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Changing the Adversarial Nature of Car Sales

Changing the Adversarial Nature of Car Sales

Consumers have an adversarial attitude toward car dealers, and I can’t say blame them. The retail auto industry has done so many things to create an atmosphere of confusion and intimidation that many car buyers understandably dread the buying experience. …

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Dealer showing a new car model to the potential customer

Tips to Improve Your Customer Loyalty

Statistics show that, on average, U.S. companies lose half of their customers every five years. It’s true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business, and keeping them happy …

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The Voice of Customer Service

The Voice of Customer Service

Customer relationship management tools abound, yet let’s hear it for old technology. Your voice is the most multifaceted customer service tool in your toolkit. Your voice can convey concern, care, and compassion. It can alternately convey boredom, neglect, or contempt. …

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The Moment of Truth

The Moment of Truth

Every customer contact is a Moment of Truth that creates a Moment of Misery, a Moment of Mediocrity, or a Moment of WOW. In the Moment of Truth you can create customers for LIFE or you can initiate a slow …

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Quiz- Do You Sell Yourself To The Customer?

Quiz- Do You Sell Yourself To The Customer?

Sales is one of the most exciting professions. It is also one of the toughest professions. Selling to customers can be a real task. If by any chance, you get a tough buyer, you will need all the training to …

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Four Sure-Fire Ways to Keep Your Customers Happy

Four Sure-Fire Ways to Keep Your Customers Happy

How much value do you place on your customers? Let’s face it, without customers, you have no sales, no profit, and no dealership. Yeah, they’re the key players in the marketing game. In other words, wise marketers keep their finger …

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