2021 VW Passat – Will Volkswagen Surprise?

An Overview of the Elegant Volkswagen Passat 2021 The 2021 VW Passat is a complete rethought of its predecessor, the 2020 VW Passat. Volkswagen goes the extra mile to achieve the build of the 2021 model which already seeds a … Read More

Market Your Way Through a Recession

It is no secret the coronavirus pandemic has made a huge impact on our economy. Most businesses are left with uncertain futures, wondering what they should be doing to navigate through these tough times. While the first instinct might be … Read More

Automotive Sales Presentations

The Need for Automotive Sales Presentations Why we sell Making a presentation is why most of us are in the business of selling. We love to talk, don’t we? So sometimes we load up on product knowledge, only to deliver … Read More

Analytics can Drive Your Dealership Engine

Dealership Data The data in your dealership and the rapidly evolving tools and technologies to gather, manage and analyze that data continues to become an increasingly prominent feature of the auto retail landscape. Earlier, our ability to gather that data … Read More

What is Search Engine Optimization?

High Ranking in Organic Search Results Automotive Search Engine Optimization (Automotive SEO) is the profession that attempts to optimize automotive dealership web sites to make them appear in a high position in the organic search results. In order to do … Read More

What does Google do?

How does Google find your dealership site? Search engines like Google follow links. They follow links from one web page to another web page. A search engine like Google consists of a crawler, an index and an algorithm. A crawler … Read More