are sold. and the profits that are made. Every person who works with you has to feel like they are important to the company because they are.

The great thing about working at a dealership is the satisfaction you will get when you see your efforts pay off and you can finally move up to become a full time employee of the dealership.

Dealership CRM

How to Grow Your Ecommerce Business with SEO: A Detailed Guide

Digital Marketing, SEO

Grow Your Ecommerce Business

Do you run an ecommerce business? As you may already know, there is a great competition in online marketing industry. This trend is going to continue for years, and if you want to stay ahead of your competitors —- you should start SEO or change your SEO strategy. It is estimated that there are more than 10, 00,000 ecommerce stores and there is only one position on Google.

In this post, I will help you understand why SEO is important for your ecommerce business. I have been helping many small and large ecommerce businesses for years. I know what it takes to run a successful SEO campaign. Whether you are selling fashion products or electronic goods, I can help you improve your sales by driving huge traffic to your website.
Before we go into details, let’s’ first see what SEO for ecommerce website mean?
What is SEO for ecommerce website?

Ecommerce SEO is a strategy that is specifically designed for ecommerce websites. If you are into an ecommerce business, you need to make sure that the SEO strategy you choose is meant for ecommerce websites. The ranking factor of an ecommerce website is much more than a normal SEO campaign.

The purpose of doing SEO for ecommerce website is to give customers a place to learn about what you have to offer and their ability to buy your products. To grow your business online, you must increase the number of customer visiting your website. You need to fix problems that audience come across when finding your business across the internet.
This is where you need to hire an SEO expert. However, if you want to do it on your own —- go through the detailed guide below.

Step-by-step guide to SEO for ecommerce website

A simple and well-designed website is the first step towards a successful ecommerce store. Your eCommerce portal should be easy to use and navigate with plenty of engaging calls-to-action. A poorly designed website will see a high bounce rate. Instead of getting on the top of search engine results, it will lose valuable customers.

However, a great website is not just enough to get on the top of google search engine results. The ecommerce website should be optimized so that the search engines rank your website and put it on the top position. If you want your ecommerce website to rank high on search engine results, go through the detailed steps below –

Research – Know the market

SEO is all about knowing the market and providing what users want. Online sales overtook offline ones as more and more people are using internet to buy products and services. Internet has become one of the important platforms to find products, services, business and related information. The first thing you need to do to grow your ecommerce business is know what users want and provide it.

Know the customers

Not all users use all the products. You should consider the age, gender and location to know your target audience. By understanding your customers, you can provide better products and services. Be careful while choosing the products as any wrong product may spoil the reputation of your website. If you are targeting people between age group 20-30, you should consider including products of their choice.

Know the competitor

Every business has competition and it is must to know what your competitors are doing to grow their business. Same is applicable to SEO also. By knowing the SEO strategies of your competitors, you can focus more on improving your ecommerce business.

Compile the list of SEO strategies and keywords that your competitor is using. Check if they have higher domain authority than you. You can find this information by installing Moz toolbar, as it makes really easy for you.

Research the keywords

Coming to SEO strategies to grow your ecommerce business, keyword research is one of the important steps. I suggest you to go with keywords that are highly relevant to the products on your ecommerce site. Make sure that they have a high match with the search volume and a low difficulty score on Moz’s keyword tool.

Avoid choosing keywords that are too competitive. If the match is too broad, you will end up with high bounce rate and low conversion rate. If people go through your website and don’t find what they are looking for, they may go to some other site.

For example – if you manufacture herbal products, you should not just go with keywords like “organic cosmetics”, “herbal cosmetics” etc, as these are not the specific products that people will search for. Moreover, those keywords have high competition and it may not help your site rank high against your competitors.

The best way is to create blog content that can assist in ranking your ecommerce site for additional keywords.

Product description

The description of your products plays a very important role in enhancing the visibility of your website. Avoid copying the tone of the manufacturer, as it can be found on the product. Instead, make the content catchy by experimenting on vocabulary and using a variety of words. Bridge the gap between the features and benefits. This can be done by describing how the product works and why it is essential to purchase it.

Your voice is of utmost importance as it differentiates from your competitors. It is a great way to engage with specific audience. You have to just appeal the audience’s imagination through words.

Set up site structure

Create a site structure that will enhance the visibility of your site on search engines. Every website should have some structure, and if you follow a streamlined structure, you will create a site that achieves excellence. Follow the below steps to create a site that will enhance SEO.

If you look at the site structure of reputed ecommerce stores, you will find that the popular products are listed in particular category. Similarly, you can see products in categories like – top rated products, featured products, recently viewed products etc. You can decide if you want to go in the same route or not, once you go through the site structure of reputed ecommerce companies.

Plan the hierarchy before developing the website

I have worked with 100+ clients, and surprised to see how they overlook the site structure while designing a website. It is the most important aspect of site’s performance. Only a few webmasters know how it can enhance the website’s performance. It is must to plan the hierarchy before developing the website, especially if you are starting the website from scratch.

Before you start creating pages, plan out the structure and hierarchy of website. You can organize the information on a spreadsheet program or white board. Your hierarchy will become navigation, and every important thing begins here.

Create URL structure based on navigation hierarchy

The next important thing is to develop strong URL structure. This shouldn’t be difficult if you follow the hierarchy logically. Your site structure follows the hierarchy and hence, the URL will be organized as per the site hierarchy. This means that the URL should have real words with appropriate keywords.

Make sure to create site navigation in HTML or CSS, as Flash, Ajax and JavaScript will limit the crawler’s ability to cover the entire website.

Create header that lists to navigation pages

The top header of the site should list the main pages. Adding other menu elements from the main category can become unnecessary. If you have designed parallax site, make sure to provide persistent header menu that displays through each scrolling phase.

While the dropdown menus with CSS effects may provide a unique user experience, they may not enhance the SEO of your ecommerce site. Changing the order of links and adding additional product categories will complicate the user experience.

Develop a perfect internal linking structure

Internal linking structure is very essential, as it allow the users to navigate a website easily. The home page should include internal links to product pages. Webmaster often does the mistake of getting complicated with internal linking. The main idea behind this is to provide some link from one webpage on your site to another page.

Internal linking help search engines know which pages are important and how to reach there. The more internal links you have, the more is the visibility of your ecommerce site. If you want to improve the SEO of your ecommerce site, optimize the internal lining structure.
Site structure is nothing but a product of careful thinking and designing. There are a lot of things to do when optimizing your site for search engines. It if you have a great site structure, it will surely have great SEO.

Technical SEO

There has been a lot of speculation on the value of technical SEO. I am not sure why many of you are scared of the term “technical SEO”. In my case, technical SEO is nothing but, an SEO work that is different from that of content. It gives your content a chance to rank high on search engine results. If you want me to create this subject in-depth, you probably need an advanced SEO guide.

Here, I am going to cover the important aspects of technical SEO from a beginner’s perspective. Go through the below points and start working on technical SEO to enhance the visibility of your ecommerce site.

Audit internal links

The idea behind auditing internal links is to ensure that all the product pages are linked from somewhere, and they can be reached easily. Conducting internal link audit periodically will help you do better in terms of ranking your website. Auditing internal links will allow Google to work out which pages are the most important ones and help the user navigate through the size easily.

You can use a variety of tools to audit the internal links and find broken links. Fix the broken links, unlinked pages, redirected links, unfollowed pages etc to improve the technical SEO of your ecommerce site.

Become mobile responsive

Mobile use of internet is moving at a fast pace and it is expected to dominate the desktop use. BY designing a mobile responsive ecommerce site, you are improving the chances of being found on search engine results. Google loves mobile responsive websites, and it is likely to put your mobile responsive ecommerce site on top of its search results.

A responsive website changes automatically to fit the device. It makes your website look good on devices of different sizes. As mobile grows more and more, choosing mobile responsive websites will help you reach large audience.

Review site map

The best SEO practice was to create HTML sitemap that allow you to review the crawl of URLs. However, you may not get all the URLs indexed from your sitemap. Be sure to review the product specs carefully and create video sitemap to enhance visibility on search engines.

Sitemaps are very important in SEO, as they tell search engines about your site structure and ways to discover the content faster. You should update the XML sitemap, whenever new content is added to the site. Keep the sitemap free from redirected URLs, non-canonical pages, 4XX pages etc. Make sure to check the site map errors in Google Search

Console regularly and fix them.

Optimize crawl budget

Crawl budget optimization is another important strategy in technical SEO that help websites to improve their crawl rate. Crawl budget is the number of pages Google will crawl on your site on any particular day. Your crawl budget is generally determined by the size of your website and the number of links to it.

If Google has allotted lot of crawls on your site, crawl budget is not an issue. However, if Google crawl doesn’t index all your web pages, in that case it is a big issue. You can optimize the crawl budget by maintaining the website and fixing the technical errors.
You can find errors from Google Search Console and redirecting them. You probably need not to optimize crawl budget, if you are doing the site’s maintenance well.

Check indexing

When you create an ecommerce site or any new site for your business, the first thing you need to do is to have people find it. Indexing is the method of processing information gathered by Googlebot from its crawling activities. During indexing, Googlebot processes the words on the page using title tags and ALT attributes.

Checking the index will help you review the disallowed pages. You can check this by entering the site domain in the target search or by using website crawler such as WebSite Auditor. Once your website is indexed, you will get more traffic from search engines.

Improve page speed

Page Speed is one of the Ranking Signals and is Google priority. You can test the page load time with PageSpeed Insights tool to check for speed. You can even use website auditor for the task. If your web page doesn’t pass some aspects of page speed test, Google will give you suggestions on how to fix the issues.

If you are an SEO expert, you will know how important pagespeed is to Google. You can focus on improving the speed of your website, once you have taken care of the big errors. In a study, it was found that more than 40% of the internet users will abandon the website, if it takes more than 3 seconds. Loading time and slow page response is a major contributor to page abandonment. That is why it is important for the website to load quickly.

On-Page SEO

On-Page SEO and off-page SEO are the two important factors that help you improve the pagerank. On-Page optimization includes all those actions that help your site to rank better. When it comes to on-page optimization, you should focus on site structure, keyword optimization, mobile version of website, customer reviews, social media integration etc. Of course, I have included some of these points before.

As mentioned earlier, optimize the product pages on your site for one keyword. Ensure that the page title, sub headers, product descriptions, Meta title, Meta description, image alt tags, URLs etc are well optimized.

Link Building

Link building is one of the important technical SEOs that every ecommerce site owner should focus on. When it comes to link building, you need to earn quality inbound links. If you link low quality sites to your ecommerce store, Google will not only penalize your site, but will not do anything for your business.

Low quality sites usually have poorly written content that is stuffed with keywords and ads. Avoid linking to such sites. Instead, focus more on linking to authority sites and high pagerank sites. You can offer something valuable to high authority sites in exchange for a link.

Marketing

It is difficult to overstate the value of marketing in today’s digital world. As an owner of ecommerce business, you can use social media, content marketing and email marketing to improve your organic presence in search engine rankings. Here are some effective ways to promote eCommerce website and drive sales.

Invest in social media

Social media has revolutionized the way people do business. It has become one of the important platforms to promote your business across different channels. Social media can increase brand recognition and custom loyalty. Integrating social media into marketing mix is crucial and can take your ecommerce store to the next level.

There are many reasons why people use social networks. For this reason, ecommerce business owners should focus more on their social media efforts. It is the best way to build customer retention and relationship with influencers. It is better to create several individual profiles and build relationships.

Content marketing

Content marketing is the process of creating blogs, articles and informative content that your target audience likes, with the purpose of attracting them. For example – if you have an ecommerce business related to herbal products, you can write a blog post with title “How to achieve perfect health by using herbal products”. You can list a few herbal products in the blog and link it to the product page where readers can buy it.

Now, the question is how does it attract traffic? When a user wants to buy herbal products, he/she will search on Google and your article pops-up. The user clicks on the article and likes what he/she sees. The user is likely to click through your handbag product page and start browsing through your shop.

Isn’t pretty cool? Try some best content marketing techniques to promote your ecommerce business.

Use email marketing

Today, email marketing accounts for more than 70% of ecommerce transactions. It is considered as the second most effective forms of marketing. You can boost your ecommerce site’s revenue by implementing email marketing strategies. Some of the best email marketing practices are –

  • Incentivize the customers to review the product
  • Use A/B testing to optimize click through rates
  • Cart abandonment emails to identify bugs
  • Reward most loyal customers
  • Surprise customers with free credit

There are virtually no limits how far we can segment customers and target them across different channels. Email marketing is not just about sending weekly emails. It has a lot to do, especially when it comes to ecommerce store.

Conclusion

There are many reasons to optimize your ecommerce site for search engines. However, the ultimate goal is to increase sales and you can get it done by using the best SEO strategies. There are plenty of SEO tools that help you optimize ranking of your ecommerce website. Some of my favorite tools are –

  • Open Site Explorer
  • Buzzstream
  • Authority Labs for Monitoring
  • Screaming Frog
  • SEO Moz
  • Majestic SEO
  • Ahrefs
  • CognitiveSEO
  • Inboundwriter

Using a combination of these SEO tools will help you streamline the process of growing ecommerce business with SEO. Remember that SEO is not a one-time deal, and you should work constantly to bring the best results to searchers. There is no doubt that SEO needs lot of dedication and effort, but it is worth investing in.

I hope this guide helps you boost the sales of your ecommerce business by driving huge traffic to your ecommerce store.

Please share this post, if you found it interesting.

`If you have something else in mind regarding this topic, leave your comments below!

Business Listings

Why Are Online Business Listings So Important?

Automotive Marketing, Digital Marketing, Technology

Online Business Listings

Do you know that more than 80% of the people on the internet conduct research prior to visiting a franchise? That’s right, a lot look for business brands, products, and services online before they finally make an informed choice.

Note: If you want to generate more leads for your business, it is highly suggested that you list your business brand on renowned local listing sites in USA.

In this article, we’ll be discussing the advantages and importance of local online business listing directories. So, grab a cup of coffee and read this article until the end to get the most out of it.

The Advantages Of Business Listings

#1: Enhances Online Visibility

The more professional references you add your business brand, the more your image will show up in indexed lists. Think about each of the local business listing profile as an extra site for your business; you need to make sure that it is always up to date and also has a lot of photos of your services and products also you need to give contact data, for example, email and telephone number on the listing. An expected 50% mobile searches are for local businesses. This implies if your business appears in a Washington state business directory, at that point you are boundlessly improving your online visibility.

#2: Increases SEO

SEO or as most people know search engine optimization is a methods for making sure that your website is showing up in the top query results for focused keywords or key-phrases. On the off chance that you are a neighborhood fast food chain, you might be improving your site for keywords, such as, “the best place to eat near me” or “good fast food restaurant near me” or “bona fide fast food chain”.

Did you know that local business listing sites in USA also improve their site for these keywords? Since online directories high authorities, they are bound to seem higher in query results for similar keywords or key-phrases. Having a listing profile on such legitimate business listings implies your business will show up more much of the time than maybe your website will.

#3: Improves Brand Visibility

Making a new or updating your business listing on an online business directory will without a doubt increase brand visibility. Make certain to incorporate however much data as could be expected, but make sure that is the most accurate. For example, many of the online directories allow business owners to also upload logo. Make sure you make a logo that looks extraordinary on the web with the goal that you can add it to both your site and these local listing sites in USA. The more places you add your basic business information to, there is high chance that the clients will see your logo and relate to your image and what you have to offer.

#4: Dominates The Search Results

With regards to a SERP, think about a Monopoly board. While playing Monopoly, the objective is to reach out and get a lot of properties on the board as possible to build the odds that different players will arrive on your property.

Something very similar applies to a query related results; the more your site shows up on the pages of the search engines, the more probable clients are to tap on your site. Perhaps the most ideal ways to guarantee that your site shows up regularly in business listings is by listing them on local listing sites in USA.

#5: Increases Brands Reputation

Washington businesses on HighFive Listings and few other allow the customers to leave a review about their experience. It doesn’t matter whether they’ve bought a product or hired a professional for their services, they’d have the option to post a review. While a lot of business owners fear customer reviews, they offer you the capacity to improve your business reputation. Indeed, even a negative customer review can be transformed into a positive learning experience when taken care of effectively.

For whatever length of time that you are communicating with your customers, you can anticipate that most of your reviews ought to be positive. These testimonials and reviews would then be able to be shared via social media sites and you can also show them on your website.

So, Are Business Listings Worth Investing?

Remember that all local listing sites in the USA are not made the same, so there might be various procedures with respect to how you can claim a listing. For instance, a few platforms will send you a postcard with a PIN number that you should enter online so as to confirm your business profile. Other online directories will call your business telephone number and give you a code to enter, while others will essentially expect you to open a confirmation email.

So, now that you’ve learned about the importance of online business listings, it is highly recommended that you invest in them and get as much benefit as possible.

Content is King

How to Create a Custom Content Strategy that Fits Your Business

Automotive Marketing, Digital Marketing

Custom Content Strategy

Implementing custom content into your content strategy yields multiple benefits. And before we can dive into how to craft custom content, we need to discuss what custom content actually is and why it helps your business the way it does.

So, let’s answer the first and foremost question.

What Is Custom Content?

Custom content, also referred to as branded content is aimed at your existing customers with the goal of retaining them and building more affiliation with your business.

For example, if you run a software-as-a-service business, your best type of custom content would probably be tutorials and guides on how to use specific functions of your software or showcasing what it can do.

Custom content should be optimized for brand-specific keywords to maximize your visibility. It also should target brand-specific questions users ask, answer, and satisfy them fully.

To figure out which keywords you should be ranking your custom content for, you will need only the best monitoring tools for keywords.

What Are the Benefits of Creating Custom Content?

As I said, custom content is written with the goal of communicating with your existing customers and not attracting new ones.

And retaining current customers is essential to the survival of your business. It is also much easier and less costly to keep a user that has already converted than to keep finding new ones.

It is also much harder to retain a steady profit if you don’t provide any reason for your customers to stay with your brand.

Imagine a situation: someone Googles a question about your software but there are no search results relevant to your particular brand. What does the user do? Exactly, leave the search.

But if you have custom content optimized for branded keywords (which are included in the question asked), the first thing that pops up is your post. That’s called “bridging the gap”.

So, custom content provides your existing customers with information that they need, helping to keep them loyal. It also bridges the gap and improves your brand’s online visibility by a long shot.

But how do you create custom content? The first step, of course, is understanding your audience.

Create a User Avatar for Your Audience

A user avatar is the personification of all of the common traits, wants, needs, and preferences of your audience gathered into one imaginary person. This is also often referred to as a persona.

Why should you create one? Because by looking at it it will be much easier to understand which kinds of content will tailor to your audience the most.

What is the intent behind your users’ search? Which one of their needs do you satisfy? Do you provide a solution to one of their many problems? Which kinds of content engage with them the most?

Age, location, gender – all those things and more should be accounted for in your user persona. But how do you figure it all out?

Well, the needs part is rather straightforward. It is what your business provides. After all, if people are buying, say, your coworking space software, they probably need it (and like it).

The other ones are a little bit trickier. But you don’t have to go around asking people weird questions: there are actually tools that are out there to help you out with this. Alexa is a very good example.

Now, Look for the Keywords Users Search You By

You’re going to need the keyword ranking tools I mentioned above for this. Find the keywords you’re most frequently searched by. Also, spending some time on message boards like Quora finding questions related to your brand or the services you provide is a great idea since you will often find pretty good keyword suggestions there.

Once you have all of the most relevant keywords written down, it’s time for the last step before you can start creating your content.

Find Which Types of Content Work the Best for You

Certain audiences like certain types of content. For example, you might find that a video you published not so long ago gained much more traction than your usual textual articles. Make more videos!

Use the data from Google Analytics (or any other SEO reporting tool you’re using) to figure out which of your pages and post perform the best. If they’re doing well, that means they engage with your audience and you should shift towards using more of those types of content.

Even if you yourself prefer, say, articles to infographics but your users enjoy those way more, you should drift towards what your customer wants. Sure, it’s your website, but its whole point is to engage with the audience after all.

Wrapping Up

So, the only thing left now is to actually write your content. The secret to writing content that engages is knowing what your customer needs and wants, and I’ve described how you can figure that out.

Thanks for sticking by, and good luck with your content strategy!

Automotive Digital Marketing

How Digital Marketing Impacts the Automotive Industry

Digital Marketing, Automotive Marketing, Dealership Tips

Digital Marketing – Automotive Industry

Do you remember buying that first car?

It feels no less than an achievement, right? This is how the automotive industry influences people and leaves an impact on their lives. The industry has seen consistent development over the years, be it in India or abroad. The fan following remains the same across the world.

Talking about India in particular the SIAM (Society of Indian Automotive Manufacturers) reported that the automotive sector of India is a $74 billion industry and by the year of 2026, it is expected to have a turnover of $300 billion.

So so this makes it very clear that marketing in the automotive industry is in high demand and will continue to be so in the foreseeable future. However, when compared to other industrial sectors, it still lags behind. The main cause lies in the overall market share of various brands in the automotive industry.

It is quite clear that these brands are not able to successfully communicate with a large group of prospective buyers. To consider the most popularly used marketing form is still those decals and stickers on F1 cars.

In this blog, we will focus on the importance of digital marketing in the automotive industry. You will notice how digitization has changed the face of the automotive industry and can have a positive impact on its growth. Pre-dawn.

The kind of change digital marketing has brought in the automotive industry.

Currently, the industry is using marketing strategies, such as virtual showrooms, social media ads, and online video advertising. Undoubtedly, these strategies are effective and have shown an increase in revenue over the last few years.

But there are a lot of things that are required to be implemented for a better user experience of the potential clients or customers. Through the online platform, producers are able to create a customized experience for each buyer. This wasn’t as easy to implement as it sounds, but digital marketing made it possible.

Generic ads and different ad strategies should be recreated with a new idea to showcase individualism and personality. In the present, digital marketing has made a big difference by allowing players in the automotive sector to improve customer awareness. Not just this, it also helps in understanding customer needs which further helps companies to meet client expectations.

It is not limited to sales, but digital marketing is also becoming popular in the post-sales sector once brands realized the importance of client relationships. This happened only when the brands understood that client relationship are not a one-time trade.

Businesses understand the benefits and value of being brand loyal and the industry is witnessing a large execution and stratification of various digital marketing strategies with respect to post-sale consumer relationships. This change in the industry is not only limited to benefit the brands but will also act as a boon for potential consumers.

The automotive industry has ventured into the era of digitization – different domains of the industry like sophisticated manufacturing, safety engineering, automotive purchasing, and maintenance. It has resulted in new innovative aspects like the IoT that is ready to dominate the things linked to the internet in the coming years.

As per the research by experts, cars would be transformed into ‘Mobility-as-a-Service’ due to the automotive industry digitization by the year 2030. This would be called as a crucial part of connected living.

What are the advantages of digital marketing in the automotive industry?

You will find a lot of advantages of choosing digital marketing for your automotive industry. We have discussed some of them to give you an idea of the positive change it is bringing and can bring in the sector. Keep reading.

  • Digital marketing allows brands to improve online reputation management. In a recent study, 84% of customers purchase automotive trusting the inline reviews and recommendation, instead of going with their personal choice. It is only through online platforms, that people are getting to know about different brands.
  • On social media, you can maintain regular customer engagement to achieve brand loyalty. When people will start remembering your brand, they will get inclined towards it and will opt buying your product.
  • With help of digital marketing, you can measure the outcome of the ad campaigns you run on different social media platforms. Unlike conventional TV commercials, social media allows the users to share, like, comment about your brand.
  • Digital marketing helps you dominate the SERPs and potential buyers will get to find you brand on searching online with generic search terms. Studies reveal that 97% of buyers carry out online research and select the potential brand even before reaching out to the dealers.

Conclusion

These were some of the many benefits digital marketing has for the automotive industry. So, if you are interested to hire professional digital marketers working on the brand reputation, not your automotive company, there are a various reputed digital marketing companies in Kolkata like Creative SEO Lab, who can help you achieve expected results and keep up to your expectations.

Electric Vehicles

Green Number Plates for Electric Vehicles in the UK soon

Dealership Tips, Technology

Electric Vehicles in the UK

The entire world is trying to fight the pollution menace that is rapidly transforming the big and small cities, including remote townships, into smog zones with ever reducing air quality.

On average, for large cities, every household has someone who is suffering from breathing ailments irrespective of age as a result of pollution. One of the biggest agents for pollution is the toxic carbon emissions from road-going vehicles.

This has created significant concern for environmentalists who are trying their best to combat this growing menace. In an initiative to find a means to reduce carbon emissions, scientists invented green petrol or green fuel, also known as bio-fuel which is created from plants. Bio-fuels emit 85% less CO2 emissions than a fossil-based fuel.

Additionally, many countries have taken the initiative to substitute fuel-driven vehicles with electric vehicles and the UK government has set targets for zero carbon emissions by 2050, the first country to set ambitious targets in response to global warming.

Green Number Plates

The UK department for transport has decided to introduce green number plates for use on electric vehicles with the aim of differentiating these vehicles in a similar way to private number plates that make a vehicle stand out. The purpose of doing this is to provide benefits to green vehicle owners in cities and towns whilst applying peer pressure to drivers that are driving vehicles that are unable to display green number plates.

The department of transport has numerous plans to make these zero-emission vehicles popular on the roads of Britain. Though the transport department is yet to come up with a clear directive as per the initial reports, it is apparent that green number plates would be reserved for cars, vans, taxis, and buses.

The benefits that the department of transport is planning to offer are as follows:

  1. The drivers of these vehicles will be allowed to use bus lanes
  2. Pay less for parking in towns and cities across the UK
  3. Restrict the use of busy roads to these eco-friendly vehicles

The UK government is leading the way in reducing the levels of carbon emissions from fuels.

In 2020 the UK government announced that there would be a total ban on the sale of new petrol and diesel cars from 2040. In a more recent statement, the British Prime Minister Boris Johnson has proposed that this deadline should be brought forward to 2035.

Boosting the Sales of Electric Vehicles

In order to encourage the use of electric vehicles the UK government provides financial incentives when an all electric vehicle is purchased. This is with the aim of promoting green energy or zero-emission electric vehicles. The UK government is also hopeful that people understand the depth of concern with regard to the increasing levels of environmental damage and choose electric cars instead of conventional petrol and diesel fuelled vehicles. However, experts opine that the sales of all electric vehicles are unlikely to increase at the rate required unless improved financial incentives are provided and the infrastructure is improved to allow large volumes of vehicles to be re-charged.

The UK government wants industry players and the public to step up and support boosting the sale of all electric vehicles.

The UK transport department is studying the business model and vehicle schemes already in use across Norway, Canada, and China. These are countries that already run vehicle schemes for drivers with hydrogen and all electric vehicles providing environmental improvement.

The British car industry has recently suffered declining sales for hybrid vehicles in response to the government’s announcements.

The Objective for Introducing Green Private Number Plates:

  • Enabling people to identify and differentiate vehicles based on their environmental impact.
  • Informing commuters about the concept of clean vehicles
  • Promoting and encouraging a shift to cleaner vehicles
  • Helping local authorities to identify the Ultra Low Emissions Vehicle (ULEV’s)
  • Introducing local incentives for All ElectricVehicles (AEV’s)

Discussions in Process for Green Number Plates:

Discussions for the introduction of Green Number Plates that will replace traditional number plates including personalized registration number plates are still in process.

Various working aspects need to be further clarified before formally announcing the schemes. It would seem that there is a level of resentment amongst members of the public who accept the need for electric vehicles but are reluctant to sport the revised number plates as they feel the look of their vehicle will be compromised if the entire personalized number plate is made up in green. A compromise agreed recently by the Transport Secretary Grant Shapps will be to display a green badge at the left side of the number plates.

In the wake of a fresh announcement by the British Prime Minister regarding the forwarding of the deadline for banning petrol and diesel cars, the UK government have made a decision on the introduction of the green number plates as announced on the 16th June 2020.

All Electric Vehicles are much needed as electric cars and buses are capable of downsizing the carbon emission from fossil fuels in combination with hydrogen fuelled vehicles. There are no alternatives to all electric or hydrogen fuelled vehicles in combating pollution by road vehicles. The actions being taken by the UK government are commendable and there is a genuine commitment to fuelling the economy through positive environmentally impacting technology.

Why have an e-commerce website: Advantages and reasons to open your virtual store!

Dealership Tips, Digital Marketing

Automotive E-Commerce

Are you wondering how to set up an online store and just need to be convinced that this is really the right time for that? So, you can rest assured. In this article, you will know why having e-commerce can be so advantageous. Maybe all the information won’t help you get your ideas off the ground, will it?

As the number of customers making purchases in the online environment is only increasing due to this pandemic, the trend is that having e-commerce can really be very worthwhile and be a very profitable business.

After all, an e-commerce site has unlimited potential, there are no restrictions on the number of customers and it allows your store to be “open” 24 hours a day, 7 days a week.

To learn even more about why to have an e-commerce, continue reading this article.

Why have e-commerce?

Let’s what are the benefits of having an eCommerce dealership website:

Why having e-commerce reduces costs

If you have tried to rent physical space for your business, you are more than familiar with the problems and costs that renting entails. Obviously, a physical store has many benefits when it comes to customer service, but when you’re just starting out, it’s best to cut costs as much as possible, isn’t it?

Of course, having a virtual space means that you will still need to purchase a hosting plan and domain. However, the costs of owning and maintaining a website are incomparably cheaper than those of a physical store. Even if you hire an SEO consultancy to learn more ranking strategies, your expenses remain low.

Own profits

After making the decision to move your dealership to an online space, you may be facing a dilemma. Is it better to start being part of a marketplace, for example, or to create your own website?

Both the options offer some advantages. What you need to keep in mind when choosing one of the options is your profit. Generally, most marketplaces charge between 3% and 4% tax on the values ​​of their products sold. In turn, when creating your own e-commerce website, your benefits will inevitably be linked to the independence of your profit. In other words, you get what you charge for and you don’t have to give anyone any satisfaction.

If you’d like to enhance your profit and gain more customer loyalty by building an eCommerce website, we will be more than happy to help you. You can visit our website here.

Mobility and customer reach

One of the main reasons why many things are moving to the virtual environment is because of the flexibility and mobility that the internet is capable of offering. A physical store, for example, is attached to a certain location where your customers need to go to buy something. When you are a small retailer, however, it is quite possible that you do not yet have a loyal customer base that is needed for a successful local business. An e-commerce site, on the other hand, allows you to spread your presence exactly where all your customers are, or at least most of them: on the internet. Even if you decide to use your website as a complement to a physical store, you may still notice the difference in your reach.

Because having an e-commerce gives you full control

The concept of control can have a subjective interpretation, depending on your needs and expectations. However, there are some undeniable advantages of being able to define the rules in your own space. One of the main benefits of having an e-commerce website is having your page organized according to your preference.

This control is done mainly in the following aspects:

Web design: While this may not seem like your top priority at the beginning when you are finished creating your brand identity, you will need to use your design in your e-commerce. By creating a responsive website with appropriate design, you will set the tone for your brand.

Organization: Organizing your website in the right categories can really make a difference. You decide how to “decorate your space” according to your customers’ needs and expectations.

Customer support and communication: The advantage of being where your customers are lies mainly in the service you offer them and the quality of your communication.

An e-commerce website creates the perfect environment to nurture the connection between you and your customers. Whether it’s a contact form, email or phone, it is essential for your company to ensure that your customers can contact you at any time.

Building brands

As you probably know by now, creating an amazing product to offer people can be really complicated, right?

In addition to pleasing customers, you must also earn their trust in some way. To solve this problem, keep in mind that as soon as you create a website, your brand will gain much more credibility, since you have acquired a “face”. That done, it is possible to transfer and improve this credibility through social media and web presence. Do you know that “about us” page on your site? It can really make a lot of difference in that respect. Tell customers how your store really started, talk to them and build empathy. This will certainly generate more confidence. One of the benefits of having an e-commerce website is also the added quality that you can offer users. It can come in different forms: blogs, tutorials or any other content that meets their needs. By adding more quality to your identity, your store can become irreplaceable for your customers.

Multi-platform traffic potential

Unlike a physical store, which is limited to pedestrian traffic and those passing by, an e-commerce site allows a particular brand to market its products through multiple streams. Pinterest, Instagram, Snapchat, LinkedIn, Tumblr, Tinder, Google, Bing and so on. All of these platforms open sales channels and increase the volume of traffic to your site. That certainly shows why having an e-commerce can be advantageous, right?

Check out our article and find out which is the best ecommerce channel: WordPress or Wix .

Conclusion

Now that you know why to have an e-commerce, how about starting to get your hands dirty? Take your ideas off paper and put them into practice. Don’t forget that this is a great way to run a very profitable business. So, follow all the tips, check out our article on how to increase your website sales and be successful with your e-commerce.

Automotive Email Marketing

The Benefits Of Automotive E-mail Marketing

Automotive Marketing, Digital Marketing, Email Marketing

Sending an email is first and foremost the cheapest if not a cheaper way of communicating. With the element of having the essence of a more personal tone and touch the email marketing tool is able to deliver this sentiment quite well.

Using email as a communicating factor for marketing creates the circumstances for the user to deliver the message to the target audience directly instead of having the viewer search for it on the internet.

Doing it right can ensure that automotive email marketing as a tool is an asset to building a respectable number of customers and to keeping then loyal.

There are several types of automotive email marketing styles some of which include direct email, retention email, and advertising by tagging on other people’s email.

All of these, when applied to the correct target audience can generate the desired interest in any product or service.

Direct mail involves sending a promotional message in the form of an email to the target audience. These emails may be about special offers being featured or the launching of new products.

This more personal approach gives the impression of making the customer feel privileged.
Retention email is designed to only encourage the recipient to take action in the form of buying or signing up for something.

In this instance too the recipient is made to feel privileged to be on the list of selected clients.

Advertising on other people’s email is also another way of using the email marketing feature as a tool. Here the user tags their products or services onto the advertisement of more established players for a fee.

This will ensure the user is able to reach the target audience of the established entity.

As in anything one always looks for the benefits before making the decision to use any marketing tool. Besides this, the marketing tool must be compatible with the product itself.

As the internet is a very important tool to reach large amounts of viewers, choosing to use automotive email marketing could prove to be viable indeed.

The most important benefit evident is the fact that every corner of the world can be reached through automotive email marketing. There are no limitations to using email marketing to reach the target audience.

The relatively low cost involved in using email marketing makes it a very popular tool for creating a direct contact factor. This is better than having to expose the product or service to a wide viewing audience who may not even bother to open the site. Less time and effort is necessary for this style of marketing.

Creating an interactive platform is also another benefit of email marketing. Using campaigns that are innovative and audience-focused will ensure the recipient’s attention.

Adding the factor of being more personalized further ensures a certain level of loyalty between both parties.
There are no time constraints when using email marketing as the recipient can view the mails at their convenience and comfort. This then also allows for the circumstance where fairly immediate responses can be seen. In comparison, other tools may take longer and thus creating an unacceptable timeline of delays and disappointments.

The simplicity factor should be overlooked when it comes to choosing the most appropriate tool to use. Sitting in the comforts of home this exercise can be carried out with a minimal amount of fuss and accompanying resources.
Using email marketing also provides for the Opt-in and unsubscribed options. This allows the user to target only those who are genuinely interested in what is being offered.

Large and small businesses all around the world are using email marketing as a tool to increase sales and bring in a high revenue percentage. Comparatively easier to use and definitely more effective in reaching the target audience email marketing is fast making an impact in the business world.

However, as is all things good there should careful thought and implementation methods to ensure email marketing tool is used effectively.

Below are some of the relevant facts that should be considered when deciding to use the email marketing tool:

• Having sound knowledge and a very clear plan on which the desired target audience is very important to the success of using email marketing.

This tool only works when it is specifically directed to the recipients who would have some level of interest in the product or service being offered.
• Another area to consider is understanding the statistics, metrics, and analytics involved in automotive email marketing. There is documented proof on the reasons most people ignore these emails and some of which are because the content is repetitive and boring and also because the email is too frequent.
• Understanding that the process of attracting the customer to the actual purchasing stage consists of only a small window, the pitch and signing up steps must also be very short and simple.

Most target viewers’ attention spans are rather short, thus the key to keeping the attention is to ensure speed and simplicity. Using other tools like RSS URLs to RSS directories is also helpful.

• Making use of other media tools to enhance the overall process or experience is also something that should be explored to ensure the effectiveness of email marketing.

Social media networks like Twitter, YouTube, FaceBook, and others should be underestimated in its capabilities to be an added source of connecting to potential customers.

With the huge number of options available in the market, today choosing to use email marketing is one way of ensuring the best strategies to making money online are followed. There are many reasons why email marketing is a better option to choose when a comparison is made against other tools currently available.

Here are some of the ways to ensure the optimum amount of money is made by using the email marketing tool:

• Understanding the market environment the individual is about to address to garner sales is very important to the success rate derived using the email marketing method.

The wisest way is to select and send to only a niche group that would most likely be interested in the service or product being offered. Choosing to email randomly is not only unwise but a total waste of time and effort. Take the time to draw up a targeted Opt-in email list.

• The next step would be the challenge of getting and holding the attention of the recipient of the email in order to encourage the desired effect of garnering a successful sale.

The content of the email must be exciting and attractive in order to be able to achieve this. Avoid lengthy and boring written material as no one really wants to take the time to read anything that is too long.

• Some experts advocate the repeat formula, but this is a rather contradictory area. For those who do, the idea is to keep reminding the recipient of the missed opportunity should he or she decide not to purchase the product or service being advertised.

• Having an effective auto-responder in place is also something to consider. This is a great tool for emailing, organizing, and generally keeping track of the email list accurately and easily.

This is most helpful when the target audience base is rather large and the individual needs some kind of feedback regarding the recipients who are more receptive.

As the already elevated stakes in the fierce search engine wars are being advanced by the day, more and more webmasters are seeking non-SEO ways to yield traffic to their web sites. Email offers numerous extremely effective ways of yielding traffic to any web site.

Directly when you mention the word e-mail, the first thought that comes to the minds of most individuals is illegal SPAM or unsolicited e-mail messages which are such a pain and are now illegal in most parts of the globe.

But, there are a lot of perfectly legal and acceptable ways to yield traffic for a site utilizing e-mail.

E-mail signature files are likely the most underutilized net marketing tool. The fact is that most webmasters undervalue the true power of that petite, subtle ad message that may be set to go out with each e- mail message that you send.

A lot of them forget that there are gobs of success stories that illustrate simply how effective e-mail signatures may be. Likely the most famous is how Hotmail, the popular free e-mail service, grew from zip to millions of users inside a really short time, utilizing e-mail signatures as their only marketing instrument. Every e-mail sent out had an easy e-mail signature at the bottom inviting folks to open up their free e-mail address.

Confessedly, composing effective e-mail signatures isn’t easy. Still, there’s plenty of gratis data on the subject available online.

Anyone with a net presence must perpetually build an opt-in e-mail list. This is supposed to be returned from visitors to your web site.

This opt-in e-mail list may then be utilized to help you build a relationship with your list of leads – as that’s what they truly are. Regular e-mails of interesting data ought to likewise include all sorts of alluring promotions to get people to re-visit your site over and over.

There’s no other more effective way of holding high targeted traffic to any web site.

There are measures of targeted safelists that anyone may join that let you send out your e-mail ads and promotions to members. By linking up with a few, you may easily find yourself in a spot where you’re sending out your ad message to a million individuals. You may join these lists at Yahoo groups or Google groups amid a host of additional popular safe list sources.

Constantly remember to set up a separate e-mail account for your safelists as you’ll likewise tend to get vast volumes of e-mail messages from the other members.

The chief challenge with safe list advertising is that you have to come up with the kind of headlines (that appears in the e-mail subject area) that will get your e-mail opened up and finally read. A dim headline will mean that barely anyone will wind up reading your e-mail and consequently the reaction to your e-mail ads and promotions will be zilch. On the other hand, potent headlines will win you a vast reaction.

The additional thing you’ll need to be heedful about is to ensure that you join relevant safelists and groups that are destined to be the most responsive to your e-mail messages and forwardings.

Rather than distributing advertisements through e-mail groups and safelists, you may distribute valuable promotional articles instead. All you have to do is join groups that allow article posts.

Posting articles to these e-zine lists is extremely effective as some of them have 1000s of members whom you’ll reach when your articles are published in them.

Articles tend to have a much bigger audience than ads or promotions distributed thru the same groups or safelists.

Posts pagination