Pick a piece, or hand me the whole thing.
Every one of these ties back to the same question: does it put a buyer in front of your salespeople this month? If it doesn't, I'll tell you to skip it.
Local SEO & Google Business Profile
Your Google Business Profile does more selling than most of your website. I get it filled out properly, posted to consistently, and ranking in the local pack for the searches that actually end in a visit — not vanity keywords.
- Profile build-out and category fixes
- Local pack rank tracking by model line
- Location and inventory landing pages
- Photo, post and Q&A upkeep
Social media content
Dealership social works when it looks like your store, not a template. I build a simple monthly rhythm your team can actually keep up with: units on the lot, delivery photos, staff, service specials, community stuff.
- Monthly content calendar
- Post copy and creative direction
- Reels and short-form guidance
- Comment and message triage
Email marketing
Equity mining, service-to-sales, lease maturity, sold-customer follow-up. Emails written like a person wrote them, sent on a schedule, measured on appointments — not open rates.
- Segment your existing database
- Monthly campaigns and offers
- Service-to-sales sequences
- Reporting tied to set appointments
Reputation management
A steady ask process for happy customers, fast honest responses to the unhappy ones, and a score that reflects how your store actually treats people.
- Review request process for sales and service
- Response templates and coaching
- Alerting on new reviews
- Score trend reporting
Full-service digital retainer
Search, social, email, reputation, website content and lead-follow-up process under one roof, with one person accountable. You get a monthly plan, the work done, and a plain-language report on what it produced.
- All of the above, coordinated
- Website content and SEO
- Paid search and social oversight
- CRM and follow-up process audits
Stores, roles and brands I work with.
Roles
- Dealer principals
- General managers
- General sales managers
- Marketing managers
- Internet sales managers
- Used car managers
- Service managers
Store types
- Volkswagen
- Hyundai
- Audi
- Subaru
- Independent used
Start with the audit. It's free.
You'll get a straight read on where your store is losing leads — and what I'd fix first.