Having Fun at Work
There’s no question that the best days at the dealership are the days when everyone is selling cars and making money. But when things are slow, the word “fun” rarely, if ever, seems to come up. Well, we believe the …
Dealership Sales Greetings
Motivations Customers are no different than most salespeople when it comes to the first time greeting at the dealership. Both are usually apprehensive. Some are down right scared! And based on the way some dealerships have treated customers, they have …
Energizing Your Sales Meetings
Managers know that sales meetings can be the most productive and powerful events of the week, or, if they’re not careful, can bore an otherwise great team to tears. In the same way that salespeople have very little time to …
Successful Salespeople Are Made, Not Born
In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful if they stay with one dealership, regardless of the product than one who hops around. The reason is, that you …
Dealership Delivery and Customer Satisfaction
Understanding Attitudes Higher customer expectations Having spent between $15,000 to $50,000 dollars on the average new car, it’s only natural that a customer would expect their vehicle to be in near perfect condition at delivery. And because they own it, …
The Benefits Of Buying Automotive SEO Placement
A discussion of the benefits of buying Automotive SEO placement and how it can be part of a successful search engine optimization strategy for a website. Search Engine Optimization Search engine optimization consists of about 100 techniques of which buying …
How to Advertise on TikTok for car dealers
TikTok is one of the hottest social media platforms out there right now and it presents a great opportunity for businesses to reach a wider audience. Here are some tips on how to make the most out of advertising on TikTok:
What is Automotive Conquest Marketing?
In order to appeal to a new, younger generation of drivers, automotive companies are turning to conquest marketing. This type of marketing targets non-owners of a particular brand or those who have never owned a car before. The goal is …
What does a Car Dealership General Manager make?
A general manager at a car dealership is responsible for the day-to-day operations of the business. They oversee the sales, service, and finance departments to ensure that customers are satisfied and that the dealership is profitable. Introduction: what the role …
Inbound Links Role In SEO
In the past decade, SEO has become an increasingly important tool for marketing. As the internet has become a more central part of people’s lives, businesses have had to adapt their marketing strategies to reach potential customers where they spend …