Automotive Marketing Archives

Posted by Shawn Ryder

Generate More Leads With These Search Engine Optimization Tips

November 22, 2020Automotive Marketing, Search Engine Optimization, SEO

SEO involves boosting your website’s chances of being found by search engines. The more people that come to your site, the higher the likelihood that you will make money and be successful. These tips can help you learn proper SEO.

Your domain name should contain a keyword related to your content. Your website should be easy for visitors to find when they do a web search. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.

If you want to have your site showing higher, you need to help the web spiders who determine the rankings. Spiders help people to find your website during searches, so it is important that they can understand your site. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works.

Keep in mind that spiders can’t do anything with your URLs if they read like a bunch of random numbers. Certain language can confuse a search engine, which is why each URL should have a meaningful name, as well as pertinent keywords.

One SEO technique to try is a blog. Link it with other related blogs and see your traffic increase. The algorithms used by search engines are particularly favorable towards blogs. Blogs are consistently updated and have structured data, both things algorithms like. If you want a high search engine ranking, backlinks are really important.

Use an accurate title tag to make sure that search engines will understand your page content. Search engines only display 60 characters, so keep it short. After 60 characters, search engines also weigh terms less highly.

Before beginning a website, research information about your keywords. You should determine what the most effective keywords to incorporate into your content and titles will be. Knowing how people search for your business will help you find appropriate keywords. Keeping this content highlighted helps raise your search engine rankings.

Taking the time to proofread a website’s content is an important task that many webmasters fail to do. Your website needs to be clear and legible. If there are a lot of grammar mistakes, or if you spelled your keywords wrong, you can bet that a lot of search engines will not include your site.

As good as your website may be, it can always be better. That means that your website is never truly complete and you should always be on the lookout for problems. Don’t ever stop striving to improve.

You should have a listing with Yahoo and Google to get yourself out there. These services give you free publicity that, in turn, bring you more visitors and more visibility. Don’t turn away free publicity.

Make use of the “alt” tags for image links when using SEO to boost your rankings. The purpose of these tags is to replace images, should the viewer choose not to view them. Search engines will also read these tags, and use them when determining your site’s ranking, so make sure to put in some keywords.

When you make the most of SEO it will boost your business. Many business are unaware of this fact.

If you want your site to automatically achieve higher search engine rankings, consider joining forces with the BBB (Better Business Bureau) and the Chamber of Commerce in your area. These organizations link to their member businesses, so you can get more local visitors. Also, if you are a part of this Better Business Bureau and have good ratings on their site, your customers will trust you even more.

Use keywords in anchor text. Avoid words that are not useful in optimization. SEO specialists can assist you with knowing what anchor text should be used.

Consider using the services of a company that specializes in search engine optimization. Having good SEO content is key to moving your site up in relevant search results. Today there are many companies that sell the service of search engine optimization. Depending on what they provide and various promotions available, these tools and services can represent an affordable option for many businesses.

Use the language meta tag if your site is not written in English. This increases your ranking when searches look for content specific to the language in which your site’s content is written.

Knowing your search standing is crucial in utilizing SEO tips. If you don’t keep track of your standings then you will not know if your efforts in SEO are paying off. You can follow your page rank with the Google toolbar or Alexa.

SEO improves your ranking when your keywords are searched for. Showing up in the search engine results is going to bring you more traffic and increase revenue. Using these tips, you can use SEO on your website.

Posted by Shawn Ryder

Climbing The Social Media Marketing Ladder For Greater Business Success

November 14, 2020Automotive Industry, Automotive Marketing, Digital Marketing

You might already know that social media enables you to connect with anyone in the world. But, what you may not realize is that many of the sites you already frequent can also be put to work for your company, as well. Throughout the tips below, you will learn a lot about social media, and how you can use these methods to market your business.

Use Facebook to get some very low-cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not.

To help you attract more visitors, you should promote your site through niche social media sites. What’s great about niche social media sites is that they can send you a lot of targeted traffic. Even if the niche site is small, it can still send you quality visitors who are more likely to purchase something from your site because they already have an interest in your product.

If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.

Add relevant tags to your Youtube videos. They will be more likely to come up in searches linked to your products. You could use keyword tools to find out which keywords are popular among your target audience. Remember that your audience will be more likely to share something if they find it relevant to what they were looking for.

You can have your LinkedIn updates include what you post on Twitter by adding the Twitter application to your profile. Even if Twitter posts are generally shorter than LinkedIn updates, you will be able to reach out to a larger number of people and encourage your LinkedIn friends to find you on Twitter.

Following any ads on the various social media pages are intriguing, as well as photoshopped images. It is smart to use intriguing pictures, because potential buyers will be lured in by what they see in your ads. When someone is drawn to one of your ads they tend to check out your business and from there they may be interested with what you have to offer.

Conduct Facebook polls. Using the the “question” feature on Facebook, you can develop a poll to ask your followers a question. It can be about their thoughts on a new product, their opinion on how you’re doing with customer service or anything else to which you’d like an answer. This keeps them engaged. When your followers feel more involved, they identify more closely with your brand or product.

Do a little research about social networking. Using Facebook for professional purposes is quite different than chatting with family and friends on your social site. There are many useful Internet resources and professionals who can advise you with any difficulties you are having.

Don’t just use one social media site to market your business. While Facebook is popular and effective, don’t neglect using others like twitter or MySpace. The more exposure you have, the better a chance you have at succeeding.

If a person starts following your Twitter account, follow theirs in return. Most Twitter users expect this courtesy. Also, it shows that you have respect for your clients and simply aren’t looking to get their money. You can make more loyal customers if you simply follow them back and give them a short tweet.

Sales

Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.

Is a relationship with you and your business something your customers want? Drive sales to your site with simple advertising messages delivered via social media. Try to communicate with your customers and followers in a natural way when interacting on social media, just introduce yourself and your products to start. Follow your customers’ lead after this.

A good method to use to get more subscribers to your social media profiles is to offer limited deals exclusive to your followers. This will help your followers to feel like they belong to a special club, and it will give them incentive to purchase more of your products as well.

To use social media marketing successfully you must be creative. The same material, sales, offers, and content will ultimately annoy your customer base to the point that they remove you from their page. Keeping things fresh and interesting makes sure they keep coming back for more, which means more sales.

To help you make the most of your social media marketing campaign, ensure your always posting fresh and exciting content. Social media users check their profiles very regularly and will have an appetite for new content if it is intriguing and relevant to them. By captivating these potential customers, you can increase your sales tremendously.

Follow the advice from this article and use social media websites to boost your business. The very same social media sites that are integral to your personal life, have the potential to have just as much impact on your business. Social media can also take your business worldwide without the airfare. With the tips from the article above, you’re set to start a stellar campaign.

Posted by Shawn Ryder

Getting Started With Email Marketing: Tips For Success

October 27, 2020Automotive Marketing, Email Marketing

Email marketing has so many attractive features that make it a great way to reach customers and to bring them to your business. Email marketing can be inexpensive, lucrative and can even help the environment by saving paper. Whatever your reason for choosing email marketing, you will find useful information about it in the article below.

You, or someone else, should proofread your email before you send it to customers. Ensure that it is free from typographical and grammatical errors. You should also make certain that the message flows easily. By checking these three issues are addressed, your email marketing will have a professional appearance.

Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.

Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.

Do what you can to make your email go into your customers’ inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they’re no longer interested.

When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.

Test sending your email marketing on different days of the week and at various times during the day. You’ll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important email marketing campaigns to be released during those windows.

Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.

In all your emails, you need to use a call for action. You have to tell your customers exactly what you want them to do. Include obvious links with instructions on how your readers should proceed once they get to your site. You can use these sections in the top part and bottom part of your messages.

Do not send too much information in one email. Customers will get frustrated and overwhelmed if there is an overabundance of information in a single email. Instead, put a sufficient amount of information in a series of emails and be sure that each one contains a few paragraphs. This will keep their attention.

Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.

You might need to try following up to your customers with an alert on a price increase. The email could include a link that says to act now in order to avoid this increase. The ending of the message could convince them to click on the link in order to understand all the details.

Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.

Sales

To get the most of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.

Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.

People will appreciate you valuing their time and sending out interesting emails. Don’t abuse their confidence or insult their intelligence by sending them blatant sales petitions. Always add something of value like a tip regarding your service, a suggested use for your product, or a special free offer in each message you send out.

To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results.

No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the article above to help you design an email marketing plan that works for you and your business.

Posted by Shawn Ryder

Learn The Ins And Outs Of Search Engine Optimization

October 27, 2020Automotive Marketing, Search Engine Optimization, SEO

There is a key component that can be the bridge between your business and online success. While your website may be top of the line and your product, service or blog may be well worth the visit, you may get nowhere without SEO. If you do not know what SEO is or if you do understand but do not know where to start this article will help.

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

One good way to get people to see your website first on a search engine is to use keywords. The keywords should be affiliated with your website or the product that you are selling. If you use too many keywords, you will be labeled as a spammer which will hurt your traffic.

To demonstrate the importance of a keyword to search engines, bold it on its first use. Search engines are able to recognize when text is bolder and rate bolder words as being more important to your page. Having a bold word will help search engines to find your keyword and to look for additional appearances of it on your page.

Track where people on your site are going. When you determine where people are going, you know where you need to concentrate your efforts. If you have a restaurant, chances are people are checking out your menu. This lets you know that this is an area of your site that you need to keep fresh and updated.

Do not spread yourself too thin. Use a limited amount of keywords throughout your entire website. Some search engines recommend no more than twenty. If you do more than this, you may end up not getting the searches you want, because the search engine recognizes you are overdoing it. Keep it simple!

One important tip that you should remember is that you should never republish an article at different links on your site. Google ranks pages in its SERP based on quality and considers different links to articles with similar content as a low-quality link. Instead, use references to one single link.

Bold your keywords to allow search engine crawlers an easier hunt. Crawlers are intelligent, but sometimes they may have difficulty recognizing what your keywords are. To alleviate this issue, highlight your keywords by putting them in bold. It will make them easier to find, take less time for the crawler, and put you higher in the rankings.

Though your site might be really good, it can never be perfect. Understand this, and you will want to improve your site daily. You should always be seeking to improve visitor numbers.

Try to get your page link on a .edu or .gov site for better search engine optimization. Because these sites are top-level domains and are considered to be very credible and reliable, people who see your link on a .edu or .gov will think you are legitimate and credible as well.

You should make sure that the content on your site is readable rather than stuffed full of keywords. Many people do not understand how search engines work and just want to be able to get the information they need in a quick manner. If you keyword stuff your site, it could make it difficult to read and thus put a damper on the amount of traffic you get.

Make sure to research your keywords before placing them into your content. Try using websites like Google’s Keyword External Tool or Word Tracker to see what keywords are “hot” when it comes to your subject matter. By strategically using and placing keywords like this, you can raise your ranking in the search engine results.

To maximize your SEO potential, remember to write not only to your human audience, but also for the search engine. That means including things like keyword rich titles and description fields and headers that are formatted as h1 and h2. Also make your content interesting and interactive to promote more bookmarking of your content.

Stay at the top of the search results by devoting a portion of your web space to keyword-rich content as it relates to the latest and greatest in fads, trends, and of-the-moment topics. Chase new points of interest and update them frequently to attract new users who will reward your on-trend outlook with more clicks and unique visitors.

Having a blog on your company website increases its search engine ratings because it makes the website competitive outside of its product keyword areas. Your company may have very strong keywords on every page, but so do other companies that sell the same product. Adding a blog opens up a whole new world of keywords because the content is not so structured.

For more technical and current insight into your competitors’ keywords and site content, visit each of your individual competitors’ pages and view the source page. The information contained in the pages’ code should help you to identify which keywords your competitors are using to bring in your target market.

Whenever possible, consolidate pages that have very similar or closely corresponding text and graphics. Establish which one will be your best representation – this is the page that will show up in search results. This makes your site more efficient by reducing the amount of code that search engines must filter through to establish your site’s relevancy score.

When using search engine optimization techniques, it is very important to monitor where your site falls in the search engines. There are many tools that can track your search engine ranking. When making changes to your site to optimize your search engine rankings, watch to see how they affect your ranking before making any more changes.

Having your website reach its full potential is a gratifying and profitable experience. If you use the tips outlined in this article you will find that your website can receive more traffic. More traffic means more consumers. More consumers are great news for any website. In short, embrace SEO today make more money tomorrow!

Posted by Shawn Ryder

Search Engine Optimization Gives You A Leg Up

November 11, 2020Automotive Marketing, Digital Marketing, Local SEO, SEO 1

If you have a blog or another website that profits from site traffic, then search engine optimization is a great way to increase visitors. Applications like Google AdSense can pay you every time someone visits your site. Read this article for more tips on how to use search engine optimization.

Search engine optimization is a useful tool for businesses new to the internet market. While Google and other search engines may seem complex, their algorithms are very similar. Companies such as Google utilize bots that prowl the internet for specific content. If your website has the content it is seeking, your page will be listed higher among search results. In other words, search engine optimization pays for itself in publicity.

You may be looking to optimize your site to cover every contingency, but you would do better to focus on a smaller, manageable number of keywords, and claim the top search spots, then to overextend yourself and try to conquer too much search territory. Pick five to ten keywords, do your homework, and then optimize your pages with that focused set of words in mind.

Using keywords for search engine optimization is crucial to successful search engine results. The best placement of keywords are at the top of your web page include in the title and headline. Also include keywords in specific headlines and within the paragraphs themselves, preferably in the first and last paragraph.

When you are trying to increase traffic you should avoid any kind of flash. Flash might look good on a website, but it does nothing to increase your search optimization. The problem with this is that you cannot link a single page when using flash so try to stay away from it.

For the best results in search engine optimization, be sure to use only the highest quality of content. It doesn’t matter how many great keywords you have in an article if the article is dull, trite, or simply badly written. Search engine bots are not going to buy your product or service, people are. If your article can’t impress people your search engine rankings won’t matter.

Linking to lists is very popular for website owners and bloggers and can help your search engine optimization. You can find a lot of articles on the internet that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well- written articles with relevant content composed as lists with numbers, not bullets, such as “10 ways to buy a new car.”

Make it easy for visitors to understand and use the website. Do not bog them down with Internet marketing lingo. Instead, create a simple website that highlights what you are trying to market. Links should be easily accessible and important information should be prominently located. Guide them through the process of exploring your website.

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

When building your web presence, don’t forget to add your website to the niche link directories. Whatever product you sell, from knitwear to financial services, there’s bound to be a specialized website that caters to people interested in that type of business, so look for those sites and get your links listed. That will, of course, help boost your search engine rankings and bring in more traffic.

Make the most of your affiliate marketing business by familiarizing yourself with SEO techniques. In order to achieve success, you have to make it easy for potential customers to find your website. Take the time to learn about anchor text, external linking, social bookmarking, article exchanges and other effective SEO methods.

When designing and coding your site map, you must be certain that it ties in to your main page’s URL. Search engines will use the information linked with the site map to select the one page from your domain that is considered to be the best total representation of your entire site. That single page is the one which will be used in search results.

All the SEO in the world won’t help you if your website host is unreliable! Before you choose a host, check their reviews to ensure they’re stable and easy to work with. A website that is down is one that is NOT making money. Also make sure they have good customer service. You never know what issue might come up that you’ll need help with!

Remember to be patient when it comes to search engine optimization. You might work hard changing things around and not see an instant reward from it. Don’t get discouraged. Just keep at it and you will eventually see some results. Remember it just takes time for your blog or site to grow.

A very shallow directory structure can easily improve your site’s ranking on the results pages of major search engines. A shallow directory structure is one that contains only the bare minimum number of sub-folders. Sub-folders decrease the site’s efficiency and make it more difficult to search engine spiders to accurately assess your site’s relevancy score.

To help with search engine optimization you will want to make sure you site is also mobile friendly. In today’s world so many people surf the web from their phone and it would be a huge mistake to ignore that. You want to make it easy for them to see your site on their phones.

Search engine optimization involves making your website more accessible and visible when people use sites like Yahoo! or Google. If you want to increase site traffic, using common keywords is a way to have your site appear on the first page in a list. Remember these tips to use search engine optimization to your benefit.

Posted by Shawn Ryder

Get More Traffic By Following These SEO Tips

October 25, 2020Automotive Industry, Automotive Marketing, Social Media

There aren’t many more things as confusing to navigate as the Internet. It has many paths to achieving better rankings and most of them look a bit similar to one another. If you have enough patience and keep your eyes open, you can reach the end of the maze. This article is here to help you do just that.

To improve your search engine optimization, find out which keywords are used most to describe the concepts and ideas behind your website or business. This will mean that people searching for information or services related to your business, are most likely to find it, as it will be using words which are most meaningful to them.

Having relevant, keyword oriented page titles is one of the best SEO strategies. By choosing titles that accurately describe your page you are better able to inform human searchers and web crawlers about the content of your site. This will naturally boost your traffic as people are better able to find your site when they search for your particular niche.

Unfortunately, there are some great technical aspects of websites that can hurt your search engine optimization. For instance, you should avoid Flash plug-ins if you can allow it. Flash uses images, and search engines only read a site’s text to determine its relevance. Even if you have great text content within Flash, most search engines won’t be able to detect it.

Include the most important keywords for your site in the left-hand navigation bar and title of your homepage. These texts will be searched before the main text on your website, so you should include the keywords with which you would like your site to be most closely associated with..

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales.

Headings and subheadings are preferred by readers and by search engines alike, so make sure that you always give your article a main title. Also, remember to give each section of the article its own title. This is something that doesn’t take long at all.

Use an HTTP 301 redirect instead of a meta refresh or a 302 redirect. 301 redirects tell the search engine that the new location for your site is permanent and they should index the new location. Meta refresh and 302 redirects are intended for temporary re-locations, and are often used by spammers, meaning that using them could hurt your rankings.

The best way to generate your target market to your website is to understand your current traffic. Who is currently visiting your website? Is it the audience that you are intending to reach. By understanding your traffic demographic it is easier to offer them exactly what they want in a product, service, or blog.

Don’t be afraid to link out to other websites! Not only does it make them more likely to link back to you, but other sites will see that you’re not stingy and will be more likely to link to you without you even asking. It also helps your page rank to link to quality websites.

SEO is a way to make money on line. This is a great way to get people to see your site and click on it. The search engines will rank the content that is on your site and place your web address in the order it chooses. There are several things that affect this, and search engine optimization is one of them.

SEO is a great web tool that allows the search engines to filter through your content and actually find you. With a good search engine optimization strategy you can really get high rankings and not have to pay. This exposure allows people the ability to find your site easier.

Keywords and phrases must be included in the file names of the URLs of your web pages. While it might be simpler to organize files using shorter names or using some type of number or date convention, it is a mistake for search engine optimization purposes. Search engines definitely do take file names into consideration. Also, when creating your file names, hyphens are the recommended way to separate the words in the file name rather than spaces or underscores.

Do proper keyword searches and choose wisely. For example, if your site were about “widgets”, would you use a keyword like “tortillas”? The keywords you build your site around has a lot do with how the search engines find you, and can mean how much success your website receives.

A good tip with regards to META keyword tags for efficient search engine optimization is to make sure you do not repeat keywords more than three times within a single tag. This will seem like keyword stuffing to most search engines and your website ranking will suffer as a result.

Today, the primary factor in determining your ranking on search engines is “relevant link backs”, which is the quality and number of other sites which link to your site. To assess just how authoritative your site is, search engines count these links, and use this count to determine your ranking in relation to other sites with the same target audience. For optimum results, it is important that these link backs are relevant to your topic area.

Be sure to take the time to use the above advice. Soon, you will begin seeing results.

Posted by Shawn Ryder

Getting Friendly With Your Clients: Making Social Media Work For You

October 25, 2020Automotive Marketing, Social Media

You can reach more people if you learn how to effectively market on social media. When you are looking through strategies, no mater the years of experience of your business, you can consider this one! Read this article to gather information which will make creating a social media campaign simple and effective.

Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

To make your social media marketing campaign successfully market your brand, sell yourself as an industry authority. Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. If you happen to create something that goes just a little viral due to the share button, your company name is getting out there.

When working with social media marketing, you should always remember that you are speaking to individual people, and not the masses. The tone of your postings should be directed towards personal level for maximum success. It takes some practice to develop the right voice, but over time and with practice you will be able to communicate effectively.

Do not be afraid to ask for help with your social media marketing. This market is enormous; there are many designers and consultants that can prepare an entire strategy for you. Their services may set you back hundreds or even thousands of dollars, so choose wisely.

Try to test and experiment with new and different social media marketing techniques and opportunities. There are literally thousands of different ideas to increasing your social media presence and boosting your marketing online. If you get stuck in one simple strategy, you may be missing out on a new technique that could significantly help your business.

Whenever you post something on your blog or update your website, write a Facebook post right away. Perhaps you should plan ahead and write your post in advance so that you are not rushed to do it. Remember that people subscribed to your Facebook posts to be updated about what you are doing.

Use Facebook to run a special promotion or a competition. Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special high-amount coupon or a big or small prize, it will get people more actively involved with your Facebook page. It also builds goodwill with your customer base.

Learn the posting patterns on social sites. The peak traffic times for many of these sites are at 7 A.M., 5 P.M. and 10 P.M. and those are the times that you should be sure to post something new. If you post more than those three times, be sure that you are posting something unique and interesting, but limit the total number of times you post each day.

If you own a company blog, you can update it with new content and publish it on your social media sites as well. This process alerts readers following your blog that there is news on your site that they may want to check out.

Always try to be patient when marketing and networking on any social media site. People need to have faith in you and what you are offering them. Take a deep breath and attempt to gain your followers trust one at a time. You are sure to have a large customer base with some effort on your part.

When your customers want to contact you on your social media, always respond in a timely manner. Do not let messages sit for days unread. Your customers and followers are taking the time to write, so from a customer service perspective. It is good customer service to respond to messages and comments at least on a daily basis

Have links on your main website to your main social media profiles. Your Twitter, Facebook, YouTube, and Google+ pages should all be linked from your main website. So, customers know that they are the official websites for your company, and they can trust the content that is published on those social media sites.

Use pictures to effectively market your brand on social media websites. Pictures can often speak louder than words. They can help consumers to visualize brands and become interested in purchasing yours. Include pictures of your products, pictures of events you have attended, and any other interesting pictures that are worth talking about.

You should update entries now and then on your web site so that you always have up new information. Make a schedule of when you’re going to post something new. This way people will know when they can expect information from you. and it makes it easier for them to check out what you have to offer. Have your computer pop up a reminder when it is time to make a new social media post.

Always include a Facebook “Like” button on your blog site. This will make it so that consumers can like you on Facebook without having to ever leave your website to do so. This is an easier way for them to do it, which makes it likely they will help you out. When you make things easier for your consumers, you increase your chances of getting those consumers to come back to your site, or visit your social media page, and read more.

You can certainly leave your footprint within social media marketing by utilizing this advice. By using these methods in a business strategy, you will definitely notice that there are more customers coming to that business. If you want to spend time on it, you will return benefits to your customers.

Boost To Your Business With Facebook Marketing

Posted by Shawn Ryder

Add A Boost To Your Business With Facebook Marketing

November 11, 2020Automotive Industry, Automotive Marketing, Digital Marketing

Is Facebook marketing a mystery to you? Instead of guessing at what you need to do, slow down and take the time to learn the basics. This article is a good starting point for learning how to create a successful marketing campaign on Facebook that will attract lots of customers.

Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You’ll need someone to post at least once per day, and then you’ll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?

Focus all of your Facebook posts on your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don’t just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.

Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.

You must build a healthy Facebook fan base. Wait on marketing your products until you have a fan base. After that threshold has been reached, your conversion rate is going to start marching.

Try sending updates. Facebook Page Administrators can send messages to every person that “Likes” their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they’re aware of it. Be prudent with how often you do this by only sending updates to fans when it’s really important.

Create a special group that is only for your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. You can let your group know about special discounts, as well as other information that is useful to them. You’ll build a personal relationship with your fans this way.

Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products

Facebook’s introduction of its Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.

Stay active on your Facebook page. Using Facebook to market your business is more than simply setting up a profile and hoping people find it randomly. You need to stay active on your page and post status updates, pictures, and respond to comments and questions on a regular basis.

Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.

Ask questions on your Facebook page. In order to learn more about your audience and what they like and don’t like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.

Make listening your main thing. This life lesson is really important on Facebook too. People don’t want to be talked at. They want to be talked to. That means hearing them and responding based off of the conversation. The better listener you are on Facebook, the more fans that you’ll make.

Create a posting system for your day. Consistent posting is probably the biggest thing that you can do for your Facebook marketing, but if you don’t have a plan, it’s easy to forget to do it! Add this posting to your daily to-do list, and never go a day without doing it.

Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.

Your website and the Facebook page should look similar. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. This can help people connect your page with our brand. If you make it too different then people may start to get confused about it.

Post consistently, but don’t scattershot your posting. While it’s good to post every day, that doesn’t mean that you need to post ten to twenty times a day to move the needle! That can actually be just as bad as not posting at all. People may think of your posts as social media spam at that level. Be moderate here.

You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. Your main priority should be those people who are either going to buy your goods or pass on your business details to their family and friends. Conversion rates are what is key to measuring success.

Facebook marketing should no longer be a mysterious art. You should now know what to do to get started. Of course, it’s important to always keep learning! However, the tips you just read should carry you through the beginning stages of your marketing campaign so that you can see some success.

Posted by Shawn Ryder

What are the benefits of web optimization?

November 11, 2020Automotive Industry, Automotive Marketing

Hi all, you want to know about what are the benefits of web optimization. So, you are in the right post. It depends on what type of web optimization you’re talking about but most of the benefits overlap significantly.

The two types of web optimization that are important (and overlap quite a bit) are optimized for speed and optimization for search engines (SEO) which could also be called optimization for people. We make sure all content we build is at least minimally optimized for search but we also have extras that take care of all on-page aspects of search engine optimization is very important. SEO is a digital marketing discipline that accompanies many other sub-activities during the creation of web content and is based (although not solely) on target keywords for which the company in question wants to appear in a search engine such as Google or Bing. You’ll learn about what are the benefits of web optimization. Some of those are shown below.

Benefits of optimizing for speed

People don’t like to wait and many of them are on smartphones. Google tells us all the time that if your page takes more than 3 seconds to load, you’ll lose a large chunk of the audience (I think somewhere in the vicinity of 40% or more).

Google is putting more weight on the speed of a website. If it’s slow, they’ll push you further down in search results.

More visitors will see your content and be able to convert to a lead.

OK, so many of the results of optimizing for speed matter for SEO but more than that they matter for visitors. Just keep in mind, if it’s good for visitors then it’s good for you (and Google). SEO optimization means improving your pages so that they appear in different search engines for the keywords that interest you the most, which aims to generate quality traffic to your website.

There are also benefits to optimizing for search:

Rank higher, more views for you, more potential leads for you if you play your cards right and rank for something useful.
Optimize your title then you’ll make it so people want to click your page in search results over
someone else’s.
Optimize your Open Graph data then when your content is shared on social media then it will look rich and awesome which means more clicks and more shares.
Optimize Structured Data and search engines will pull some good info out of your website and show that in search results. A search result that shows the star rating of a product IN the search results page will stand out infinitely better than a listing without.
Long term visitors that you don’t have to pay for. The more you optimize and rank the freer clicks you’ll get to your website. Free advertising = good.

I could keep going on because there are a ton of benefits. You could look into how to do all of this and the details of optimizing but there are companies like Your Local Business Online that will take care of everything for you. That means you don’t have to worry about all this complex stuff. This article has been made so that you can know what are the benefits of web optimization.

Wikipedia is consistently a decent beginning stage. Web execution streamlining (WPO), or site advancement is the field of information about expanding web execution.

In other words, the goal of WPO is to increase the speed at which a website is loaded onto the user’s device.

Why is that a goal worth achieving?

Because a slow loading website is a real pain to users and that matters to the website’s provider, users will jump off a slow page right away. Amazon did tests that indicated they would lose $1.6 BILLION consistently in the event that they eased back somewhere near only one second.

On top, a slow loading website will have a negative impact on the Google mobile search ranking

There are different techniques you can use to increase the performance of a website. With which will you know that what are the benefits of web optimization.

Upgrade to HTTP/2, it will give the site a boost on all modern devices.
Compress image & font files and minify the code used for HTML, CSS, JavaScript. This will reduce the amount of data getting sent to the user.
Reduce the number of HTTP requests by inclining external resources.
Lazy loading for images reduces render time in the user’s browser.

This list should be continued and getting constantly updated as technology (and customer needs) are developing at a fast pace.

That’s why WPO itself is a real pain as well. It takes time to implement all these techniques and once your website is up and running there will be new devices, new browser versions and it will be highly complicated to keep up the pace. Here’s an interesting analogy, “Web performance is like Tetris; you have to wipe out the blocks that slow down your website.”

If you just want a high-performance website and you don’t know (or care) how to get there, you should aim for a WPO cloud service. It’s possible to implement almost any performance tweak on-the-fly, so you don’t need to touch your website’s code. (Or pay expensive developer days to do that.)

There are several cloud services offering just that. Before settling on one consider that some services offer security and/or analytics tools on top. Which are two
other complex topics you might want to avoid running into problems with.

Last but not least: Does your website have REAL optimization potential, or should you consider starting from scratch?

I hope this article encourages you to know more about what are the benefits of web optimization. To find out more information try the Digital Marketing Institute website.

Posted by Shawn Ryder

The Role of Email within a Digital Marketing Strategy

September 19, 2020Automotive Industry, Automotive Marketing, Email Marketing

Email Marketing can play a vital role in your overall marketing strategy.

At its core, Email Marketing allows you to target different segments of your audience on a 1-to-1 basis, with carefully tailored and personalized messaging.

Until more ephemeral media, such as Social newsfeed where content is only visible for short periods,

Emails exist in recipients’ inboxes until they take an action on it; hopefully, by reading it, click the link(s) within the email, and proceeding to your chosen website or webpage.

Key differentiators/advantages of Email as a marketing channel are:

Emails directly communicate with audiences on a 1-2-1 basis
Emails are permanent until acted upon, and so they can be used to amplify and prolong social media & website content
Email campaigns can target various audiences, effectively & efficiently, with personalised messaging
Analytical data on Email performance can be used across all marketing efforts

When developing an Email Marketing Strategy, it is important to spend a good amount of time giving careful thought and consideration to 3 crucial areas:

Your Audience(s) – who are they, and what do they want to know?
Your Goals – what do you want from your audience(s)? what would benefit your business
Your Email Content – what content tells your audience what they want to know, and sets them on a journey towards completing one (or more) of your goals

The keys to success in Email Marketing are similar to those of most other online marketing mediums. It is vital to understand 1) who you are trying to reach and their needs, 2) how you want them to interact with your business, and 3) what content will both meet their needs whilst encouraging your desired interactions.

Sales

Benefits of optimizing for speed

There are also benefits to optimizing for search:

Why is that a goal worth achieving?

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