Setting up two properties in Google Analytics (GA) to track the exact same metrics can be a strategic move for various reasons, from testing different configurations to ensuring data redundancy. In this post, we will guide you through the process of setting up two Google Analytics properties and how to configure them to track identical data, along with best practices and considerations for maintaining your analytics data integrity.
Understanding Google Analytics Properties
Google Analytics allows you to track various web and app performance metrics through properties. Each property is designed to collect data from a specific web domain or app, providing insights that help improve your marketing strategies and user experience. Having two separate properties means you will separately manage and analyze data, which can be beneficial in several scenarios, including:
- Testing New Features: You may want to test new tracking setups without losing data integrity on your main property.
- Data Segmentation: Different parts of your business may require specific tracking based on goals and objectives.
- Backup Data: Maintaining a replica property may serve as a backup, hence reducing data loss risk.
Step-by-Step Guide to Set Up Two Properties
Step 1: Create Additional Google Analytics Property
To begin, log in to your Google Analytics account. Follow these steps to create a new property:
- Click on the Admin option located at the bottom left of the screen.
- Under the Property column, click on Create Property.
- Fill out the basic information for your new property, including the property name, reporting time zone, and currency.
- Click Next and follow the prompts to complete the setup.
Step 2: Implement Tracking Code on Your Website
After creating the property, you need to implement the tracking code on your website:
- In your newly created property, navigate to Data Streams in the Property settings.
- Choose Add Stream and select the type of platform (Web, iOS, or Android).
- Enter the necessary details, and make sure to copy the tracking code provided by Google Analytics.
- Implement this tracking code alongside your primary property’s code on your site. If you are using a CMS like WordPress, you can use plugins like Google Site Kit for easier deployment.
Step 3: Adjust Tracking Settings
Once you have both properties set up and tracking codes implemented, you’ll need to ensure they track the same metrics:
- Set Up Goals: Ensure that all conversions, purchases, or goals are set in both properties identically to maintain data consistency.
- Filters: Apply the same filters across both properties to keep data comparable. For example, if you filter out internal traffic in one property, apply the same filter in the other.
- Custom Dimensions and Metrics: If you have custom dimensions or metrics, set them up in both properties in the exact manner to ensure consistent data tracking and reporting.
Considerations for Tracking Data in Multiple Properties
While having two properties can be beneficial, be mindful of the following:
- Data Duplication: Keep in mind that tracking the same events or actions across two properties can lead to inflated metrics and misinterpretation.
- Management Complexity: Managing multiple properties may require additional focus and resources. Ensure your team is capable of analyzing data effectively from both sources without confusion.
- Cohesion in Reporting: You may want to utilize tools like Google Data Studio to create cohesive reports that pull in data from both properties for a streamlined view.
Maintaining Accurate Reporting Between Properties
To ensure data integrity, you can consider a few additional strategies:
- Regular Audits: Conduct audits periodically to compare data between the two properties, ensuring consistency in reporting.
- Utilize User Segments: Create segments in both properties that represent similar visitor profiles so you can ascertain accurate comparisons.
- Revisit Goals Regularly: As your dealership evolves, so should your tracking goals. Regularly revise objectives within both properties to align with current business strategies.
Conclusion
In summary, having two Google Analytics properties tracking the same metrics can be an excellent strategy to enhance your dealership’s analytics capabilities. By carefully implementing tracking codes, synchronizing settings, and maintaining consistent reporting practices, you can gain valuable insights that drive improved marketing strategies and customer engagement. For a deeper dive into maximizing your online performance, check out our related articles on website optimization and video marketing strategies.