In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the …
With dealership marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, dealerships will hire an SEO expert or agency to increase their …
I hope you’re as excited about the upcoming year as I am. Time again for those New Year’s Resolutions. Are you making them again this year? Or, are you like some I’ve talked to who say you’re going to skip …
Introduction Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop long-term relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is …
You want to grow your dealership, but how do you do that? Many of the dealerships I work with are not really sure what works best, how, or where to get started. We’re all familiar with the term Marketing, but …
Have you started thinking about your Valentine’s Day Promotion yet? It may sound like a strange question before Christmas but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at …
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you …
When you think about marketing, chances are pretty good that cartoons and talking animals arenít the first thing to pop into your mind. You are probably processing numbers, identifying markets, and looking for ways to cut costs. Maybe it is …
Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it is the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud …
What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that …