Google Core May 2020 Update
So, Google confirmed on May 4th that it is performing a core update to their algorithm, the second one in 202. What does this mean to your dealership web site?
Google is known for completing numerous algorithm updates on an annual basis but they are usually minor and search engine optimization (SEO) professionals usually don’t see much of a difference when it comes to search results for a client.
Search Engine Optimization professionals always need to pay very close attention when a core update is made public by Google on a regular basis. This is because it can certainly affect rankings and there will be a noticeable fluctuation in those rankings. While this affects everybody, it can certainly adjust rankings for all sites, including automotive.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) May 4, 2020
Automotive Industry Traffic Results
The automotive industry has also shown some significant results when it comes to traffic increase. In almost the entire world, the majority of modes of transportation are at a standstill. The pandemic event affects user behavior in terms of looking for transportation to get around.
Be that as it may, the update has been favorable to the sites for this industry. As you can see from the noticeable spike in traffic on May 5th, this site has also enjoyed a favorable appraisal from the algorithm broad core update.
Dealership SEO Tips
One of the worst things someone can do for their dealership is to be lazy with content + keyword strategy, not monitor and updating site content on a regular basis. When a dealership has a Search Engine Optimization strategy of ‘set it up and forget about it’ the core updates can really impact automotive rankings in a very negative way.
Here are some things that you can do to help with your web site rankings during this core update (and to prepare for others that will be coming):
- Content will always hold the key to automotive success on Google. Make sure your web site content is up to date and relevant. This includes models, service, and local content to ensure that Google connects your dealership to the local market.
- Take a look at your overall on-page web sites SEO strategies such as your page titles, meta descriptions, alt tags (image descriptions), and header tags on pages / posts.
- Authentic link building strategies will also be helpful during this time. Which means links that are not obviously paid for as Search Engine leverage. Building links to your dealership site builds strong credibility and ensures that it becomes more recognized as an authority in the automotive industry.
- Under the E-A-T approach which stands for Expertise, Authoritativeness, and Trustworthiness. When raters view your content, Google will use this approach to better understand where and how to place your content. They want to know there is good content that is relevant to the viewer – meaning they find your site, look around and stay for a visit.
Google Core Updates SEO
Typically, Google Core Updates present some sort of challenge for SEO professionals and will inevitability cause them to do a pivot to different or more enhanced strategies. Since the May Core Update is still only a few days old – it is hard to tell what needs to be done right at this moment.
Google always aspires to not rank low-quality web sites. What matters most is whether a web page satisfies a user when they make any particular search query – either for a vehicle, service or dealership location.
Google doesn’t rank a web page because it’s on a high-quality site. It ranks a web page because it is relevant to the search intent of the individual conducting the search.
If your rankings are negatively impacting your brand, I suggest that you work on crafting content with a publishing plan and working on obtaining links to your website for a better holding position.