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SEO In A Snap
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Posted by Shawn Ryder

Master Search Engine Optimization In A Snap

Automotive Industry, Automotive Marketing, Automotive SEO, Search Engine Optimization, SEO

You must employ search engine optimization tactics properly in order for your business to make it online. This is the only way you’re going to be able to stay up with your competition online. The following article contains the information you need. Use the tips below to improve your site dramatically.

Always make sure that your site is well-coded. Say you use primarily JavaScript for the content on your site, but you have messy code – indexing it will be difficult for search engine spiders. You will not be recognized if you have a lot of Flash without written discriptions.

To make the most out of search engine optimization efforts, write to match your goal. This involves keeping your writing fluid, but using keywords repeatedly. Since search engines evaluate the density of keywords, your site’s search engine rankings should improve dramatically.

Anchor text is essential when you put links on your webpage. Your link should never read simply “click here”; this doesn’t benefit your search engine rankings in any way. If you use the correct keywords in your anchor text, search engine spiders will be able to locate your content quickly.

Make sure you use header tags. They may sometimes be too large, but using CSS can help you change their sizes. When it comes to ranking websites, search engines use headers. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.

A domain name should be memorable and linked directly to the products or services you are marketing. Memorable domain names that are easy to pronounce are advantageous for Internet users who locate your content through YouTube.

Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. When you are linked by a reputable source, this is seen as higher quality content for the search engines. If you put content that is unique and pertinent to showcase your website, reputable sites will be more apt to feature links to your website. These companies must find your content informative.

Try a DIY approach to learning SEO. There are many resources available to help you learn about it. For example, books are available, and there are many websites that are quite instructional.

Include transcripts for any videos or audio included on your site. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.

Always include descriptive and efficient tags when trying to improve your SEO. These tags should not exceed 30 words. The entire page should not be more than one hundred KB.

Site maps with plenty of keywords are very good for search engine optimization. A site map functions to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account.

To avoid the spam filters of the search engines, avoid duplicating any content on your site. Know that it is quite possible to use duplicate content without even knowing it. Repeating the same product description can save time, but search engines see it as spamming.

Though it may be a no-brainer, ensure your site is registered with the big search engines. People often mistakenly think that this is automatically done. However, it is not. Once registered, check back every once in a while to ensure your site is being ranked properly. This will help to maximize your search results.

Videos along with a video sitemap can increase your site’s SEO. Videos are great for getting your message across. Make sure that you utilize the right keywords in your videos. Once you have developed your sitemap, you want to use the webmaster tools available on Google to submit your site URL. You should then put the video on sites like YouTube and Metacafe. Then, you simply have to wait for the customers to come looking for you.

To optimize the images on your site for search engines, always fill in the “alt” tag with a relevant description. These tags will replace the images, should the visitor disable images on their end. By including keywords in alt tags, you can improve your search results ranking a lot.

You will give your SEO a good boost if you link to good external content when you can. This is the best way to increase the reputability of your site. Search engines like to see relevant off-site links more than internal links that connect the pages of your site. To get a greater impact on rank make sure you search for options that allow you to link back to your site.

You’ve found many tips here to help your SEO. Learning proper SEO techniques is critical to remaining competitive in business. This will help to improve the bottom line in your business.

Dealership Marketing Support
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Posted by Shawn Ryder

Dealership Marketing Support Overview

Automotive Industry, Automotive Marketing, Automotive SEO, Search Engine Optimization, SEO

Dealership Marketing Support

A large percentage of automotive vehicle decisions are now done on the dealership website. The search process remains the first step of the journey, which buyers undertake since there are many auto dealers around. Automotive marketers who want to be on top of the business depend extensively on an advertisement, especially online digital marketing. There is the need to bring new leads to the dealership to stay on top of the competition. This is where the challenge is. Bringing leads to the doorstep of buyers is a herculean task. Automotive marketers have a lot to do here. They have to invest a lot in digital marketing to expand their horizon.

The only way to overcome that challenge is to engage in extensive dealership marketing support. You have to be very smart when it comes to online advertisements and digital marketing. As difficult as this is, there are already tested ways of doing that which the auto dealers can try today to enhance their sales. Online marketing involves a lot of things. The dealers must invest in digital, social media, search engine optimization, as well as pay-per-click and email marketing among other different strategies.

If you invest in these online advertisement systems you would see the rewards within a short time. The ultimate goal of the ad’s methods mentioned above is to help the dealership to be at the top of the Google SERP and other search engines. Research shows that the greater majority of people searching for cars to buy will resort to the search engine first. If you implement the method well you can be on top of Google since it is the top of the search engines. If your site gets to the top of the search results, chances are there that it can get the most clicks and this will do your business a lot of good. This implies that the ads strategy to employ must be effective. To achieve that you do not need to break the bank. The strategies discussed below can aid you further towards achieving these wonderful goals.

Have a great website

If you want to be successful with online marketing, then the first things must be done first. You have to start with a website. This the most effective way of interacting with prospective customers with your dealership.

The website has to be highly functional and this can help leads to get to your inventory with ease. Furthermore, the site you build has to be mobile responsive. It makes it possible to navigate on their prospect’s phones. Ensure that the site is professionally designed. It must create a sense of trust in the brand. When you create the site with considerable interest to buy from you, evolve a way of engaging them. Use an online chat portal to interact with them. Ask them questions, and find out anything they have in mind about your inventory.

Having an online person who is professional enough to handle the chat portal is very important. If there are other lead sources like Facebook messenger, get a capable and experienced hand to manage it.

Master search marketing techniques

Ensure that when somebody visits your website for any car model, they will find something useful when they get to your sales funnel. Such a person looking for a model has shown a buying intent. With the correct search marketing method, you can always attract such a person to your dealership website.

Two search methods are critical here. A mention was made about search engine optimization or SEO and pay-per-click PPC. Set the PPC campaign correctly such that when anybody searches for any of the models of your inventory, it triggers your ads instantly. With the use of the keyword insertion feature, it becomes easy for the exact model to make the headline of your ad. Search engine optimization is critical here. It is recommended that you optimize your campaign and be as specific as you can. When there is an organic search your site should rank high in terms of car makes as well as car models and location.

Remember that a lot of things can impact your website ranking. Content is the key, but other critical factors matter here such as social media signals, as well as inbound link and site details can impact heavily on your website ranking. You must be very clear about this.

Banner ads are great, if you use retargeting method, it can attract several people to the website. Even if they leave without making a purchase, you can use the same retargeting method to get them back to your site.

Use the correct media

One of the best things about online marketing is social media. Dealership relies on this to target their perspective leads. The world today is digital. If you must catch up with your competitors and be on top of the game, you must go digital as well. The auto dealership should cover lots of demographics and the best way to reach out extensively to those demographics is through social media. This means that you must choose the right media. Social media websites like Facebook, Twitter, YouTube, and others are at the top of the digital world and you can make extensive use of these media sites to take your dealership to the highest level.

You can use Facebook extensively and you must set your Facebook Business Page. Facebook has a wide reach and it is demographic as well. Most of the auto buyers are on Facebook and other social media. Having a strong presence on Facebook is recommended. When you are setting that page, ensure that all the necessary information is contained such as contacts and location. Creates posts from time to time to keep people posted. With the digital sales contact person on the ground, you can follow up with any inquiry.

Facebook ads are as effective as Google ads and this means that you can use retargeting campaigns to show ads on Facebook and other social media like Instagram. When you apply this method correctly, you will reach out to those people who are in the market for cars.

Build trust with reputable review websites

Reviews are very important and it is one of the effective marketing strategies adopted by the automotive industry. Get experts to write good reviews about your inventory. Take steps further to ensure that these reviews are available where it matters. Research has shown that buyers now consider these reviews when they are making a purchase. There are places you have to make a strong online review possible and they include Google, Yelp, as well as social media as well as a personal website. Make sure that your business is covered in all aspects. If you can create consumer success stories with your product it can take your campaign further. If you make videos with your successful customers it can also go a long way in pushing your brand far. There would be more about videos shortly.

If your customers can speak for you, it can help promote that trust and confidence. Reviews remain the most effective way of doing that.

Target the correct people with your dealership campaign

If your ads do not reach out to the correct people, the whole effort would be defeated. It must be very clear which automotive business you are dealing with. Reveal those brands available in the inventory. You must be very clear about who is your typical customers. If you are sure of your customers, then it is going to be very easy to target them. Find out what these customers want most. Are its mileage, cost of buying, and other considerations? There are different kinds of audiences and these must be targeted separately. In doing that, you must bear at the back of your mind those important things that customers care for. If you target the correct people the chances of making conversion are higher.

Experts would always recommend splitting your message into different audience categories and send them separately. When you do it that way, you would certainly reach the correct target. When you spend time with your audience and understand what they want, it would be easier to craft the correct message and send it to the correct people.

Use all the call features

You must apply all the call features as much as you can. Some of the call features you must consider include mobile bid adjustments, call-only campaigns, as well as call tracking and call extensions. In this industry, phone calls are very important. The other interesting thing about phone leads is that it is easier for callers to turn to buying customers.

Get auto shoppers to your store by offering great things

Compel shoppers to come into your store with unique offers. Remember you are not the only one in the industry. There are lots of competitors, and you should adopt strategies to channel these buyers to your website. Device a means of convincing these buyers to choose just your product and not that of your competitors. Customers go to where they can get incentives and there are different kinds of incentives. If you offer your own brand at the lowest prices, it can make these buyers choose from you and not from your competitors. Another strategy is to make a discount of a certain percentage such as a five percent discount, this can make your offer more attractive than what your competitors offer. If the incentive creates a sense of urgency it can spur people to buy. The offer is limited and a sense of urgency makes people maximize the opportunity. Great incentives can attract new buyers and you can make great sales.

Video commercials

You can create video messages and advertise them on social media. The essence of the video message is to create a memorable brand image. There is another dealership in the industry and they sell the same car. Chances are there that the prices could be the same. Create video images of the product and highlight some benefits which your model can offer above the other models out there. The videos should communicate to the people. If the video message goes viral, it is to the credit of your dealership.

Enhance your reputation

You must ensure that your online reputation is intact. Online consumers like reputable people to do business with. Because of that they read reviews and watch comments from your previous buyers. You must ensure that you have a good reputation. When we say you invest on review sites it is for a reason like this one. There are places where buyers look for when they are looking for dealerships with good reputations. Such places like BBB which is Better Business Bureau, Yelp as well as Google My Business as well as Top Rated Locals are some of the place’s buyers check for dealership reputation. You must ensure that you have a good reputation with these bodies. Encourage customers to leave good reviews on your Facebook Business Page and other review websites. All these are relevant because they can help improve your online reputation. The most important thing is that you must treat your customers well. A good relationship with your customers is one of the things that can take your business to the highest level. Do not engage in slippery or pushy deals because it can hurt your reputation, as well as damage your business.

Car investment is a huge one and nobody will like to invest in dishonest dealerships. Beyond everything already said about reviews, you must monitor your reputation across the different platforms. You can engage your digital manager to handle this aspect for you. When there are negative reviews, you must respond and give a detailed explanation that would assuage every reader. Offer to rectify such a problem in the future. This shows that you are learning from your experiences. Even if it is a good review, try to respond and in each review give your own side of the story and promise to offer something much better in the future.

Conclusion

These dealership marketing tops can assist you to take your business to the next level. Any money you invest in digital marketing is not a waste. The most important thing is to ensure that you get to the right audience. Targeting the right audience is one thing and you have to send the correct message.

Master SEO
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Posted by Shawn Ryder

Master SEO – Search Engine Optimization In A Snap

Automotive SEO, Search Engine Optimization, SEO

Master SEO

You must employ search engine optimization tactics properly in order for your dealership to make it online. This is the only way you’re going to be able to stay up with your competition online. The following article contains the information you need. Use the tips below to improve your site dramatically.

To make the most out of search engine optimization efforts, write to match your goal. This involves keeping your writing fluid but using keywords repeatedly. Since search engines evaluate the density of keywords, your site’s search engine rankings should improve dramatically.

Anchor Text

Dealership website anchor text is essential when you put links on your webpage. Your link should never read simply “click here”; this doesn’t benefit your search engine rankings in any way. If you use the correct keywords in your anchor text, search engine spiders will be able to locate your content quickly.

Header Tags

Make sure you use header tags. They may sometimes be too large, but using CSS can help you change their sizes. When it comes to ranking websites, search engines use headers. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.

Domain Name

A domain name should be memorable and linked directly to the products or services you are marketing. Memorable domain names that are easy to pronounce are advantageous for Internet users who locate your content through YouTube.

Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. When you are linked by a reputable source, this is seen as higher quality content for the search engines. If you put content that is unique and pertinent to showcase your website, reputable sites will be more apt to feature links to your website. These companies must find your content informative.

Learning SEO

Try a DIY approach to learning SEO. There are many resources available to help you learn about it. For example, books are available, and there are many websites that are quite instructional.

Always include descriptive and efficient tags when trying to improve your SEO. These tags should not exceed 30 words. The entire page should not be more than one hundred KB.

Site Maps

Site maps with plenty of keywords are very good for search engine optimization. A site map functions to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account.

To avoid the spam filters of the search engines, avoid duplicating any content on your site. Know that it is quite possible to use duplicate content without even knowing it. Repeating the same product description can save time, but search engines see it as spamming.

Though it may be a no-brainer, ensure your site is registered with the big search engines. People often mistakenly think that this is automatically done. However, it is not. Once registered, check back every once in a while to ensure your site is being ranked properly. This will help to maximize your search results.

Site Videos

Videos along with a video sitemap can increase your site’s Automotive SEO. Videos are great for getting your message across. Make sure that you utilize the right keywords in your videos. Once you have developed your sitemap, you want to use the webmaster tools available on Google to submit your site URL. You should then put the video on sites like YouTube and Metacafe. Then, you simply have to wait for the customers to come looking for you.

To optimize the images on your site for search engines, always fill in the “alt” tag with a relevant description. These tags will replace the images, should the visitor disable images on their end. By including keywords in alt tags, you can improve your search results ranking a lot.

External Links

You will give your SEO a good boost if you link to good external content when you can. This is the best way to increase the reputability of your site. Search engines like to see relevant off-site links more than internal links that connect the pages of your site. To get a greater impact on rank make sure you search for options that allow you to link back to your site.

You’ve found many tips here to help your SEO. Learning proper SEO techniques is critical to remaining competitive in business. This will help to improve the bottom line in your business.

Automotive SEO for Competition
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Posted by Shawn Ryder

Use These Automotive SEO Tips To Put Yourself Ahead Of The Competition

Automotive Industry, Automotive Marketing, Automotive SEO

Automotive SEO for Competition

All dealerships today have an online presence that helps them increase their reputation or sales. It is important that these businesses take their ranking seriously and use search engine optimization to improve their site and to advance it on the search engines. This article has tips on the best strategies and improvements that need to be made.

If you want to rank high in a search engine, do your part to help out web spiders. Spiders help people to find your website during searches, so it is important that they can understand your site. If you make a site map, you can tell the spider what is important on your website.

Search Engine Optimization

For search engine optimization, avoid heavy use of flash, or avoid it altogether if possible. The same goes for frames and the use of things like AJAX. This is because different pages or elements in flash or similar set-ups will all share the same link, rather than having differentiated links. This makes it harder for search engines to find.

Because search engines need to be able to navigate your site to index it properly, you should use JavaScript for progressive enhancement only. The entire site does not need to be JavaScript-enabled. You only need to use this for enhanced functionally. When it comes to easy navigation, JavaScript is a big no-no in Automotive SEO.

To bring more visitors to your web site, be sure to optimize your site so that search engines can find it easily. Use popular keywords and tags in your site’s title tag. Search engines give a great deal of weight to this tag, so include the best, most powerful phrases and keywords in it.

Use the most searched keywords in your HTML title tag. Search engines weigh the placement of keywords and the most weight is given to those in the title. Putting the most important words right in your title will get you to the top of a search query and drive users to your site.

One way to enhance your standing in website search rankings is to improve the time it takes your website to load. Search engines are looking to deliver the best possible experience to their searchers and now include load time into their search ranking protocols. Slow loading sites get lost in the mix when searchers get impatient waiting for sites to load. Explore ways to optimize your loading process with solutions like compressed images, limited use of Flash animations and relocating JavaScript outside your HTML code.

Well Ranked in Search

Getting your site well-ranked with search engines is very achievable. The targeting keywords need to be used in the H1 tag as this is how the search engines will find you and categorize your site. The best way for you to boost your site’s ranking is to use the H1 tag effectively.

Boost your website’s SEO by visiting “.edu” domains and creating backlinks on their blogs and forums. Also, search for .edu sites in need of sponsorship. Search engines favour .edu websites and sites with numerous backlinks. Make sure that the comments you leave on these websites are relevant and not a hard sell for your company or product.

If you search for your page on a search engine and cannot find it, resubmitting it may be the best way for you to have your page returned to the search ranking. Resubmitting will not hurt your ranking even if your page is still valid, as search engines recognize that and simply ignore your request.

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

Practice automotive SEO style in your written content to enhance your keyword density and repetition. Reference keywords in their full form several times within your page content, but refrain from using the full keywords every time. Search engines still factor in the frequency of keywords within your content, though not as much as in the past. This affects where you land in search engine results pages.

Put your keyword phrase in your title tag. Without including that information in the title, it will be much more difficult to get click-throughs onto your site. Adding it to your title tag makes that keyword come up as the link in the index of the search engine.

Don’t ever publish identical articles on different pages. Google can see this and think you want the system to get cheated, and the page rank you have can go down a lot. Your page rank will suffer significantly if you implement this.

External Links Automotive SEO for Competition

When optimizing your site, pay attention to the weight of external links. Being linked from a site with a .edu is better than a .com or other suffix. You can get a link from a .edu site by finding an academic institution or charity that is looking for sponsors, and offer money in exchange for links or ads.

Make a Pay Per Click account. You will have to pay up front for the service, but it will provide you with immediate results in the form of increased visibility to your site. It does this by creating actual search volume for the keywords that you decide on.

Cover all your bases and branch out from text article. Try doing a podcast, or a video blog, which people can take with them and view on their phone or tablet. Include content that gets people talking, like a blog post that asks for reader input. The broader your appeal, the larger your audience.

Businesses need to take their website ranking seriously so that their online presence advances their goals. Search engine optimization is very important, especially when a business has a lot of competition. The better a website ranks the more people that will see the website. Following the tips in this article helps the business identify what changes and improvements need to be done.

Higher Page Ranking
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Posted by Shawn Ryder

Advice For Getting A Higher Page Ranking For Your Dealership

Automotive Marketing, Automotive SEO, Local SEO

Higher Page Ranking

The internet is massive and each corner is prepared with traps, tricks, and tips that can either help you succeed or bring you down. The information offered here is meant to help you create the most productive search engine optimization strategy you can build and then, expand it into an empire of your liking.

Be smart with where you place the keywords in your site. Makes sure to place them in aspects of your sites such as titles, URLs, content, image names, etc. Think about what terms your visitors would use to find your content and what they’d expect to see when they arrived.

Diversify when getting traffic. Seek traffic through a number of methods so that you aren’t relying exclusively on search engines to get people to your site. This way, you ‘don’t put all your eggs in one basket,’ and won’t be bothered by a momentary slip in search engine rankings.

Make sure your keywords are both relevant and specific to site content. A tag containing a more generic keyword phrase (i.e.: Classic Rock Music) will face very heavy competition in the SERP, where as something more specific (i.e.: Rolling Stones Music) will likely get your higher up the list. A higher ranking is one way to increase traffic to your site.

Build contextual links throughout your website. Interlinking your website’s internal pages gives Google and other search engines clues to what your pages are about and helps guarantee that your internal pages share in higher rankings. To make this easier, many modern content management systems offer plug-ins that detect contextual link opportunities and automatically build them.

Do not title any of your pages with general information. Even your welcome page should be titled with something relevant to your website. Doing this will allow a search engine to direct someone to your page without difficulty. It also lets the customer know that this is, indeed, the page they were looking for.

Never fluff it up. No one likes off-topic tangents or irrelevant information- not readers, search engines, or article directories. Even if your article may end up shorter than you intended, do not add extra information that does not belong there. Get to the point and keep it there to draw the most attention.

To optimize your search engine rankings, never publish the same article in more than two locations on your site. Search engines ding your ranking for duplicate content, so it is best to avoid repetition whenever possible. Use one article URL for the best results, as using multiple links for the same content weakens the power of the content for SEO purposes.

To optimize traffic from a search engine they must program it to recognize multiple word meanings and how to identify which meaning an individual is using based of the other words it is paired with. By having ones search engine do this it will produce more relevant results for the users.

Making use of HTML header tags can help optimize a page’s search engine ranking. While the lower levels of header tags are unrestricted, a page can only have one header assigned to the top (H1) level. This is typically reserved for the page’s title. Including multiple H1 tags will break a page’s HTML and render other SEO efforts pointless.

Put more content on pages than only links. Blend them in with the other content on your page. Link pages are not appreciated by readers or search engines. Pages created with attention given to the formatting, and with the inclusion of text, will make the page look more professional and will give search engines context for better ranking.

Search engine optimization is a great way to get your blogging abilities heard. Your content will be linked by some of the best, which will generate a highly targeted audience to you. Once you have some search engine recognition you will see targeted spiders on your site to help.

Buying Links

If you’re going to buy a text link, DON’T point it at your website! Instead, point it at your video on YouTube or any other web 2.0 site that you have in that particular niche and then have people link to your site from there. With the link pointing at a domain other than your own, you won’t be penalized by Google’s algorithms.

You should do your best to make it very simple for all the visitors to your site to add it to their social bookmarks. These types of links are one of the kinds that are valued most by many of the different searches engines that are available.

Your anchor text, also known as a hyperlink, should be infused with highly relevant content and valuable keywords. Optimizing your site requires you to omit generic hyperlink text like “Read More” or “Click Here”. These phrases do your site no favors in search results ranking. Using keywords improves your site’s on-page link integrity.

Look for ways to obtain the most competitive keywords. You can do this with a main page that has a considerable number of internal links. This can also be achieved by including two or more pages that share themed content, which then will increase the ranking factor of both pages.

Future of SEO

SEO will not be leaving the scene anytime soon and if anyone plans on running a successful website, they will have to master the in’s and out’s, or hire someone who can. Following this advice is a good way to get started and get the ball rolling to create a more known and profitable business. Even if your site isn’t aimed at bringing in a monetary value as of yet, it will still need the exposure of SEO, in order to hit an audience and become known.

Automotive SEO
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Posted by Shawn Ryder

Automotive SEO Tips To Use For Your Dealership

Automotive Marketing, Local SEO, Search Engine Optimization, SEO, Social Media

Automotive SEO Tips

Does your dealership website not have the traffic you expect? It’s possible that your website lacks search engine optimization, which refers to a collection of strategies to improve your dealership visibility on web searches for words related to your vehicle makes, models, and service.

The best automotive websites out there grow organically in popularity, in the sense that their recognition is grass-roots and not necessarily always purchased through pay per click like Google. You can find out how you can also work to grow your site organically by implementing some great search engine optimization tips (SEO).

Search Engine Results

You will need to make your automotive website pop up in the Google search results. Build a really solid website and use search engine optimization to have it discovered. If other local dealerships in your market haven’t done as well, you will stand out like a shining star from the crowd.

Treating your Automotive SEO efforts like homework is a great way to achieve in the highly competitive field of automotive digital marketing. This means you should be approaching the trafficking of your site like the completion of an educational term paper. You need to do your keyword research, build a synopsis, bullet the important points, and run down the dealership checklist to refine the process.

Try several different keywords when you are working to rank higher in all search engines. Search engines will “read” the metatags and help you appear in a wider variety of searches that are conducted.

Monitor Traffic Results

One sure way to increase traffic to your dealership website is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your dealership. Use those search words as subjects for your next few blog post content, as they represent trending topics with proven interest to your visitors.

Search engines track the average visit length to websites and use that information as part of the ranking algorithm. Abundant useful content is the key to keeping visitors on your website longer, which results in a higher page rank and more new and repeat visitors to your website.

Local Business Directories

Take advantage of free local business directories and related sites. Enter your dealership’s information into any or all of the free local business directories out there – locally is best but national ones will be helpful as well. This will make your website slightly easier to be stumbled upon during web searches by potential customers.

Google My Business

Google My Business - Automotive SEOClaim your Google My Business location to maximize search engine optimization! That is for websites that are designed to map out locations for dealerships with a local presence. Search engines will bring up sites local to a customer’s IP address when they are searching for a physical dealership location. By claiming your site on these pages you can control your brand and make customers more likely to visit your website and ultimately your physical dealership location.

Content is Key

Keep your website content fresh. While having lots of content is essential, it has to be current and up to date. The search engines track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change on the site, whether it’s a new article or automotive blog post, will help to boost your rank.

Search engines like Google and Bing are constantly evolving in terms of how they find information on the web. Consequently, you will have to change your dealership site and pages to correspond with the changes that are occurring in search engine technology if you want to stay on the cutting edge of Search Engine Optimization for your dealership.

Patience is Important

When it comes to search engine optimization, you also need to be patient. Dealers are not going to see immediate jumps in traffic simply because they worked on optimizing their site yesterday. It can take several months to see a significant result from your search engine optimization process as it is being conducted. Especially if you are a new dealership, or have recently started updating the website.

You might work hard changing things around and not see an instant reward with those adjustments. Don’t get discouraged during the process. Just keep at it and you will eventually see the results of growing traffic to your website.

Check out the Competition

Grab any information your competitors give you and use it to your advantage as well. Sometimes, competing dealership websites will give you exact information about their targeted keywords objectives. There are some common ways to find this information out. One is to look in the META tag of the dealership’s homepage. Additionally, on some pages with articles and blogs, some or all of the keywords will be in bold. Spend some time reviewing competition sites and if they are doing well in their strategy monitor closely but if they aren’t doing a lot it should be easier to grow your own exposure in search results.

Linking to Lists

Linking to lists is very popular for dealership websites and can help your search engine optimization. You can find a lot of articles that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well – written content with relevant content composed as lists with numbers, not bullets, such as “10 ways to buy a new SUV for your family.”

Keywords on the Website

Automotive SEO Keywords

Place your keywords in unexpected places on your web site. Obviously, you are using pictures, advertisements, graphics, or other forms of media where the coding is unseen, include your keywords in there somewhere – like in the alt tags for images. Doing this gives you an upper hand because you are not bombarding your readers with it, but it is still seen by search engines like Google.

You may also wish to include the keywords within the title of site pages. Your title is your websites first handshake with the various search engines, so make it very relevant and friendly. By having a more generic word in the title, searchers who aren’t aware of your company’s name will still visit your website to find the vehicles or services they are looking for.

Inbound Link Strategy

Set up a strategy for getting inbound links to your website from relevant, highly-ranked websites. Of course, everyone’s goal is to find a way for Wikipedia, the most highly ranked site of all, to send us its link juice. Your goal should be to find other websites who’s topic matches your dealership to provide you with their Page Rank boosting links.

Build a great series of appropriate backlinks on your automotive site. Have your keyword phrases be in the all titles of those links for sure. Make sure that these links are related to your own content, otherwise, they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas and other web sites to visit your site.

Building a steady volume of backlinks is critical to all internet marketers, but it is important to know that all backlinks to your site are not equal. Google assigns page rank scores to all websites as part of its ranking process algorithm. Your goal should be to attract backlinks from websites that have a page rank that is at least equal to your own, but preferably higher obviously. Higher page rank signifies higher status in the eyes of the search engine results and the fact they are linking back to you, can raise your own status in search rankings. Which leads to more traffic and in turn more leads – with sales generated.

Make it a Daily Routine

A great way to improve search engine optimization is to work on it as part of your daily routine, in the same way, you would check your emails. This is because SEO techniques are not static, as search engines evolve continually and rapidly, and what worked yesterday might not work today or tomorrow moving forward.

Focus on Images Too

When looking to ramp up the dealership profile, don’t forget that image names count in search results – quite heavily, in fact. Be sure to give the names of the images that searchers will easily find. If you’re writing about a particular vehicle model, be sure to include keywords for that product in the image name itself, so that the image will pop up in a Google image search result.

Blogging and Content

Add a blog to your website in order to maintain the freshness of your dealership content and to target specific long-tail keywords, both of which will increase your page rank within Google. You can also place links to and from blog posts on other areas of your site to refresh the content on pages that are not typically updated – like the manufacturer content that is provided automatically.

Writing unique content is an overlooked SEO strategy. The Internet is filled with free information on many websites. The best way for your content to get attention is by using information that is either very specific on a vehicle for example or not widely published. This will give your site a competitive edge over those using stale and widely published information that is on every other dealership site.

Knowing which search engines and keywords are used by a target audience is very important when utilizing search engine optimization.

Highlight Industry News

To get an immediate increase in traffic pay attention to the industry and manufacturer news. If you cover a soon to be searched topic (or new vehicle model) before other sites do, most search engine algorithms will place your link at the top. To get the latest scoops you can follow people relevant to the industry on Twitter and set up notifications from Google to get emails when something relevant shows up about the new model being launched.

Social Media

Get involved in social media heavily. Posting links to your website content on some of these sites can get you multiple responses that can add to your audience base. It’s a great way to draw in new leads and customers!

Monitor Ranking

You should always monitor the ranking of your page using programs such as the Google Console and Analytics. You should also always know what location the people visiting your website are from. Check this information on a consistent basis so that you can alter your targeting strategies if required at all. Once a month is suggested for a dealership – let experts regularly oversee, monitor but don’t obsess over it every day.

Improve Dealership Traffic

Search Engine Optimization is not a big mystery, and there is nothing unethical about conducting it. Every dealership owner who wants to increase his or her website’s traffic (i.e., every automotive dealer owner) should be willing to take steps to improve search engine rankings.

Using the tips we went over here will help increase the popularity of your website over time.

If you want to increase the traffic to your dealership website by making it more visible on search engines, remember these tips and you will have more visitors, leads, and ultimately sales!

Local Dealership SEO
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Posted by Shawn Ryder

Importance of focus on Local SEO

Automotive Marketing, Automotive Industry, Search Engine Optimization, SEO

What is Local SEO Important?

When it comes to the automotive industry and Local SEO it is imperative that you know the basics and makes sure that you’re following them on a consistent basis.

SEO is always key driving business and opportunities to your website on a consistent basis however when it comes to the local market obviously that’s where the dealership needs to focus.

For example, if you’re a dealer in a market and you have a competitive similar manufacturer close to you then you need to ensure that you are doing a better job on Google my business than that competition.

While focusing on backlinks, keywords long-tail keywords, and more are important obviously from your perspective you want to do better than a competition down the road.

Google My Business

That is why when it comes to your website Google my business social media and other platforms you need to ensure that you mention your local area on a regular basis. So if you are going to sponsor an athlete in the area make sure that you have that content on your website and anything relevant obviously going on social media.

People will search based on the area that they’re in when looking for a new vehicle obviously. There are circumstances where they will travel but that is the minority rather than the majority of people that are in the market for vehicles.

So moving forward you need to look at ways to improve your Google my business account with strong reviews a number of photographs of the dealership’s regular posting on Google and building content on your website that reflects your local market.

Bringing traffic in from multiple locations is great but obviously, when looking at the data you want most traffic to come from your local market so focus on growing keywords that relate with the market you’re located.

Because people will search on the phrase is like dealers near me or dealers near a city close to me and so on so you want to make sure that content relates to those areas.

Another great thing obviously is making sure that you’re in directories that have your address and dealership name matching the website and all of the locations that can be found.

there are ways that I work with dealers to ensure this is done through content, social media, adding the address to a number of directories, and so much more.

The importance of consistency
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Posted by Shawn Ryder

The Importance of Consistency

Social Media, Automotive Industry, Automotive Marketing 1

How important is consistency?

When it comes to making sure that you are sharing information with your followers your friends and others that may have interest in your dealership the key to the entire process is simple it’s consistency.

When I decided to make the venture into doing social media for automotive dealers the reason was that I was following many and realized that while sometimes they would do some posts it was pretty sporadic.

A lot of dealers have a tendency to go on bursts of time when they would post content regularly. For example, if there was the event of a certain sale happening they’d want to promote that obviously. But once the sale was over they wouldn’t post again for a long time.

Dealership Delivery Pictures

Some dealers have a great process for posting delivery pictures. I think this is great however it kind of loses effectiveness after a while if that’s all it’s being posted. Some dealers said I talked to have mixed emotions on the posting of deliveries. They feel that it can be great to show somebody that’s getting it their new vehicle and obviously if it can be shared by that customer it brings a heck of a lot of value. There are others that feel that it kind of dilutes the importance of the sale because of it kind of shows that they are only in it for the ultimate goal of selling a vehicle.

Social Media Consistency

Social Media

However, the entire key to post on social media is consistency. This means ensuring you have a variety of content to share which can include many things. There are great sources of material from the manufacturer which can include visuals that you can personalize and obviously the monthly incentive should be there as well. Do the delivery pictures as much as possible as well as any unique things that may occur at the dealership.

Pay Attention to Audience

It depends on the audience, some of the biggest and most engaging posts that I’ve done have been things that have been a little bit off the board. For example, with one manufacturer we did a post that referenced the fact that people name their cars. so we gave a couple of example names and asked people what they name their car. The results of the feedback were phenomenal people had lots of fun with it and even included pictures of their vehicle and commented on other vehicle names and had a lot of fun. However again the key is making sure that the audience fits the message. This type of post of naming a vehicle I wouldn’t do on all makes and all models of the manufacturer.

Dealership Team Members Involvement

Another way to help with consistency is to simply get involvement from the dealership team. Now, this can sometimes be a challenge in that people may not want information on social media. But sometimes there are individuals that are happy to shine a spotlight on themselves and are open to the idea of doing a biography of themselves and how it benefits the dealership. I’ve actually had a dealer ask me how we can get the team at the dealership to actually follow their social media so their own members weren’t engaged with the content of the dealership they work at. We decided to highlight the actual individuals at the dealership and share some of their history in the business and highlight their achievements. This led to not only team members following the page and their social media but actually sharing it with their own friends and family as a way to promote both themselves and ultimately the dealership.

These are just a few ideas of ways that can help with some consistency on a regular basis for posting. I’m sure there are many other ways that can help ensure that there are a consistent message and brand building happening for your dealership.

Conclusion

There are ways to ensure that there are consistency and creativity occurring for the messages you are putting out you can have somebody at the dealership that oversees the process or you can hire an outside agency to help. But the key is that there is a daily objective of at least a post and planning ahead as much as possible for any future events, holidays, or special activities.

SEO Tips
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Posted by Shawn Ryder

Generate More Leads With These Search Engine Optimization Tips

Search Engine Optimization, Automotive Marketing, SEO

SEO involves boosting your website’s chances of being found by search engines. The more people that come to your site, the higher the likelihood that you will make money and be successful. These tips can help you learn proper SEO.

Your domain name should contain a keyword related to your content. Your website should be easy for visitors to find when they do a web search. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.

If you want to have your site showing higher, you need to help the web spiders who determine the rankings. Spiders help people to find your website during searches, so it is important that they can understand your site. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works.

Keep in mind that spiders can’t do anything with your URLs if they read like a bunch of random numbers. Certain language can confuse a search engine, which is why each URL should have a meaningful name, as well as pertinent keywords.

One SEO technique to try is a blog. Link it with other related blogs and see your traffic increase. The algorithms used by search engines are particularly favorable towards blogs. Blogs are consistently updated and have structured data, both things algorithms like. If you want a high search engine ranking, backlinks are really important.

Use an accurate title tag to make sure that search engines will understand your page content. Search engines only display 60 characters, so keep it short. After 60 characters, search engines also weigh terms less highly.

Before beginning a website, research information about your keywords. You should determine what the most effective keywords to incorporate into your content and titles will be. Knowing how people search for your business will help you find appropriate keywords. Keeping this content highlighted helps raise your search engine rankings.

Taking the time to proofread a website’s content is an important task that many webmasters fail to do. Your website needs to be clear and legible. If there are a lot of grammar mistakes, or if you spelled your keywords wrong, you can bet that a lot of search engines will not include your site.

As good as your website may be, it can always be better. That means that your website is never truly complete and you should always be on the lookout for problems. Don’t ever stop striving to improve.

You should have a listing with Yahoo and Google to get yourself out there. These services give you free publicity that, in turn, bring you more visitors and more visibility. Don’t turn away free publicity.

Make use of the “alt” tags for image links when using SEO to boost your rankings. The purpose of these tags is to replace images, should the viewer choose not to view them. Search engines will also read these tags, and use them when determining your site’s ranking, so make sure to put in some keywords.

When you make the most of SEO it will boost your business. Many business are unaware of this fact.

If you want your site to automatically achieve higher search engine rankings, consider joining forces with the BBB (Better Business Bureau) and the Chamber of Commerce in your area. These organizations link to their member businesses, so you can get more local visitors. Also, if you are a part of this Better Business Bureau and have good ratings on their site, your customers will trust you even more.

Use keywords in anchor text. Avoid words that are not useful in optimization. SEO specialists can assist you with knowing what anchor text should be used.

Consider using the services of a company that specializes in search engine optimization. Having good SEO content is key to moving your site up in relevant search results. Today there are many companies that sell the service of search engine optimization. Depending on what they provide and various promotions available, these tools and services can represent an affordable option for many businesses.

Use the language meta tag if your site is not written in English. This increases your ranking when searches look for content specific to the language in which your site’s content is written.

Knowing your search standing is crucial in utilizing SEO tips. If you don’t keep track of your standings then you will not know if your efforts in SEO are paying off. You can follow your page rank with the Google toolbar or Alexa.

SEO improves your ranking when your keywords are searched for. Showing up in the search engine results is going to bring you more traffic and increase revenue. Using these tips, you can use SEO on your website.

In and Outs of SEO
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Posted by Shawn Ryder

Learn The Ins And Outs Of Search Engine Optimization

Automotive Marketing, Search Engine Optimization, SEO

There is a key component that can be the bridge between your business and online success. While your website may be top of the line and your product, service or blog may be well worth the visit, you may get nowhere without SEO. If you do not know what SEO is or if you do understand but do not know where to start this article will help.

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

One good way to get people to see your website first on a search engine is to use keywords. The keywords should be affiliated with your website or the product that you are selling. If you use too many keywords, you will be labeled as a spammer which will hurt your traffic.

To demonstrate the importance of a keyword to search engines, bold it on its first use. Search engines are able to recognize when text is bolder and rate bolder words as being more important to your page. Having a bold word will help search engines to find your keyword and to look for additional appearances of it on your page.

Track where people on your site are going. When you determine where people are going, you know where you need to concentrate your efforts. If you have a restaurant, chances are people are checking out your menu. This lets you know that this is an area of your site that you need to keep fresh and updated.

Do not spread yourself too thin. Use a limited amount of keywords throughout your entire website. Some search engines recommend no more than twenty. If you do more than this, you may end up not getting the searches you want, because the search engine recognizes you are overdoing it. Keep it simple!

One important tip that you should remember is that you should never republish an article at different links on your site. Google ranks pages in its SERP based on quality and considers different links to articles with similar content as a low-quality link. Instead, use references to one single link.

Bold your keywords to allow search engine crawlers an easier hunt. Crawlers are intelligent, but sometimes they may have difficulty recognizing what your keywords are. To alleviate this issue, highlight your keywords by putting them in bold. It will make them easier to find, take less time for the crawler, and put you higher in the rankings.

Though your site might be really good, it can never be perfect. Understand this, and you will want to improve your site daily. You should always be seeking to improve visitor numbers.

Try to get your page link on a .edu or .gov site for better search engine optimization. Because these sites are top-level domains and are considered to be very credible and reliable, people who see your link on a .edu or .gov will think you are legitimate and credible as well.

You should make sure that the content on your site is readable rather than stuffed full of keywords. Many people do not understand how search engines work and just want to be able to get the information they need in a quick manner. If you keyword stuff your site, it could make it difficult to read and thus put a damper on the amount of traffic you get.

Make sure to research your keywords before placing them into your content. Try using websites like Google’s Keyword External Tool or Word Tracker to see what keywords are “hot” when it comes to your subject matter. By strategically using and placing keywords like this, you can raise your ranking in the search engine results.

To maximize your SEO potential, remember to write not only to your human audience, but also for the search engine. That means including things like keyword rich titles and description fields and headers that are formatted as h1 and h2. Also make your content interesting and interactive to promote more bookmarking of your content.

Stay at the top of the search results by devoting a portion of your web space to keyword-rich content as it relates to the latest and greatest in fads, trends, and of-the-moment topics. Chase new points of interest and update them frequently to attract new users who will reward your on-trend outlook with more clicks and unique visitors.

Having a blog on your company website increases its search engine ratings because it makes the website competitive outside of its product keyword areas. Your company may have very strong keywords on every page, but so do other companies that sell the same product. Adding a blog opens up a whole new world of keywords because the content is not so structured.

For more technical and current insight into your competitors’ keywords and site content, visit each of your individual competitors’ pages and view the source page. The information contained in the pages’ code should help you to identify which keywords your competitors are using to bring in your target market.

Whenever possible, consolidate pages that have very similar or closely corresponding text and graphics. Establish which one will be your best representation – this is the page that will show up in search results. This makes your site more efficient by reducing the amount of code that search engines must filter through to establish your site’s relevancy score.

When using search engine optimization techniques, it is very important to monitor where your site falls in the search engines. There are many tools that can track your search engine ranking. When making changes to your site to optimize your search engine rankings, watch to see how they affect your ranking before making any more changes.

Having your website reach its full potential is a gratifying and profitable experience. If you use the tips outlined in this article you will find that your website can receive more traffic. More traffic means more consumers. More consumers are great news for any website. In short, embrace SEO today make more money tomorrow!

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