Straight answers, no sales voice.

No. Most stores start with the free audit, then a project with a defined start and finish. Retainers are month to month once we both know the work is producing.

I do. There is no junior account manager, no offshore content team, and you will not be re-explaining your store every month to somebody new.

Deliberately few. I turn work down rather than hand it to someone you have never met. That is the trade-off of a one-person shop and it is on purpose.

Constantly. Plenty of dealers keep their website or ad provider and bring me in for the pieces nobody owns — profile, reviews, social, email, follow-up process.

A website and content review, a Google Business Profile check, a review and response audit, and a lead-response mystery shop of your own store. You get a one-page plan and you keep it either way.

Yes — across Canada and the United States. Atlantic Canada is where I am based and where a lot of my experience comes from. The playbook travels; what changes is drive radius, competition and local ad rules.

Google Business Profile and reputation fixes usually move in weeks. Content and organic search compound over months. I will tell you up front which bucket your problem falls into instead of promising both at once.

Lower volume, lower competition. In a market of a few hundred thousand people, organic is often the cheapest cost per delivered unit on the whole marketing report.

No. Build model-line and category pages that outlive the inventory, and let your inventory feed handle individual units. Pages that expire when a unit sells are wasted effort.

Yes, and most dealer website providers implement it partially or not at all. It is how machines — search engines and AI assistants both — read what your store actually is.

Almost always the Google Business Profile: categories, departments as separate listings, correct hours, weekly posts. It costs nothing but an hour a month and it moves first.

Fewer than you think, more recently than you are getting them. Recency and response quality carry more weight than a big historical total sitting untouched.

Every one of them, in a way that reads like a person wrote it. Assume the response is being read by the next hundred shoppers and, now, summarised by AI assistants.

Only the ones that genuinely violate policy, and that is a small number. Anyone promising to make real reviews disappear is selling you a problem.

A named person asking at a specific moment in the sale and the service visit, with a link that takes two taps. Process beats incentives, and incentives are against the rules anyway.

A few thousand past customers will out-produce the same spend on third-party leads almost every time. They already bought from you once.

Five sends cover most of the opportunity: equity and trade, service reminders timed to the vehicle, lease and finance end, a post-purchase series, and win-back at eighteen months.

Median first human contact under ten minutes during the hours your shoppers are actually shopping. Not average — median, by day of week.

I do not replace your CRM. I fix the process around it: coverage windows, templates, handoffs, and the one number that tells you whether it is holding.

There is no ad inventory to buy. What works is being findable, quotable and trusted: clean structured data, plain-language answer pages, consistent facts everywhere, and real review sentiment.

It overlaps heavily. The difference is the target — being the sentence an assistant repeats, rather than the tenth link on a results page.

Only if someone is watching it. A bot that books appointments and hands off cleanly earns its keep. One that invents a payment costs you the lead and the trust at once.

It writes drafts. The specifics that make content worth reading — your inventory, your market, your people — come from your store, and I edit everything before it goes out.