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SEO for Automotive
Posted by Shawn Ryder

The Paragon Practices of SEO for automotive

Automotive Marketing, Automotive SEO, Digital Marketing

 

Search Engine Optimization(SEO) is the fundamental element of automotive businesses to increase their online exposure. Car dealerships and manufacturers must have solid SEO for automotive strategy. There’s no one-size-all solution to automotive SEO as it’s continuous processes and efforts, but you don’t want to waste time and resources on something that doesn’t work. Check some best SEO practices for the automotive industry below.

Select Your Quality Keywords

To findable in the search engine results, you must select only quality keywords that refer to their relevance, precision, and importance. You’d have to incorporate words or phrases that come from specific auto niches like the brand, car models, locations, and other factors that capture the interests of your targeted audience. Create particular web or blog content to accommodate these keywords, and you’re ready to go.

Engaging and Organic Content

Robot-generated or poor content would ruin your dealership business. Consumers are looking for organic information relevant to their auto business. At this point, you can create informative blog posts on your website as a part of your dealership SEO and enable the comment section so you can interact with visitors. While website visitors appreciate information on your blog, you’re optimizing your automotive dealership SEO.

Comprehensive Optimization

It would help if you only used keywords and anchored texts proportionally. No one would read a collage of keywords, and they’d leave your site once for all. At this point, you must optimize other elements like met descriptions, title tags, URLs, and even the title/text of images you’ve used for the content. Don’t forget to associate your dealership name when applying your keywords to those elements to increase its online exposure. It would help if you also used Google My Business to improve your locality exposure for people looking for an auto shop nearby.

Monitor and Follow Up SEO Practices

No SEO implementations are perfect. You better monitor the performance of your SEO for automotive  whether or not you drive traffic to your dealership website, boost your rank in the search engine, or provide you with convertible leads. You can plan a monitoring timeframe to evaluate your SEO strategy incrementally and apply necessary adjustments or improvements. With these practices, you can develop robust SEO implementation throughout time.

Regular SEO Practices

SEO doesn’t work like medicine. You must treat SEO for automotive industry practices as a regular task in your automotive marketing strategy. You need to consistently allocate resources and put effort into this area to get lasting results and ensure it’s on track to reach your marketing goals. SEO should be a common element to make your business more visible online.

Social Media Marketing
Posted by Shawn Ryder

The Importance Of Social Media Marketing For Car Salespeople And Dealerships

Automotive Industry, Automotive Marketing, Social Media, Social Media Marketing

Whether you sell economy sedans or hatchbacks, or luxury-class vehicles, as salespeople, your only goal is to get your inventory shown to as many people as possible in hopes of making as many sales as possible.

In the past, the best way to do this was to put up a sign at the nearest road, tie a few balloons to it, and hope that people would stop in to browse your inventory.

Today, however, the game has changed.

And rather than using traditional advertising methods, like billboards and signs, salespeople and auto dealerships have a much better chance of attracting potential customers by advertising their products and promotions on social media.

In the following article, we’re examining the importance of social media marketing for car dealerships and how you can get started today, attracting as many people as possible to your showroom.

The Numbers Don’t Lie

Facebook alone is said to have approximately 2.85 billion active monthly users.

YouTube, known as the second most popular social media platform, has a slightly smaller number of active monthly users with about 2 billion.

That said, with only these two platforms, car salespeople and dealerships have the potential to reach nearly 5 million social media users every month.

And that’s not even considering the handful of other social media platforms, like Twitter, Instagram, TikTok, and Linked In, which add several million users, and potential customers, to the equation.

Therefore, one of the biggest reasons that your automotive dealership should be advertising on social media is that it can put your business in contact with several billion potential users.

People Are Already Using Social Media

Another reason social media marketing is so important is that almost every person on the planet is already using social media.

Whether they’re using Facebook, YouTube, or any other platform, most adults spend a considerable amount of time scrolling their social media feed for entertainment every day.

Therefore, as salespeople, it can work wonders to spend your time marketing and advertising on social media simply because your potential customers already spend a lot of time on these sites.

Plus, many consumers tend to research a business on social media before deciding whether to make a purchase or interact with them.

Therefore, if you don’t have a social media presence, these people will most likely move on to the next auto dealership that does.

Targeted Advertisement

When you use traditional advertising methods like a billboard or newspaper ad to promote your products, you’re relying on the fact that billboards are placed in high-traffic areas or that many people read the newspaper.

However, you don’t have any control over who is going to see your advertisement.

In other words, your ads are almost guaranteed to get a large number of impressions. But the quality of those impressions isn’t all that great.

On the other hand, when you use online advertising and social media marketing, you can refine your target audience so that you will only show your ads to people who are already likely to be interested in what you’re offering.

Social media marketers can target ads based on many factors, such as age, gender, geographic location, hobbies, interests, and more.

For instance, if your dealership is planning to run a sale on sports cars, and you know that most people who buy sports cars are men between the ages of 34 and 45, you could customize your advertising strategy to show your ads only to people who fit within that demographic.

On platforms like Facebook, you could even go one step further and target your ads to only be shown to men between the ages of 34 and 45 interested in cars and follow other Facebook pages related to automotive racing, repairs, or accessories.

In the end, showing you ads to these people, rather than just anyone, is one of the absolute best ways to maximize your chances of making that next sale!

Automotive Social Media Marketing

In 2021, renting billboards and publishing ads in your local newspaper doesn’t have the same kind of impact that online advertising and social media marketing can have on your target audience.

With a massive percentage of people already using these sites, there’s no denying that when a social media marketing campaign is properly planned and implemented, the results will get your vehicles in front of more people, which means a better chance of sales and revenue for your automotive dealership.

Automotive Marketing
Posted by Shawn Ryder

How Digital Marketing Helps for Automotive Industry

Automotive Industry, Automotive Marketing, Automotive SEO, Social Media, Social Media Marketing

Like many industries, automotive to has been going via remarkable transformation in recent years. Mobile and digital channels are rising influencing customer behaviour and decision-making when they shop for trucks and cars, not only in Canada but globally.

There are many factors why the automobile industry is looking at digital marketing more seriously than even in recent years. Anyway, a big motivating factor is that while digital marketing brings in more profit per car sold, it also costs much more. Car dealers in Canada could end up spending up to ten times more than needed when they stick to traditional techniques.

Here are some of the areas where digital marketing help are:

Social media chatter

Twitter, Facebook, Instagram are some of the platforms where people talk about automobile purchases, tips and experiences. You need your own voice on these platforms to make people alert about your brand and the work you perform. People, despite their reliance on user reviews, want a reliable and strong voice in their midst. The social media team will engage and interact with these potential or existing customers.

Brand reputation

The automobile industry thrives on industry status. People buy automobiles on advice, other than personal choices. Bad online reviews can damage your chances of making a sale. Similarly, badly handled customer support problems can steer away from people from your brand because no one wants a car with a brand that does not bother with after-sales service. Online reputation management can take care of this issue.

Online surveys

Online marketing service providers can perform online surveys for your brand to ascertain what your possible buyers may be thinking about your services and products. These surveys are helpful before launching new products, or to know if the item will fit the demands of the market.

Why Is Digital Marketing Essential For Auto Dealerships?
Posted by Shawn Ryder

Why Is Digital Marketing Essential For Auto Dealerships?

Automotive Industry, Automotive Marketing, Automotive SEO, Digital Marketing, Email Marketing, Social Media

You must be wondering why digital marketing is essential for your automotive dealership business? Or you might be curious why some of your competitors are becoming more popular and getting more sales and how to compete with them?

If so then let me explain it to you.

A couple of years ago, when the digital world wasn’t crowded, people used to ask friends and fellows before making the purchase. But the trend has changed. In recent research, it was found that 95% of the buyers use online search before making the purchase. And 67% of buyers ‘ journeys are completed online (that means buyers are ready to buy after analyzing things online).

For example, some buyers, who are addicted to reading blog posts, search for articles, and review websites, and those who use YouTube, follow vloggers recommendations about an auto before making the purchase. It actually depends on whom they trust.

It’s not over yet.

In another survey, it was found that 81% of the people discovered new brands after Covid-19. Actually, Covid-19 played the role of a catalyst in the digital world. People became more habitual of completing their buying journey online. So if you are still in traditional marketing then you’re not only paying more but you’re losing at least 67% of the buyers completely..

It’s also researched that digital marketing conversions are 10x cheaper than traditional marketing like marketing on billboards, newspapers, TV, and radio, etc. That means those who are available in the digital world are making more profits from their automotive dealership than those who are still relying on traditional strategies.

If you believe that you should get into these news strategies but don’t know how to start then here is a brief guide for you.

Digital marketing means marketing a business through digital means that may include classified ads posting marketplaces, websites, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, content marketing, and YouTube, etc.

Here are the best digital marketing strategies that can lead your automotive dealerships to massive growth.

Classified ads posting:

Do you know there are millions of users of classified ads posting marketplaces as Craigslist? The appealing thing for such websites is that most people use them for local purchases, and the targeted audience for automotive dealerships must be the local audiences. You can’t sell an auto to any other city or state because many dealers must be there to cover that area. Does it make sense?

So if you want to give digital marketing a shot then you can start with classified ads posting sites like Craigslist.

Website & SEO:

A website is a store where buyers finally come to make purchases. For example, an automotive business website will be a store of your available vehicles, where you can add the best possible information of your vehicles so that if a buyer comes, those images could result in conversions.

After the completion of the first most important step (the interface of the website), the next step is to bring customers to the website. That’s not a one-time process. You will either request an SEO expert Shawn to bring targeted visitors to the website, or you can go for search engine marketing.

SEO experts use different tools to find the best possible keywords for your website and bring local traffic to bring sales.

You also start a blog on your website to engage your visitors during their buying journey. You can easily find an experienced freelance writer who can do this for you.

Search Engine Marketing (SEM):

Let me give you an example to make you understand why SEO and SEM both are important.

According to Ahref there are about 1.3M global searches for the term “auto”. 34% of them go for organic results that come with SEO and 8% of the people choose to click on Ads that appear before organic results due to SEM.

Those who are into it already know that SEO takes time, it can take from 6 months to years to compete for a competitive keyword, but you can market your product on search engines with search engine marketing.

But it’s not as simple as it sounds.

Not every ad is clicked and not every click converts. So you can’t just login to your Google or Bing Adwords account and publish your ad.

When experts create ads, they take care of everything. Make it clickable and less expensive by utilizing the data they are extracting each day.

Social Media Marketing:

Do you know there are over a billion active users on Facebook? And millions of active users on the other top social media platforms? The other great thing is that social media ads are cheaper than Adwords.

There are even free local groups and a marketplace on Facebook. You can target all of them to bring more sales and conversions. But it becomes complicated when you promote your store or automotive dealership business on social media platforms. You need an experts’ assistance so that you could target the right people to boost conversions.

Email Marketing:

Business owners don’t often use social media, and they don’t even Google stuff. They focus more on expert advice, and their best medium is email.

So if you are in an area where you want to target business owners, then SEO, SEM & SMM might not work properly. You need to target them with email marketing. Any expert can guide you on how he can help you target your premium audience with email marketing.

Youtube:

It’s been so long since YouTube was started as an entertainment platform. Now it’s the second-biggest search engine in the world. Yes, people now widely use it to learn stuff and get visual information.

So when it comes to the automotive dealership business, Youtube could be the best platform to promote your business because those who are interested in buying an auto must be searching for some different models and looking at the price charts.

Automotive dealers can target YouTube audiences with their dedicated channels as well as they can target the audience with YouTube ads.

Summary

The world has changed, if you’re not online that means you are far behind your competitors who are using digital marketing strategies. There are billions of users out there and you can target them with the help of an expert.

The conversion with digital marketing is far cheaper than the traditional ones. So those in the automotive dealers can follow the above discussed best strategies to bring massive growth in their business.

Audi eTron
Posted by Shawn Ryder

Marketing Tricks For Automotive Dealers You Won’t Learn In School

Automotive Industry, Automotive Marketing, Sales

Content written and provided by Dennis Rose

Whether you sell new or used vehicles, Aston Martins, Audis, Porsche, Corvettes, or any other make of car, there are many things that you don’t learn in business school about selling cars in today’s digital landscape.

Sure, you may know all the ins and outs of selling a car. But how much do you know about selling online?
Below, we go over a few essential tips and tricks for marketing your automotive dealership to a digital audience!

People Buy Brands, Not Cars

When someone is in the market to buy a new sports car, they usually have a make in mind.
Whether it’s any make of high-end luxury automobile, like Lamborghini or Ferrari, or a more familiar brand like a Ford Mustang, people usually know more about brands more than they know about the cars themselves.

This is because major car companies have spent millions, if not billions, on marketing and branding so that consumers far and wide will know their names.

And it works!

Therefore, take a lesson from major car manufacturers, and learn that logos and branding are almost more important than sales.

Sure, you want to sell cars. But by creating a brand name that’s trusted, reputable, and well-known, the sales will come naturally.

Build A Community

You sell cars, trucks, and vans. The people you deal with buy these vehicles, which means you and your customers have one thing in common.

So if you want to build a brand that people know and trust, it’s time that you start building a community around the products that you sell.

You can do this both on and offline.

For starters, you can get creative with your online marketing and start a forum or social media pages, where vehicle lovers can get together and discuss cars, makes, models, parts, and more!

At the same time, having a social community is an excellent way for you to share your expertise on the topic by joining in your potential customers’ conversations with trustworthy, reliable advice.

As you grow your online social following, more and more people will see your dealership as a trusted resource for automotive information.

And even if they’re not buying a new vehicle from you, they’ll still turn to you when they need information.

Additionally, it would help if you focused on building a community offline as well.

This could mean running events, hosting a car show, or having a barbeque for all your customers and people in your community.

Either way, the idea is to get your name out there and be social.
In turn, people will be much more likely to think of you when it’s time to buy their next vehicle.

Partner With Other Businesses

Now, I’m not saying that you should try to strike up a deal with your biggest competitor.

But it is a good idea to partner with local businesses, which can work wonders for promoting yourself and their products.

I’d suggest partnering with businesses that are somewhat related to your industry, such as parts stores or retailers that sell automotive-related products.

However, the idea is to be involved with the local community, fostering inclusivity rather than simply promoting sales and discounts.

Whether it’s another auto dealer, a parts store, or a local retailer, partnering with local businesses shows that you’re involved and care about the community.

Plus, while you’re promoting your partners’ products or services, they’ll be promoting yours, which means it’s a win-win for the both of you!

Automotive Marketing 101 – What They Don’t Tell You In School

Unlike in-person sales, selling products and services online is an entirely different ball game.
However, by promoting a brand, rather than pushing products, and by building a community, both online and in your local community, in no time at all, people will be turning to you when it’s time to buy their next vehicle!

Trends in Automotive
Posted by Shawn Ryder

6 Consumer Trends in Automotive Industry 2021

Automotive Marketing, Digital Marketing, Sales

Personal vehicle sales reduced after lockdown worldwide. However, consumer interest remains strong as ever after the lockdown, following factors such as social distancing. So, this article discusses top consumer trends in the automotive industry.

Moreover, automobile manufacturers willing to adopt newer concepts and trends discover various monetization opportunities alongside.

It is imperative to know consumer trends to remain an authority in the competition. You’d also find it less challenging to implement new technologies capable of enhancing your organization in the industry. Meanwhile, below are top consumer trends in the automotive industry:

Sustainability with Trends in Automotive

Reports confirm that nearly 10% of consumers are quite particular about sustainability, although not a bedrock consumer trend in the automotive industry. They would select a vehicle brand based on manufacturer sustainability, which impacts a dealership.

Globally, however, consumers tend to indicate renewable energy as a major upcoming technology. And it entirely contradicts the idea of sustainability. How? Not many consumers patronize sustainability regarding auto brand selection. The low number of environmentally unfriendly vehicles could be the reason, which is not viable worldwide for consumers.

Somehow, sustainability is fast-growing as consumers become more interested, although affordability and quality are paramount.

Social Presence and Advertising

Social presence is an excellent tool for matching consumer requirements in modern automotive sales. The inception of social media, including popular platforms like Facebook, create an easy-reach channel for connecting with interested consumers.

Considering the most performing vehicle brands on social media and searches, you can tell the effectiveness of social presence. More brands can become popular when better exposed.

Tesla, for example, recorded huge social and search visibility compared to other brands. Even Elon Musk’s huge followership enhances and advertises the brand to millions per the posts made.

Also, advertising is a relevant trend that has continued amidst the COVID-19. It introduces car brands to prospects and attempts to buy them over from other brands.

Matching Modern Trends

Knowing and practicing trends is a trend itself. For instance, what does the consumer think about self-driving vehicles? Apparently, not all consumers welcome the idea; they consider it a developing process, and therefore, not entirely reliable. In developing and underdeveloped countries, self-driving plans are not feasible, as such communities are not prepared.

Nevertheless, quick research, comprising various online surveys, averages nearly 10% of consumers believing that self-driving will become the most transformative technology. Moreover, many consumers are tilting towards acknowledging and crediting the transformative trend of self-driving cars. Ultimately, most consumers in developed countries, such as the US, consider self-driving cars innovating and welcoming.

Quality and Affordability

A Brandwatch survey indicates quality and affordability as core innovative characteristics consumers consider. In the survey, brand quality assumes 30% of respondents’ interest, and it gathered the most votes. Affordability had 21% of the votes as a characteristic that consumers consider when selecting a brand.

Quality does not merely mean how long a vehicle would last. It could refer to anything but must be what attracts consumer interest depending on the consumer market. To identify the quality standard consumers prefer, automotive brands should delve deeper into discovering the demands in various aspects, including vehicle aesthetics, security, and reliability.

Personalization

Multiple reports show that consumers are more likely to opt for personalization when choosing a brand. It does not only save cost but allows a consumer the liberty to decide what they spend on. Automobile companies must research what ad-on consumers prefer and take out products that consumers may not deem worthy. The personalization option would also depend on the target market.

Customer Culture

A customer-friendly and accommodating brand is more likely to retain buyers. Following various consumer comments on the internet, it is apparent that consumers cut off relationships with particular brands because of poor customer culture. Consumers want to be valued in the business; otherwise, they withdraw interest.

At least 15% of consumers will return with feedbacks that help the company to grow when they find options. If your company does not provide the avenue for consumer feedback, the customer culture is poor, and you’d be receiving backlashes on various platforms.

The conversation is also a critical yardstick for determining good customer culture. When a vehicle develops problems, the negative comments are directed at experiences with the vehicle. The warranties, dealership without lots and with lots and repairs are the most targeted topics, and you do not want to miss consumer comments one bit.

Final Thoughts

The aftermath of coronavirus forces many people to consider buying cars. And the dictating reason is to observe social distancing from the public to fight off the pandemic completely.

The pro lockdown has managed to increase the number of used car sales owing to consumers on budgets. Moreover, teleworkers tend to rely less on buying new cars since they may not leave home often. Ultimately, trends help organizations implement strategies that enhance the automotive industry, and it is important to invest in trends to match or beat competitors.

2022 Ford F-150 Lightning Electric Truck
Posted by Shawn Ryder

2022 Ford F-150 Lightning Electric Truck – What Do You Need to Know?

Automotive Industry, Automotive Marketing

The 2022 Ford F-150 is the future of trucks from all brands, and all major vehicle manufacturers will follow suit soon. It is among the first Ford trucks to run on an all-electric system, affording to compete both in horsepower and speed to its gasoline-powered alternatives. The electric powertrain unlocks many unique ways to improve and differentiate the 2022 Ford F-150 Lightning Electric Truck from the standard F-150 model previously launched. This truck is available in four trims; the platinum, Lariat, XLT, and the base work truck.

Its battery is one part that hugely contributes to the success and reputation this vehicle holds. It is exceptionally reliable, offering a wide range of intelligent features like hands-free addition and over-the-air updates. The truck can tow a maximum of 10,000 pounds and support a payload capacity of up to 2,000 pounds, making it efficient in handling all your challenging physical tasks. Here is everything that makes the 2022 Ford F-150 Lightning Electric Truck great.

Features of the 2022 Ford F-150 Lightning Electric Truck

Ford Intelligent Backup Power

The ford intelligent backup power is one feature that makes this vehicle stand out from its competitors. This feature is close to the Pro Power Onboard feature in gasoline-powered ford trucks and allows the car to act as a powerful generator. The lightning can offload power up to 9.6 Kw via one 240 V and eight 120 V outlets. Charging its battery is also straightforward as you only have to plug it in a Ford charging station which can easily be installed in your compound.

The home management system feature allows you to use your vehicle as a power source to your home without a maze of wires that may complicate the process. All that is required of you is to plug in the F-150 like you are charging it, and it will power your household in case of an electricity outage. Ford claims its extended range battery pack can power an average-sized home for up to three days and even more if used sparingly.

15.5 Inch Infotainment System

The 2022 Ford F-150 Lightning Electric Truck features an enormous infotainment system screen, which is 15.5 inches with a 4A sync upgrade. The massive vehicle screen is vertically oriented and is almost similar to that found in the Ford Mustang Mach-E. At the bottom of the unit is a sound control knob poking out for easier manipulation and wireless control for all its other features.

The infotainment also features additional lightning-related details like natural voice control, wireless access to everyday services, and cloud-connected navigation. You get to enjoy services like Apple CarPlay, integrated Amazon Alexa, and Android Auto at the comfort of your truck. A standard lightning purchase will get you the traditional 12-inch screen; hence it would be wise to request for a much higher trim to get yourself the chance to experience the touchscreen which measures 15.5-inches.

Enhanced Onboard Scales

The Onboard Scale is one of Ford’s newest innovations and is even more refined in the f-150 lightning model. Its primary function is to weigh the cargo dumped in the truck’s bed as well as indicate the weight on the infotainment system and LED bars located in the rear taillights. It goes a long way in ensuring that drivers do not exceed the standard weight recommended for the F-150.

An electric range calculator is integrated into the vehicles functioning and helps measure and calculate the overall weight to be displayed. Ford makes it possible for your truck to predict range by considering cargo weight, giving you peace of mind during your travel as you know how much you are carrying and the expected range.

A Front Trunk

A front truck is not a feature common to modern trucks, but Ford found a way of taking advantage of the Frunk. Their electric truck platform allows them to use the front space available because there is no engine creating a 14.1 cubic feet storage space. Space’s interior is water-resistant, and the floor is drainable for easy cleaning. Within the front storage room are four 2.4 Kw power outlets for any power requirements you may have.

Conclusion

The 2022 Ford F-150 Lightning Electric Truck has zero compromises, guaranteeing you smooth and enjoyable rides. Not only will you have a worthy electric truck, but it can also act as a power backup when you need an alternative power source. Get yourself one to enjoy smooth rides with no engine running and other exemplary features of the 2022 Ford F-150 Lightning Electric Truck.

SEO In A Snap
Posted by Shawn Ryder

Master Search Engine Optimization In A Snap

Automotive Industry, Automotive Marketing, Automotive SEO, Search Engine Optimization, SEO

You must employ search engine optimization tactics properly in order for your business to make it online. This is the only way you’re going to be able to stay up with your competition online. The following article contains the information you need. Use the tips below to improve your site dramatically.

Always make sure that your site is well-coded. Say you use primarily JavaScript for the content on your site, but you have messy code – indexing it will be difficult for search engine spiders. You will not be recognized if you have a lot of Flash without written discriptions.

To make the most out of search engine optimization efforts, write to match your goal. This involves keeping your writing fluid, but using keywords repeatedly. Since search engines evaluate the density of keywords, your site’s search engine rankings should improve dramatically.

Anchor text is essential when you put links on your webpage. Your link should never read simply “click here”; this doesn’t benefit your search engine rankings in any way. If you use the correct keywords in your anchor text, search engine spiders will be able to locate your content quickly.

Make sure you use header tags. They may sometimes be too large, but using CSS can help you change their sizes. When it comes to ranking websites, search engines use headers. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.

A domain name should be memorable and linked directly to the products or services you are marketing. Memorable domain names that are easy to pronounce are advantageous for Internet users who locate your content through YouTube.

Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. When you are linked by a reputable source, this is seen as higher quality content for the search engines. If you put content that is unique and pertinent to showcase your website, reputable sites will be more apt to feature links to your website. These companies must find your content informative.

Try a DIY approach to learning SEO. There are many resources available to help you learn about it. For example, books are available, and there are many websites that are quite instructional.

Include transcripts for any videos or audio included on your site. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.

Always include descriptive and efficient tags when trying to improve your SEO. These tags should not exceed 30 words. The entire page should not be more than one hundred KB.

Site maps with plenty of keywords are very good for search engine optimization. A site map functions to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account.

To avoid the spam filters of the search engines, avoid duplicating any content on your site. Know that it is quite possible to use duplicate content without even knowing it. Repeating the same product description can save time, but search engines see it as spamming.

Though it may be a no-brainer, ensure your site is registered with the big search engines. People often mistakenly think that this is automatically done. However, it is not. Once registered, check back every once in a while to ensure your site is being ranked properly. This will help to maximize your search results.

Videos along with a video sitemap can increase your site’s SEO. Videos are great for getting your message across. Make sure that you utilize the right keywords in your videos. Once you have developed your sitemap, you want to use the webmaster tools available on Google to submit your site URL. You should then put the video on sites like YouTube and Metacafe. Then, you simply have to wait for the customers to come looking for you.

To optimize the images on your site for search engines, always fill in the “alt” tag with a relevant description. These tags will replace the images, should the visitor disable images on their end. By including keywords in alt tags, you can improve your search results ranking a lot.

You will give your SEO a good boost if you link to good external content when you can. This is the best way to increase the reputability of your site. Search engines like to see relevant off-site links more than internal links that connect the pages of your site. To get a greater impact on rank make sure you search for options that allow you to link back to your site.

You’ve found many tips here to help your SEO. Learning proper SEO techniques is critical to remaining competitive in business. This will help to improve the bottom line in your business.

4 Ways Tech Can Help Your Dealership Grow in 2021
Posted by Shawn Ryder

4 Ways Tech Can Help Your Dealership Grow in 2021

Automotive Industry, Automotive Marketing, Business, Leadership

The automotive industry is one of the fastest-changing industries on the market today. Each year, auto-makers try to come up with new cutting-edge ways to make their respective cars stand out. Most of these manufacturers leverage technology to advance their products.

On the flip side, the car-buying experience has also changed greatly due to technology. Consumers now have more channels to explore than ever before when it comes to purchasing a vehicle, which has dealers thinking about even more ways to incorporate technology into their business practices. Technology can help your dealership grow in multiple ways, but you need to know how and where to use these tools to be most effective.

Here are four ways that technology can help expand your dealership this year.

Alternative Funding Providers Keep Your Options Open

We have probably all heard the phrase “you have to spend money to make money” at one point in our lives, but for business owners, the cliché is truer than we think.

The automotive industry is one of the fastest-changing industries around. With new buying channels, marketing outlets, and third-party tools consistently coming out, it can be difficult to keep up with the trends, financially and mentally.

As a business owner, you should never let a lack of finances keep you from pursuing a potentially lucrative avenue. If you have ever said to yourself “I wish we had the money to try that”, then a business loan may be worth looking into.

Technology has helped advance the lending industry, immensely. The days of lugging all of your business and personal finance information down to a bank in hopes that you receive the funding you need are gone. New, alternative lenders allow business owners to apply for business loans, but all entirely online. This new lending process is more streamlined and can provide faster funding, which in turn, will help your business act on opportunities as soon as they arise.

Moving forward, never let a lack of cash stop you from advancing your dealership.

New Buying Channels Will Drive Sales

The car buying experience has long been a dreaded one by most consumers. In fact, a whopping 87% of consumers dislike something about going to a dealership.`

While in-person car sales will be, and should always be a thing, there are other avenues to explore as the industry advances. Modern car manufacturers, such as Tesla, have made concerted efforts to offer a better, more convenient car buying experience, and dealerships will need to follow suit.

Moving forward, your dealership should be thinking of different ways to sell cars. The industry needs a change, and your dealership could help provide those changes. Overhauling the car buying process will not be a quick one, so your team should think long and hard about the pros and cons of implementing a new process.

Some new channels to explore selling cars through are:

  • Website – Most dealerships allow customers to click through stock, but actually completing the sale all online is not something that smaller dealerships have adopted, yet.
  • Online App – Applications have truly taken off with the mass adoption of smartphones. Building a neat car-buying app for your dealership would help make you stand out from the crowded market.
  • Social Media – Similar to websites, many dealerships already post their stock on social media, but actually carrying out the purchase online is not something too many dealers offer, so you could be one of the first.

These are just a few examples of how technology can diversify your sales channel and help grow your business. Again, each idea you come up with will need to be thoroughly researched and tested before implementation. Rolling out a clunky shopping experience will just force consumers elsewhere.

Tech-Driven Digital Marketing Strategies Generate Leads

To effectively grow your dealership this year, you will need to carry out new marketing campaigns to drive leads and sales. You can offer the best car buying experience on the market, but if consumers do not know that, then they will not shop at your dealership.

Marketing in modern times is much different than in the past due to the advancements of technology, specifically marketing technology. This paired with the ever-growing digital sphere means that your dealership should be investing in growing out your digital marketing department.

Billboards, TV spots, and radio ads are all still lucrative marketing efforts that you should continue to include in your marketing plans. With that said, there needs to be a greater emphasis on including digital marketing strategies in your plan, in order to grow.

One area of digital marketing you will want to invest in will be social media. 87% of shoppers will use social media to help their car-buying research, which means you need to be meeting them on social media, or else someone else will. Building out a robust social media plan will help you hit newer, young consumers as they enter the car-buying market. Take to your social media accounts and post new stock as it comes in. Invest in a powerful camera and photo editing software to ensure that the shots of your vehicles are enticing and click-worthy to customers!

Besides social media, your dealership can leverage other elements of digital marketing to drive customer leads. With so many consumers searching online for cars and dealerships, online visibility is key. Investing in your dealership’s search engine marketing efforts will only help drive more traffic to your site, which in turn will drive leads into your dealership. Contact me today to see how I can help your dealership improve its online presence!

Software Tools Help Promote Safe Growth

So far, we have focused mainly on sales as a method of growing your business, but boasting high sales numbers does not guarantee that your business will expand. The healthiest businesses have both great sales numbers, as well as healthy operations behind the scenes.

Managing a dealership on your own can be a logistical nightmare. Luckily, there are software solutions available to help make your job easier and more efficient. Some of the top software offerings to look into are:

Accounting Software

Managing commission, time tracking, hourly wages, and taxes all are headaches that come with owning a dealership. As the business grows, these numbers will only become increasingly difficult to input and track. Before the accounting duties of your dealership become too much of a hassle, invest in some accounting software to help take the burden off your plate.

Accounting software will help automate the day-to-day tasks that usually would eat into your time that could be spent elsewhere in the business.

Human Resources Software

Sadly, high turnover is a reality that plagues the car dealership industry. With salesperson turnover only getting higher, it may be wise to look now for human resources software for your business. HR software will help shore up HR practices in place now. Most software options on the market today allow for users to manage every aspect of HR, from delivering benefits packages to recruiting and onboarding, HR software can help automate it all for you. On top of being great for existing staff, HR software can be leveraged as a recruiting tool and will help save you time and money when hiring.
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Using the online tools to your advantage will only help your business grow safely and efficiently this year. If you have any other questions about how to utilize technology to its fullest extent, please feel free to reach out!

Dealership Marketing Support
Posted by Shawn Ryder

Dealership Marketing Support Overview

Automotive Industry, Automotive Marketing, Automotive SEO, Search Engine Optimization, SEO

Dealership Marketing Support

A large percentage of automotive vehicle decisions are now done on the dealership website. The search process remains the first step of the journey, which buyers undertake since there are many auto dealers around. Automotive marketers who want to be on top of the business depend extensively on an advertisement, especially online digital marketing. There is the need to bring new leads to the dealership to stay on top of the competition. This is where the challenge is. Bringing leads to the doorstep of buyers is a herculean task. Automotive marketers have a lot to do here. They have to invest a lot in digital marketing to expand their horizon.

The only way to overcome that challenge is to engage in extensive dealership marketing support. You have to be very smart when it comes to online advertisements and digital marketing. As difficult as this is, there are already tested ways of doing that which the auto dealers can try today to enhance their sales. Online marketing involves a lot of things. The dealers must invest in digital, social media, search engine optimization, as well as pay-per-click and email marketing among other different strategies.

If you invest in these online advertisement systems you would see the rewards within a short time. The ultimate goal of the ad’s methods mentioned above is to help the dealership to be at the top of the Google SERP and other search engines. Research shows that the greater majority of people searching for cars to buy will resort to the search engine first. If you implement the method well you can be on top of Google since it is the top of the search engines. If your site gets to the top of the search results, chances are there that it can get the most clicks and this will do your business a lot of good. This implies that the ads strategy to employ must be effective. To achieve that you do not need to break the bank. The strategies discussed below can aid you further towards achieving these wonderful goals.

Have a great website

If you want to be successful with online marketing, then the first things must be done first. You have to start with a website. This the most effective way of interacting with prospective customers with your dealership.

The website has to be highly functional and this can help leads to get to your inventory with ease. Furthermore, the site you build has to be mobile responsive. It makes it possible to navigate on their prospect’s phones. Ensure that the site is professionally designed. It must create a sense of trust in the brand. When you create the site with considerable interest to buy from you, evolve a way of engaging them. Use an online chat portal to interact with them. Ask them questions, and find out anything they have in mind about your inventory.

Having an online person who is professional enough to handle the chat portal is very important. If there are other lead sources like Facebook messenger, get a capable and experienced hand to manage it.

Master search marketing techniques

Ensure that when somebody visits your website for any car model, they will find something useful when they get to your sales funnel. Such a person looking for a model has shown a buying intent. With the correct search marketing method, you can always attract such a person to your dealership website.

Two search methods are critical here. A mention was made about search engine optimization or SEO and pay-per-click PPC. Set the PPC campaign correctly such that when anybody searches for any of the models of your inventory, it triggers your ads instantly. With the use of the keyword insertion feature, it becomes easy for the exact model to make the headline of your ad. Search engine optimization is critical here. It is recommended that you optimize your campaign and be as specific as you can. When there is an organic search your site should rank high in terms of car makes as well as car models and location.

Remember that a lot of things can impact your website ranking. Content is the key, but other critical factors matter here such as social media signals, as well as inbound link and site details can impact heavily on your website ranking. You must be very clear about this.

Banner ads are great, if you use retargeting method, it can attract several people to the website. Even if they leave without making a purchase, you can use the same retargeting method to get them back to your site.

Use the correct media

One of the best things about online marketing is social media. Dealership relies on this to target their perspective leads. The world today is digital. If you must catch up with your competitors and be on top of the game, you must go digital as well. The auto dealership should cover lots of demographics and the best way to reach out extensively to those demographics is through social media. This means that you must choose the right media. Social media websites like Facebook, Twitter, YouTube, and others are at the top of the digital world and you can make extensive use of these media sites to take your dealership to the highest level.

You can use Facebook extensively and you must set your Facebook Business Page. Facebook has a wide reach and it is demographic as well. Most of the auto buyers are on Facebook and other social media. Having a strong presence on Facebook is recommended. When you are setting that page, ensure that all the necessary information is contained such as contacts and location. Creates posts from time to time to keep people posted. With the digital sales contact person on the ground, you can follow up with any inquiry.

Facebook ads are as effective as Google ads and this means that you can use retargeting campaigns to show ads on Facebook and other social media like Instagram. When you apply this method correctly, you will reach out to those people who are in the market for cars.

Build trust with reputable review websites

Reviews are very important and it is one of the effective marketing strategies adopted by the automotive industry. Get experts to write good reviews about your inventory. Take steps further to ensure that these reviews are available where it matters. Research has shown that buyers now consider these reviews when they are making a purchase. There are places you have to make a strong online review possible and they include Google, Yelp, as well as social media as well as a personal website. Make sure that your business is covered in all aspects. If you can create consumer success stories with your product it can take your campaign further. If you make videos with your successful customers it can also go a long way in pushing your brand far. There would be more about videos shortly.

If your customers can speak for you, it can help promote that trust and confidence. Reviews remain the most effective way of doing that.

Target the correct people with your dealership campaign

If your ads do not reach out to the correct people, the whole effort would be defeated. It must be very clear which automotive business you are dealing with. Reveal those brands available in the inventory. You must be very clear about who is your typical customers. If you are sure of your customers, then it is going to be very easy to target them. Find out what these customers want most. Are its mileage, cost of buying, and other considerations? There are different kinds of audiences and these must be targeted separately. In doing that, you must bear at the back of your mind those important things that customers care for. If you target the correct people the chances of making conversion are higher.

Experts would always recommend splitting your message into different audience categories and send them separately. When you do it that way, you would certainly reach the correct target. When you spend time with your audience and understand what they want, it would be easier to craft the correct message and send it to the correct people.

Use all the call features

You must apply all the call features as much as you can. Some of the call features you must consider include mobile bid adjustments, call-only campaigns, as well as call tracking and call extensions. In this industry, phone calls are very important. The other interesting thing about phone leads is that it is easier for callers to turn to buying customers.

Get auto shoppers to your store by offering great things

Compel shoppers to come into your store with unique offers. Remember you are not the only one in the industry. There are lots of competitors, and you should adopt strategies to channel these buyers to your website. Device a means of convincing these buyers to choose just your product and not that of your competitors. Customers go to where they can get incentives and there are different kinds of incentives. If you offer your own brand at the lowest prices, it can make these buyers choose from you and not from your competitors. Another strategy is to make a discount of a certain percentage such as a five percent discount, this can make your offer more attractive than what your competitors offer. If the incentive creates a sense of urgency it can spur people to buy. The offer is limited and a sense of urgency makes people maximize the opportunity. Great incentives can attract new buyers and you can make great sales.

Video commercials

You can create video messages and advertise them on social media. The essence of the video message is to create a memorable brand image. There is another dealership in the industry and they sell the same car. Chances are there that the prices could be the same. Create video images of the product and highlight some benefits which your model can offer above the other models out there. The videos should communicate to the people. If the video message goes viral, it is to the credit of your dealership.

Enhance your reputation

You must ensure that your online reputation is intact. Online consumers like reputable people to do business with. Because of that they read reviews and watch comments from your previous buyers. You must ensure that you have a good reputation. When we say you invest on review sites it is for a reason like this one. There are places where buyers look for when they are looking for dealerships with good reputations. Such places like BBB which is Better Business Bureau, Yelp as well as Google My Business as well as Top Rated Locals are some of the place’s buyers check for dealership reputation. You must ensure that you have a good reputation with these bodies. Encourage customers to leave good reviews on your Facebook Business Page and other review websites. All these are relevant because they can help improve your online reputation. The most important thing is that you must treat your customers well. A good relationship with your customers is one of the things that can take your business to the highest level. Do not engage in slippery or pushy deals because it can hurt your reputation, as well as damage your business.

Car investment is a huge one and nobody will like to invest in dishonest dealerships. Beyond everything already said about reviews, you must monitor your reputation across the different platforms. You can engage your digital manager to handle this aspect for you. When there are negative reviews, you must respond and give a detailed explanation that would assuage every reader. Offer to rectify such a problem in the future. This shows that you are learning from your experiences. Even if it is a good review, try to respond and in each review give your own side of the story and promise to offer something much better in the future.

Conclusion

These dealership marketing tops can assist you to take your business to the next level. Any money you invest in digital marketing is not a waste. The most important thing is to ensure that you get to the right audience. Targeting the right audience is one thing and you have to send the correct message.

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