Discover the features of Google Merchant Center Next and its transition process from the previous version. Learn how to access rules and supplemental feeds, and consider the pros and cons of reverting to classic mode. Find additional resources for optimizing your use of GMC Next.
Learn about the recent announcement by Google Merchant Center to remove four attribution models from conversion tracking. Find out how this change will impact marketers and how they can adapt by using data-driven attribution or the last-click model. Discover the importance of attribution models in identifying effective channels, touchpoints, and strategies, and how they guide informed decision-making and resource allocation. Get more information on selecting the appropriate attribution model and conversion window in Google’s documentation.