Are you eager to uncover the latest insights into landing page statistics? Well, you’re in for a treat. In July 2023, we surveyed 101 seasoned marketing and advertising experts from various corners of the United States to learn more about …
I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right. I always ask myself: Does this meet the …
To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a clear objective helps you create a sound marketing strategy for …
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will …
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side …
2023 was a whirlwind. For one, there were the enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers compare AI innovations to the industrial revolution. No big deal or anything.) Besides AI, there have …
Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, …
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or …
Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go. They’re often the final opportunity to engage your site visitors and …
Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. But, the if/then logic that powers many chatbots’ conversational abilities limits …