Think about anyone you know who is incredibly successful.
Do these people do everything themselves? Do they do it all themselves?
Think of J.K. Rowling, the author of the Harry Potter books. She writes the books, but does she do all the legal work, marketing, distribution, printing, advertising, and public relations?
No of course she does not. She has a “success team” around her.
These are people who are experts in their chosen fields. They are probably amongst the best in the world. They are people she trusts implicitly to do the job, with her best interests at heart.
Whilst she may trust these people, she doesnít just leave them running her empire. She checks in on them, works with them, and keeps an eye on the running of her business.
Any successful person you can think of will have a successful team around them.
You too need to form your own success team in whatever venture you choose. Whether it is lawyers, accountants, advisors, mentors or experts, it is vital that you have this team around you.
Quite simply, you canít do everything yourself. There is no way you can have the level of expertise you need to succeed in all the areas you need.
J.K. Rowling spends her time focusing on what makes her money and what she loves, writing. She leaves all the accountancy, legalities, advertising and everything else to her team of advisors. This leaves her time to do what she is best at, i.e. writing books.
How long would it take her to become an expert accountant and to keep up with the tax laws?
How long would it take her to become an expert lawyer and keep up with the changes in legislation?
By picking a team of advisors to help you and guide you, you give yourself the time to focus on your area of specialty.
So what should you look for in your success team? Someone who
- You feel a connection to and are comfortable with
- Is dedicated to keeping up to date with their professional education
- Has an excellent track record in their field
- Has excellent references that you can check up
- Integrates well with the rest of your success team
Where would you find your success team?
The best way is to find them from personal recommendation. Look at other successful people in your field and who is advising them.
Look through LinkedIn, contact people and interview them. That’s right, you interview them to see if they are good enough to work with you and of the right stuff. Before you see them, create a list of questions you want to ask them. See how you get on with them and check up on the references they give you.
A success team isnít just lawyers and accountants, it could also be your “cheerleading” squad. This is friends, family, and colleagues who support you and believe in what you are doing. It is much better to have them around you than naysayers who will drag you down and try to stop you from succeeding. Discard them and get your own set of cheerleaders.
Surrounding yourself with a successful team will give you the opportunity to focus on what you do best for yourself and your business. Your success team can focus on what they do best, freeing up your time and efforts to become even more successful.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.