Digital marketing that shows up on the sales board.
I'm Shawn Ryder. I worked the retail side of this business before I ran digital for dealers — so we skip the education phase and start where your store is actually losing deals.
In and around the automotive business
Sales floor and operations experience behind every campaign
You deal with me directly, every time
Five ways I keep your showroom busy.
Local SEO & Google Business Profile
When someone searches your brand plus your city, you should own that page. Most stores don’t.
Social media content
Real content from your lot, in your voice — not stock photos of cars you don’t stock.
Email marketing
Your database is the cheapest inventory of buyers you own. Most dealers ignore it.
Reputation management
One angry review at the top of your profile costs more than any ad you’re running.
Full-service digital retainer
Hand me the whole stack and stop coordinating five vendors.
Not sure which one you need?
Start with the audit →Three steps. No mystery.
The audit
I go through your site, Google profile, reviews and lead response like a shopper would, then tell you the honest version of what I find.
The plan
One page. What we fix first, what it should produce, what it costs. No 40-slide deck, no jargon.
The work
I execute, you sell cars. Monthly check-in on what moved and what we’re changing next.
I've been on your side of the desk.
Playbooks you can run this week.
The Google Business Profile checklist most dealers skip
Twelve fields, three habits, and the one category setting that quietly keeps you out of the local pack.
Ask ChatGPT about your dealership — then read this
What assistants say about your store, where they get it, and the six fixes that change the answer.
Why your 5:40pm Friday lead never gets called back
Speed to lead is a staffing and process problem, not a CRM problem. Here is the shift schedule that fixes it.
What they say after 90 days.
Google review to be added here — send me your three best and I’ll drop them in verbatim.
Google review to be added here — ideally one that mentions a specific result.
Google review to be added here — one from a service or used-vehicle manager rounds it out.
Want to know what your store is leaving on the table?
I'll audit your site, Google Business Profile, reviews and lead follow-up, and send you the honest version. No charge, no pitch deck.