Shawn RyderAutomotive Digital Marketing

Services / Full-service digital retainer

One person accountable for the whole digital side.

Most stores pay four or five vendors who don't talk to each other, and a manager spends hours a month coordinating them. The retainer puts the whole digital side under one plan and one person — me — with a monthly report you can read in five minutes.

Get a free audit Free tool: Lead leak calculator
Sound familiar?

Signs this is costing you deals

  • You pay several vendors and can't tell what works
  • Reports are long and never mention sold units
  • Your website, profile and ads all say different things
  • Leads come in but follow-up is inconsistent
  • Nobody owns digital day to day
How it works

The plan, step by step

  1. 01

    Audit everything

    Website, Google profile, reviews, ads, email, social and lead handling — scored like a shopper would experience them.

  2. 02

    One plan

    A one-page plan: what we fix first, what it should produce, what it costs. Reviewed monthly.

  3. 03

    Do the work

    Local SEO, content, social, email, reputation and oversight of paid search and social, coordinated so it all pulls the same way.

  4. 04

    Report on units

    One page every month: leads by source, response time, appointments, shows, sold, and cost per sold unit.

What gets measured

Numbers you'll see every month

On one page, in plain language. If a number isn't moving, we change the plan.

Questions dealers ask

Straight answers

Is there a long-term contract?

No. The retainer is month to month. If it isn't earning its keep, you shouldn't be locked in.

Do you replace our website provider?

Usually not. I work with your existing website and CRM vendors and make sure they're delivering. If something needs replacing, I'll explain why in plain language.

What does the retainer cost?

It depends on the store's size and what's already in place. The free audit ends with a one-page plan that includes a clear monthly price.

Read more

Guides on this topic

Measurement · 5 min read The dealership marketing report that fits on one page Fourteen pages of impressions and engagement rate. Nobody reads past page two, and they are right not to. Follow-up · 5 min read Why your 5:40pm Friday lead never gets called back Speed to lead is a staffing and process problem, not a CRM problem. Here is the shift schedule that fixes it. Paid · 6 min read How to split a $5,000 dealership ad budget Brand, conquest and retargeting each do a different job. Most stores overspend on the one that was going to happen anyway.

Other services

Start with the free audit.

I'll look at your store like a shopper would and tell you what I'd fix first — whether or not you hire me.

Request the audit