SEO is a continuing process
And one that should not be ignored. As you know, or will soon realize, is that search engines are the main entry point at which your customers will find your website. But there are other issues you must be aware of to get the targeted customers that you want.
Keywords
You may have optimized your web pages and people are coming — but not many. Why? It could be the keywords you are choosing.
Choosing the right keywords takes time and effort, and it is an important factor to consider. When choosing keywords you should be asking yourself –
What are the exact words people are using to find the product or service that you are offering? For example: Is it refurbished tools, cheap tools, free tools, red, ugly tools — you get my meaning.
Are my keywords too general, or overuse? If the keywords are too general, you may receive visitors that are not buyers, just browsers. If the keywords are overused, you may be so far down in the search engine rankings that your site will never be seen.
Do you have your keywords or keyword phrases in your “Title Tag”. Your keywords in the Title Page should be relevant to what your web copy relates to. If it doesn’t, you’ve just wasted an important keyword tool that the Search Engines utilize.
Meta Keywords Tag
Some people use the meta keywords Tag and others say that the search engines no longer use them. And still, others, claim that it gives their competition an unfair advantage. I personally will continue to use them, because I don’t believe all the search engines ignore this tag.
Finding the correct keywords is no easy task. However, did you think of asking the people around you what keywords or phrases they would use to get to one of your web pages? You might be surprised — it may not have been a keyword or phrase that you even considered.
Popularity
Even though a keyword may be popular to the masses, you also must consider if it is targeting your specific market. Why? You may begin to get traffic, but not the specific target market that will buy your products. And that is the bottom line, not so much the popularity of the word, as the quality of the traffic that the keyword brings.
And if the keyword is popular, you may find your web page competing with established websites — which translates into poor positioning. Thus, you could consider other smaller niche words, and still get the ranking you seek.
Experiment
You will have to experiment with the keywords that you use on your webpage/website, to determine if the keywords you are using is giving you the sales you want.
I have found testing, evaluating, and re-evaluating is the name of the game of SEO. If you keep that in mind, you will begin to see the results you want.
However, once you are in the top ten of the search engines, do not think your job is done. You must continue to monitor — because the Internet is not a static environment — and people can come online that can slide your web page or website down the line in the search engines.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.