Automotive Marketing

SEO: For Search Engines or Humans

SEO: For Search Engines or Humans

SEO, or Search Engine Optimization, is something that many webmasters are now obsessing over. Many website owners are spending countless hours tweaking and modifying their websites, adding keyword-rich content, and spending hours obtaining backlinks, so that their sites will rank …

Read More

SEO - Why Site Width Matters

SEO – Why Site Width Matters

Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic. Go Wide, Young Man In nearly every …

Read More

SEO vs. Social Media Marketing - Which is Better?

SEO vs. Social Media Marketing – Which is Better?

With dealership marketing, there‚Äôs a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, dealerships will hire an SEO expert or agency to increase their …

Read More

New Year's Marketing Resolutions

New Year’s Marketing Resolutions

I hope you’re as excited about the upcoming year as I am. Time again for those New Year’s Resolutions. Are you making them again this year? Or, are you like some I’ve talked to who say you’re going to skip …

Read More

Marketing Research: Know Your Customers

Marketing Research: Know Your Customers

Introduction Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop long-term relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is …

Read More

Marketing is Like a Game of Chess

Marketing is Like a Game of Chess

Have you started thinking about your Valentine’s Day Promotion yet? It may sound like a strange question before Christmas but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at …

Read More

The 3 Things To Avoid When Emailing Your List

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you …

Read More

Basic Information about Search Engine Optimization

Basic Information about Search Engine Optimization

Twenty years ago if we need information we had to go to the library. Writing reports, and preparing for tests required hours of scanning shelves filled with books, blowing large chunks of change in the copy matching, checking out mountains …

Read More