New Year’s Marketing Resolutions
I hope you’re as excited about the upcoming year as I am. Time again for those New Year’s Resolutions. Are you making them again this year? Or, are you like some I’ve talked to who say you’re going to skip …
Marketing Research: Know Your Customers
Introduction Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop long-term relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is …
Marketing Ideas Without Action Will Get You Nowhere!
You want to grow your dealership, but how do you do that? Many of the dealerships I work with are not really sure what works best, how, or where to get started. We’re all familiar with the term Marketing, but …
Marketing is Like a Game of Chess
Have you started thinking about your Valentine’s Day Promotion yet? It may sound like a strange question before Christmas but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at …
The 3 Things To Avoid When Emailing Your List
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you …
Create Marketing Magic
When you think about marketing, chances are pretty good that cartoons and talking animals arenít the first thing to pop into your mind. You are probably processing numbers, identifying markets, and looking for ways to cut costs. Maybe it is …
Create Fireworks with Your Call-to-Action
Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it is the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud …
Business Marketing Strategy
What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that …
The Quickest Way to Get is to Give
It’s true. You can’t really get what you want in life until you have given it to others. Doesn’t sound like it makes much sense, does it? How can you give what you donít have? As you open your mind …
Check That Used Car
A new car may not be worth all that money you are planning on spending! If you are on a really tight budget and don’t care too much about the prestige of having a brand-new car, purchasing a used car …