If you are like most car dealers when prospective buyers visit your current website you only have 2 ways to capture their information. They must either submit a vehicle inquiry (less than 3% will do) or apply for financing (less …
CRM software is only one component of Information Technology. Information Technology (IT) should comprise all hardware and software data solutions; marketing and communication systems; and most importantly the design, testing, application, and refinement of the methods of implementation. In other …
You can do everything else online, so why not acquire an auto loan as well? Some people are hesitant to use the internet for financial transactions or decisions. They don’t realize that online auto loans actually have significant advantages over …
The potential of many of the dealerships will never be realized unless they start to use the tools they are provided within the correct way. There is also a good argument that some dealerships are working so hard to achieve …
Just a little over fifteen years ago, if a person needed information they were forced to go to the local library and spend hours entombed amongst shelves of books. Now that the internet is available in almost every home finding …
Too many dealerships feel that once they submit their page to a search engine they are guaranteed success. That’s generally not the case. Simply submitting your web page to a search engine is not always enough to get any hits. …
For argument’s sake let’s say that you own a successful dealership in the middle of Idaho. Currently, you rely mainly on word of mouth and repeat customers. You can’t help wondering if updating your website won’t help attract more attention …
Chances are good that at some point in your life you ran a search on an online search engine and instead of one hit you received pages and pages of possible hits. Have you ever wondered if the order the …
When it comes to business some people like to get their hands dirty and iron out every little detail of every little deal and transaction. Others like to handle the parts of the business that they know and are comfortable …
The most successful online dealerships all have one thing in common. They all knew how to make search engine optimization work for them. Search engine optimization is the art and science of making websites attractive to the internet’s search engines. …