🚗📊 Santander study reveals 55% of middle-class customers postponed purchasing a car due to cost, emphasizing pent-up auto demand and the need for lower payments. #autoindustry #carbuying
A Santander Consumer USA survey in February found 55 percent of middle-class customers delayed a car purchase during the previous year because of cost, up 5 percentage points from the last survey.
https://www.autonews.com/finance-insurance/santander-how-much-car-payments-need-drop-buyers