Shawn RyderAutomotive Digital Marketing
Free tools

Real numbers for your store, in a minute.

Built for dealer principals, GMs and sales managers who want a straight answer. Put your numbers in and read the result — no email, no sign-up, no sales call.

Leads & sales

1 min

Lead leak calculator

Put in your monthly leads and response time. See how much gross slow follow-up is costing you every month.

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1 min New

Sales goal calculator

Work back from your unit target to the leads, appointments and shows it takes — and which rate to fix first.

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2 min

Marketing scorecard

Six statements. Tick the ones that sound like your store and get a straight read on where deals are leaking.

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Local search

3 min New

Google profile checkup

Fourteen quick checks on your Google Business Profile. Get a score out of 100 and the three fixes to do first.

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Reputation

1 min

Review score calculator

How many 5-star reviews it takes to reach 4.5 — and what one 1-star review really costs you.

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2 min

Bad review responder

Paste a negative review and get three calm, professional replies you can post or adapt.

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AI search

30 sec

AI visibility check

See what an AI assistant tells a shopper about your store — including whether it knows you exist.

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10 sec

AI crawler check

Find out if your website lets AI crawlers in, and what they can actually read when they get there.

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Ad spend

1 min

Ad budget planner

Enter your monthly spend and store type. Get a starting split across search, conquest, retargeting and social.

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Got an idea for a tool?

If there's a number you keep working out on a napkin — cost per sold unit, how many appointments you need to hit target, whatever — tell me. The useful ones get built.

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