shawn@shawnryder.com
Automotive Technology
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Posted by Shawn Ryder

Technology in Automotive Industry

Dealership Tips, Technology

Technology in the automotive industry has been progressing rapidly over the past few years with the introduction of new technologies and improved designs. The advancement of this type of technology is being implemented by most major automobile manufacturing companies in the United States as well as in other countries such as Europe and Asia.

One of the biggest advancements made in the technology in the automotive industry has been the introduction of the new computerized vehicle control systems. A computerized vehicle control system is comprised of many components such as a diagnostic computer, various software programs, a computer network, and computer hardware. This type of technology has been found to be highly effective and reliable in helping to provide accurate information for vehicle diagnostics and vehicle safety features.

Another technology that is making its way into the automotive industry is the use of a new car’s computer system in order to provide safety features and performance capabilities. This is one of the newer technologies in the automotive industry and it can be used to monitor, track, and maintain various types of vehicles including fleet vehicles, buses, trucks, and more. It can also be used to detect and diagnose trouble codes associated with different vehicles, and to automatically send out warning alerts if there is a malfunction within a vehicle.

Another technology used in the automotive industry is the development of a system that enables a car’s speedometer to read the vehicle speed via radio signals instead of relying on a tire’s air pressure. This technology provides an almost instantaneous readout of the vehicle’s speed and helps drivers avoid dangerous situations while driving.

Finally, computer systems that monitor a car’s engine and exhaust are now becoming more popular in the automotive industry. This type of technology allows a technician or mechanic to perform a complete check of a car’s exhaust system or engine before it is installed or in the case of a flat tire, during a service call. The new technology also can provide real time data to the technician, which makes it easier to diagnose problems on a car. A complete check of a car’s engine or exhaust can help ensure the proper functioning of the car’s parts and prevent costly damage to the car’s engine or exhaust system.

As the new technologies continue to make their way into the automotive industry, it is important to remember that these technologies are just that – they are innovations. They are not guarantees that will always work, but they can be highly beneficial in the long run. when it comes to the safety and performance of your car.

Technology continues to advance and become more technologically advanced in the auto industry and it can only get better. in the future.

In the future, it may even be possible for cars to be able to drive themselves! This is an exciting prospect but there is no guarantee that this type of technology will be available at all times. However, technology in the automotive industry has already made huge strides in this direction and there are some promising developments currently being made.

While the future technology still has some ways to go, one technology that has become more commonplace is the use of GPS systems in cars. GPS systems have been around for quite a while but they were initially not very effective. Today, they are a common component of almost every modern car. They are able to tell the driver where they are in relation to their current location by using satellites and they also indicate the direction in which the vehicle should turn when driving.

Another form of technology in the automotive industry that has become commonplace is the use of mapping technology. It was once considered a relatively new technology when it first became available to the public in the 1990’s. However, today it has been used on many vehicles. Today, it is also used to allow you to navigate in a car’s virtual world, providing a digital map of the road ahead.

One technology that continues to be developing and growing is the ability to control the temperature of your car. Some manufacturers have already developed a number of such technology and others will be introducing them as the market progresses.

As technology continues to advance, the auto industry is always looking for new ways to improve and expand. These advances will continue to change the way that cars operate.

Text Marketing
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Posted by Shawn Ryder

Text Marketing Overview

Automotive Marketing, Digital Marketing, Text Marketing

SMS and text advertising is efficient communication channels, which enable companies to communicate with their current and prospective customers in an inexpensive and measurable manner. It is a win-win situation for both parties: businesses get a reliable channel of customer contact and consumers get good value out of the message they receive. With the increasing use of mobile phones, it has become very easy to send text messages to customers.

Business owners should use this powerful medium as a strategic instrument for the development of their business. There are many companies available that help businesses in sending text message campaigns to customers who may be interested in their products or services.

Most businesses use mobiles for their marketing purposes, but one of the best things about mobile marketing is that there is a need to invest only small amounts on it. Some companies have established mobile phone marketing departments. They provide affordable and flexible marketing solutions, customizing your message for the customer to achieve the best results. They can also help you reach out to more people than you may think possible.

According to experts, mobile phone users spend an average of five minutes a day looking for information on the Internet. As per surveys, this is one of the most common ways through which customers seek information regarding the products and services of a company. If your company can reach out to this audience, chances are high that they will be more likely to turn into customers.

There are several ways to start mobile marketing for your business. The most popular is the sending of SMS or Short Message Service (SMS) to all mobile phones. There are various platforms that are available for you to make the text messages appear as if they are coming from a specific mobile phone. With the help of a professional company, you can easily create customized campaigns for your company and make it look professional.

There are also other advanced mobile marketing tools like mobile search engines, which help in identifying the location and the language of the users on a particular mobile network. With the help of a professional mobile marketing agency, you can have a look at the entire process from beginning to end. and be fully confident in reaching your target audience. This is one of the best ways through which you can target your message effectively.

Mobile marketing agencies help businesses send a message across to their existing customers. The message is sent to a specified group of customers and can include details of discounts on the products and services which are available. These discounts can help them to opt-in to your newsletter, thereby helping to create loyalty. among the existing customers.

There are other things like SMS text messages, email advertisements, emails, and text message campaigns that can be utilized to get a message across to your existing customers. This strategy helps in driving up sales for your business. The campaign should always be informative and must be targeted towards the customer segment of the customer who are most likely to buy the product or service. You can send these messages regularly and use different messages to build brand awareness and generate interest amongst your customers.

Mobile marketing provides a wide range of opportunities for businesses. One of the major advantages of marketing through SMS or email is the cost-effectiveness. This saves money that would otherwise be spent on sending promotional items. You can even customize the content of your message to the individual customer. This way you can make sure that you send out only the right message at the right time, with the right message content.

Mobile marketing enables businesses to gain huge exposure for their products and services to their existing and potential customers through SMS or email. This helps the business to grow in a better way and stay ahead of the competition.

A professional mobile marketing agency will help businesses in many ways through text messaging and email marketing. These agencies provide you with expert marketing advice to get the maximum return on investment. for your budget.

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Posted by Shawn Ryder

Should you outsource Automotive SEO?

Automotive Marketing, Dealership Tips, SEO

Getting the top search engine rankings is crucial for any auto dealer.

While there are many methods of marketing and advertising an auto dealership, having a well designed and SEO optimized web site is critical to keep sales moving in record time. If you own or manage a dealership you need to be sure you are doing everything you can to optimize your web site.

An auto dealer’s web site has the opportunity to do very little to market themselves. There may be a small ad at the very bottom of each page. That is about it. When you optimize your web site for search engines, you take your marketing to the next level and really drive traffic to your web site.

You will have to pay for the services of a professional who specializes in automotive dealer SEO services. You want someone who understands how to use keywords to increase your chances of getting found online.

SEO Professionals

When you get a professional service, they will analyze your dealer’s web site and find places to improve on your SEO. Once your website has been optimized, they will create a landing page that can help you get visitors to your auto dealership site in record time.

Another aspect that can help you increase the success of your auto web site is to make sure your domain name is relevant to your business. You need to have a domain that people will remember when they are searching online. The domain name also should be short and easy to type. Having a domain that is too long may be confusing to potential customers.

Remember, having a good website for your auto dealer web site is important for both your personal marketing and business marketing. It can make it easier for you to get traffic to your website, increase your website ranking and keep sales moving.

If you own an auto dealership, you don’t want to waste your time or money on a good search engine optimization service that will do nothing but cost you money. Make sure you select a company with a solid reputation and a lot of experience with this particular service.

Don’t just rely on a simple, cookie-cutter approach to driving traffic to your automotive web site. You want your site to be as unique and well optimized as possible. With this in mind, it makes sense to hire a professional to help you ensure your site ranks at the top of the search engines and is something you will be proud to show off. to your friends and family.

While you can design your site yourself, it may take some effort on your part as well as a higher fee, and hiring a professional may be a better option if you really want to have the best results. The web designer can write articles that can help get your site listed in the top ten results on search engines and give you more visibility in the search engines.

Hiring SEO Experts

Another advantage of hiring an SEO expert is that he or she will know what keywords will bring you the most success and help you rank higher in search engines. They can also take a look at your web content and make sure it contains the correct keywords.

If you want to drive more traffic to your website, search engines are constantly being upgraded and making changes to their algorithms. If your website is not indexed quickly, your site may be lost to the major search engines. An experienced SEO service can help you find new and creative ways to drive targeted traffic to your web site.

You want to keep in mind that even with an SEO specialist, there are still some things that must be done for your website to be successful. You need to know how to keep it updated with recent information and keep it relevant to your industry.

Automotive SEO
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Posted by Shawn Ryder

Key Automotive Marketing Strategies

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Automotive Marketing Strategies

The best automotive marketing strategies are not always the ones that are the easiest. However, as technology continues to evolve, you can use all of these marketing strategies. Social Media is one of the best automotive marketing methods available for your business. It’s also an important component in creating new prospects. It’s an especially great asset when you have existing prospects or consumers coming back to your website or your business location.

Instagram helps you reach teens today. Instagram is incredibly popular among young adults. Among your best automotive marketing strategies, you need to utilize tactics geared specifically toward Instagram. Young people are more mobile on their devices, which makes them ideal for reaching out to people in the field.

The use of SEO techniques is something to consider when working to gain exposure for your company or dealership. SEO services will help you gain new clients and customers. SEO is a powerful search engine optimization tool that can help you gain rankings in certain keywords that relate to your industry. For example, if you work in the auto repair industry and offer auto bodywork, using keywords like “auto body shop” can bring in a large number of new customers.

When using SEO, it’s a good idea to use content marketing. Content marketing involves posting your articles and videos in different directories that are related to your industry. These articles and videos can be used to create a website that includes content related to your industry. Your website can include helpful information that will inform and inspire new prospects to purchase or hire you.

Car dealerships should advertise in a variety of places including online, local and print media. They should target areas such as online publications, radio, TV, and social media websites. Social Media sites such as Facebook and Twitter are very effective at bringing prospects to your dealership. It’s also a good marketing strategy to offer contests, specials, freebies, discounts, or incentives to attract prospects.

Many car dealerships offer financing programs for their vehicles. They can take their vehicles in for servicing or maintenance, which can benefit them in the long run. Financing programs offer them the opportunity to sell their vehicles. Many car dealerships have fleets of vehicles that they can sell in a variety of ways. Selling off a vehicle can be quite lucrative.

A business that sells cars must keep its business and products updated. The internet is an excellent way to keep your company up to date. Automotive marketing experts advise using a car dealer blog to stay current with the latest trends in your industry. This type of website can keep you up-to-date about changes in the automotive industry and offer you insight into how to better serve your customers. In addition, many blogs offer valuable tips, ideas, and insider information about your company and business.

When it comes to Internet marketing strategies for the auto industry, content is the most important. This is a big sector that’s extremely competitive and you need to take advantage of every tool available to increase traffic and sales. Social Media is a powerful tool that provides valuable information to your customers and potential buyers. SEO plays a major role in gaining visibility and driving targeted leads.

If you’re dealership selling cars in the automotive industry, then you must also understand the importance of getting started as soon as possible. You can choose to specialize in a particular niche market, or even a specific make of car. Either way, there are important automotive marketing strategies that you should implement to ensure you succeed.

Keep yourself updated on all new automotive trends, both on the web and off. A comprehensive online database of information about all of the latest developments in the industry will be beneficial for you and your business. This information should also include product reviews from people who have actually used your particular make and model of cars.

Car dealerships are a vital part of our society. It’s essential that we work together to provide services and products that are worthwhile for the consumers we serve. Investing in effective strategies for your industry will help you meet this challenge.

Dealership Traffic
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Posted by Shawn Ryder

Getting More Traffic Through Dealership Marketing

Automotive Marketing, Digital Marketing

Digital Marketing for Car Dealers. Here we touch on the top services available for you once you engage in digital marketing for car dealerships. PPC (pay-per-click). This advertising tool helps you to rank high in the search engine rankings when you begin a campaign.

You’ll get to choose from top products such as Mobile Ads, Website, Email Marketing, and Digital Content. It all takes care of itself as long as you maintain a high quality of material and keep updating it frequently. When you start an online advertising campaign, it may just take you a couple of minutes for audiences to start visiting your website.

Whenever you have your site hosted on these social networking sites, your clients may view your merchandise on their friend’s list. This will help your brand name to spread farther. And with the help of a fantastic SEO campaign, you can drive more visitors to your site. In this manner, you are able to earn additional profits.

If you haven’t yet started an SEO campaign, here is what you need to do. You will have to create an SEO campaign that will raise the number of people visiting your website.

If you’re not certain about the best way to go about SEO, employ a professional. A good SEO consultant will have the ability to guide you with the right approaches to drive more visitors to your website. They will allow you to improve the information on your website by incorporating more pertinent information to your website. And when your site gets a great deal of traffic, then you will then be able to start earning more money through pay-per-click advertising.

Search Engine Optimization Can Be Called SEO or Search Engine Optimization. This means achieving a top ranking in the search engine results. To get that high rank, you want to make sure that your site has a good amount of content and informative posts. Along with this, you need to make your website simple to navigate so that the viewers can readily locate the required information on your website.

As mentioned before, you want to make your website easy to access so the audiences can easily find your site when they wish to hunt for auto accessories and parts, or automobiles. To do it, you always need to include related keywords in your own site. The keywords should be relevant to this product and the subject matter that you sell.

An example is, if you’re selling an auto part online, your site should contain the keyword “car parts” inside. The keywords must be associated with the subject matter of your website. The keyword should not be overly long and it shouldn’t be excessively short. It needs to be related to the topic. With the appropriate keywords, you’ll have the ability to reach a high ranking on search engines and drive more visitors to your website.

Whenever you’re done with your site optimization, then you should take your SEO effort to another level by engaging SEO advisers in your company. These professionals will allow you to use different techniques in your website marketing campaign. To do that, you have to have a nicely crafted landing page.

This page must include your company’s name, address, phone number, and website URL. In order for this page to be effective, it needs to be pertinent to the articles which you want people to read on your site. Additionally, your landing page ought to be relevant to the product you are selling.

Search Engines will usually index the pages that contain the most relevant keywords. When folks are reading a website, these keywords will pop up when they are searching. Thus, if you would like your website to be indexed, then you want to use keywords.

You might also use Google’s Keyword Tool to find keywords. To make the page more applicable to folks that are looking for your goods, you should make your site search engine friendly.

Automotive Text Messages
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Posted by Shawn Ryder

Automotive Text Marketing Campaigns

Automotive Marketing, Dealership Tips, Digital Marketing, Sales, Text Marketing

Automotive Text Marketing

Aa great complement to your auto marketing campaign. Texting with your target audience has the following advantages:

It’s easy to reach your target audience: Whether you’re selling your car directly to the buyer or sending them to an auto dealer, it’s important that you reach your target audience. Many people text to find out about sales or new cars and it’s easier than ever to reach your target audience with this technology. Automobile Text Marketing also works great for getting customers to your dealership’s website and helps you gain their trust.

It’s inexpensive: Text marketing is much cheaper than traditional marketing because it doesn’t require the expense of print ads, banners, or TV commercials. With this type of marketing, your potential customer has the ability to choose between online and offline advertising. Texting, however, requires a more expensive marketing approach. Because it requires a longer conversation with the recipient than a traditional direct marketing message, text marketing is cost-effective. It also requires less time from the recipient and therefore will get the customer’s business.

It’s portable: Even though mobile devices are now commonplace in our society, people still prefer to use their phone over an external monitor or a laptop. People love to use their hands for everything from playing games to using the computer. With mobile text marketing, the recipient can use their mobile device for their text messages. This allows them to continue on the same page with your message without having to take their phone out of their pocket. This enables a faster response rate and greater efficiency with your marketing campaign.

It’s quick: Text marketing allows for more immediate responses than traditional forms of direct marketing. The recipient doesn’t have to wait for a long letter or flyer to arrive; they can respond immediately to your text message. Since they don’t have to go to a website or a store to see what you have to say, they can respond to the message quickly.

It’s more targeted: Mobile text marketing is more targeted than traditional forms of direct marketing. This means that you can reach the most consumers easily reach a larger audience. If a customer searches for a car for example, they won’t receive the same ad as someone searching for a new home; the same ad will be seen by the same customer on a mobile phone than on a web browser or newspaper.

It’s more personal: Texting allows your messages to reach the recipient directly, without you needing to type. This eliminates the need for a sales pitch. When a customer sends you an advertisement, you may need to type out the entire message; on the other hand, if you text them, they don’t even have to write a word. They’re reading what you want them to read right away and you’re able to write down the best possible message.

Texting with your target audience also gives you a better chance to get in front of them. Automobile Text Marketing with this method will make your advertising campaign far more personal. and will ensure that you stay ahead of your competition and grow your customer base. Automotive text marketing will work in the same way that email marketing does, providing you with the opportunity to make personal connections with your customer.

Customers love receiving and opening mail from companies they trust. With text messaging, they don’t have to worry about opening up envelopes filled with fliers. Because they are getting personal messages, customers are more likely to open and read a letter because they feel that it is from a trusted source, and not just some spam company trying to sell products that will never work.

Customers like the fact that their contact information is kept private. It’s no problem to keep their personal information private; in fact, most people feel very comfortable with it. Most people understand that text messages are private and will respond more or less the way that they would if they were responding to a letter. in a newspaper or magazine.

Mobile Text Marketing allows you to make a personal connection with your customers and give them more value for their time then you could on a traditional form of marketing. As a business owner, you’ll find that it is a great way to provide more information to your customers that will help them make a purchase.

Automotive Car Sales
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Posted by Shawn Ryder

Want to work at a dealership?

Customer Experience, Dealership Tips, Sales

Gen X – Car Dealers

A recent generation is moving into the working environment at a local dealership. According to a recent survey, Gen X will make up over 20 percent of the sales workforce by 2020.

According to a study by CareerBuilder, a staggering 34 percent of Gen X and 35 percent of Young Gen Y are already interested in working at a car dealership. The numbers seem to show that dealers are making a major change in the way they are trying to market to young drivers.

Car sales are an essential part of any established car dealership’s success.

As a working at a dealership, the job description is also different from the jobs that you would find in other businesses. When you work at a car dealership, you are dealing with the customer service department, with sales and marketing and other functions of a car dealership.

This is where you’ll be handling all the phones, emails and other interactions that occur with the customers. In order to be able to handle these jobs, you must be able to work as quickly as possible. You also need to know how to interact with customers in a very friendly manner that will keep them coming back for more services and vehicles.

There are some great salesmen and women who work at car dealerships and are extremely passionate about their job. These individuals have the passion to help you become successful in your business and they will always put the customer first above all else. In order to make yourself successful at a car dealership, you must be willing to work hard and give it everything you have. To become a successful car dealer, you must love your job.

When you first start your job as a car salesperson, you will likely have a short amount of training in the business. You will most likely start as a clerk or assistant in the customer service department. Car sales typically consists of answering the phones, calling customers, and taking them through the different features and options of the cars in the showroom.

Working at a dealership can be very exciting. You will get to deal with all types of people in your life, which will include people of all ages. walks of life. Some of your customers will be younger children who have just purchased their first cars and are looking for information on how to care for their cars, while others will be older couples looking to sell their cars and may even be looking for help if they need financing.

The best thing about working at a dealership is that it provides you with a steady business and a chance to meet a lot of interesting people. You can meet a lot of great people and build relationships with people who are going to be successful in their own lives someday. Working at a car dealership is an incredible opportunity to be able to work and learn at the same time.

Most people who work at a car dealership are part of one of the customer service departments. This is where you will receive all the information from the people who come into the dealership and answer any questions they might have. You will be the middle person between the customer and the car dealer.

The next step up from this is a salesman or an assistant. As you work your way up in the company, you will be assigned to sales people who work under you. Your job is to work to increase the amount of cars that are sold. and the profits that are made. Every person who works with you has to feel like they are important to the company because they are.

The great thing about working at a dealership is the satisfaction you will get when you see your efforts pay off and you can finally move up to become a full time employee of the dealership.

Dealership CRM
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Posted by Shawn Ryder

How to Grow Your Ecommerce Business with SEO: A Detailed Guide

Digital Marketing, SEO

Grow Your Ecommerce Business

Do you run an ecommerce business? As you may already know, there is a great competition in online marketing industry. This trend is going to continue for years, and if you want to stay ahead of your competitors —- you should start SEO or change your SEO strategy. It is estimated that there are more than 10, 00,000 ecommerce stores and there is only one position on Google.

In this post, I will help you understand why SEO is important for your ecommerce business. I have been helping many small and large ecommerce businesses for years. I know what it takes to run a successful SEO campaign. Whether you are selling fashion products or electronic goods, I can help you improve your sales by driving huge traffic to your website.
Before we go into details, let’s’ first see what SEO for ecommerce website mean?
What is SEO for ecommerce website?

Ecommerce SEO is a strategy that is specifically designed for ecommerce websites. If you are into an ecommerce business, you need to make sure that the SEO strategy you choose is meant for ecommerce websites. The ranking factor of an ecommerce website is much more than a normal SEO campaign.

The purpose of doing SEO for ecommerce website is to give customers a place to learn about what you have to offer and their ability to buy your products. To grow your business online, you must increase the number of customer visiting your website. You need to fix problems that audience come across when finding your business across the internet.
This is where you need to hire an SEO expert. However, if you want to do it on your own —- go through the detailed guide below.

Step-by-step guide to SEO for ecommerce website

A simple and well-designed website is the first step towards a successful ecommerce store. Your eCommerce portal should be easy to use and navigate with plenty of engaging calls-to-action. A poorly designed website will see a high bounce rate. Instead of getting on the top of search engine results, it will lose valuable customers.

However, a great website is not just enough to get on the top of google search engine results. The ecommerce website should be optimized so that the search engines rank your website and put it on the top position. If you want your ecommerce website to rank high on search engine results, go through the detailed steps below –

Research – Know the market

SEO is all about knowing the market and providing what users want. Online sales overtook offline ones as more and more people are using internet to buy products and services. Internet has become one of the important platforms to find products, services, business and related information. The first thing you need to do to grow your ecommerce business is know what users want and provide it.

Know the customers

Not all users use all the products. You should consider the age, gender and location to know your target audience. By understanding your customers, you can provide better products and services. Be careful while choosing the products as any wrong product may spoil the reputation of your website. If you are targeting people between age group 20-30, you should consider including products of their choice.

Know the competitor

Every business has competition and it is must to know what your competitors are doing to grow their business. Same is applicable to SEO also. By knowing the SEO strategies of your competitors, you can focus more on improving your ecommerce business.

Compile the list of SEO strategies and keywords that your competitor is using. Check if they have higher domain authority than you. You can find this information by installing Moz toolbar, as it makes really easy for you.

Research the keywords

Coming to SEO strategies to grow your ecommerce business, keyword research is one of the important steps. I suggest you to go with keywords that are highly relevant to the products on your ecommerce site. Make sure that they have a high match with the search volume and a low difficulty score on Moz’s keyword tool.

Avoid choosing keywords that are too competitive. If the match is too broad, you will end up with high bounce rate and low conversion rate. If people go through your website and don’t find what they are looking for, they may go to some other site.

For example – if you manufacture herbal products, you should not just go with keywords like “organic cosmetics”, “herbal cosmetics” etc, as these are not the specific products that people will search for. Moreover, those keywords have high competition and it may not help your site rank high against your competitors.

The best way is to create blog content that can assist in ranking your ecommerce site for additional keywords.

Product description

The description of your products plays a very important role in enhancing the visibility of your website. Avoid copying the tone of the manufacturer, as it can be found on the product. Instead, make the content catchy by experimenting on vocabulary and using a variety of words. Bridge the gap between the features and benefits. This can be done by describing how the product works and why it is essential to purchase it.

Your voice is of utmost importance as it differentiates from your competitors. It is a great way to engage with specific audience. You have to just appeal the audience’s imagination through words.

Set up site structure

Create a site structure that will enhance the visibility of your site on search engines. Every website should have some structure, and if you follow a streamlined structure, you will create a site that achieves excellence. Follow the below steps to create a site that will enhance SEO.

If you look at the site structure of reputed ecommerce stores, you will find that the popular products are listed in particular category. Similarly, you can see products in categories like – top rated products, featured products, recently viewed products etc. You can decide if you want to go in the same route or not, once you go through the site structure of reputed ecommerce companies.

Plan the hierarchy before developing the website

I have worked with 100+ clients, and surprised to see how they overlook the site structure while designing a website. It is the most important aspect of site’s performance. Only a few webmasters know how it can enhance the website’s performance. It is must to plan the hierarchy before developing the website, especially if you are starting the website from scratch.

Before you start creating pages, plan out the structure and hierarchy of website. You can organize the information on a spreadsheet program or white board. Your hierarchy will become navigation, and every important thing begins here.

Create URL structure based on navigation hierarchy

The next important thing is to develop strong URL structure. This shouldn’t be difficult if you follow the hierarchy logically. Your site structure follows the hierarchy and hence, the URL will be organized as per the site hierarchy. This means that the URL should have real words with appropriate keywords.

Make sure to create site navigation in HTML or CSS, as Flash, Ajax and JavaScript will limit the crawler’s ability to cover the entire website.

Create header that lists to navigation pages

The top header of the site should list the main pages. Adding other menu elements from the main category can become unnecessary. If you have designed parallax site, make sure to provide persistent header menu that displays through each scrolling phase.

While the dropdown menus with CSS effects may provide a unique user experience, they may not enhance the SEO of your ecommerce site. Changing the order of links and adding additional product categories will complicate the user experience.

Develop a perfect internal linking structure

Internal linking structure is very essential, as it allow the users to navigate a website easily. The home page should include internal links to product pages. Webmaster often does the mistake of getting complicated with internal linking. The main idea behind this is to provide some link from one webpage on your site to another page.

Internal linking help search engines know which pages are important and how to reach there. The more internal links you have, the more is the visibility of your ecommerce site. If you want to improve the SEO of your ecommerce site, optimize the internal lining structure.
Site structure is nothing but a product of careful thinking and designing. There are a lot of things to do when optimizing your site for search engines. It if you have a great site structure, it will surely have great SEO.

Technical SEO

There has been a lot of speculation on the value of technical SEO. I am not sure why many of you are scared of the term “technical SEO”. In my case, technical SEO is nothing but, an SEO work that is different from that of content. It gives your content a chance to rank high on search engine results. If you want me to create this subject in-depth, you probably need an advanced SEO guide.

Here, I am going to cover the important aspects of technical SEO from a beginner’s perspective. Go through the below points and start working on technical SEO to enhance the visibility of your ecommerce site.

Audit internal links

The idea behind auditing internal links is to ensure that all the product pages are linked from somewhere, and they can be reached easily. Conducting internal link audit periodically will help you do better in terms of ranking your website. Auditing internal links will allow Google to work out which pages are the most important ones and help the user navigate through the size easily.

You can use a variety of tools to audit the internal links and find broken links. Fix the broken links, unlinked pages, redirected links, unfollowed pages etc to improve the technical SEO of your ecommerce site.

Become mobile responsive

Mobile use of internet is moving at a fast pace and it is expected to dominate the desktop use. BY designing a mobile responsive ecommerce site, you are improving the chances of being found on search engine results. Google loves mobile responsive websites, and it is likely to put your mobile responsive ecommerce site on top of its search results.

A responsive website changes automatically to fit the device. It makes your website look good on devices of different sizes. As mobile grows more and more, choosing mobile responsive websites will help you reach large audience.

Review site map

The best SEO practice was to create HTML sitemap that allow you to review the crawl of URLs. However, you may not get all the URLs indexed from your sitemap. Be sure to review the product specs carefully and create video sitemap to enhance visibility on search engines.

Sitemaps are very important in SEO, as they tell search engines about your site structure and ways to discover the content faster. You should update the XML sitemap, whenever new content is added to the site. Keep the sitemap free from redirected URLs, non-canonical pages, 4XX pages etc. Make sure to check the site map errors in Google Search

Console regularly and fix them.

Optimize crawl budget

Crawl budget optimization is another important strategy in technical SEO that help websites to improve their crawl rate. Crawl budget is the number of pages Google will crawl on your site on any particular day. Your crawl budget is generally determined by the size of your website and the number of links to it.

If Google has allotted lot of crawls on your site, crawl budget is not an issue. However, if Google crawl doesn’t index all your web pages, in that case it is a big issue. You can optimize the crawl budget by maintaining the website and fixing the technical errors.
You can find errors from Google Search Console and redirecting them. You probably need not to optimize crawl budget, if you are doing the site’s maintenance well.

Check indexing

When you create an ecommerce site or any new site for your business, the first thing you need to do is to have people find it. Indexing is the method of processing information gathered by Googlebot from its crawling activities. During indexing, Googlebot processes the words on the page using title tags and ALT attributes.

Checking the index will help you review the disallowed pages. You can check this by entering the site domain in the target search or by using website crawler such as WebSite Auditor. Once your website is indexed, you will get more traffic from search engines.

Improve page speed

Page Speed is one of the Ranking Signals and is Google priority. You can test the page load time with PageSpeed Insights tool to check for speed. You can even use website auditor for the task. If your web page doesn’t pass some aspects of page speed test, Google will give you suggestions on how to fix the issues.

If you are an SEO expert, you will know how important pagespeed is to Google. You can focus on improving the speed of your website, once you have taken care of the big errors. In a study, it was found that more than 40% of the internet users will abandon the website, if it takes more than 3 seconds. Loading time and slow page response is a major contributor to page abandonment. That is why it is important for the website to load quickly.

On-Page SEO

On-Page SEO and off-page SEO are the two important factors that help you improve the pagerank. On-Page optimization includes all those actions that help your site to rank better. When it comes to on-page optimization, you should focus on site structure, keyword optimization, mobile version of website, customer reviews, social media integration etc. Of course, I have included some of these points before.

As mentioned earlier, optimize the product pages on your site for one keyword. Ensure that the page title, sub headers, product descriptions, Meta title, Meta description, image alt tags, URLs etc are well optimized.

Link Building

Link building is one of the important technical SEOs that every ecommerce site owner should focus on. When it comes to link building, you need to earn quality inbound links. If you link low quality sites to your ecommerce store, Google will not only penalize your site, but will not do anything for your business.

Low quality sites usually have poorly written content that is stuffed with keywords and ads. Avoid linking to such sites. Instead, focus more on linking to authority sites and high pagerank sites. You can offer something valuable to high authority sites in exchange for a link.

Marketing

It is difficult to overstate the value of marketing in today’s digital world. As an owner of ecommerce business, you can use social media, content marketing and email marketing to improve your organic presence in search engine rankings. Here are some effective ways to promote eCommerce website and drive sales.

Invest in social media

Social media has revolutionized the way people do business. It has become one of the important platforms to promote your business across different channels. Social media can increase brand recognition and custom loyalty. Integrating social media into marketing mix is crucial and can take your ecommerce store to the next level.

There are many reasons why people use social networks. For this reason, ecommerce business owners should focus more on their social media efforts. It is the best way to build customer retention and relationship with influencers. It is better to create several individual profiles and build relationships.

Content marketing

Content marketing is the process of creating blogs, articles and informative content that your target audience likes, with the purpose of attracting them. For example – if you have an ecommerce business related to herbal products, you can write a blog post with title “How to achieve perfect health by using herbal products”. You can list a few herbal products in the blog and link it to the product page where readers can buy it.

Now, the question is how does it attract traffic? When a user wants to buy herbal products, he/she will search on Google and your article pops-up. The user clicks on the article and likes what he/she sees. The user is likely to click through your handbag product page and start browsing through your shop.

Isn’t pretty cool? Try some best content marketing techniques to promote your ecommerce business.

Use email marketing

Today, email marketing accounts for more than 70% of ecommerce transactions. It is considered as the second most effective forms of marketing. You can boost your ecommerce site’s revenue by implementing email marketing strategies. Some of the best email marketing practices are –

  • Incentivize the customers to review the product
  • Use A/B testing to optimize click through rates
  • Cart abandonment emails to identify bugs
  • Reward most loyal customers
  • Surprise customers with free credit

There are virtually no limits how far we can segment customers and target them across different channels. Email marketing is not just about sending weekly emails. It has a lot to do, especially when it comes to ecommerce store.

Conclusion

There are many reasons to optimize your ecommerce site for search engines. However, the ultimate goal is to increase sales and you can get it done by using the best SEO strategies. There are plenty of SEO tools that help you optimize ranking of your ecommerce website. Some of my favorite tools are –

  • Open Site Explorer
  • Buzzstream
  • Authority Labs for Monitoring
  • Screaming Frog
  • SEO Moz
  • Majestic SEO
  • Ahrefs
  • CognitiveSEO
  • Inboundwriter

Using a combination of these SEO tools will help you streamline the process of growing ecommerce business with SEO. Remember that SEO is not a one-time deal, and you should work constantly to bring the best results to searchers. There is no doubt that SEO needs lot of dedication and effort, but it is worth investing in.

I hope this guide helps you boost the sales of your ecommerce business by driving huge traffic to your ecommerce store.

Please share this post, if you found it interesting.

`If you have something else in mind regarding this topic, leave your comments below!

Electric Vehicles
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Posted by Shawn Ryder

Green Number Plates for Electric Vehicles in the UK soon

Dealership Tips, Technology

Electric Vehicles in the UK

The entire world is trying to fight the pollution menace that is rapidly transforming the big and small cities, including remote townships, into smog zones with ever reducing air quality.

On average, for large cities, every household has someone who is suffering from breathing ailments irrespective of age as a result of pollution. One of the biggest agents for pollution is the toxic carbon emissions from road-going vehicles.

This has created significant concern for environmentalists who are trying their best to combat this growing menace. In an initiative to find a means to reduce carbon emissions, scientists invented green petrol or green fuel, also known as bio-fuel which is created from plants. Bio-fuels emit 85% less CO2 emissions than a fossil-based fuel.

Additionally, many countries have taken the initiative to substitute fuel-driven vehicles with electric vehicles and the UK government has set targets for zero carbon emissions by 2050, the first country to set ambitious targets in response to global warming.

Green Number Plates

The UK department for transport has decided to introduce green number plates for use on electric vehicles with the aim of differentiating these vehicles in a similar way to private number plates that make a vehicle stand out. The purpose of doing this is to provide benefits to green vehicle owners in cities and towns whilst applying peer pressure to drivers that are driving vehicles that are unable to display green number plates.

The department of transport has numerous plans to make these zero-emission vehicles popular on the roads of Britain. Though the transport department is yet to come up with a clear directive as per the initial reports, it is apparent that green number plates would be reserved for cars, vans, taxis, and buses.

The benefits that the department of transport is planning to offer are as follows:

  1. The drivers of these vehicles will be allowed to use bus lanes
  2. Pay less for parking in towns and cities across the UK
  3. Restrict the use of busy roads to these eco-friendly vehicles

The UK government is leading the way in reducing the levels of carbon emissions from fuels.

In 2020 the UK government announced that there would be a total ban on the sale of new petrol and diesel cars from 2040. In a more recent statement, the British Prime Minister Boris Johnson has proposed that this deadline should be brought forward to 2035.

Boosting the Sales of Electric Vehicles

In order to encourage the use of electric vehicles the UK government provides financial incentives when an all electric vehicle is purchased. This is with the aim of promoting green energy or zero-emission electric vehicles. The UK government is also hopeful that people understand the depth of concern with regard to the increasing levels of environmental damage and choose electric cars instead of conventional petrol and diesel fuelled vehicles. However, experts opine that the sales of all electric vehicles are unlikely to increase at the rate required unless improved financial incentives are provided and the infrastructure is improved to allow large volumes of vehicles to be re-charged.

The UK government wants industry players and the public to step up and support boosting the sale of all electric vehicles.

The UK transport department is studying the business model and vehicle schemes already in use across Norway, Canada, and China. These are countries that already run vehicle schemes for drivers with hydrogen and all electric vehicles providing environmental improvement.

The British car industry has recently suffered declining sales for hybrid vehicles in response to the government’s announcements.

The Objective for Introducing Green Private Number Plates:

  • Enabling people to identify and differentiate vehicles based on their environmental impact.
  • Informing commuters about the concept of clean vehicles
  • Promoting and encouraging a shift to cleaner vehicles
  • Helping local authorities to identify the Ultra Low Emissions Vehicle (ULEV’s)
  • Introducing local incentives for All ElectricVehicles (AEV’s)

Discussions in Process for Green Number Plates:

Discussions for the introduction of Green Number Plates that will replace traditional number plates including personalized registration number plates are still in process.

Various working aspects need to be further clarified before formally announcing the schemes. It would seem that there is a level of resentment amongst members of the public who accept the need for electric vehicles but are reluctant to sport the revised number plates as they feel the look of their vehicle will be compromised if the entire personalized number plate is made up in green. A compromise agreed recently by the Transport Secretary Grant Shapps will be to display a green badge at the left side of the number plates.

In the wake of a fresh announcement by the British Prime Minister regarding the forwarding of the deadline for banning petrol and diesel cars, the UK government have made a decision on the introduction of the green number plates as announced on the 16th June 2020.

All Electric Vehicles are much needed as electric cars and buses are capable of downsizing the carbon emission from fossil fuels in combination with hydrogen fuelled vehicles. There are no alternatives to all electric or hydrogen fuelled vehicles in combating pollution by road vehicles. The actions being taken by the UK government are commendable and there is a genuine commitment to fuelling the economy through positive environmentally impacting technology.

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Posted by Shawn Ryder

Why have an e-commerce website: Advantages and reasons to open your virtual store!

Dealership Tips, Digital Marketing

Automotive E-Commerce

Are you wondering how to set up an online store and just need to be convinced that this is really the right time for that? So, you can rest assured. In this article, you will know why having e-commerce can be so advantageous. Maybe all the information won’t help you get your ideas off the ground, will it?

As the number of customers making purchases in the online environment is only increasing due to this pandemic, the trend is that having e-commerce can really be very worthwhile and be a very profitable business.

After all, an e-commerce site has unlimited potential, there are no restrictions on the number of customers and it allows your store to be “open” 24 hours a day, 7 days a week.

To learn even more about why to have an e-commerce, continue reading this article.

Why have e-commerce?

Let’s what are the benefits of having an eCommerce dealership website:

Why having e-commerce reduces costs

If you have tried to rent physical space for your business, you are more than familiar with the problems and costs that renting entails. Obviously, a physical store has many benefits when it comes to customer service, but when you’re just starting out, it’s best to cut costs as much as possible, isn’t it?

Of course, having a virtual space means that you will still need to purchase a hosting plan and domain. However, the costs of owning and maintaining a website are incomparably cheaper than those of a physical store. Even if you hire an SEO consultancy to learn more ranking strategies, your expenses remain low.

Own profits

After making the decision to move your dealership to an online space, you may be facing a dilemma. Is it better to start being part of a marketplace, for example, or to create your own website?

Both the options offer some advantages. What you need to keep in mind when choosing one of the options is your profit. Generally, most marketplaces charge between 3% and 4% tax on the values ​​of their products sold. In turn, when creating your own e-commerce website, your benefits will inevitably be linked to the independence of your profit. In other words, you get what you charge for and you don’t have to give anyone any satisfaction.

If you’d like to enhance your profit and gain more customer loyalty by building an eCommerce website, we will be more than happy to help you. You can visit our website here.

Mobility and customer reach

One of the main reasons why many things are moving to the virtual environment is because of the flexibility and mobility that the internet is capable of offering. A physical store, for example, is attached to a certain location where your customers need to go to buy something. When you are a small retailer, however, it is quite possible that you do not yet have a loyal customer base that is needed for a successful local business. An e-commerce site, on the other hand, allows you to spread your presence exactly where all your customers are, or at least most of them: on the internet. Even if you decide to use your website as a complement to a physical store, you may still notice the difference in your reach.

Because having an e-commerce gives you full control

The concept of control can have a subjective interpretation, depending on your needs and expectations. However, there are some undeniable advantages of being able to define the rules in your own space. One of the main benefits of having an e-commerce website is having your page organized according to your preference.

This control is done mainly in the following aspects:

Web design: While this may not seem like your top priority at the beginning when you are finished creating your brand identity, you will need to use your design in your e-commerce. By creating a responsive website with appropriate design, you will set the tone for your brand.

Organization: Organizing your website in the right categories can really make a difference. You decide how to “decorate your space” according to your customers’ needs and expectations.

Customer support and communication: The advantage of being where your customers are lies mainly in the service you offer them and the quality of your communication.

An e-commerce website creates the perfect environment to nurture the connection between you and your customers. Whether it’s a contact form, email or phone, it is essential for your company to ensure that your customers can contact you at any time.

Building brands

As you probably know by now, creating an amazing product to offer people can be really complicated, right?

In addition to pleasing customers, you must also earn their trust in some way. To solve this problem, keep in mind that as soon as you create a website, your brand will gain much more credibility, since you have acquired a “face”. That done, it is possible to transfer and improve this credibility through social media and web presence. Do you know that “about us” page on your site? It can really make a lot of difference in that respect. Tell customers how your store really started, talk to them and build empathy. This will certainly generate more confidence. One of the benefits of having an e-commerce website is also the added quality that you can offer users. It can come in different forms: blogs, tutorials or any other content that meets their needs. By adding more quality to your identity, your store can become irreplaceable for your customers.

Multi-platform traffic potential

Unlike a physical store, which is limited to pedestrian traffic and those passing by, an e-commerce site allows a particular brand to market its products through multiple streams. Pinterest, Instagram, Snapchat, LinkedIn, Tumblr, Tinder, Google, Bing and so on. All of these platforms open sales channels and increase the volume of traffic to your site. That certainly shows why having an e-commerce can be advantageous, right?

Check out our article and find out which is the best ecommerce channel: WordPress or Wix .

Conclusion

Now that you know why to have an e-commerce, how about starting to get your hands dirty? Take your ideas off paper and put them into practice. Don’t forget that this is a great way to run a very profitable business. So, follow all the tips, check out our article on how to increase your website sales and be successful with your e-commerce.

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