[email protected]
Automotive SEO
Avatar
Posted by Shawn Ryder

Automotive Search Engine Optimization

Automotive Marketing, Local SEO, SEO

With the aim of increasing website traffic, retailers want to be visible when local customers search online for terms relevant to their business. SEO, simply put, is increasing the number of unpaid search results on their site. As the Internet becomes increasingly crowded and competition intensifies in the online automotive sector, it is more imperative than ever for dealers to use search engine optimization tools such as Google Search Engine Optimization (SEO). [Sources: 7]

When companies use SEO for the automotive industry, it means they are serious about getting more customers than their competitors, and that is the best way to do it. SEO is a long-term marketing tactic that increases its effectiveness over time and contributes to the sale of your brand and vehicles. [Sources: 6, 7]

If you just add generic keywords to your site, like car dealers, you will probably never crack the top 100. But if you also add keywords that focus on your location and inventory, you can start ranking higher for people looking locally, which will lead to more targeted traffic over time. [Sources: 6]

One of the ways SEO helps you address more specific traffic is with long-tail keywords that are extremely specific. Google has recently updated its SEO Starter Guide, which is a great resource to help you get the most out of your business. Using Google’s guide and the tips provided here will help merchants not only improve SEO quality, but also increase the number of visitors to their site and their inventory. [Sources: 1, 6]

While these tips work well for car dealerships, any company serving a local area can implement them. By using SEO tools at your fingertips and using them effectively, you can increase your chances of being the first place car buyers turn when they prepare to buy. Instead of sticking to outdated marketing tactics that are slowly depleting, local automotive SEO strategies can help push your ad efforts into the future. [Sources: 1, 3]

With the reach that retailers have in their designated market area (DMA), websites need to be well ranked to stand out from the competition. More than 80% of all new car purchases in the US are made online, according to the National Automobile Dealers Association. [Sources: 3]

The goal is to design and maintain your website in a way that allows you to rank high in Google search results. The higher you rank, the higher your business is ranked on Google, which leads to more conversions. Consumers trust you and customers rely on your organic search results and use your search engine. In fact, there is a strong correlation between organic results and higher conversion rates for your brand. [Sources: 3, 4]

In local search, it is crucial for merchants to be high on search engine results, not only for local traffic but also for national traffic. [Sources: 4]

While the first spot of the SERP received 53% of its organic traffic, 75% of users made it to the first page. [Sources: 4]

Since you know that SEO is a long game, optimizing your search engine is essential, if you want your dealer’s website to be found organically on the search results map, you need to offer real value to your car buyers. One of the most important aspects of a successful SEO campaign, and one that delivers real results, is to build trust and strengthen the authority of your website over your customers and search engines. [Sources: 0]

If you are new to search engine optimization or looking for an introduction to SEO, we will start there. However, to effectively benefit from SEO, You need to think about which tactics will deliver the highest ROI. Black Hat SEO tactics that are not targeted at legitimate users and audiences and are more focused on search engines will penalize you by Google and probably result in your organization being removed from search results. This is also fully in line with the rules and regulations of the search engines. [Sources: 0, 5]

Check out the ten tips below and see how you can integrate them into your overall business plan and SEO strategy. [Sources: 5]

Auto Dealer SEO targets people who are already looking for the product or service they offer, which means that your SEO traffic is highly targeted. These types of keywords are searched less, meaning that people are more likely to search for them and convert. Write searches that might be good to create content, such as “car dealer car dealer” or “car dealer.” [Sources: 5, 6]

If you rank higher, you will be considered a leader in your industry and know that you have useful information that your users can learn from, which is why SEO uses “car dealers” for car dealers. Car dealers are naturally looking for such leads, so studies suggest, so make sure people are looking for a car dealer. Search for high-value dealer sites, such as location-based, and make them available to people looking for “car dealers.” [Sources: 2, 6]

Sources:

[0]: https://adpearance.com/blog/tips-for-optimizing-your-car-dealership-website

[1]: https://dealercenter.cargurus.com/blog/understanding-search-engine-optimization-for-your-dealership/

[2]: https://www.stanventures.com/blog/seo-for-car-dealers-2/

[3]: https://gofishdigital.com/local-automotive-seo/

[4]: https://localmarketinginc.com/automotive-marketing-services/seo-content-car-dealerships-atlanta/

[5]: https://www.bluefountainmedia.com/blog/tips-to-enhance-search-engine-optimization-strategy

[6]: https://www.webfx.com/industries/automotive-transportation/car-dealers/seo/

[7]: https://www.digitaldealer.com/dealer-ops-leadership/dealer-management/automotive-search-engine-optimization-heres-dealers-need-know/

Automotive SEO
Avatar
Posted by Shawn Ryder

Automotive SEO Tips To Use For Your Dealership

Automotive Marketing, Local SEO, Search Engine Optimization, SEO, Social Media

Automotive SEO Tips

Does your dealership website not have the traffic you expect? It’s possible that your website lacks search engine optimization, which refers to a collection of strategies to improve your dealership visibility on web searches for words related to your vehicle makes, models, and service.

The best automotive websites out there grow organically in popularity, in the sense that their recognition is grass-roots and not necessarily always purchased through pay per click like Google. You can find out how you can also work to grow your site organically by implementing some great search engine optimization tips (SEO).

Search Engine Results

You will need to make your automotive website pop up in the Google search results. Build a really solid website and use search engine optimization to have it discovered. If other local dealerships in your market haven’t done as well, you will stand out like a shining star from the crowd.

Treating your Automotive SEO efforts like homework is a great way to achieve in the highly competitive field of automotive digital marketing. This means you should be approaching the trafficking of your site like the completion of an educational term paper. You need to do your keyword research, build a synopsis, bullet the important points, and run down the dealership checklist to refine the process.

Try several different keywords when you are working to rank higher in all search engines. Search engines will “read” the metatags and help you appear in a wider variety of searches that are conducted.

Monitor Traffic Results

One sure way to increase traffic to your dealership website is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your dealership. Use those search words as subjects for your next few blog post content, as they represent trending topics with proven interest to your visitors.

Search engines track the average visit length to websites and use that information as part of the ranking algorithm. Abundant useful content is the key to keeping visitors on your website longer, which results in a higher page rank and more new and repeat visitors to your website.

Local Business Directories

Take advantage of free local business directories and related sites. Enter your dealership’s information into any or all of the free local business directories out there – locally is best but national ones will be helpful as well. This will make your website slightly easier to be stumbled upon during web searches by potential customers.

Google My Business

Google My Business - Automotive SEOClaim your Google My Business location to maximize search engine optimization! That is for websites that are designed to map out locations for dealerships with a local presence. Search engines will bring up sites local to a customer’s IP address when they are searching for a physical dealership location. By claiming your site on these pages you can control your brand and make customers more likely to visit your website and ultimately your physical dealership location.

Content is Key

Keep your website content fresh. While having lots of content is essential, it has to be current and up to date. The search engines track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change on the site, whether it’s a new article or automotive blog post, will help to boost your rank.

Search engines like Google and Bing are constantly evolving in terms of how they find information on the web. Consequently, you will have to change your dealership site and pages to correspond with the changes that are occurring in search engine technology if you want to stay on the cutting edge of Search Engine Optimization for your dealership.

Patience is Important

When it comes to search engine optimization, you also need to be patient. Dealers are not going to see immediate jumps in traffic simply because they worked on optimizing their site yesterday. It can take several months to see a significant result from your search engine optimization process as it is being conducted. Especially if you are a new dealership, or have recently started updating the website.

You might work hard changing things around and not see an instant reward with those adjustments. Don’t get discouraged during the process. Just keep at it and you will eventually see the results of growing traffic to your website.

Check out the Competition

Grab any information your competitors give you and use it to your advantage as well. Sometimes, competing dealership websites will give you exact information about their targeted keywords objectives. There are some common ways to find this information out. One is to look in the META tag of the dealership’s homepage. Additionally, on some pages with articles and blogs, some or all of the keywords will be in bold. Spend some time reviewing competition sites and if they are doing well in their strategy monitor closely but if they aren’t doing a lot it should be easier to grow your own exposure in search results.

Linking to Lists

Linking to lists is very popular for dealership websites and can help your search engine optimization. You can find a lot of articles that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well – written content with relevant content composed as lists with numbers, not bullets, such as “10 ways to buy a new SUV for your family.”

Keywords on the Website

Automotive SEO Keywords

Place your keywords in unexpected places on your web site. Obviously, you are using pictures, advertisements, graphics, or other forms of media where the coding is unseen, include your keywords in there somewhere – like in the alt tags for images. Doing this gives you an upper hand because you are not bombarding your readers with it, but it is still seen by search engines like Google.

You may also wish to include the keywords within the title of site pages. Your title is your websites first handshake with the various search engines, so make it very relevant and friendly. By having a more generic word in the title, searchers who aren’t aware of your company’s name will still visit your website to find the vehicles or services they are looking for.

Inbound Link Strategy

Set up a strategy for getting inbound links to your website from relevant, highly-ranked websites. Of course, everyone’s goal is to find a way for Wikipedia, the most highly ranked site of all, to send us its link juice. Your goal should be to find other websites who’s topic matches your dealership to provide you with their Page Rank boosting links.

Build a great series of appropriate backlinks on your automotive site. Have your keyword phrases be in the all titles of those links for sure. Make sure that these links are related to your own content, otherwise, they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas and other web sites to visit your site.

Building a steady volume of backlinks is critical to all internet marketers, but it is important to know that all backlinks to your site are not equal. Google assigns page rank scores to all websites as part of its ranking process algorithm. Your goal should be to attract backlinks from websites that have a page rank that is at least equal to your own, but preferably higher obviously. Higher page rank signifies higher status in the eyes of the search engine results and the fact they are linking back to you, can raise your own status in search rankings. Which leads to more traffic and in turn more leads – with sales generated.

Make it a Daily Routine

A great way to improve search engine optimization is to work on it as part of your daily routine, in the same way, you would check your emails. This is because SEO techniques are not static, as search engines evolve continually and rapidly, and what worked yesterday might not work today or tomorrow moving forward.

Focus on Images Too

When looking to ramp up the dealership profile, don’t forget that image names count in search results – quite heavily, in fact. Be sure to give the names of the images that searchers will easily find. If you’re writing about a particular vehicle model, be sure to include keywords for that product in the image name itself, so that the image will pop up in a Google image search result.

Blogging and Content

Add a blog to your website in order to maintain the freshness of your dealership content and to target specific long-tail keywords, both of which will increase your page rank within Google. You can also place links to and from blog posts on other areas of your site to refresh the content on pages that are not typically updated – like the manufacturer content that is provided automatically.

Writing unique content is an overlooked SEO strategy. The Internet is filled with free information on many websites. The best way for your content to get attention is by using information that is either very specific on a vehicle for example or not widely published. This will give your site a competitive edge over those using stale and widely published information that is on every other dealership site.

Knowing which search engines and keywords are used by a target audience is very important when utilizing search engine optimization.

Highlight Industry News

To get an immediate increase in traffic pay attention to the industry and manufacturer news. If you cover a soon to be searched topic (or new vehicle model) before other sites do, most search engine algorithms will place your link at the top. To get the latest scoops you can follow people relevant to the industry on Twitter and set up notifications from Google to get emails when something relevant shows up about the new model being launched.

Social Media

Get involved in social media heavily. Posting links to your website content on some of these sites can get you multiple responses that can add to your audience base. It’s a great way to draw in new leads and customers!

Monitor Ranking

You should always monitor the ranking of your page using programs such as the Google Console and Analytics. You should also always know what location the people visiting your website are from. Check this information on a consistent basis so that you can alter your targeting strategies if required at all. Once a month is suggested for a dealership – let experts regularly oversee, monitor but don’t obsess over it every day.

Improve Dealership Traffic

Search Engine Optimization is not a big mystery, and there is nothing unethical about conducting it. Every dealership owner who wants to increase his or her website’s traffic (i.e., every automotive dealer owner) should be willing to take steps to improve search engine rankings.

Using the tips we went over here will help increase the popularity of your website over time.

If you want to increase the traffic to your dealership website by making it more visible on search engines, remember these tips and you will have more visitors, leads, and ultimately sales!

Local Dealership SEO
Avatar
Posted by Shawn Ryder

Importance of focus on Local SEO

Automotive Marketing, Automotive Industry, Search Engine Optimization, SEO

What is Local SEO Important?

When it comes to the automotive industry and Local SEO it is imperative that you know the basics and makes sure that you’re following them on a consistent basis.

SEO is always key driving business and opportunities to your website on a consistent basis however when it comes to the local market obviously that’s where the dealership needs to focus.

For example, if you’re a dealer in a market and you have a competitive similar manufacturer close to you then you need to ensure that you are doing a better job on Google my business than that competition.

While focusing on backlinks, keywords long-tail keywords, and more are important obviously from your perspective you want to do better than a competition down the road.

Google My Business

That is why when it comes to your website Google my business social media and other platforms you need to ensure that you mention your local area on a regular basis. So if you are going to sponsor an athlete in the area make sure that you have that content on your website and anything relevant obviously going on social media.

People will search based on the area that they’re in when looking for a new vehicle obviously. There are circumstances where they will travel but that is the minority rather than the majority of people that are in the market for vehicles.

So moving forward you need to look at ways to improve your Google my business account with strong reviews a number of photographs of the dealership’s regular posting on Google and building content on your website that reflects your local market.

Bringing traffic in from multiple locations is great but obviously, when looking at the data you want most traffic to come from your local market so focus on growing keywords that relate with the market you’re located.

Because people will search on the phrase is like dealers near me or dealers near a city close to me and so on so you want to make sure that content relates to those areas.

Another great thing obviously is making sure that you’re in directories that have your address and dealership name matching the website and all of the locations that can be found.

there are ways that I work with dealers to ensure this is done through content, social media, adding the address to a number of directories, and so much more.

SEO Tips
Avatar
Posted by Shawn Ryder

Generate More Leads With These Search Engine Optimization Tips

Search Engine Optimization, Automotive Marketing, SEO

SEO involves boosting your website’s chances of being found by search engines. The more people that come to your site, the higher the likelihood that you will make money and be successful. These tips can help you learn proper SEO.

Your domain name should contain a keyword related to your content. Your website should be easy for visitors to find when they do a web search. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.

If you want to have your site showing higher, you need to help the web spiders who determine the rankings. Spiders help people to find your website during searches, so it is important that they can understand your site. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works.

Keep in mind that spiders can’t do anything with your URLs if they read like a bunch of random numbers. Certain language can confuse a search engine, which is why each URL should have a meaningful name, as well as pertinent keywords.

One SEO technique to try is a blog. Link it with other related blogs and see your traffic increase. The algorithms used by search engines are particularly favorable towards blogs. Blogs are consistently updated and have structured data, both things algorithms like. If you want a high search engine ranking, backlinks are really important.

Use an accurate title tag to make sure that search engines will understand your page content. Search engines only display 60 characters, so keep it short. After 60 characters, search engines also weigh terms less highly.

Before beginning a website, research information about your keywords. You should determine what the most effective keywords to incorporate into your content and titles will be. Knowing how people search for your business will help you find appropriate keywords. Keeping this content highlighted helps raise your search engine rankings.

Taking the time to proofread a website’s content is an important task that many webmasters fail to do. Your website needs to be clear and legible. If there are a lot of grammar mistakes, or if you spelled your keywords wrong, you can bet that a lot of search engines will not include your site.

As good as your website may be, it can always be better. That means that your website is never truly complete and you should always be on the lookout for problems. Don’t ever stop striving to improve.

You should have a listing with Yahoo and Google to get yourself out there. These services give you free publicity that, in turn, bring you more visitors and more visibility. Don’t turn away free publicity.

Make use of the “alt” tags for image links when using SEO to boost your rankings. The purpose of these tags is to replace images, should the viewer choose not to view them. Search engines will also read these tags, and use them when determining your site’s ranking, so make sure to put in some keywords.

When you make the most of SEO it will boost your business. Many business are unaware of this fact.

If you want your site to automatically achieve higher search engine rankings, consider joining forces with the BBB (Better Business Bureau) and the Chamber of Commerce in your area. These organizations link to their member businesses, so you can get more local visitors. Also, if you are a part of this Better Business Bureau and have good ratings on their site, your customers will trust you even more.

Use keywords in anchor text. Avoid words that are not useful in optimization. SEO specialists can assist you with knowing what anchor text should be used.

Consider using the services of a company that specializes in search engine optimization. Having good SEO content is key to moving your site up in relevant search results. Today there are many companies that sell the service of search engine optimization. Depending on what they provide and various promotions available, these tools and services can represent an affordable option for many businesses.

Use the language meta tag if your site is not written in English. This increases your ranking when searches look for content specific to the language in which your site’s content is written.

Knowing your search standing is crucial in utilizing SEO tips. If you don’t keep track of your standings then you will not know if your efforts in SEO are paying off. You can follow your page rank with the Google toolbar or Alexa.

SEO improves your ranking when your keywords are searched for. Showing up in the search engine results is going to bring you more traffic and increase revenue. Using these tips, you can use SEO on your website.

In and Outs of SEO
Avatar
Posted by Shawn Ryder

Learn The Ins And Outs Of Search Engine Optimization

Automotive Marketing, Search Engine Optimization, SEO

There is a key component that can be the bridge between your business and online success. While your website may be top of the line and your product, service or blog may be well worth the visit, you may get nowhere without SEO. If you do not know what SEO is or if you do understand but do not know where to start this article will help.

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

One good way to get people to see your website first on a search engine is to use keywords. The keywords should be affiliated with your website or the product that you are selling. If you use too many keywords, you will be labeled as a spammer which will hurt your traffic.

To demonstrate the importance of a keyword to search engines, bold it on its first use. Search engines are able to recognize when text is bolder and rate bolder words as being more important to your page. Having a bold word will help search engines to find your keyword and to look for additional appearances of it on your page.

Track where people on your site are going. When you determine where people are going, you know where you need to concentrate your efforts. If you have a restaurant, chances are people are checking out your menu. This lets you know that this is an area of your site that you need to keep fresh and updated.

Do not spread yourself too thin. Use a limited amount of keywords throughout your entire website. Some search engines recommend no more than twenty. If you do more than this, you may end up not getting the searches you want, because the search engine recognizes you are overdoing it. Keep it simple!

One important tip that you should remember is that you should never republish an article at different links on your site. Google ranks pages in its SERP based on quality and considers different links to articles with similar content as a low-quality link. Instead, use references to one single link.

Bold your keywords to allow search engine crawlers an easier hunt. Crawlers are intelligent, but sometimes they may have difficulty recognizing what your keywords are. To alleviate this issue, highlight your keywords by putting them in bold. It will make them easier to find, take less time for the crawler, and put you higher in the rankings.

Though your site might be really good, it can never be perfect. Understand this, and you will want to improve your site daily. You should always be seeking to improve visitor numbers.

Try to get your page link on a .edu or .gov site for better search engine optimization. Because these sites are top-level domains and are considered to be very credible and reliable, people who see your link on a .edu or .gov will think you are legitimate and credible as well.

You should make sure that the content on your site is readable rather than stuffed full of keywords. Many people do not understand how search engines work and just want to be able to get the information they need in a quick manner. If you keyword stuff your site, it could make it difficult to read and thus put a damper on the amount of traffic you get.

Make sure to research your keywords before placing them into your content. Try using websites like Google’s Keyword External Tool or Word Tracker to see what keywords are “hot” when it comes to your subject matter. By strategically using and placing keywords like this, you can raise your ranking in the search engine results.

To maximize your SEO potential, remember to write not only to your human audience, but also for the search engine. That means including things like keyword rich titles and description fields and headers that are formatted as h1 and h2. Also make your content interesting and interactive to promote more bookmarking of your content.

Stay at the top of the search results by devoting a portion of your web space to keyword-rich content as it relates to the latest and greatest in fads, trends, and of-the-moment topics. Chase new points of interest and update them frequently to attract new users who will reward your on-trend outlook with more clicks and unique visitors.

Having a blog on your company website increases its search engine ratings because it makes the website competitive outside of its product keyword areas. Your company may have very strong keywords on every page, but so do other companies that sell the same product. Adding a blog opens up a whole new world of keywords because the content is not so structured.

For more technical and current insight into your competitors’ keywords and site content, visit each of your individual competitors’ pages and view the source page. The information contained in the pages’ code should help you to identify which keywords your competitors are using to bring in your target market.

Whenever possible, consolidate pages that have very similar or closely corresponding text and graphics. Establish which one will be your best representation – this is the page that will show up in search results. This makes your site more efficient by reducing the amount of code that search engines must filter through to establish your site’s relevancy score.

When using search engine optimization techniques, it is very important to monitor where your site falls in the search engines. There are many tools that can track your search engine ranking. When making changes to your site to optimize your search engine rankings, watch to see how they affect your ranking before making any more changes.

Having your website reach its full potential is a gratifying and profitable experience. If you use the tips outlined in this article you will find that your website can receive more traffic. More traffic means more consumers. More consumers are great news for any website. In short, embrace SEO today make more money tomorrow!

Automotive SEO
Avatar
Posted by Shawn Ryder

Search Engine Optimization Gives You A Leg Up

Automotive Marketing, Digital Marketing, Local SEO, SEO 1

If you have a blog or another website that profits from site traffic, then search engine optimization is a great way to increase visitors. Applications like Google AdSense can pay you every time someone visits your site. Read this article for more tips on how to use search engine optimization.

Search engine optimization is a useful tool for businesses new to the internet market. While Google and other search engines may seem complex, their algorithms are very similar. Companies such as Google utilize bots that prowl the internet for specific content. If your website has the content it is seeking, your page will be listed higher among search results. In other words, search engine optimization pays for itself in publicity.

You may be looking to optimize your site to cover every contingency, but you would do better to focus on a smaller, manageable number of keywords, and claim the top search spots, then to overextend yourself and try to conquer too much search territory. Pick five to ten keywords, do your homework, and then optimize your pages with that focused set of words in mind.

Using keywords for search engine optimization is crucial to successful search engine results. The best placement of keywords are at the top of your web page include in the title and headline. Also include keywords in specific headlines and within the paragraphs themselves, preferably in the first and last paragraph.

When you are trying to increase traffic you should avoid any kind of flash. Flash might look good on a website, but it does nothing to increase your search optimization. The problem with this is that you cannot link a single page when using flash so try to stay away from it.

For the best results in search engine optimization, be sure to use only the highest quality of content. It doesn’t matter how many great keywords you have in an article if the article is dull, trite, or simply badly written. Search engine bots are not going to buy your product or service, people are. If your article can’t impress people your search engine rankings won’t matter.

Linking to lists is very popular for website owners and bloggers and can help your search engine optimization. You can find a lot of articles on the internet that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well- written articles with relevant content composed as lists with numbers, not bullets, such as “10 ways to buy a new car.”

Make it easy for visitors to understand and use the website. Do not bog them down with Internet marketing lingo. Instead, create a simple website that highlights what you are trying to market. Links should be easily accessible and important information should be prominently located. Guide them through the process of exploring your website.

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

When building your web presence, don’t forget to add your website to the niche link directories. Whatever product you sell, from knitwear to financial services, there’s bound to be a specialized website that caters to people interested in that type of business, so look for those sites and get your links listed. That will, of course, help boost your search engine rankings and bring in more traffic.

Make the most of your affiliate marketing business by familiarizing yourself with SEO techniques. In order to achieve success, you have to make it easy for potential customers to find your website. Take the time to learn about anchor text, external linking, social bookmarking, article exchanges and other effective SEO methods.

When designing and coding your site map, you must be certain that it ties in to your main page’s URL. Search engines will use the information linked with the site map to select the one page from your domain that is considered to be the best total representation of your entire site. That single page is the one which will be used in search results.

All the SEO in the world won’t help you if your website host is unreliable! Before you choose a host, check their reviews to ensure they’re stable and easy to work with. A website that is down is one that is NOT making money. Also make sure they have good customer service. You never know what issue might come up that you’ll need help with!

Remember to be patient when it comes to search engine optimization. You might work hard changing things around and not see an instant reward from it. Don’t get discouraged. Just keep at it and you will eventually see some results. Remember it just takes time for your blog or site to grow.

A very shallow directory structure can easily improve your site’s ranking on the results pages of major search engines. A shallow directory structure is one that contains only the bare minimum number of sub-folders. Sub-folders decrease the site’s efficiency and make it more difficult to search engine spiders to accurately assess your site’s relevancy score.

To help with search engine optimization you will want to make sure you site is also mobile friendly. In today’s world so many people surf the web from their phone and it would be a huge mistake to ignore that. You want to make it easy for them to see your site on their phones.

Search engine optimization involves making your website more accessible and visible when people use sites like Yahoo! or Google. If you want to increase site traffic, using common keywords is a way to have your site appear on the first page in a list. Remember these tips to use search engine optimization to your benefit.

SEO Tips
Avatar
Posted by Shawn Ryder

Get More Traffic By Following These SEO Tips

Automotive Marketing, Automotive Industry, Social Media

There aren’t many more things as confusing to navigate as the Internet. It has many paths to achieving better rankings and most of them look a bit similar to one another. If you have enough patience and keep your eyes open, you can reach the end of the maze. This article is here to help you do just that.

To improve your search engine optimization, find out which keywords are used most to describe the concepts and ideas behind your website or business. This will mean that people searching for information or services related to your business, are most likely to find it, as it will be using words which are most meaningful to them.

Having relevant, keyword oriented page titles is one of the best SEO strategies. By choosing titles that accurately describe your page you are better able to inform human searchers and web crawlers about the content of your site. This will naturally boost your traffic as people are better able to find your site when they search for your particular niche.

Unfortunately, there are some great technical aspects of websites that can hurt your search engine optimization. For instance, you should avoid Flash plug-ins if you can allow it. Flash uses images, and search engines only read a site’s text to determine its relevance. Even if you have great text content within Flash, most search engines won’t be able to detect it.

Include the most important keywords for your site in the left-hand navigation bar and title of your homepage. These texts will be searched before the main text on your website, so you should include the keywords with which you would like your site to be most closely associated with..

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales.

Headings and subheadings are preferred by readers and by search engines alike, so make sure that you always give your article a main title. Also, remember to give each section of the article its own title. This is something that doesn’t take long at all.

Make the most of your affiliate marketing business by familiarizing yourself with SEO techniques. In order to achieve success, you have to make it easy for potential customers to find your website. Take the time to learn about anchor text, external linking, social bookmarking, article exchanges and other effective SEO methods.

Having a blog on your company website increases its search engine ratings because it makes the website competitive outside of its product keyword areas. Your company may have very strong keywords on every page, but so do other companies that sell the same product. Adding a blog opens up a whole new world of keywords because the content is not so structured.

Use an HTTP 301 redirect instead of a meta refresh or a 302 redirect. 301 redirects tell the search engine that the new location for your site is permanent and they should index the new location. Meta refresh and 302 redirects are intended for temporary re-locations, and are often used by spammers, meaning that using them could hurt your rankings.

The best way to generate your target market to your website is to understand your current traffic. Who is currently visiting your website? Is it the audience that you are intending to reach. By understanding your traffic demographic it is easier to offer them exactly what they want in a product, service, or blog.

Don’t be afraid to link out to other websites! Not only does it make them more likely to link back to you, but other sites will see that you’re not stingy and will be more likely to link to you without you even asking. It also helps your page rank to link to quality websites.

SEO is a way to make money on line. This is a great way to get people to see your site and click on it. The search engines will rank the content that is on your site and place your web address in the order it chooses. There are several things that affect this, and search engine optimization is one of them.

SEO is a great web tool that allows the search engines to filter through your content and actually find you. With a good search engine optimization strategy you can really get high rankings and not have to pay. This exposure allows people the ability to find your site easier.

Keywords and phrases must be included in the file names of the URLs of your web pages. While it might be simpler to organize files using shorter names or using some type of number or date convention, it is a mistake for search engine optimization purposes. Search engines definitely do take file names into consideration. Also, when creating your file names, hyphens are the recommended way to separate the words in the file name rather than spaces or underscores.

Do proper keyword searches and choose wisely. For example, if your site were about “widgets”, would you use a keyword like “tortillas”? The keywords you build your site around has a lot do with how the search engines find you, and can mean how much success your website receives.

A good tip with regards to META keyword tags for efficient search engine optimization is to make sure you do not repeat keywords more than three times within a single tag. This will seem like keyword stuffing to most search engines and your website ranking will suffer as a result.

Today, the primary factor in determining your ranking on search engines is “relevant link backs”, which is the quality and number of other sites which link to your site. To assess just how authoritative your site is, search engines count these links, and use this count to determine your ranking in relation to other sites with the same target audience. For optimum results, it is important that these link backs are relevant to your topic area.

Be sure to take the time to use the above advice. Soon, you will begin seeing results.

Search Engine Results
Avatar
Posted by Shawn Ryder

Achieve Top Search Engine Results And Conversions With SEO Tips That Work

SEO

The best websites out there grow organically in popularity, in the sense that their recognition is grass-roots and not necessarily always purchased through sponsored advertising. You can find out how you can also work to grow your site organically by implementing the great search engine optimization tips (SEO) in the text below.

There are many virtues in the field of Search Engine Optimization, and patience is the biggest one. When trafficking your site, especially if you’re a do-it-yourself businessperson, you have to realize that it takes time to get your business ranked up at the top. Results may take months, but you’ll have to keep working in the meantime.

Obtaining your search engine optimization goals can be made easier by using graphics and images. Use low-resolution images because high-resolution images will increase the loading time. Keywords within the images themselves will be read by search engine spiders. People enjoy seeing images and graphics on a website and it can help describe your article, blog or product as well as produce search engine results for optimal traffic to your site.

Always check your keyword density when working towards search engine optimization goals. 3-5 percent should be the total of links or text on a page. Spread the information on your whole site, not just on your homepage. Every page needs keywords for search engines to recognize content.

Once you get your site ranked where you want it you can never stop working on search engine optimization. If you aren’t improving your site then you are degrading its effectiveness. If you allow your site to slip down then someone will start ranking above you. Add new, relevant content continually and always work on improving your links.

If you are looking to get more visibility, it is important that you add your website to blog directories. When you add your website to blog directories that are related to your end product, you are creating inbound links, which give you more targeted internet traffic in the long run.

Switch up your styles. You may think that the more often you “name-drop” keywords on your website, the more easily it will be found. While that is likely true, it is difficult to have a decent content flow, when you consistently insert the same words, repeatedly. Change it up to please your readers and vary your information.

Start from the top. You likely will not be able to tackle your entire website for optimization in a week, let alone a day. Begin by working with your top ranked pages, and move down from there. The most popular pages will be the ones to bring you the most hits from optimization anyway, but optimizing them all will bring your site ranking upwards as a whole.

When building your affiliate website, you have to be sure your visitors can easily and quickly find your site. One way to achieve this is to help the search engines to find and correctly categorize your site. It is a good and rewarding practice to insert descriptive meta elements into your pages’ HTML code, as this helps the search engines to categorize your pages.

You should always use your keyword phrases in your HTML title tag. The title tag is the main weight during a search using a search engine. If you were the reader, what words would you be likely to search for? Once those words have been identified, they should be added to your page title.

When setting up the Title tag on the pages of your site you should leave off your company name unless it is a well-known name. Many people will not search for the name of your company directly and it could limit the number of hits that your site receives.

Search engines can be a powerful tool when it comes to driving internet traffic to your site. Be sure your website is spider friendly for the best in search engine ratings. Spiders are only capable of reading text, so it is critical that you tag each image that appears on your site. Make your descriptions keyword-rich.

Search engines like Google and Yahoo are constantly evolving in terms of how they find information on the web. Consequently, you will have to change your pages to correspond with the changes that are occurring in the search technology if you want to stay on the cutting edge of Search Engine Optimization.

Creating a sitemap for your website will benefit you greatly when it comes to your website’s SEO potential. Having a sitemap is important because it allows search engines to more easily index your site. Additionally, it strongly helps your PageRank and link popularity. It should also go without saying that having a strong sitemap will help your human users more easily navigate your website.

Among the best things you can do to improve your website and increase your search engine optimization is to add a blog. This will give your company more (often free) publicity. Additionally, it will help you to make personal connections that could lead to more business. By applying a few good SEO tips to your company’s blog, you will see your company websites search engine ratings rise quickly.

Don’t be afraid to use your keywords more if the language sounds natural. While search engines will penalize your site if it appears you are keyword-stuffing, if you can read your content out loud and it sounds normal and natural, you are unlikely to trip that penalty. Search engines try to remove spam, not sites with many incidences of a single word or phrase.

This article has made it clear to you that there are many ways to skin a cat when it comes to SEO. You may not need to apply all these tips in order to increase your ranking, or you may have to apply even more. It all depends on your site’s market and other factors. You should just focus on using these tips for the time being if you want a solid start.

Automotive SEO
Avatar
Posted by Shawn Ryder

What are the benefits of web optimization?

Automotive Industry, Automotive Marketing

Hi all, you want to know about what are the benefits of web optimization. So, you are in the right post. It depends on what type of web optimization you’re talking about but most of the benefits overlap significantly.

The two types of web optimization that are important (and overlap quite a bit) are optimized for speed and optimization for search engines (SEO) which could also be called optimization for people. We make sure all content we build is at least minimally optimized for search but we also have extras that take care of all on-page aspects of search engine optimization is very important. SEO is a digital marketing discipline that accompanies many other sub-activities during the creation of web content and is based (although not solely) on target keywords for which the company in question wants to appear in a search engine such as Google or Bing. You’ll learn about what are the benefits of web optimization. Some of those are shown below.

Benefits of optimizing for speed

People don’t like to wait and many of them are on smartphones. Google tells us all the time that if your page takes more than 3 seconds to load, you’ll lose a large chunk of the audience (I think somewhere in the vicinity of 40% or more).

Google is putting more weight on the speed of a website. If it’s slow, they’ll push you further down in search results.

More visitors will see your content and be able to convert to a lead.

OK, so many of the results of optimizing for speed matter for SEO but more than that they matter for visitors. Just keep in mind, if it’s good for visitors then it’s good for you (and Google). SEO optimization means improving your pages so that they appear in different search engines for the keywords that interest you the most, which aims to generate quality traffic to your website.

There are also benefits to optimizing for search:

  • Rank higher, more views for you, more potential leads for you if you play your cards right and rank for something useful.
  • Optimize your title then you’ll make it so people want to click your page in search results over
  • someone else’s.
    Optimize your Open Graph data then when your content is shared on social media then it will look rich and awesome which means more clicks and more shares.
  • Optimize Structured Data and search engines will pull some good info out of your website and show that in search results. A search result that shows the star rating of a product IN the search results page will stand out infinitely better than a listing without.
  • Long term visitors that you don’t have to pay for. The more you optimize and rank the freer clicks you’ll get to your website. Free advertising = good.

I could keep going on because there are a ton of benefits. You could look into how to do all of this and the details of optimizing but there are companies like Your Local Business Online that will take care of everything for you. That means you don’t have to worry about all this complex stuff. This article has been made so that you can know what are the benefits of web optimization.

Wikipedia is consistently a decent beginning stage. Web execution streamlining (WPO), or site advancement is the field of information about expanding web execution.

In other words, the goal of WPO is to increase the speed at which a website is loaded onto the user’s device.

Why is that a goal worth achieving?

Because a slow loading website is a real pain to users and that matters to the website’s provider, users will jump off a slow page right away. Amazon did tests that indicated they would lose $1.6 BILLION consistently in the event that they eased back somewhere near only one second.

On top, a slow loading website will have a negative impact on the Google mobile search ranking

There are different techniques you can use to increase the performance of a website. With which will you know that what are the benefits of web optimization.

  • Upgrade to HTTP/2, it will give the site a boost on all modern devices.
  • Compress image & font files and minify the code used for HTML, CSS, JavaScript. This will reduce the amount of data getting sent to the user.
  • Reduce the number of HTTP requests by inclining external resources.
  • Lazy loading for images reduces render time in the user’s browser.

This list should be continued and getting constantly updated as technology (and customer needs) are developing at a fast pace.

That’s why WPO itself is a real pain as well. It takes time to implement all these techniques and once your website is up and running there will be new devices, new browser versions and it will be highly complicated to keep up the pace. Here’s an interesting analogy, “Web performance is like Tetris; you have to wipe out the blocks that slow down your website.”

Automotive SEO

If you just want a high-performance website and you don’t know (or care) how to get there, you should aim for a WPO cloud service. It’s possible to implement almost any performance tweak on-the-fly, so you don’t need to touch your website’s code. (Or pay expensive developer days to do that.)

There are several cloud services offering just that. Before settling on one consider that some services offer security and/or analytics tools on top. Which are two
other complex topics you might want to avoid running into problems with.

Last but not least: Does your website have REAL optimization potential, or should you consider starting from scratch?

I hope this article encourages you to know more about what are the benefits of web optimization. To find out more information try the Digital Marketing Institute website.

Facebook Declining
Avatar
Posted by Shawn Ryder

Why Facebook Organic Reaches Is Declining

Automotive Marketing, Digital Marketing, SEO, Social Media, Social Media Marketing 2

The subject of falling organic Facebook organic reach has long been causing heated discussions and headaches for marketers around the world over the last year. This is because, thanks to Facebook’s new algorithm update, organic reach on this platform took a big nose dive in the last six months or so – a drop of which has not been seen since at least 2020, when social networking giant Twitter was on the verge of going public. Now, Facebook has responded by announcing that it is planning to fix the problems with its organic SEO efforts by introducing a brand new approach. In other words, we can now look forward to more organic growth on this social network, but one that will definitely take place on the back foot of competitors.

Why Facebook Organic Reach Is Declining

This news does not necessarily mean that organic search engine ranking will be hit hard in the near future, though. This is largely due to the fact that Facebook still has a ton of potential in the realm of paid advertising. And its competitors too – particularly Google – are doing their very best to keep up with the latest trends in organic search engine rankings. But for most brands, the bottom line remains the same: do not sacrifice your organic SEO results just because your competitors are making some moves in this space. After all, the ultimate goal is to have as many organic connections as possible, which means making sure that each and every link you establish counts.

If there is one thing that you can count on as a general rule of thumb when it comes to the topic of organic SEO, it is that Facebook is definitely going to have a much harder time in the future trying to get organic rankings than it has the previous few years. This is primarily because the search engine giant is constantly updating its algorithms to keep up with changes in the web world. For instance, this past June, Facebook launched a feature that would let businesses post comments in their main page’s News Feed. This way, they would be able to tell their followers what they were up to without having to even leave the site. However, as this feature began to roll out, some marketers were very vocal about their distaste for it, citing several reasons. One of these being that it makes it easy to spam their page, especially in light of recent reports from researchers who claim that more consumers are turning to social media for news and information.

Posts pagination