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High Design vs. Everyday Utility: Are We Missing the Real Innovations?

In the rapidly evolving automotive world, the dichotomy between high design and everyday utility often sparks debate among consumers, designers, and manufacturers. High design reflects the pinnacle of creativity, blending aesthetics with cutting-edge technology, while everyday utility emphasizes functionality, reliability, …

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What were the most important design classes?

Design plays a pivotal role in various industries, acting as a conduit through which innovative ideas are transformed into tangible products and experiences. As such, potential designers must acquire a foundational understanding of various design principles, tools, and techniques. This …

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How Do You Handle Feeling Undervalued as a Designer?

Feeling undervalued as a designer is a challenge many in the creative field face at some point in their careers. Whether it’s in a corporate setting, a freelance environment, or within a startup, the sensation can stem from various factors …

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How do I accomplish this type treatment?

Creating a cohesive treatment for any type of content is crucial in the automotive industry, where competition is fierce and customer engagement is essential. If you are wondering how to achieve effective content treatment, this comprehensive guide is tailored just …

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What’s your preferred account creation method?

Account creation has become an integral part of the digital landscape, particularly for automotive dealerships aiming to provide a personalized experience to their customers. With various methods available for customers to create accounts, from traditional forms to social media logins, …

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