You spend thousands each month to get customers to come to your dealership, and when they get there, one of the first things they see is your front-line inventory. So it’s important that your front-line display represent a certain image for quality and value.
Here’s a challenge: Walk your front line today and ask yourself these questions:
- Are the vehicles clean or are they dirty?
- Are price stickers or window paint fresh and clearly visible? – Or are they faded or even missing?
- Are all window stickers and labels attached properly and in good condition? Or are they peeling off, torn, and inaccurate?
- Are the tires full or air? Or are some flat?
I am sure you can think of other things to look for.
In the same way that customers often base honesty and sincerity on first impressions, they also base how they feel about the quality and value of your vehicles on what they see. Inspecting your front line daily will help you control the customers’ first impression.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.