Free tool
How many leads to hit your number?
Work backwards from the units you need to the leads, appointments and shows it takes. Then see which rate, if you nudged it, would save you the most leads.
Leads you need each month
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What a 5-point improvement is worth
Use your own numbers
The starting values are placeholders, not benchmarks — rates swing a lot between stores, brands and lead sources. Pull the last 90 days from your CRM. If you can't get set rate and show rate out of it easily, that's the first thing to fix.
Most stores find the cheapest win is set rate, and set rate is mostly speed and quality of the first reply. See what slow follow-up costs →
Want help finding the weak step?
The free audit includes a mystery shop of your lead handling — form, phone and text — so you see where leads drop out.