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Why Is Digital Marketing Essential For Auto Dealerships?
Posted by Shawn Ryder

Why Is Digital Marketing Essential For Auto Dealerships?

Automotive Industry, Automotive Marketing, Automotive SEO, Digital Marketing, Email Marketing, Social Media

You must be wondering why digital marketing is essential for your automotive dealership business? Or you might be curious why some of your competitors are becoming more popular and getting more sales and how to compete with them?

If so then let me explain it to you.

A couple of years ago, when the digital world wasn’t crowded, people used to ask friends and fellows before making the purchase. But the trend has changed. In recent research, it was found that 95% of the buyers use online search before making the purchase. And 67% of buyers ‘ journeys are completed online (that means buyers are ready to buy after analyzing things online).

For example, some buyers, who are addicted to reading blog posts, search for articles, and review websites, and those who use YouTube, follow vloggers recommendations about an auto before making the purchase. It actually depends on whom they trust.

It’s not over yet.

In another survey, it was found that 81% of the people discovered new brands after Covid-19. Actually, Covid-19 played the role of a catalyst in the digital world. People became more habitual of completing their buying journey online. So if you are still in traditional marketing then you’re not only paying more but you’re losing at least 67% of the buyers completely..

It’s also researched that digital marketing conversions are 10x cheaper than traditional marketing like marketing on billboards, newspapers, TV, and radio, etc. That means those who are available in the digital world are making more profits from their automotive dealership than those who are still relying on traditional strategies.

If you believe that you should get into these news strategies but don’t know how to start then here is a brief guide for you.

Digital marketing means marketing a business through digital means that may include classified ads posting marketplaces, websites, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, content marketing, and YouTube, etc.

Here are the best digital marketing strategies that can lead your automotive dealerships to massive growth.

Classified ads posting:

Do you know there are millions of users of classified ads posting marketplaces as Craigslist? The appealing thing for such websites is that most people use them for local purchases, and the targeted audience for automotive dealerships must be the local audiences. You can’t sell an auto to any other city or state because many dealers must be there to cover that area. Does it make sense?

So if you want to give digital marketing a shot then you can start with classified ads posting sites like Craigslist.

Website & SEO:

A website is a store where buyers finally come to make purchases. For example, an automotive business website will be a store of your available vehicles, where you can add the best possible information of your vehicles so that if a buyer comes, those images could result in conversions.

After the completion of the first most important step (the interface of the website), the next step is to bring customers to the website. That’s not a one-time process. You will either request an SEO expert Shawn to bring targeted visitors to the website, or you can go for search engine marketing.

SEO experts use different tools to find the best possible keywords for your website and bring local traffic to bring sales.

You also start a blog on your website to engage your visitors during their buying journey. You can easily find an experienced freelance writer who can do this for you.

Search Engine Marketing (SEM):

Let me give you an example to make you understand why SEO and SEM both are important.

According to Ahref there are about 1.3M global searches for the term “auto”. 34% of them go for organic results that come with SEO and 8% of the people choose to click on Ads that appear before organic results due to SEM.

Those who are into it already know that SEO takes time, it can take from 6 months to years to compete for a competitive keyword, but you can market your product on search engines with search engine marketing.

But it’s not as simple as it sounds.

Not every ad is clicked and not every click converts. So you can’t just login to your Google or Bing Adwords account and publish your ad.

When experts create ads, they take care of everything. Make it clickable and less expensive by utilizing the data they are extracting each day.

Social Media Marketing:

Do you know there are over a billion active users on Facebook? And millions of active users on the other top social media platforms? The other great thing is that social media ads are cheaper than Adwords.

There are even free local groups and a marketplace on Facebook. You can target all of them to bring more sales and conversions. But it becomes complicated when you promote your store or automotive dealership business on social media platforms. You need an experts’ assistance so that you could target the right people to boost conversions.

Email Marketing:

Business owners don’t often use social media, and they don’t even Google stuff. They focus more on expert advice, and their best medium is email.

So if you are in an area where you want to target business owners, then SEO, SEM & SMM might not work properly. You need to target them with email marketing. Any expert can guide you on how he can help you target your premium audience with email marketing.

Youtube:

It’s been so long since YouTube was started as an entertainment platform. Now it’s the second-biggest search engine in the world. Yes, people now widely use it to learn stuff and get visual information.

So when it comes to the automotive dealership business, Youtube could be the best platform to promote your business because those who are interested in buying an auto must be searching for some different models and looking at the price charts.

Automotive dealers can target YouTube audiences with their dedicated channels as well as they can target the audience with YouTube ads.

Summary

The world has changed, if you’re not online that means you are far behind your competitors who are using digital marketing strategies. There are billions of users out there and you can target them with the help of an expert.

The conversion with digital marketing is far cheaper than the traditional ones. So those in the automotive dealers can follow the above discussed best strategies to bring massive growth in their business.

SEO In A Snap
Posted by Shawn Ryder

Master Search Engine Optimization In A Snap

Automotive Industry, Automotive Marketing, Automotive SEO, Search Engine Optimization, SEO

You must employ search engine optimization tactics properly in order for your business to make it online. This is the only way you’re going to be able to stay up with your competition online. The following article contains the information you need. Use the tips below to improve your site dramatically.

Always make sure that your site is well-coded. Say you use primarily JavaScript for the content on your site, but you have messy code – indexing it will be difficult for search engine spiders. You will not be recognized if you have a lot of Flash without written discriptions.

To make the most out of search engine optimization efforts, write to match your goal. This involves keeping your writing fluid, but using keywords repeatedly. Since search engines evaluate the density of keywords, your site’s search engine rankings should improve dramatically.

Anchor text is essential when you put links on your webpage. Your link should never read simply “click here”; this doesn’t benefit your search engine rankings in any way. If you use the correct keywords in your anchor text, search engine spiders will be able to locate your content quickly.

Make sure you use header tags. They may sometimes be too large, but using CSS can help you change their sizes. When it comes to ranking websites, search engines use headers. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.

A domain name should be memorable and linked directly to the products or services you are marketing. Memorable domain names that are easy to pronounce are advantageous for Internet users who locate your content through YouTube.

Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. When you are linked by a reputable source, this is seen as higher quality content for the search engines. If you put content that is unique and pertinent to showcase your website, reputable sites will be more apt to feature links to your website. These companies must find your content informative.

Try a DIY approach to learning SEO. There are many resources available to help you learn about it. For example, books are available, and there are many websites that are quite instructional.

Include transcripts for any videos or audio included on your site. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.

Always include descriptive and efficient tags when trying to improve your SEO. These tags should not exceed 30 words. The entire page should not be more than one hundred KB.

Site maps with plenty of keywords are very good for search engine optimization. A site map functions to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account.

To avoid the spam filters of the search engines, avoid duplicating any content on your site. Know that it is quite possible to use duplicate content without even knowing it. Repeating the same product description can save time, but search engines see it as spamming.

Though it may be a no-brainer, ensure your site is registered with the big search engines. People often mistakenly think that this is automatically done. However, it is not. Once registered, check back every once in a while to ensure your site is being ranked properly. This will help to maximize your search results.

Videos along with a video sitemap can increase your site’s SEO. Videos are great for getting your message across. Make sure that you utilize the right keywords in your videos. Once you have developed your sitemap, you want to use the webmaster tools available on Google to submit your site URL. You should then put the video on sites like YouTube and Metacafe. Then, you simply have to wait for the customers to come looking for you.

To optimize the images on your site for search engines, always fill in the “alt” tag with a relevant description. These tags will replace the images, should the visitor disable images on their end. By including keywords in alt tags, you can improve your search results ranking a lot.

You will give your SEO a good boost if you link to good external content when you can. This is the best way to increase the reputability of your site. Search engines like to see relevant off-site links more than internal links that connect the pages of your site. To get a greater impact on rank make sure you search for options that allow you to link back to your site.

You’ve found many tips here to help your SEO. Learning proper SEO techniques is critical to remaining competitive in business. This will help to improve the bottom line in your business.

Dealership Marketing Support
Posted by Shawn Ryder

Dealership Marketing Support Overview

Automotive Industry, Automotive Marketing, Automotive SEO, Search Engine Optimization, SEO

Dealership Marketing Support

A large percentage of automotive vehicle decisions are now done on the dealership website. The search process remains the first step of the journey, which buyers undertake since there are many auto dealers around. Automotive marketers who want to be on top of the business depend extensively on an advertisement, especially online digital marketing. There is the need to bring new leads to the dealership to stay on top of the competition. This is where the challenge is. Bringing leads to the doorstep of buyers is a herculean task. Automotive marketers have a lot to do here. They have to invest a lot in digital marketing to expand their horizon.

The only way to overcome that challenge is to engage in extensive dealership marketing support. You have to be very smart when it comes to online advertisements and digital marketing. As difficult as this is, there are already tested ways of doing that which the auto dealers can try today to enhance their sales. Online marketing involves a lot of things. The dealers must invest in digital, social media, search engine optimization, as well as pay-per-click and email marketing among other different strategies.

If you invest in these online advertisement systems you would see the rewards within a short time. The ultimate goal of the ad’s methods mentioned above is to help the dealership to be at the top of the Google SERP and other search engines. Research shows that the greater majority of people searching for cars to buy will resort to the search engine first. If you implement the method well you can be on top of Google since it is the top of the search engines. If your site gets to the top of the search results, chances are there that it can get the most clicks and this will do your business a lot of good. This implies that the ads strategy to employ must be effective. To achieve that you do not need to break the bank. The strategies discussed below can aid you further towards achieving these wonderful goals.

Have a great website

If you want to be successful with online marketing, then the first things must be done first. You have to start with a website. This the most effective way of interacting with prospective customers with your dealership.

The website has to be highly functional and this can help leads to get to your inventory with ease. Furthermore, the site you build has to be mobile responsive. It makes it possible to navigate on their prospect’s phones. Ensure that the site is professionally designed. It must create a sense of trust in the brand. When you create the site with considerable interest to buy from you, evolve a way of engaging them. Use an online chat portal to interact with them. Ask them questions, and find out anything they have in mind about your inventory.

Having an online person who is professional enough to handle the chat portal is very important. If there are other lead sources like Facebook messenger, get a capable and experienced hand to manage it.

Master search marketing techniques

Ensure that when somebody visits your website for any car model, they will find something useful when they get to your sales funnel. Such a person looking for a model has shown a buying intent. With the correct search marketing method, you can always attract such a person to your dealership website.

Two search methods are critical here. A mention was made about search engine optimization or SEO and pay-per-click PPC. Set the PPC campaign correctly such that when anybody searches for any of the models of your inventory, it triggers your ads instantly. With the use of the keyword insertion feature, it becomes easy for the exact model to make the headline of your ad. Search engine optimization is critical here. It is recommended that you optimize your campaign and be as specific as you can. When there is an organic search your site should rank high in terms of car makes as well as car models and location.

Remember that a lot of things can impact your website ranking. Content is the key, but other critical factors matter here such as social media signals, as well as inbound link and site details can impact heavily on your website ranking. You must be very clear about this.

Banner ads are great, if you use retargeting method, it can attract several people to the website. Even if they leave without making a purchase, you can use the same retargeting method to get them back to your site.

Use the correct media

One of the best things about online marketing is social media. Dealership relies on this to target their perspective leads. The world today is digital. If you must catch up with your competitors and be on top of the game, you must go digital as well. The auto dealership should cover lots of demographics and the best way to reach out extensively to those demographics is through social media. This means that you must choose the right media. Social media websites like Facebook, Twitter, YouTube, and others are at the top of the digital world and you can make extensive use of these media sites to take your dealership to the highest level.

You can use Facebook extensively and you must set your Facebook Business Page. Facebook has a wide reach and it is demographic as well. Most of the auto buyers are on Facebook and other social media. Having a strong presence on Facebook is recommended. When you are setting that page, ensure that all the necessary information is contained such as contacts and location. Creates posts from time to time to keep people posted. With the digital sales contact person on the ground, you can follow up with any inquiry.

Facebook ads are as effective as Google ads and this means that you can use retargeting campaigns to show ads on Facebook and other social media like Instagram. When you apply this method correctly, you will reach out to those people who are in the market for cars.

Build trust with reputable review websites

Reviews are very important and it is one of the effective marketing strategies adopted by the automotive industry. Get experts to write good reviews about your inventory. Take steps further to ensure that these reviews are available where it matters. Research has shown that buyers now consider these reviews when they are making a purchase. There are places you have to make a strong online review possible and they include Google, Yelp, as well as social media as well as a personal website. Make sure that your business is covered in all aspects. If you can create consumer success stories with your product it can take your campaign further. If you make videos with your successful customers it can also go a long way in pushing your brand far. There would be more about videos shortly.

If your customers can speak for you, it can help promote that trust and confidence. Reviews remain the most effective way of doing that.

Target the correct people with your dealership campaign

If your ads do not reach out to the correct people, the whole effort would be defeated. It must be very clear which automotive business you are dealing with. Reveal those brands available in the inventory. You must be very clear about who is your typical customers. If you are sure of your customers, then it is going to be very easy to target them. Find out what these customers want most. Are its mileage, cost of buying, and other considerations? There are different kinds of audiences and these must be targeted separately. In doing that, you must bear at the back of your mind those important things that customers care for. If you target the correct people the chances of making conversion are higher.

Experts would always recommend splitting your message into different audience categories and send them separately. When you do it that way, you would certainly reach the correct target. When you spend time with your audience and understand what they want, it would be easier to craft the correct message and send it to the correct people.

Use all the call features

You must apply all the call features as much as you can. Some of the call features you must consider include mobile bid adjustments, call-only campaigns, as well as call tracking and call extensions. In this industry, phone calls are very important. The other interesting thing about phone leads is that it is easier for callers to turn to buying customers.

Get auto shoppers to your store by offering great things

Compel shoppers to come into your store with unique offers. Remember you are not the only one in the industry. There are lots of competitors, and you should adopt strategies to channel these buyers to your website. Device a means of convincing these buyers to choose just your product and not that of your competitors. Customers go to where they can get incentives and there are different kinds of incentives. If you offer your own brand at the lowest prices, it can make these buyers choose from you and not from your competitors. Another strategy is to make a discount of a certain percentage such as a five percent discount, this can make your offer more attractive than what your competitors offer. If the incentive creates a sense of urgency it can spur people to buy. The offer is limited and a sense of urgency makes people maximize the opportunity. Great incentives can attract new buyers and you can make great sales.

Video commercials

You can create video messages and advertise them on social media. The essence of the video message is to create a memorable brand image. There is another dealership in the industry and they sell the same car. Chances are there that the prices could be the same. Create video images of the product and highlight some benefits which your model can offer above the other models out there. The videos should communicate to the people. If the video message goes viral, it is to the credit of your dealership.

Enhance your reputation

You must ensure that your online reputation is intact. Online consumers like reputable people to do business with. Because of that they read reviews and watch comments from your previous buyers. You must ensure that you have a good reputation. When we say you invest on review sites it is for a reason like this one. There are places where buyers look for when they are looking for dealerships with good reputations. Such places like BBB which is Better Business Bureau, Yelp as well as Google My Business as well as Top Rated Locals are some of the place’s buyers check for dealership reputation. You must ensure that you have a good reputation with these bodies. Encourage customers to leave good reviews on your Facebook Business Page and other review websites. All these are relevant because they can help improve your online reputation. The most important thing is that you must treat your customers well. A good relationship with your customers is one of the things that can take your business to the highest level. Do not engage in slippery or pushy deals because it can hurt your reputation, as well as damage your business.

Car investment is a huge one and nobody will like to invest in dishonest dealerships. Beyond everything already said about reviews, you must monitor your reputation across the different platforms. You can engage your digital manager to handle this aspect for you. When there are negative reviews, you must respond and give a detailed explanation that would assuage every reader. Offer to rectify such a problem in the future. This shows that you are learning from your experiences. Even if it is a good review, try to respond and in each review give your own side of the story and promise to offer something much better in the future.

Conclusion

These dealership marketing tops can assist you to take your business to the next level. Any money you invest in digital marketing is not a waste. The most important thing is to ensure that you get to the right audience. Targeting the right audience is one thing and you have to send the correct message.

Master SEO
Posted by Shawn Ryder

Master SEO – Search Engine Optimization In A Snap

Automotive SEO, Search Engine Optimization, SEO

Master SEO

You must employ search engine optimization tactics properly in order for your dealership to make it online. This is the only way you’re going to be able to stay up with your competition online. The following article contains the information you need. Use the tips below to improve your site dramatically.

To make the most out of search engine optimization efforts, write to match your goal. This involves keeping your writing fluid but using keywords repeatedly. Since search engines evaluate the density of keywords, your site’s search engine rankings should improve dramatically.

Anchor Text

Dealership website anchor text is essential when you put links on your webpage. Your link should never read simply “click here”; this doesn’t benefit your search engine rankings in any way. If you use the correct keywords in your anchor text, search engine spiders will be able to locate your content quickly.

Header Tags

Make sure you use header tags. They may sometimes be too large, but using CSS can help you change their sizes. When it comes to ranking websites, search engines use headers. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.

Domain Name

A domain name should be memorable and linked directly to the products or services you are marketing. Memorable domain names that are easy to pronounce are advantageous for Internet users who locate your content through YouTube.

Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. When you are linked by a reputable source, this is seen as higher quality content for the search engines. If you put content that is unique and pertinent to showcase your website, reputable sites will be more apt to feature links to your website. These companies must find your content informative.

Learning SEO

Try a DIY approach to learning SEO. There are many resources available to help you learn about it. For example, books are available, and there are many websites that are quite instructional.

Always include descriptive and efficient tags when trying to improve your SEO. These tags should not exceed 30 words. The entire page should not be more than one hundred KB.

Site Maps

Site maps with plenty of keywords are very good for search engine optimization. A site map functions to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account.

To avoid the spam filters of the search engines, avoid duplicating any content on your site. Know that it is quite possible to use duplicate content without even knowing it. Repeating the same product description can save time, but search engines see it as spamming.

Though it may be a no-brainer, ensure your site is registered with the big search engines. People often mistakenly think that this is automatically done. However, it is not. Once registered, check back every once in a while to ensure your site is being ranked properly. This will help to maximize your search results.

Site Videos

Videos along with a video sitemap can increase your site’s Automotive SEO. Videos are great for getting your message across. Make sure that you utilize the right keywords in your videos. Once you have developed your sitemap, you want to use the webmaster tools available on Google to submit your site URL. You should then put the video on sites like YouTube and Metacafe. Then, you simply have to wait for the customers to come looking for you.

To optimize the images on your site for search engines, always fill in the “alt” tag with a relevant description. These tags will replace the images, should the visitor disable images on their end. By including keywords in alt tags, you can improve your search results ranking a lot.

External Links

You will give your SEO a good boost if you link to good external content when you can. This is the best way to increase the reputability of your site. Search engines like to see relevant off-site links more than internal links that connect the pages of your site. To get a greater impact on rank make sure you search for options that allow you to link back to your site.

You’ve found many tips here to help your SEO. Learning proper SEO techniques is critical to remaining competitive in business. This will help to improve the bottom line in your business.

Automotive SEO for Competition
Posted by Shawn Ryder

Use These Automotive SEO Tips To Put Yourself Ahead Of The Competition

Automotive Industry, Automotive Marketing, Automotive SEO

Automotive SEO for Competition

All dealerships today have an online presence that helps them increase their reputation or sales. It is important that these businesses take their ranking seriously and use search engine optimization to improve their site and to advance it on the search engines. This article has tips on the best strategies and improvements that need to be made.

If you want to rank high in a search engine, do your part to help out web spiders. Spiders help people to find your website during searches, so it is important that they can understand your site. If you make a site map, you can tell the spider what is important on your website.

Search Engine Optimization

For search engine optimization, avoid heavy use of flash, or avoid it altogether if possible. The same goes for frames and the use of things like AJAX. This is because different pages or elements in flash or similar set-ups will all share the same link, rather than having differentiated links. This makes it harder for search engines to find.

Because search engines need to be able to navigate your site to index it properly, you should use JavaScript for progressive enhancement only. The entire site does not need to be JavaScript-enabled. You only need to use this for enhanced functionally. When it comes to easy navigation, JavaScript is a big no-no in Automotive SEO.

To bring more visitors to your web site, be sure to optimize your site so that search engines can find it easily. Use popular keywords and tags in your site’s title tag. Search engines give a great deal of weight to this tag, so include the best, most powerful phrases and keywords in it.

Use the most searched keywords in your HTML title tag. Search engines weigh the placement of keywords and the most weight is given to those in the title. Putting the most important words right in your title will get you to the top of a search query and drive users to your site.

One way to enhance your standing in website search rankings is to improve the time it takes your website to load. Search engines are looking to deliver the best possible experience to their searchers and now include load time into their search ranking protocols. Slow loading sites get lost in the mix when searchers get impatient waiting for sites to load. Explore ways to optimize your loading process with solutions like compressed images, limited use of Flash animations and relocating JavaScript outside your HTML code.

Well Ranked in Search

Getting your site well-ranked with search engines is very achievable. The targeting keywords need to be used in the H1 tag as this is how the search engines will find you and categorize your site. The best way for you to boost your site’s ranking is to use the H1 tag effectively.

Boost your website’s SEO by visiting “.edu” domains and creating backlinks on their blogs and forums. Also, search for .edu sites in need of sponsorship. Search engines favour .edu websites and sites with numerous backlinks. Make sure that the comments you leave on these websites are relevant and not a hard sell for your company or product.

If you search for your page on a search engine and cannot find it, resubmitting it may be the best way for you to have your page returned to the search ranking. Resubmitting will not hurt your ranking even if your page is still valid, as search engines recognize that and simply ignore your request.

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

Practice automotive SEO style in your written content to enhance your keyword density and repetition. Reference keywords in their full form several times within your page content, but refrain from using the full keywords every time. Search engines still factor in the frequency of keywords within your content, though not as much as in the past. This affects where you land in search engine results pages.

Put your keyword phrase in your title tag. Without including that information in the title, it will be much more difficult to get click-throughs onto your site. Adding it to your title tag makes that keyword come up as the link in the index of the search engine.

Don’t ever publish identical articles on different pages. Google can see this and think you want the system to get cheated, and the page rank you have can go down a lot. Your page rank will suffer significantly if you implement this.

External Links Automotive SEO for Competition

When optimizing your site, pay attention to the weight of external links. Being linked from a site with a .edu is better than a .com or other suffix. You can get a link from a .edu site by finding an academic institution or charity that is looking for sponsors, and offer money in exchange for links or ads.

Make a Pay Per Click account. You will have to pay up front for the service, but it will provide you with immediate results in the form of increased visibility to your site. It does this by creating actual search volume for the keywords that you decide on.

Cover all your bases and branch out from text article. Try doing a podcast, or a video blog, which people can take with them and view on their phone or tablet. Include content that gets people talking, like a blog post that asks for reader input. The broader your appeal, the larger your audience.

Businesses need to take their website ranking seriously so that their online presence advances their goals. Search engine optimization is very important, especially when a business has a lot of competition. The better a website ranks the more people that will see the website. Following the tips in this article helps the business identify what changes and improvements need to be done.

SEO Tips and Tricks
Posted by Shawn Ryder

SEO Tips And Tricks For Improving Your Deal Website

Automotive Industry, Automotive Marketing, Automotive SEO, Search Engine Optimization, SEO

SEO Tips and Tricks

We all wish that a successful web business was only a few clicks away, but building a successful site or blog is something that takes a lot more than just some clicking. You need to write and market and traffic and share and do a wide variety of things that you’ve never even heard of. To put it in a better perspective, check out the SEO tips in this article.

Make a number of mini-sites that lead back to your main site. This way, each site can focus on one or two keywords and have a fully functional site that you can optimize and get traffic for but serves a dual purpose since it will link back to your main website. The more mini-sites you have, the more point to your original site, and that will cause it to rise in the search engine page rankings.

Leave comments on other people’s blogs to help the rankings for your website and increase your traffic. This is one way to get backlinks back to your site, but what’s more, is that you are interacting with your peers and possible customers by giving your relevant opinion. This makes people interested in you and what else you have to say. Just don’t forget to link back to your own blog or website!

Set up your site so that your oldest articles will still provide access to your most recent content. You may make a blog post that goes viral so that 2 years down the road you are still getting hits on that page. If you make sure that that old post gives easy access to your main page and recent links you’ll be more successful in your results.

If your website includes audio and video content, you should consider including detailed transcripts. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.

Publishing articles is a great way to expand your internet presence. When you publish articles, you increase your search engine visibility, which, in turn, brings more visitors to your site. Additionally, the articles that you publish also help inform your consumers about your products in a way that may get you more buyers in the long run.

Be descriptive with all your links, be they video, banner, text, or graphics. No one will be interested in clicking a link that simply says “Click me.” They want to know what they are getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, so it is a win-win!

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

SEO Redirects

To help your SEO, always provide a 301 redirect for any URLs you retire or change. Search engines respond to messages sent from the servers of no-longer-existing sites, and 404 page errors hurt your ranking the most. Using a 301 redirect ensures search engines note the URL change and use the page ranking results associated with the old URL.

Put your keyword phrase in your title tag. Without including that information in the title, it will be much more difficult to get click-throughs onto your site. Adding it to your title tag makes that keyword come up as the link in the index of the search engine.

Avoid guilt by association and check the page rank of your outbound links on a regular basis. Just like a neighbourhood can go bad, so can a website. Pagerank will tell you if the site is still considered good. If it’s changed get that link off your page asap.

To make sure you see a boost in search engine traffic every time someone scrapes content from your site, use only absolute links. An absolute link is a link that contains a protocol, such as “http://”. Without that protocol, your links will only be valid on your own site, and you will not be able to benefit from content scrapes.

A search engine should be thought of as a machine. Just like a machine, there are many different things one can do to optimize the performance one receives out of it. By knowing the most one possibly can about their machine or search engine they can proceed to optimize its performance.

Figure out what your goal is on every single page and then design to that goal. For example, let’s say you are selling hockey equipment. Do you want to focus the page and copy towards equipment reviews, playing hockey with friends or the NHL? A more targeted page will garner more clicks, but a broader page will get more views. You have to figure out which works for each ad individually.

Use an automated link checker to ensure you have no broken links on your website. Broken links are an indicator to a search engine that your website is outdated, which can affect your page rank in a negative way. Instead of checking every page of your site manually, find an automated link checker to do the job for you.

Keyword Research

Keyword research should NEVER end. New competitors will pop up all the time, so check out what they’re using to drive traffic to their site. New items may be added to your website, so include the new keywords on those pages. A new hashtag might start trending that applies to your site, don’t forget to use those, too!

Did you honestly know half of the stuff you just read here? It’s a little hard to accurately quantify the many SEO tips out there, so you will have to read plenty of articles besides this one if you want to have a great site. But this is a great point from which to get started on optimizing your site for the search engines.

Higher Page Ranking
Posted by Shawn Ryder

Advice For Getting A Higher Page Ranking For Your Dealership

Automotive Marketing, Automotive SEO, Local SEO

Higher Page Ranking

The internet is massive and each corner is prepared with traps, tricks, and tips that can either help you succeed or bring you down. The information offered here is meant to help you create the most productive search engine optimization strategy you can build and then, expand it into an empire of your liking.

Be smart with where you place the keywords in your site. Makes sure to place them in aspects of your sites such as titles, URLs, content, image names, etc. Think about what terms your visitors would use to find your content and what they’d expect to see when they arrived.

Diversify when getting traffic. Seek traffic through a number of methods so that you aren’t relying exclusively on search engines to get people to your site. This way, you ‘don’t put all your eggs in one basket,’ and won’t be bothered by a momentary slip in search engine rankings.

Make sure your keywords are both relevant and specific to site content. A tag containing a more generic keyword phrase (i.e.: Classic Rock Music) will face very heavy competition in the SERP, where as something more specific (i.e.: Rolling Stones Music) will likely get your higher up the list. A higher ranking is one way to increase traffic to your site.

Build contextual links throughout your website. Interlinking your website’s internal pages gives Google and other search engines clues to what your pages are about and helps guarantee that your internal pages share in higher rankings. To make this easier, many modern content management systems offer plug-ins that detect contextual link opportunities and automatically build them.

Do not title any of your pages with general information. Even your welcome page should be titled with something relevant to your website. Doing this will allow a search engine to direct someone to your page without difficulty. It also lets the customer know that this is, indeed, the page they were looking for.

Never fluff it up. No one likes off-topic tangents or irrelevant information- not readers, search engines, or article directories. Even if your article may end up shorter than you intended, do not add extra information that does not belong there. Get to the point and keep it there to draw the most attention.

To optimize your search engine rankings, never publish the same article in more than two locations on your site. Search engines ding your ranking for duplicate content, so it is best to avoid repetition whenever possible. Use one article URL for the best results, as using multiple links for the same content weakens the power of the content for SEO purposes.

To optimize traffic from a search engine they must program it to recognize multiple word meanings and how to identify which meaning an individual is using based of the other words it is paired with. By having ones search engine do this it will produce more relevant results for the users.

Making use of HTML header tags can help optimize a page’s search engine ranking. While the lower levels of header tags are unrestricted, a page can only have one header assigned to the top (H1) level. This is typically reserved for the page’s title. Including multiple H1 tags will break a page’s HTML and render other SEO efforts pointless.

Put more content on pages than only links. Blend them in with the other content on your page. Link pages are not appreciated by readers or search engines. Pages created with attention given to the formatting, and with the inclusion of text, will make the page look more professional and will give search engines context for better ranking.

Search engine optimization is a great way to get your blogging abilities heard. Your content will be linked by some of the best, which will generate a highly targeted audience to you. Once you have some search engine recognition you will see targeted spiders on your site to help.

Buying Links

If you’re going to buy a text link, DON’T point it at your website! Instead, point it at your video on YouTube or any other web 2.0 site that you have in that particular niche and then have people link to your site from there. With the link pointing at a domain other than your own, you won’t be penalized by Google’s algorithms.

You should do your best to make it very simple for all the visitors to your site to add it to their social bookmarks. These types of links are one of the kinds that are valued most by many of the different searches engines that are available.

Your anchor text, also known as a hyperlink, should be infused with highly relevant content and valuable keywords. Optimizing your site requires you to omit generic hyperlink text like “Read More” or “Click Here”. These phrases do your site no favors in search results ranking. Using keywords improves your site’s on-page link integrity.

Look for ways to obtain the most competitive keywords. You can do this with a main page that has a considerable number of internal links. This can also be achieved by including two or more pages that share themed content, which then will increase the ranking factor of both pages.

Future of SEO

SEO will not be leaving the scene anytime soon and if anyone plans on running a successful website, they will have to master the in’s and out’s, or hire someone who can. Following this advice is a good way to get started and get the ball rolling to create a more known and profitable business. Even if your site isn’t aimed at bringing in a monetary value as of yet, it will still need the exposure of SEO, in order to hit an audience and become known.

Automotive SEO Advice
Posted by Shawn Ryder

Automotive SEO Advice That You Can Use Today

Automotive Industry, Automotive Marketing, Automotive SEO, SEO

Automotive Search engine optimization is something that every dealership owner should know about. It is a technique that helps search engine spiders find you quickly on the Internet. Using the advice written in this article will help you on the road to success on the Internet.

To help with search engine optimization, make sure to include keywords in the URLs for relevant pages, rather than using numbers or irrelevant words. This is key not just for the main body of the URL, but also in file names. This will boost your rankings, as search engines are looking for relevant keywords.

Keyword Domains

Select a keyword-specific domain name. You need to make your site easy to locate when customers are trying to look for it in the web. Ads do not give you all of your visitors; some visitors get to your site by looking for products that you might have.

If your website provides a local service, it is important to use the name of the area that you serve as one of your keywords. For instance, use “our Minneapolis pizza” instead of simply “our pizza.” This will make it easier for people who live within your particular market to find your site.

This seems basic, but a good practice to follow is to constantly monitor your page rank using independent traffic monitoring services. Doing so will help you determine whether your optimization is having any effect on your site traffic. A good site to use is Alexa, which will show an abundance of useful statistics.

Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website’s page rankings through custom content. This means your website will have greater exposure and you’ll reap the benefits of increased traffic.

Be active on your blog – you will increase your search engine ranking by doing so. The number of visitors finding your site will be on the rise.

Gateway pages will help get more traffic to your website. Your gateway pages should include a specific set of keywords, this will boost the chance that this set of keywords will get a high score from the search engines. You should make several copies of this page, each with a different set of keywords.

Audit click-through patterns to see how your customers end up buying (or not). There is software that will track every click visitors make. If you see that a certain page is leading many customers to a purchase, consider making it more prominent on your site and using similar language on other pages of your site.

Automotive Site Blogging

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

If you’re building a website for your business from scratch and the perfect domain name has already been taken, consider some alternatives. Adding a hyphen or two sometimes allows you to keep the same term that you originally intended to use. If the name has been taken by a dot com website, see if it’s available as a dot net domain. If possible, use a synonym for one or more of the words. As a last resort, consider purchasing an existing domain.

An important rule to go by when dealing with search engine optimization is to use your keywords or keyword phrases in the title of your page. Using the keywords in your title will make it much more likely for users to visit your pages. If your title does not contain keywords, there is no way for users to know whether your page is relevant or not.

Webpages for your best-selling products should be carefully used so that your whole site benefits. In some cases, individual product pages may appear high on search engine results pages and they can have a big impact on overall ranking if links are used thoughtfully.

If you have content that is of the highest quality, you will surely attract more people and get more attention from the search engines. Content that is just a keyword-packed rehash of old news is not desirable to anyone. If your content is poor, the only way it will get any attention is if you fill it with manually built links, and that’s extremely time-consuming.

Automotive SEO Advice

Part of SEO is determining the exact phrases and word choices of the average person in your target market. One of the best ways to do this is by simple observation of these users’ online behaviours. Regularly visit chat rooms, discussion boards, and review sites to get a feel for the specific words that site visitors use to describe your product or service.

When optimizing your site, pay attention to the weight of external links. Being linked from a site with a .edu is better than a .com or other suffix. You can get a link from a .edu site by finding an academic institution or charity that is looking for sponsors, and offer money in exchange for links or ads.

Add your keywords in text close to and in your site’s links. Search engines reward you more for links than for plain text, so it’s important to use textual links in your content. For example, instead of saying “click here,” you would make the actual text for the link say something like “visit our huge selection of puppy and kitten chequebook covers.”

The key to effective search engine optimization is to make small improvements consistently. That is because as you tweak the optimization of your website, the competing websites in your industry are also being tweaked by other site owners. So you should monitor how those little improvements are affecting your ranking, and continue to make adjustments regularly to stay at the top rank.

As stated above, search engine optimization is a term to be very familiar with while working on the Internet. Using the tips and techniques above will put you ahead of the curve and give your website, blog or Internet business the exposure that it deserves. Keeping search engines in mind is a positive way to drive traffic to your site.

Automotive SEO
Posted by Shawn Ryder

SEO – The Cheapest And Easiest Way To Boost Traffic

Automotive Industry, Automotive Marketing, Automotive SEO, SEO

Automotive SEO – Cheap and Easy Traffic Boost

Search engine optimization is a series of techniques that can be very powerful is implemented properly and consistently. However, it is something that is relatively new and daunting to many. The key is to gain an understanding of a few key concepts in order to maximize the results of your efforts. The following article offers several tips which can help you to do just that.

Knowing the value of different domain endings is a good way to help with search engine optimization. For instance, focus your efforts on trying to get links from .edu websites, by writing content tailored to them or making them aware of your site, as search engines give them more weight than other endings, like .com or .org.

If you are trying to lower costs in your initial SEO run, use and test long-tail keywords. You might be surprised at the cost/visitor ratio of certain long tail variations of popular keywords. If you can spend $100 to get 1000 visitors to your site, that’s better than spending $1000 to get 5000 visitors. Keep in mind that you might have to run several campaigns simultaneously if you use this method.

Web Analytics

Don’t do any more SEO until you have web analytics in place. You need web analytics software so that you can clearly see which SEO methods are working and which are not worth your time. Without this software, you will not be able to optimize your SEO effects and could waste a lot of valuable time and money on methods that don’t bring any results.

Product feeds can really help bring you business by reaching a broader online audience. Your feeds should include detailed descriptions of your product offerings or services, along with prices and pictures. Submit them to major search engines and shopping comparison sites. Customers can also subscribe to your feed with a feed reader.

Before venturing into the world of optimizing your search engine results, it can be beneficial to learn the lingo. Many terms such as HTML and SERP will come up regularly, and understanding them can be a huge benefit as you grow your page hits. There are many books and websites to help you learn the lingo fast.

Create a page of content for each keyword you wish to optimize for a search engine. Do not try to smother your website with every possible keyword. Search engines are looking for relevant, organized content. If your page clearly discusses one specific keyword, it is much more likely to be used as a top result for that keyword search.

Web Site Content

By careful and attentive tweaking of website content and page tags, webmasters can greatly boost their websites’ position on search engine results pages. It is important that they earn these favoured positions, though. A site that is tweaked into high standing on the results pages will get a lot of traffic – but it will not keep any of it if its content is sub-par. Content is king.

Never use “hidden” links that visitors cannot see. These links are a holdover from the very early days of search engine optimization when search engine crawlers would blindly follow the links and improve a website’s ranking accordingly. Today search engines are smart enough to avoid hidden links, and some will even penalize you if they find them on your website.

A fantastic way to get a more visible site is to use unique and relevant titles and descriptions on each and every page of your site. When you have a title for each page, your site will end up higher on the list for primary search keywords, increasing your visibility.

Use SEO tools to steal traffic from your competitors. Find out which keywords websites similar to yours use, and which keywords are used by potential customers. You can then use these keywords in your content, the descriptions of your pages and the names of your pages to rank higher than your competitors when a popular keyword is used.

Anchor Text

Add your keywords to the anchor text of your included links. Links are another item that the search engines rank higher in importance than regular text. The more places of importance to the engine that you put your keyword, the higher they will value those words in determining where your site should be in the rankings.

If you use WordPress on your website, make sure to install the All-in-One SEO Pack add-on, and use it to it’s full potential. This tool is invaluable to a blogger who wishes to increase their search engine traffic. It does a lot of the work for you, but you still need to put in the effort to fill out the text fields it provides on each post for optimized title and description.

The simplest way to ascertain your keyword strength relative to that of your competitors is to spend time online searching and ranking your site’s online presence, based upon the top 100 results generated by each of the top search engines. These tests should be completed periodically to reflect changing search engine algorithms, which tend to shake things up a bit.

If your site design includes text that is repeated frequently throughout the entire site, you can optimize the site’s code by transforming that key phrase, logo, or slogan into an image object. Allow the key phrase to remain in text form only on the most important page of the website; this is the site that search engine spiders will use when determining your site’s rank based on content. This page will show up on search results.

When trying to optimize search engine results make sure you choose the keywords you META tag with carefully. The right words can be the difference between success and failure. The more likely a person searching will find you using a certain word the better that word is as a keyword choice.

SEO Results

Again, search engine optimization has the potential to provide dramatic results for those willing to take the time to learn and apply its basic tenets. Once the fundamental strategies are mastered, it is possible to achieve tremendous success online. By diligently applying the tips included in this article, you can begin to harness the power of search engine optimization.

Automotive SEO
Posted by Shawn Ryder

Automotive Search Engine Optimization

Automotive Marketing, Local SEO, SEO

With the aim of increasing website traffic, retailers want to be visible when local customers search online for terms relevant to their business. SEO, simply put, is increasing the number of unpaid search results on their site. As the Internet becomes increasingly crowded and competition intensifies in the online automotive sector, it is more imperative than ever for dealers to use search engine optimization tools such as Google Search Engine Optimization (SEO). [Sources: 7]

When companies use SEO for the automotive industry, it means they are serious about getting more customers than their competitors, and that is the best way to do it. SEO is a long-term marketing tactic that increases its effectiveness over time and contributes to the sale of your brand and vehicles. [Sources: 6, 7]

If you just add generic keywords to your site, like car dealers, you will probably never crack the top 100. But if you also add keywords that focus on your location and inventory, you can start ranking higher for people looking locally, which will lead to more targeted traffic over time. [Sources: 6]

One of the ways SEO helps you address more specific traffic is with long-tail keywords that are extremely specific. Google has recently updated its SEO Starter Guide, which is a great resource to help you get the most out of your business. Using Google’s guide and the tips provided here will help merchants not only improve SEO quality, but also increase the number of visitors to their site and their inventory. [Sources: 1, 6]

While these tips work well for car dealerships, any company serving a local area can implement them. By using SEO tools at your fingertips and using them effectively, you can increase your chances of being the first place car buyers turn when they prepare to buy. Instead of sticking to outdated marketing tactics that are slowly depleting, local automotive SEO strategies can help push your ad efforts into the future. [Sources: 1, 3]

With the reach that retailers have in their designated market area (DMA), websites need to be well ranked to stand out from the competition. More than 80% of all new car purchases in the US are made online, according to the National Automobile Dealers Association. [Sources: 3]

The goal is to design and maintain your website in a way that allows you to rank high in Google search results. The higher you rank, the higher your business is ranked on Google, which leads to more conversions. Consumers trust you and customers rely on your organic search results and use your search engine. In fact, there is a strong correlation between organic results and higher conversion rates for your brand. [Sources: 3, 4]

In local search, it is crucial for merchants to be high on search engine results, not only for local traffic but also for national traffic. [Sources: 4]

While the first spot of the SERP received 53% of its organic traffic, 75% of users made it to the first page. [Sources: 4]

Since you know that SEO is a long game, optimizing your search engine is essential, if you want your dealer’s website to be found organically on the search results map, you need to offer real value to your car buyers. One of the most important aspects of a successful SEO campaign, and one that delivers real results, is to build trust and strengthen the authority of your website over your customers and search engines. [Sources: 0]

If you are new to search engine optimization or looking for an introduction to SEO, we will start there. However, to effectively benefit from SEO, You need to think about which tactics will deliver the highest ROI. Black Hat SEO tactics that are not targeted at legitimate users and audiences and are more focused on search engines will penalize you by Google and probably result in your organization being removed from search results. This is also fully in line with the rules and regulations of the search engines. [Sources: 0, 5]

Check out the ten tips below and see how you can integrate them into your overall business plan and SEO strategy. [Sources: 5]

Auto Dealer SEO targets people who are already looking for the product or service they offer, which means that your SEO traffic is highly targeted. These types of keywords are searched less, meaning that people are more likely to search for them and convert. Write searches that might be good to create content, such as “car dealer car dealer” or “car dealer.” [Sources: 5, 6]

If you rank higher, you will be considered a leader in your industry and know that you have useful information that your users can learn from, which is why SEO uses “car dealers” for car dealers. Car dealers are naturally looking for such leads, so studies suggest, so make sure people are looking for a car dealer. Search for high-value dealer sites, such as location-based, and make them available to people looking for “car dealers.” [Sources: 2, 6]

Sources:

[0]: https://adpearance.com/blog/tips-for-optimizing-your-car-dealership-website

[1]: https://dealercenter.cargurus.com/blog/understanding-search-engine-optimization-for-your-dealership/

[2]: https://www.stanventures.com/blog/seo-for-car-dealers-2/

[3]: https://gofishdigital.com/local-automotive-seo/

[4]: https://localmarketinginc.com/automotive-marketing-services/seo-content-car-dealerships-atlanta/

[5]: https://www.bluefountainmedia.com/blog/tips-to-enhance-search-engine-optimization-strategy

[6]: https://www.webfx.com/industries/automotive-transportation/car-dealers/seo/

[7]: https://www.digitaldealer.com/dealer-ops-leadership/dealer-management/automotive-search-engine-optimization-heres-dealers-need-know/

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