You! Yes, you! Have you heard the big news in the Canadian auto industry? Honda Canada has announced a whopping $15 billion investment in electric vehicle (EV) and battery production in Alliston, Ont. This major development has sparked excitement among industry officials, Honda dealers, and politicians alike.
The official announcement was made at a press event live-streamed from the Honda Canada manufacturing plant in Alliston. Jean Marc Leclerc, President and CEO of Honda Canada, described the investment as “historic” and a testament to the skilled workforce in Canada. Honda’s Global CEO Toshihiro Mibe outlined the company’s plans, emphasizing their commitment to achieving carbon neutrality by 2050 and strengthening the EV supply system in North America.
Honda’s investment is expected to lead to the production of EV vehicles starting in 2028, with the capacity to produce 240,000 EVs per year. Additionally, the battery plant will have a capacity of 36 GWh per year, creating an estimated 1,000 new jobs on top of Honda’s current workforce of 4,200.
Following the announcement, a parade of politicians, including Prime Minister Justin Trudeau and Ontario Premier Doug Ford, expressed their support and highlighted the positive impact of Honda’s investment on the Canadian economy. Trudeau called it a “game changer for manufacturing in Canada,” while Ford praised the job creation and economic benefits the investment would bring.
Industry experts and associations also weighed in on the news. Flavio Volpe, President of the Automotive Parts Manufacturers’ Association, lauded the investment as the largest in Canadian automotive history. Huw Williams, Director of Public Affairs for the Canadian Automobile Dealers Association, emphasized the benefits of such investments for the Canadian economy and automotive industry.
Brian Kingston, President & CEO of the Canadian Vehicle Manufacturers’ Association, noted that Canada has now secured over $40 billion in auto investment, with a focus on EV assembly and the battery supply chain. Local Honda dealers, like Richard Davies and Michael Carmichael, expressed their excitement about the job creation and competitive edge the investment would bring.
The $15 billion investment by Honda in electric vehicles has set the Canadian auto industry abuzz with anticipation and optimism. With the promise of new jobs, economic growth, and a stronger foothold in the EV market, Honda’s bold move is poised to shape the future of automotive manufacturing in Canada.
Just recently, Honda Canada made a groundbreaking announcement of a $15 billion investment in electric vehicle and battery production in Alliston, Ont. The news has been met with excitement by Canadian automotive industry officials and Honda dealers across the country. The formal announcement was made at a press event that was live-streamed from the Honda Canada manufacturing plant in Alliston.
During the event, Jean Marc Leclerc, President and CEO of Honda Canada, expressed his pride in the investment, calling it a historic moment for the Canadian auto industry. He highlighted the skilled associates and the manufacturing excellence that have earned Honda a global reputation. Honda’s Global CEO, Toshihiro Mibe, detailed the company’s plans, emphasizing their commitment to achieving carbon neutrality by 2050 and strengthening the EV supply system with the support of the Canadian and Ontario governments.
Honda expects to start EV vehicle production in 2028, with an assembly plant capable of producing 240,000 EVs per year and a battery plant with a capacity of 36 GWh per year. The investment is expected to create an additional 1,000 jobs, adding to Honda’s current workforce of 4,200.
Following the announcement, a parade of politicians including Prime Minister Justin Trudeau, Ontario Premier Doug Ford, and various ministers, hailed the investment as a game-changer for manufacturing in Canada. Trudeau called it a vote of confidence in Canadian auto workers and the manufacturing sector, while Ford praised the job creation and economic benefits the investment will bring to Ontario.
Industry experts and associations also weighed in on the news. Flavio Volpe, President of the Automotive Parts Manufacturers’ Association, described it as the biggest automotive investment in Canadian history, highlighting the world-class nature of the Canadian auto industry. Huw Williams from the Canadian Automobile Dealers Association emphasized the positive impact on the Canadian economy and automotive sector.
Canadian auto dealers, such as Richard Davies of Midland Honda and Michael Carmichael of UpAuto Dealership Group, expressed their excitement over the investment. Davies noted that local production will make EVs more competitive in the market, while Carmichael praised the commitment to creating and growing automotive jobs in Alliston.
The $15 billion investment by Honda signals a significant step towards electrification in the Canadian auto industry, with a focus on creating jobs, boosting the economy, and positioning Canada as a leader in EV manufacturing. The partnership between Honda and the Canadian government is set to drive innovation and growth in the sector, setting the stage for a sustainable and prosperous future for the auto industry in Canada.
Please rate this post
With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.