If you have been in the automotive industry very long, you have likely heard it all!
It doesn’t happen often, but if you are going to be in business, you will run across some nut cases from time to time. Some can be diffused, and some canít. That is just the way things go in business.
There are some simple techniques for dealing with irate customers without burning yourself an ulcer over them.
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Here are some tips you may find useful!
Don’t take it personal
There is one thing that almost all nasty customers have in common. They try to attack you on a personal level. Name-calling is not unusual. When you take it personally, you are likely to get into a yelling match with the customer which resolves nothing and only stands to make things worse. Try to diffuse the situation ñ kill the anger with kindness so to speak. If that doesnít work, ask them to contact you again once they have calmed down and are willing to speak reasonably. Refuse to speak with a customer in an irate state. You donít have to put up with abuse ever.
Don’t overdo the customer is always right concept
In customer service training you will always hear that the customer is always right. While that is true to some extent, sometimes they are just flat wrong. You should always try to accommodate a customer within reason, but do not allow that concept to go too far.
Realize it isn’t always your problem
Sometimes people just have a bad day and are looking for someone to take it out on. A hateful, ugly customer is often one of these people. If you listen to their ranting and raving, then respond kindly telling them you understand their frustration and you want to work with them to come to a resolution, you will often diffuse the anger and uncover the rational human being beneath it.
Donít fall for fear invoking bluffs
In customer service, some business people tend to do anything to avoid the potential harm of a threat even if it means losing money or giving in to irrational demands. When you are threatened, consider the validity of the threat. Do you really think someone is going to pay thousands of dollars in attorney fees to sue you over a low-dollar transaction? Likely not. Again, do what you can to accommodate within reason but donít give in to unsubstantiated threats.
Be prepared to decide whether or not a customer relationship is worth salvaging
You heard it said that one happy customer tells one person about your business while an unhappy customer will tell 10 or more. Undoubtedly, word of mouth can be the best or the worst exposure for your business. This is the very basis of the ìthe customer is always right concept. Of course, it is best to salvage a customer relationship if you can, but again, do so within reason.
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Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.