What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content …
Your attitude will determine a lot, we’ve all heard the glass half full or glass half empty way of looking at things, both are the same thing, but are vastly different as well. You have the ability to transform your …
Car leasing may be a good option for those individuals or companies that want to have a new car but want to save some of the money it costs in full car ownership. Car leasing is a way to rent …
If you are like most car dealers when prospective buyers visit your current website you only have 2 ways to capture their information. They must either submit a vehicle inquiry (less than 3% will do) or apply for financing (less …
CRM software is only one component of Information Technology. Information Technology (IT) should comprise all hardware and software data solutions; marketing and communication systems; and most importantly the design, testing, application, and refinement of the methods of implementation. In other …
You can do everything else online, so why not acquire an auto loan as well? Some people are hesitant to use the internet for financial transactions or decisions. They don’t realize that online auto loans actually have significant advantages over …
The potential of many of the dealerships will never be realized unless they start to use the tools they are provided within the correct way. There is also a good argument that some dealerships are working so hard to achieve …
Just a little over fifteen years ago, if a person needed information they were forced to go to the local library and spend hours entombed amongst shelves of books. Now that the internet is available in almost every home finding …
Too many dealerships feel that once they submit their page to a search engine they are guaranteed success. That’s generally not the case. Simply submitting your web page to a search engine is not always enough to get any hits. …
For argument’s sake let’s say that you own a successful dealership in the middle of Idaho. Currently, you rely mainly on word of mouth and repeat customers. You can’t help wondering if updating your website won’t help attract more attention …