According to research, consumers make purchase decisions based on the relationship between the price of the product or service they are considering and how valuable they believe it to be.
Negotiating is a tool that is used to create the proper relationship between price and value. But if you must negotiate to make a deal, you’re losing money.
Because you’re lowing the price – to create the desired price-value relationship.
That’s why it’s important to build value before negotiating.
What that means is that you need to build value in:
- You
- Your dealership
- Your product and
- In the manufacturer
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.