There are many things that you must consider when buying a new car. Most will have to do with the car itself such as what model to buy, the options you want to add, and the price of the car. However, there is one thing that it always pays to check out first, and that is, who are you buying the car from.
Perhaps more important than the car you buy, is who you buy it from, what character they have, and how they do business and treat customers. No matter what kind of car you are buying, it is possible that something will go wrong and you will need to call the dealer to fix the problem for you. If the dealer is honest and puts pride into satisfying his customers, you will have your problem solved quickly and you’ll be on the road, enjoying your new car in no time. If, on the other hand, he is only interested in getting paid and wants nothing more to do with you, then you could have a serious problem on your hands.
If you are calling a number of dealers to find out about the availability of a particular model, use the opportunity while on the phone to try and get a feel for the dealer. Ask yourself the question, “is this someone I want to do business with?” If not, simply call another dealer.
If the salesperson is in any way impatient or pushy, perhaps you should be thinking about going elsewhere. If you are not completely comfortable in the environment then there is a higher chance that you are going to buy a car you don’t want, you’re not going to have a proper chance to weigh up all the advantages and disadvantages, and you are going to be reluctant to deal with the seller again if you have a problem.
However, if the dealer is relaxed and open, listens to your thoughts and needs, and tries to help you find the car you want, there is a much better chance that you are going to leave with a car you actually want, and are not going to be pushed into making a rash purchase.
All purchases involve a personal relationship of some type between buyer and seller and there must be an element of trust if the transaction is to be wholly satisfactory. So when you’re thinking of the car you want, the financing, the insurance, and all the other things that go with buying a new car, add to your list the salesperson and make sure you are dealing with someone you trust and are comfortable with.
Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.