With everything going on right now between the Coronavirus and the economy right now, there is still an opportunity. Automotive dealers can certainly focus on the digital marketing aspect for their location. Take the time to focus on how to generate more traffic, leads and fill the funnel for when things get back. While the time is slow expanding some new skills is a great idea and here are some SEO tips to focus on for your dealership website! Here are some tips to help out!
Website Load Speed
Website load speed is the most important factor you should focus on right now when it comes to a dealership web site.
Load speed is integral. We’ve seen it over the last couple of years based on Google feedback. We now estimate load speed being about fifteen to twenty percent of an internal SEO build for any site and it’s making a huge difference.
Google and search engines want your page to be smaller and load faster to help with those data rates. These help people load those mobile responsive dealership websites. They go right onto their phones quickly and get information even faster. Website load speed is firing dealerships up in organic rankings. Getting the more website traffic and getting them those valuable lead conversions that they’re looking for- gaining them customers.
So it doesn’t matter what you’re doing on SEO whether with one automotive web site vendor or another. Having your website load really, really quickly is something that you should focus on when getting your automotive web site developed. If you already have a website, go take a look at the images, make them a little bit smaller. Also, make sure you’re running fewer queries on that site and speed up that load speed.
Google Map Locations
The next tip is straight forward. Make sure you have a map location built within Google Maps. We’ve been testing creating and correcting with Automotive SEO for a couple of years now and there’s a huge correlation between businesses that have a physical location and a Google Maps location or Bing’s location built. Search engines want to see that you have a physical address that your dealership is a building and that is creating business for people in a local market. So whenever you’re working on a website, whenever you’re trying to get that organic reach, start by getting a Google Maps location.
Get that Google My Business profile started. Fill it out completely and make sure as the last tip that everything in your Maps location, everything in those directories, matches your website contact page spot for spot.
Make sure the address is the same, make sure that the phone number is the same, everything is the exact same. It’s going to help more authority. Come to your website and move you up in both in organic rankings on search engines as
well as organic rankings on Google Maps, Bing Maps, etc. Lastly, tip number three-you may have heard of this one before but it’s still really important.
Web Site Meta Descriptions
30 to 40% of automotive websites still don’t have unique meta descriptions. Now it’s more than just meta descriptions. It’s all the internal parts, all the technical parts of your internal SEO build on a website. Your meta descriptions on individual pages, your page titles, your alt text behind the pictures posted. Everything that you can do to help your website grow. Now, there’s a ton of analytic tools out there.
The pillar of your SEO is built that allows you to start working on that external SEO, those citations those backlinks, everything else you need to do to increase your domain’s authority comes after you do that internal build.
If you are interested in having some assistance with your web site – contact me anytime – firstname.lastname@example.org. I am here to help your dealership out!
The future of automotive SEO in 2020 online marketing is essential for the success of car dealerships. In fact, it is increasingly vital since automotive consumers generally explore different makes and models. Using content online before deciding which vehicles to test-drive.
Likewise, they may use online research to determine which dealerships to visit. Customers now even how much they should pay for their next vehicle. SEO or search engine optimization is a critical element of successful online marketing. Campaigns for today’s dealerships involve many areas.
Automotive SEO is constantly evolving your dealerships marketing campaign needs to be at the forefront of change. It is key that your dealership is a true leader rather than a follower. Who wants to be lagging behind? SEO types of changes to searches in 2020, since the way users conduct searches, has evolved dramatically over the years.
Automotive Voice SEO
The next change in this area may be through voice recognition searches. Voice commands have been available on smartphones for years. But the technology is increasingly being used by consumers in addition, voice recognition is now available in new vehicles themselves.
AI will increasingly be used for keyword research. Artificial intelligence technology is rapidly evolving. It will play a role in search engine optimization marketing. Within the next few years consider that search engines could begin connecting users’ demographic details.
Searches with relevant details on your dealership website for rankings. What does this mean for your dealership? With so many potential changes that could affect your online marketing campaign.
Automotive SEO Future
In the near future, you must keep tabs on each of these and other potential developments. Many dealerships may not be aware of these significant pending changes or how to properly use them strategically and advantageous.
This means that your dealership could be positioned to benefit dramatically. If you are prepared to make rapid thoughtful changes you can see that car dealerships must stay ahead of these SEO trends in the next year. In order to continue to maximize the benefits from an online marketing campaign request a consultation with me to review your dealership web site and opportunities to increase SEO.
Automotive Instagram Stories is a great Automotive Marketing option that allows dealerships to capture and post images and videos in a slideshow format. The content is available for only twenty-four hours from the time of posting. Stories also allow for the addition of text, drawings, GIFs, time stamps, location stamps, and more fun features that automotive dealers can utilize!
According to TechCrunch, Instagram Stories usage has soared to more than 550 million daily active users. That’s impressive because it means one-third of Facebook’s 1.57 billion daily users are posting or watching Stories each day.
Here are some Instagram stats that show the power of Stories:
60% of millennials watch and post Instagram Stories on a daily basis
One-third of the most-viewed Instagram Stories are from business accounts
70% of Gen Z-ers watch and post Instagram Stories on a daily basis
Instagram Stories accounts for roughly 1/3 of Instagram’s sponsored content and growing
So potential customers are watching Automotive Instagram Stories, which is obviously good to know. But how can you, as a marketing manager for an automotive dealership, effectively incorporate Stories into your social media game? Glad you asked, here are some thought starters!
How to Post an Organic Story
To avoid redundancy, we will outline how to post an Automotive Instagram Stories on Instagram only placement, but know that you can easily post the same Story on Facebook by selecting a special sharing feature (more on that later).
First, let’s set up the scene. Maybe the newest truck just hit your lot, and you want people to know about it. This is a great opportunity to share an image or video (or both) of the new vehicle on your Story! Here’s what you need to do!
Open the Instagram Application
You can post a Story either from the Instagram news feed or from your profile by clicking on your profile picture with the + icon.
Take the Photo or Video (or select one from your photo library) to post on your Story.
From here, you can add text, emojis, or anything else you think would help give context to your Story. To post the image or video on your Instagram Story, just click your profile picture in the bottom-left corner of your screen.
Adding content to your Story means once you post, it will be available for your followers (and non-followers, if you have a public profile) to view immediately. There is an option to post this same Story to Facebook by selecting the Send To button in the bottom-right corner of your screen, then Sharing Options under your Story, it will then show on Facebook as well.
From here, you can decide if you want to either share this particular Story to Facebook once or set it up so that all of your Stories are automatically shared with the Facebook Story platform in the future.
When to Post Organic Stories
Organic Story posts are great opportunities to showcase your dealership’s culture with “behind the scenes” moments — promoting events, showcasing employees, and sharing anything else your followers would enjoy seeing!
Organic Stories are not the place for only posting photos of your inventory. Your followers know you sell vehicles, and while that’s important, they want to see the faces behind the vehicles.
Reach More Auto Leads Through Story Advertising
Posting organic content on Facebook and Instagram Stories is great for maintaining a good brand reputation among your current followers. But what about people who don’t follow you? How can you get potential leads to view your Story content?
If you already advertise on Facebook, the answer to getting more leads through Stories may be a lot simpler than you think.
Under the Stories section in the ad set level of your Ads Manager, select the Story placements you’d like to include in your ad targeting.
Based on your targeting (either through Custom Audiences, Special Ad Audiences, interest-based targeting, or a combination of all three), Facebook will show your Story ad to people who might be qualified to see it with the word Sponsored in the top-left corner of the ad.
Before you go wild adding the Facebook and Instagram Story placement to all of your car dealership Facebook ads, it’s important to be aware of some of the Story ad limitations.
The Story placement provides a different experience for a user than viewing an ad within the news feed placement, so we recommend editing your ads to accommodate the different placements. Story ads, in particular, remember:
Story ads disappear quickly (usually after 5-10 seconds)
Use minimal text — just enough that users know what your ad is about.
Story ads are not available when your campaign objective is set to “Catalog Sales.”
Unfortunately, this means that dynamic retargeting ads are not available on the Story placement (yet).
Image Ratios Matter for Stories Ads
The image you are using for your news feed ad may not be the right proportion for a Story ad. Preview how the ad looks in the Story placement; if necessary, crop the image, or select a new image to fit the aspect ratio requirements.
Measuring Automotive Instagram Stories
You posted the Story, but did it deliver the results you were hoping for? There are a few different ways to measure Story results.
The more detailed steps to accessing organic Story insights for both Facebook and Instagram are outlined here. Generally, within the analyzation tool, you’ll find metrics including:
Unique Story opens
Paid Stories Results
Similar to how you analyze Facebook ad metrics that matter for your dealership, you can analyze the same results for Facebook and Instagram Story ads.
To see Story stats in Ads Manager, select the Breakdown menu in the top right, and click Placement.
Here, you can see how your ad performed on the Facebook news feed, Instagram feed, Audience Network, Stories, and any other placements you’ve selected.
Pro Tip – Use Carousel Ads
Three-card carousels are a great way to highlight multiple products or collections. Each card can feature a specific product or group of products with call-to-action (CTA) buttons (like “Shop Now”) that linked through to the relevant product pages on your eCommerce website, where visitors can purchase the items.
Pro Tip – Use Collection Ads
This format makes it easy to showcase a range of products in a way that users can easily discover, browse and purchase them. Creatives start with an enticing image or engaging video on top, and feature several product images underneath. The format allows a full-screen Canvas experience with multiple tabs that showcase different groups of products. Tapping on individual products can take users that product’s detail page on your website.
Ways to Take People Behind the Scenes
Shine a spotlight on your people. Whether it’s the business owner, company employees, your customers or your brand advocates, leverage the power of the human element to wow your audience.
Show them what makes you tick. Do you have a special office environment, manufacturing process or support an important social cause? Use it to show and tell how you stand out from the competition.
Highlight your products or services. Use interesting storytelling and great visuals to showcase your offerings and generate interest with history, methods, events that show your uniqueness and authenticity.
Give them a sneak peek. Creating or building something new and different? Partnering with a special or well-known partner on a project? Tell your audience about it with compelling visual content.
In the end, a great Instagram Story ad compels the user to act quickly,
You can achieve this through clear text directions; delivering a slew of lovely products in rapid succession; creating a sense of intrigue and mystery to elevate your brand; using keen narrative techniques, or simply making everyday moments more exciting with Boomerang loops and other video editing tools.
When plotting your Instagram Stories strategy, it’s a good idea to take a look at some great examples of successful Instagram ads and to be aware of these common Instagram ad mistakes brands make (and learn how to stay clear of them).
You have a range of creative tricks at your fingertips to take advantage of this fast-evolving and increasingly popular ad format to distinguish yourself for better results.
Domain age Search engines always favor those sites which have been around on the internet for many years, so the domain age is a very important consideration.
Make sure that you update your website regularly since the search engines always favor those sites which are always up-to-date.
Write to your visitors
Always write articles that cater primarily to your visitors. Yahoo!, Google and others have people visiting all the time, but hardly anyone has ever responded positively to singing up for a newsletter, buying anything online, or even calling up for inquiry purposes.
Use Meta tags. They are the invisible tags and the search engines can identify them for categorization of content.
Always use a heading tag, and most importantly, make the heading tag a keyword that should to be relevant to the base of the matter that you are writing.
A site map should always be considered. Using the site maps, the search engines can navigate through each page of your website to index every single page.
Use keywords in the articles and make them bold. But don’t overdo this; it is really a big put-off!
Make sure that there are external links to almost all the pages of your website. If there are links to many pages of your website, then the search engines will feel that your site has a lot of good content to offer, and it will add value to your site. But if most of the external links head to your home page, then the conclusion will be that your site has nothing worthwhile to offer!
If you can get a business address in countries like the United States and Canada, then nothing better than that. They have many directories for company websites, so a lot of scope lies there.
You can offer articles to some publishers who archive the posts. In the archives, the links will stay alive for quite a few years.
If there are image links in the navigation bar, make sure to include text links as well. But ensure that the text links are showed in the source code itself since the search engine robots will follow the primary link to any given page. Additional links cannot be followed on the same page.
You can have many domains if you have varied topics, and each of whom can warrant a website of its own. This is beneficial because the search engines generally target only one page per website, mostly the homepage, so if you have multiple domains, you can increase your exposure easily.
Exchanging links is generally good, but useless at times. But exchanging articles are more useful. You may publish some other author’s articles, and include the link to his website, who may do the same for you.
Adding titles to links can be very useful as well. Besides aiding visually impaired users to know where they are going, search engines can search for relevant information in those titles as well.
Anchoring text is a strict no-no. if you always use your company name or your URL, Google and other search engines look down upon it. At times, relevant tags can be used as well, which provides visibility in the eyes of the search engines.
While starting a project, do thorough research on the keyword. There are free versions of Word Tracker and Keyword Discovery, but they also have a paid version which is even better. So your budget permits, opt for the paid one with many added features.
New PPC account
Opening a new PPC account is very beneficial, notwithstanding whether it is Adwords of Google or any other marketing tool. A PPC account can get you actual search volumes for specified keywords.
Refrain from stuffing the keywords in the articles. Using excessive keywords makes the article meaningless, and puts the reader off.
Some webmasters use invisible content which people cannot see, but are laden with keywords to attract search engines. When the search engines find this out, they may ban your site, so refrain from resorting to such an activity.
Avoid using too many h1 heading tags.
Scope for improvement Automotive SEO is not an event that you can take up once and then forget. The algorithm of search engines change quite often, so what did well last year may not perform in the same manner this year. So you need to be committed to continuously strive for betterment.
The results will not show overnight. If you are new to Automotive SEO, prepare yourself for at least a month’s outlook to see positive results.
Always have a concrete goal regarding what you want to achieve. You need to have good plans for the efforts that you put into Automotive SEO. Besides, you would need an analytical software to constantly monitor what is reaping benefits, and what is not.
Make the best site
Strive to make your site one of the best in business. People always want their site to be featured on the top of the list of the results of a search engine. If you realize that something is amiss from your site, work on it to make it better.
SEO friendly URL
Make URL’s that are Automtoive SEO-friendly. They should be short and any URL which has more than 3 hyphens is generally not taken to kindly by the users. Hyphens act as a purpose for giving space in URL’s but don’t use too many of them.
Take active participation in online blogs. Search engines are very liberal towards blogs in view of the fresh content updated on them on a regular basis.
Search engines often provide you with many tools. Webmaster by Google, and Site Explorer by Yahoo! are a few of those.
Back in the day if a dealership wanted to get noticed it meant renting a billboard or taking out an ad in a newspaper. It could basically mean just standing on a soapbox in the park and pontificating. But now with large search engines being the go-to for lots of information including SEO for Automotive Industry.
What is SEO for Automotive Industry?
For most dealers to make themselves heard, they have been seeking ways to fight and claw to the top of search results. This includes using a process called search engine optimization or SEO. But what is that? Well, you see giant search engines like Google use algorithms to try to push relevant results to the top of the page. So that when a user types in “computer mouse” they’ll get links to buy a new input device rather than pictures of Stewart Little trying to use a PC now.
So the first SEO mistake is thinking Seach Engine Optimization is dead. I am sure if you’re trying to figure out how to get more traffic, you’ve probably encountered the idea that SEO is dead – likely from those pushing Google Paid Search placements.
And here’s the truth. SEO of the automotive industry has definitely changed but it’s more alive than ever when it comes to search engines. And here’s the proof that SEO is more alive than ever. Number one is trends. Just go to Google Trends and compare SEO to any other channel online. No channel online is more popular than SEO – including Voice SEO.
Finding Potential Customers
What’s the best place for your potential customersto find you organically online? Is it, A, social media; B, search engines; or C, email? Well, if you answered B, search engines, then nice work because there’s data to prove this. Just go to SimilarWeb and examine the top five websites with the most traffic.
What do these top five websites have in common? They’re either a search engine or feature a prominent search engine, and Google is by far the most popular website and search engine in the world.
How Many Searches?
On average, Google processes over 40,000 search queries every second. That’s 3.5 billion searches per day and 1.2 trillion searches per year. Then you have YouTube, which is by far the most popular video search engine in the world. After that, you have Amazon, which is by far the most popular e-commerce search engine in the world. And lastly, you have Yahoo, which is the second-biggest traditional search engine.
What is the SEO Algorithm?
Understanding how to get organic search traffic is a good use of time and resources, but that’s not all. How exactly the search engine algorithms work are usually closely guarded trade secrets. But there’s enough public knowledge for webmasters to attempt to tune their pages to boost their position in the search results, in fact, Google even puts. out a search engine optimization starter guide to help website owners improve.
Search Engine Optimization Audit
Believe that the number one thing you need to do if you want better SEO results is to perform an SEO audit. SEO audits are one of my favorite activities because it reveals all the issues holding your SEO performance back.
Plus you’ll also get the intel you need to make better decisions. And by better decisions, I mean that you’ll be able to prioritize your actions based on what will have the highest impact.
The truth is a well-designed site architecture can have a positive SEO impact for several reasons.
First, a strong site architecture helps Google crawl your site more efficiently, which as a result helps Google index your pages faster. Secondly, a strong site architecture will grow your site’s overall authority, which makes ranking much easier. In other words, you won’t need as many backlinks to rank.
Web Site Layout
Adobe discovered that 38% of people will stop engaging with a website if the content and layout is unattractive.
This alone should make you value UX and UI optimization much more, but how do you actually optimize UX?
Well, there are obvious UX optimization actions like increasing your website’s loading speed, making your site more mobile-friendly, not using aggressive interstitial pop-ups, and not using disruptive ad placements.
Investment into SEO
Over 65 billion was invested in the SEO industry in 2016, and this number is expected to rise to 79 billion by 2020. More and more capital is flowing into the Automotive SEO Industry as well. Focusing on strong content for dealership web sites. This includes building out specific model content, local search content and preparing for the forthcoming Voice SEO increase!
Climbing the Search Ranks
The chances of earning the coveted top result are certainly difficult for starters. A good idea to optimize the metadata of your page is all the stuff other than the actual content people will see in their browser window. Accurate metadata things like descriptive page titles or embedding a short explanation of what’s on the page into your HTML. Which you can often end up seeing underneath the Google result can help push your site up to the top. A more recent development is making URLs themselves more information. You’ve probably seen this on news sites that have started to use file names.
Search Engine Optimization Text Links
Most modern search engines use how often a page is linked to as a key metric of its importance. Providing descriptive text links in the body of a webpage to other pages on your site can be very helpful. Search engines are also aware of things like topic headers and alt text for images to help categorize the site the key as with any metadata.
Search Engines – Information and Descriptions
But also being informative and descriptive as possible to make it easier for a search engine to determine that your site is relevant to a particular topic.
Stay Away from Blackhat SEO
Of course, though everything we’ve outlined so far is a legitimate SEO strategy there are plenty of other tricks that might be employed by unscrupulous site owners. These collectively are known as blackhat SEO or spamdexing and their goal is to try to make the page seem more relevant to a topic than it actually is for the search engines. These tricks can take the form of anything from citing keywords in invisible text. Such that a user would have to highlight to see, to buying link backs or even traffic from other sites. Thereby using irrelevant keywords that might just be trending at the moment. Or even just overusing the relevant ones this kind of behavior.
This has certainly resulted in a bit of a digital arms race between search engine developers. They are constantly looking to weed out these pages for their users. Of course, the spammers or site owners who are desperate for clicks and aren’t above using shady tactics so who will ultimately win well let me put it this way as search giants like Google deploy.
SEO Backlinks Matter
Backlinks are the fuel of every successful SEO campaign. Don’t get fooled by these ideas that backlinks don’t matter because they aren’t grounded by facts or data. According to a massive ranking study, the number of domains linking to a page correlated with rankings more than any other factor.
Semrush had very similar conclusions. They found that the higher the domain’s position on the SER the more referring domains it has. Backlinks matter and will continue to be critical to Google’s algorithm now and into the future.
In order to prepare for leads now and into the future – Search Engine Optimization is key. Ensuring that content is relevant on the web site will bring in more traffic, more leads and ultimately more sales for the dealership.
Are you looking for an easy way to have Automotive SEO Basics explained?
Imagine for a minute that you’re a librarian but not a normal one you’re a librarian for every book in the world. People depend on you every day to find the exact automotive vehicle or automotive service they are looking for in their market. They need a system to know what’s inside every book and how books relate to each other. That system takes in a lot of information and spits out the best answers for customerquestions it’s not an easy job. However, searchengines like Google and Bing are the huge librarians of the internet. That is where we start by studying Automotive SEO Basics.
So, basically SEO is optimizing your website to generate organic traffic. It’s getting people from search engines to actually find your website, monitored by keywords related to your make, models, service and local market.
Search Engine Information Collection
All search engines collect information about every page on the internet. So they help people find exactly what they’re looking for on the internet. Every search engine has a secret recipe called an algorithm for their own search results, with Google being the most common. Those specific algorithms turn all that information into useful search results for the viewer. For your own dealership website search results, this means that when your pages have higher rankings, it helps more people find you on their automotive journey. The key to higher rankings is making sure your website has the ingredients. Search engines need recipes, this is called search engine optimization or SEO. However, it turns out most of the big ingredients are known to let’s take a look at some key requirements.
Narrow Search Engine Results
Search engines account for every word on the web, including automotive. This way when someone searches for automotive repairs the search engines can narrow results. Only the pages that are about those specific words with second titles matter each page. On the internet, an official title is key but you may not ever see it because it’s in the code. Search engines pay a lot of attention to page titles because they often summarize the page. It is very similar to a book’s title.
Dealership Web Site Links
Links between websites matter a lot in the eye of search engines. When one web page links to another it’s usually a recommendation telling readers this site has great information. A web page with a lot of links coming to it can look good to search engines. But some organizations try to fool the search engines by creating or even buyingbogus links all over the web that point to their dealership website. Usually, search engines can detect when a site has a lot of them. They account for it by giving links from trustworthy sites more weight in the recipe.
The words that are used in links matter to if your web page. For example, as we all know Amazon has lots of books. On the internet, the word “books” is linked to search engines many, many times. This certainly means it can establish that amazon.com is related to the word books. This way when someone searches for books that site will rank exceptionally well.
Dealership Web Site Content is King
Search engines care about reputation sites with a consistent record of fresh engaging content. From the dealership web site, growing numbers of quality links may be considered rising stars. Do well in search ranking, there are just the basics. The recipes are refined and changed all the time within the search engines. So SEO is about making sure your website has great automotive focused content that’s supported by the ingredients that search engines need for their recipes.
Dealership websites that will show up organically when it comes to vehicles or services aren’t going to be charged for clicks. They don’t have to pay on Google AdWords, since they are organically grown by promoting their website with SEO.
Are You Ready?
Based on my experience, my objective is to work with dealerships and ensure that all aspects of Automotive Marketing SEO are covered for organic growth. This means more traffic on the website, in the dealership and more sales for the dealership! Contact me to learn more about how I help dealers.
If you want to know how to optimize your dealership website for voice search I’m going to show you exactly how to do it. This will help transform your website into a sales customer andlead generation machine.
The internet now consists of many ways to conduct searches online. We all use computers for writing content, updating web sites and searching the internet for information. We all have mobile devices for social, search and communication with others.
In this blog post, we dig into the way of the future – the voice search has come a long way and the future is loud and clear search. We are going to share some stats and look at Voice SEO opportunities for the automotive industry. Want to have an idea of what to do to prepare? Read through the data, plan a strategy and execute over the next year.
What is Voice SEO?
With the growth of the internet, comes the growth of ways to index the internet for searching for information. For a number of years, Google has been top at indexing the entire internet, using text search, maps, image search and more!.
With digital marketing, it does feel like we’re getting closer and closer to the future every day. That means that more people are performing voice searches. Whether they’re on the go with their smartphone or if you’re using their smart speakers at home in their kitchen. An Echo or a Google Home, these voice searches are definitely on the rise and they are not slowing down anytime in the near future. This will be morewidespread in cars and everything else, so you’re definitely going want to be optimized for it. I’m going to share a few quick stats of your way to really hit home.
Voice SEO Statistics
Basically one in two smartphone users use voice search every day. Half of all searches are going to be voice-based this year in 2020. While 72 percent of people who own one of those smart speakers like a Google Home says that it’s part of their daily routine.
Voice SEO Next Steps
Let’s review how you can optimize the website and your dealership location to be found in those near me searches for people who are looking for a dealership like yours. Then I’ll give you some actionable tips about how you can get your content to come up as answers to questions that people may have in the area. Because when you’re the one to answer that question you have a much better shot at winning that business. So since you are a local dealer it makes a whole lot of sense to want to be found in those near me searches.
Google Site Speed is Key
With a voice search is the first thing is to make sure your site loads really quickly. Just go to Google PageSpeed insights and run a test. There you will see if there’s anything they recommend you can use to speed your site. Next is you definitely want to make sure your site is authoritative, to begin. That’s definitely going to help all aspects here so the way to do that is to start creating really high quality relevant consistent content on your dealership site and you’re also going to want to start building some really high-quality backlinks to your dealership site.
Google My Business Listing
The first real step is going to be to claim and optimize your Google My Business listing for the dealership. This includes choosing the right categories. You also need to make sure that all the info that’s in your Google my business profile is correct. This links back to your website itself. So you want to include your dealership name, address and your phone number on your site exactly as it appears on Google My Business. There are a few extra things you can include on your website.
A dealership is really going to cement their geographic area like an embedded google map and links to you know the neighborhoods or cities that you serve.
Other Content Sources
A lot of voice search platforms, like Siri, don’t actually use Google My Business. Instead, they use third-party sites like Yelp or DealerRater for their results. You are definitely going to want to make sure that you have those profiles all optimized. Filled out as completely as possible and you’re probably going to want some good 5-star reviews. As well and that’s pretty much all there is to getting found in those near me searches. Because the number one main factor is just geographic proximity to the searcher.
So if people are searching near you you’ll pop up if they’re searching further away from your competitor. Who’s closer to them is likely to show up there but you do want to make sure that when people are close to you they’re finding you. But what about if you want to get some of your great content to show up as an answer to questions?
Website Answers to Questions
Here is where you want to brainstorm and find the actual questions that people are likely to be asking in your local market. Think about the problem solutions your dealership sales and service department provide. You know now think of what are the most basic versions of those solutions. They are looking for information on vehicles or how to fix something on their vehicle. Building content around those questions will boost exposure to local questions being asked. A great example is in the fall season, great to focus on winter tires. Writing a descriptive blog post is also when a new model is getting ready to launch so you can prepare readers for the vehicle. Search for questions that people will be looking for answers. This can include features of a new model, pricing, safety and much more.
In the content, including lots of images headers, numbered lists if possible. That’s just the overall structure that Google likes to see. Also, think of questions that aren’t even how-to content. They are just general knowledge questions like what are great local restaurants. Or can I switch my tires myself? Things like that if you’re stuck thinking of questions for a dealership site.
Web Site Post Structure
Structurally ask questions, because that’s gonna be what people are going to verbally search for into their smartphone or home speaker. Make a list of all the questions that you think your dealership can do a good job answering. Then create an FAQ page that links to posts on the site. Just be sure to structure the question in the exact words that you found it in your research and use that as a headline. It can be based on a model, feature or service associated with your dealership.
Then make the answer body text below it when you structure it that way Google can just detect. It is just a question and an answer. So other than that there are a few things you need to keep in mind in order to increase your chances of being found as a featured Google snippet (more on that later) that will be highlighted organically on search terms.
Voice SEO Conclusion
Voice search is a great opportunity that your dealership can use to drive visitors. You will want to take advantage of it in 2020 and moving forward. I want to know all about any reservations you might have or questions just leave it in the feedback form below and I’ll answer every question that is sent over to me.
Are You Ready?
Based on my experience, my objective is to work with your dealership and ensure that all aspects of SEO are covered for organic growth. This means more traffic on the website, in the dealership and more sales for the dealership! Contact me to learn more about how I help dealers.
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