Choosing keywords is the cornerstone of successful search engine ...
Choosing keywords is the cornerstone of successful search engine optimisation. In this video, we’ll discuss:
- why you need to do keyword research
- the difference between short tail and long tail ...keywords
- what to consider when selecting keywords.[+] Show More
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Setting realistic SEO goals
Setting realistic goals for organictraffic and assessing them with ...
Setting realistic goals for organic traffic and assessing them with measurements that matter will help you strengthen your SEO strategy. In this video, you’ll learn:
- how to define success
- how ...to select measurements that matter
- what tools can help.[+] Show More
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Making your web pages search friendly
Get started in search engine optimisation by improving the pages on ...
Get started in search engine optimisation by improving the pages on your website. This video explains the elements that you can tweak to make your website easier for search engines ...to understand. We’ll cover:
You can improve your search visibility across the web by thinking ...
You can improve your search visibility across the web by thinking about off-site optimisation; that is, using what happens on other websites to promote yours. This video will show you ...some ways to start, including:
- encouraging links to your website
- engaging with your audience through good content
- promoting your site with social media.[+] Show More
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Cross borders with SEO
Different countries require different marketing tactics, and ...
Different countries require different marketing tactics, and international search engine optimisation is no different. In this lesson, you’ll learn about changes to make when your website crosses international borders, including: ...
- language
- localisation
- country targeting.[+] Show More