When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you …
If you are like most car dealers when prospective buyers visit your current website you only have 2 ways to capture their information. They must either submit a vehicle inquiry (less than 3% will do) or apply for financing (less …
Automotive Email Marketing Email marketing for automotive dealers isn’t a new concept. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines (Automotive SEO), email marketing might seem a bit outdated. A …
You put an app on your phone, but haven’t used it in a week, and you’re about to delete it from your phone. Then an email arrives that shows you how the app solves a problem you’ve been struggling with. …