I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up …
In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event. So we’ve spoken to experts across several industries who shared some presentation tips …
One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.” Charles wrote this article as a sequel to a public showdown. In this incident, a furious father stormed a Minnesota …
We’ve all been there: staring intensely at the screen, willing ideas to come to our minds. When words or ideas aren’t shooting out of our minds or fingertips, we know we’ve entered a writers’ block rut. This is where brainstorming …
As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO. I‘ve found that it’s a cost-effective marketing principle that allows me to advertise on other reputable websites for free while …
In today’s data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is …
I send the HubSpot Marketing Emails every day, so I’m pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not? To answer that question, and to pass that …
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social …
The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. However, they also have a reputation for being complicated. The good news …
Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals. To help you author one that packs …