“Honda 🚗 plans to trim U.S. dealer profit margins as it prepares for the shift to electric vehicles ⚡. Some adjustments in marketing and advertising are also expected. #Honda #EVs”
The company is also making some reductions and changes in marketing, advertising and service payments as it adjusts spending for the shift to electric vehicles.
https://www.autonews.com/dealers/american-honda-cut-us-dealership-profit-margins