SMM for Auto Dealers
If you own or manage an auto dealership, then you know how important it is to stay ahead of the competition. One way to do this is by using social media marketing (SMM). SMM for auto dealers can be a …
Introduction to Google Analytics 4
Google Analytics 4 is the latest version of Google’s popular web analytics tool. GA4 introduces a number of new features and changes, most notably the use of machine learning to automatically generate insights and reports. In this article, we’ll give …
Automotive Email Blasts
Email blasts are a great way to stay in touch with your customers and keep them updated on your latest products and services. An email blast is a marketing tool that sends out mass emails to customers or potential customers. …
Automotive Industry Overview
The automotive industry is a critical sector of the economy, responsible for the design, manufacture, and sale of motor vehicles. The industry employs millions of people around the world and is a major contributor to global economic growth. Despite its …
Follow-Up Can Push YOU To The Top
Believe it or not, some researchers indicate that as much as 75% of automobile buyers never receive a follow-up phone call after they purchased their vehicle. It’s no wonder that the average dealership sees fewer than 30% of their customers …
What Departments are in a Car Dealership?
Introduction: what car dealership departments are and what they do Car dealerships have different departments that handle different aspects of the business. The sales department is responsible for selling cars, the service department is responsible for servicing cars, and the …
Successful Salespeople Are Made, Not Born
In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful if they stay with one dealership, regardless of the product than one who hops around. The reason is, you become …
The Dealership Tour
Touring the dealership is a tremendous value builder. It provides the customer with an opportunity to get to know more about your company and your services. If you’re going to set up the tour correctly, you need to ask …
A Winning Strategy for Managers
Being successful in sales doesn’t necessarily mean you’ll be a successful manager or leader. That’s because you are now expected to transfer your past success to others who may or may not have the skills, knowledge or desire that …
Acknowledge Your Customers!
Did you know that automotive salespeople are still regarded as the least trustworthy people in business? And frankly, we deserve it! We’ve treated people with such dishonesty and disrespect in the past that we have a long road ahead of …