Learn how to build a resilient digital marketing agency in 2024. Explore strategies like differentiation, diversification, and strong financial acumen. Thrive in an ever-changing industry.
Google agrees to pay Canadian publishers $73.6 million annually to keep news links in search results, providing relief to the news industry. This landmark deal ensures a sustainable news ecosystem in Canada. Read more here.
Discover how Google’s Search Generative Experience works with their newly granted patent. Learn about the large language model used to generate natural language summaries and how additional content is incorporated to enhance accuracy and specificity. Delve into the inner workings of this groundbreaking development and gain valuable insights into Google’s search algorithms.
Learn about the recent announcement by Google Merchant Center to remove four attribution models from conversion tracking. Find out how this change will impact marketers and how they can adapt by using data-driven attribution or the last-click model. Discover the importance of attribution models in identifying effective channels, touchpoints, and strategies, and how they guide informed decision-making and resource allocation. Get more information on selecting the appropriate attribution model and conversion window in Google’s documentation.
ALT Tags, short for “Alternate Tags,” are used to describe the content of images on a webpage. They play a crucial role in SEO and web accessibility. For SEO, ALT Tags help search engines understand the content of an image, …
A 500 Internal Server Error is a generic error message indicating that something has gone wrong on the website’s server, but the server cannot specify what the exact problem is. Causes can range from incorrect permissions, faulty scripts, server misconfigurations, …
A 410 Gone status indicates that a webpage is not just missing but has been permanently removed. Unlike the 404 Not Found, which suggests the page might still exist elsewhere or return, a 410 explicitly states the resource is gone …
A 404 Not Found error occurs when a browser requests a page that the server can’t find. This typically happens when a page is deleted or moved without a redirect, or when the URL is typed incorrectly. While 404 errors …
A 302 Redirect is appropriate when you need to temporarily move a webpage to a different URL. It informs search engines and users that the move is not permanent and that the original URL will be back in use. This …
The “302 Found” HTTP status code is used when a webpage is temporarily moved to a different URL. Unlike a 301 redirect, which is permanent, a 302 tells search engines that the original page URL will be reinstated in the …