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Create Fireworks with Your Call-to-Action

Create Fireworks with Your Call-to-Action

Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it is the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud …

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Marketing Strategy

Business Marketing Strategy

What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that …

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The Quickest Way to Get is to Give

The Quickest Way to Get is to Give

It’s true. You can’t really get what you want in life until you have given it to others. Doesn’t sound like it makes much sense, does it? How can you give what you donít have? As you open your mind …

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Check That Used Car

Check That Used Car

A new car may not be worth all that money you are planning on spending! If you are on a really tight budget and don’t care too much about the prestige of having a brand-new car, purchasing a used car …

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Buying A New Car

Buying A New Car

There are many things that you must consider when buying a new car. Most will have to do with the car itself such as what model to buy, the options you want to add, and the price of the car. …

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Changing the Adversarial Nature of Car Sales

Changing the Adversarial Nature of Car Sales

Consumers have an adversarial attitude toward car dealers, and I can’t say blame them. The retail auto industry has done so many things to create an atmosphere of confusion and intimidation that many car buyers understandably dread the buying experience. …

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Dealer showing a new car model to the potential customer

Tips to Improve Your Customer Loyalty

Statistics show that, on average, U.S. companies lose half of their customers every five years. It’s true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business, and keeping them happy …

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The Voice of Customer Service

The Voice of Customer Service

Customer relationship management tools abound, yet let’s hear it for old technology. Your voice is the most multifaceted customer service tool in your toolkit. Your voice can convey concern, care, and compassion. It can alternately convey boredom, neglect, or contempt. …

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