Shawn Ryder

Make Content User-Friendly.

SEO is ultimately about people. And most search engine updates favor user-friendly content. Learn about personas, human behaviors, and user trends, in addition to the technical side of SEO. #AutomotiveMarketingTips #DigitalMarketing #Automotive Shawn RyderWith over 20 years of experience in …

Read More

Build Expertise, Authority & Trust.

If you’re new, it’s going to be hard to compete against a website that’s been around for 10 years. Create great content that showcases expertise. Content should support SEO and goals. #AutomotiveMarketingTips #DigitalMarketing #Automotive Shawn RyderWith over 20 years of …

Read More

Calc Test

Shawn RyderWith over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with …

Read More

Focus on User Intent.

When conducting keyword research, incorporate user intent search queries and tie them together with voice search queries, like questions, to help support those user intent queries. #AutomotiveMarketingTips #DigitalMarketing #Automotive Shawn RyderWith over 20 years of experience in the car business, …

Read More

Use Video & Optimize It.

Video is more valuable than ever. Don’t let budget limitations stop you from getting into the game. Between phone recordings and motion graphics, there are plenty of options available! #AutomotiveMarketingTips #DigitalMarketing #Automotive Shawn RyderWith over 20 years of experience in …

Read More

Qualities of a successful car dealership general manager

Qualities Of A Successful Car Dealership General Manager

As the front-line leader of a car dealership, a general manager plays an essential role in ensuring continued success. From sales and marketing to customer relations, a successful general manager must possess certain qualities and skills to effectively manage day-to-day …

Read More