The most successful online dealerships all have one thing in common. They all knew how to make search engine optimization work for them.
Search engine optimization is the art and science of making websites attractive to the internet’s search engines. The first step in successfully achieving stellar search engine optimization is to lure search engine web crawlers to your website. Web crawlers are computer programs that search engines use to gather data and index information from websites. The information the web crawlers gather is used to determine the ranking of a webpage.
One of the fastest ways to hamper a web crawler is to construct a website that has frames. Most search engines have crawlers that can’t penetrate the frames, if they can’t get into a webpage to read it then that webpage remains unindexed and unranked. Two search engines, Google and Bing, have web crawlers that are capable of penetrating frames. Before submitting your website to a search engine do some research and find out if they have a crawler that is incapable of penetrating any frames.
If you have written frames into your URL it will probably be worth your effort to go back and rewrite your URLs. Once you have rewritten your URLs you might be surprised to find that the new addresses are easier on humans as well as web crawlers, and the frameless URLs are easier to type in documents as links and references.
Once you have rewritten your URL it is time to start submitting your website to search engines. Some webmasters like to use an automated search engine submission service. If you decide to go with the submission service you should be aware that there will be a fee involved, the minimum fee is typically fifty-nine US dollars. This price should keep a few URLs on the search engines for a year. Other webmasters like to avoid big fees by submitting their websites to individual search engines on their own.
Once your webpage is submitted to a search engine you need to sit down and design a crawler page. A crawler page is a webpage that contains nothing else except links to every single page of your website, Use the title of each page the as the link text. This will also give you some extra keywords that will help improve the ranking the crawlers assign to your website. Think of the crawler page as a site map to the rest of your website.
Typically, the crawler page won’t appear in the search results. This happens because the page doesn’t have enough text for the crawlers to give that individual page a high ranking, after all it’s nothing more than a portal to the rest of your site and your human users won’t need to use it. Don’t panic if it crawlers don’t instantly appear to index your website. There are a lot of websites available on the internet that need to be crawled, indexed, and then ranked. It can sometimes take up to three months for a web crawler to get to yours.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.