How healthy is your Google profile?

Your Google Business Profile does more selling than most of your website. Open it in another tab, tick what's true today, and get your score and the three fixes worth doing first.

The basics Business name matches your sign exactly — no keywords added Primary category is right ("[Brand] dealer", or "Used car dealer" for independents) Secondary categories added (car dealer, used car dealer, auto repair shop…) Separate hours and phone numbers for sales, service and parts Website link goes to the right page, with a tracking tag Description written by a person — brands, services and areas you serve

Fresh content At least five new real photos added in the last month A post published in the last seven days Vehicles or products showing on the profile Attributes filled in (financing, accessibility, payment options…)

Reviews Every review from the last 30 days has a reply Ten or more new reviews in the last 30 days Review link handed out at delivery and after service

Upkeep Someone checks the profile weekly for edits suggested by Google or the public

Your profile score

0 / 100

Fix these first

Read the full checklist guide

Want it done for you?

Profile build-out, weekly posts and photos, and review replies are part of my local SEO service. Start with the free audit.

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SRShawn Ryder Digital

Halifax, Nova Scotia · Working with dealers across Canada and the U.S.

Digital marketing for car dealerships — search, social, email, reputation and the follow-up process that closes the loop. Remote across Canada and the United States.

[email protected] 902-488-4107

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Free tools

All free tools Lead leak calculator Ad budget planner Sales goal calculator Google profile checkup AI crawler check AI visibility check Review calculator Marketing scorecard

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