You’ll never know how to answer the question if you haven’t heard the question! And if you think selling means talking, you’re in deep trouble.
Ask any successful person and you’ll find out that they spend 80% of their time listening and only 20% of their time providing solutions. So if you expect to become successful in life, becoming a better listener should be a top priority.
Effective listening requires the development of three skills:
- Attending: This means showing you’re paying attention, appropriate body position, eye contact and taking notes.
- Following: Staying on track with what your customer saying. This includes asking linking questions and displaying empathy by saying words like, “I understand.”
- Reflecting: This means you’ve heard what they’ve said. This includes reviewing, paraphrasing and feedback it back.
Becoming an effective listener is vital to building trust. And building customer trust is essential to providing solutions.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.