Playbooks, not gated PDFs.
Written for dealer principals, GSMs and internet managers. Read it and go run it this week — there's no form in front of any of them.
The Google Business Profile checklist most dealers skip
Twelve fields, three habits, and the one category setting that quietly keeps you out of the local pack.
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Ask ChatGPT about your dealership — then read this
What assistants say about your store, where they get it, and the six fixes that change the answer.
Why your 5:40pm Friday lead never gets called back
Speed to lead is a staffing and process problem, not a CRM problem. Here is the shift schedule that fixes it.
How to raise a dealership review score without begging
A simple ask process for sales and service, plus response templates for the reviews that sting.
Equity mining your own database before you buy another lead
You already own the cheapest buyers in your market. Here is how to segment and message them.
A monthly social calendar your team will actually keep up with
Twelve post types, shot on your lot with a phone. No stock photos of cars you do not stock.
Inventory pages that rank instead of expiring
Model-line landing pages, internal linking and what to do when a unit sells.
Mystery shop your own store in fifteen minutes
Submit a lead, call the number, text the store. Score what happens next against this rubric.
Car dealership SEO in Atlantic Canada: what ranks in a small market
Halifax, Moncton and Charlottetown don’t behave like Toronto. Fewer searches, longer drive radius, and a local pack you can actually win.
Ranking for “used cars near me” without buying the keyword
The organic side of near-me search: proximity, prominence and the pages that make you the obvious answer within a 40-minute drive.
How many Google reviews does a dealership actually need?
Recency beats total count more than dealers think. Here is the volume and cadence that holds a local pack position.
Schema markup for dealership websites, explained without the code talk
What structured data does, which types a dealer needs, and how to check whether your provider actually implemented it.
Service-to-sales: turning the appointment list into trade leads
Every equity customer drives into your service lane twice a year. Here is the handoff most stores never build.
Email marketing is old. It still beats every lead you buy.
Why the oldest channel in the building outperforms the newest one, and the five sends every dealership should have running.
Stop sending one blast a month to ten thousand people
Segmenting a dealership database by equity, service history and last contact — with the queries to pull each list.