Shawn RyderAutomotive Digital Marketing

Services / Social media content

Social that looks like your store, not a stock photo library.

Shoppers check your Facebook and Instagram before they visit, even if they never message you. A page full of manufacturer graphics and posts from last spring tells them nobody is home. Real people, real cars and a steady rhythm tell them the opposite.

Get a free audit Free tool: Marketing scorecard
Sound familiar?

Signs this is costing you deals

  • Posts happen when someone remembers
  • Most of what you post is stock or manufacturer creative
  • Messages and comments sit unanswered for days
  • Video gets talked about but never happens
  • You can't say whether social has sold a single car
How it works

The plan, step by step

  1. 01

    Set a simple monthly plan

    A calendar built around what your team can actually shoot: fresh trades, deliveries, team, service tips and community. Twelve post types, repeated.

  2. 02

    Shoot it on the lot

    Phone photos and short vertical video from your store, with clear rules on what needs a manager's OK and what doesn't.

  3. 03

    Write it like a person

    Captions in your store's voice — short, local and useful. No "elevate your driving experience".

  4. 04

    Answer people

    Comments and messages handled quickly, with leads passed to the right person and logged in the CRM.

What gets measured

Numbers you'll see every month

On one page, in plain language. If a number isn't moving, we change the plan.

Questions dealers ask

Straight answers

Which social platforms should a dealership be on?

Facebook and Instagram first for most stores in Canada and the US. Add TikTok or YouTube Shorts if someone on your team enjoys making video — consistency matters more than the platform.

How often should a car dealership post?

Three to five times a week is plenty if the posts are real. One honest post beats five recycled ones.

Do you run social ads too?

Yes, as part of the paid side or the full retainer. Organic posting and ads work better together because the ads can use what already performs.

Read more

Guides on this topic

Social · 4 min read A monthly social calendar your team will actually keep up with Twelve post types, shot on your lot with a phone. No stock photos of cars you do not stock. Social · 6 min read Short video that actually sells cars A ninety-second walkaround with wind in the mic gets four hundred views and no leads. Then the store decides video doesn't work. Social · 5 min read The best dealership content isn't made by the dealership A real customer's delivery photo, shared with permission, outperforms almost anything a marketing team produces on purpose. Paid · 6 min read Facebook and Instagram ads that don't feel like a car ad A carousel of stock photos with a price overlay gets scrolled past in half a second. Native-feeling creative doesn't.

Other services

Start with the free audit.

I'll look at your store like a shopper would and tell you what I'd fix first — whether or not you hire me.

Request the audit