While Google has been displaying social media profile links for local listings for quite some time, they are now introducing a feature that allows businesses and organizations to directly manage these links. With step-by-step instructions on how to add, edit, and remove social media links, you can ensure that your online presence is accurately represented on Google Search and Google Maps. This new capability provides greater control and visibility for businesses to showcase their social media channels to potential customers. Don’t miss out on this valuable opportunity to enhance your digital footprint and engage with your target audience.
Understanding Google Business Profiles
What is Google Business Profile?
A Google Business Profile is a free online listing that businesses can create to provide detailed information about their company on Google Search and Google Maps. It allows businesses to manage their online presence and share important information with customers, such as their address, phone number, website, and hours of operation.
How Google Business Profile can benefit businesses
Having a Google Business Profile is essential for dealerships as it greatly improves their online visibility and increases their chances of being found by potential customers. By providing accurate and up-to-date information, businesses can ensure that customers have access to the most relevant and useful information about their company. Additionally, Google Business Profiles allow businesses to engage with customers by responding to reviews and messages, thus building trust and credibility.
What kind of information can be included in a Google Business Profile?
Google Business Profiles allow dealers to include a wide range of information, including their business name, address, phone number, website URL, hours of operation, photos, and even a virtual tour of their establishment. Businesses can also provide a detailed description of their products or services, highlight special features or amenities, and showcase customer reviews. This comprehensive information helps customers make informed decisions and gives businesses the opportunity to stand out from their competitors.
How Google Business Profiles Let You Manage Social Links
The Social Links feature
The social links feature of Google Business Profiles allows businesses to add links to their social media profiles directly on their listing. This feature makes it easy for customers to find and connect with businesses on popular social networks, such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube. By providing these links, businesses can further enhance their online presence and engage with their target audience on various platforms.
How the feature can benefit dealerships
Adding social media links to a Google Business Profile can have several benefits for car dealers. Firstly, it allows businesses to cross-promote their various online channels and drive traffic to their social media profiles. This can help increase follower counts, expand their reach, and ultimately generate more leads and sales. Additionally, having social media links on a Google Business Profile can improve the overall user experience by providing customers with convenient and direct access to additional content and updates.
Social networks supported by Google Business Profiles
Google Business Profiles currently support several popular social networks including Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube. These platforms cover a wide range of industries and target audiences, ensuring that businesses can connect with their customers regardless of their preferred social media platform.
Accessing Your Google Business Profile
Locating your Google Business Profile
To access your Google Business Profile, you can start by performing a search for your business name on Google. Once your dealer listing appears in the search results, you can click on it to view and manage your profile. Alternatively, you can log in to your Google account and navigate to the Google My Business dashboard, where you can find and access your business profile.
Logging into your Google Business Profile
To log into your Google Business Profile, you will need to have a Google account. If you already have a Google account, simply visit the Google My Business website and sign in using your credentials. If you don’t have a Google account, you can create one for free by following the instructions provided on the website. Once logged in, you will have access to all the features and settings of your Google Business Profile.
Navigating the Google Business Profile interface
The Google Business Profile interface is designed to be user-friendly and intuitive, allowing businesses to easily navigate and manage their settings. The main dashboard provides an overview of your profile’s performance, including important metrics such as the number of views, clicks, and customer actions. From the dashboard, you can access different sections of your profile, such as the information tab, photos, reviews, and social media links. Each section is clearly labeled and organized, making it simple to make edits and updates as needed.
Editing Your Google Business Profile Information
How to enter the ‘edit profile’ mode
To enter the ‘edit profile’ mode on your Google Business Profile, start by logging into your Google account and accessing the Google My Business dashboard. From there, locate and click on your business profile to view its details. Within the profile, you will find an ‘Edit profile’ button or a similar option that allows you to make changes. Click on this button to enter the ‘edit profile’ mode and start updating your information.
Understanding different sections in Google Business Profile
The Google Business Profile is divided into various sections, each serving a specific purpose and containing different types of information. These sections include:
- Business information: This section displays essential details such as your business name, address, phone number, and website URL.
- Contact information: Here, you can enter additional contact details such as email addresses, fax numbers, or customer support hotlines.
- Hours of operation: This section lets you specify the days and hours your business is open to the public.
- Photos: You can upload high-quality images showcasing your products, services, or establishment to give potential customers a visual representation of your brand.
- Reviews: Customers can leave reviews and ratings about their experiences with your business, and you can respond to these reviews to show your appreciation or address any concerns.
- Social profiles: This is where you can add links to your social media profiles, allowing customers to easily connect with you on different platforms.
Changes that can be made in ‘edit profile’ mode
In ‘edit profile’ mode, businesses have the ability to make a wide range of changes to their Google Business Profile. They can update their business name, address, phone number, website URL, hours of operation, and contact information. Additionally, they can add or remove photos, respond to customer reviews, and manage their social media links. These changes can be made at any time to ensure that the information presented to customers is accurate, relevant, and up-to-date.
Adding Social Media Links to Your Google Business Profile
Understanding the limitations of social link
When adding social media links to a Google Business Profile, it’s important to be aware of the limitations imposed by the platform. Currently, businesses can only add one link per social media site. For example, they can add one Facebook link, one Instagram link, one LinkedIn link, and so on. It’s crucial to choose the most relevant and important social media platforms for your business and prioritize those when adding links to your profile.
Steps to add a social media link
To add a social media link to your Google Business Profile, follow these steps:
- Go to your Business Profile on Google.
- Locate and click on the ‘Edit profile’ or similar button to enter the ‘edit profile’ mode.
- Navigate to the ‘Social profiles’ section.
- Click on the drop-down arrow to see the available social media platforms.
- Select the platform you want to add a link for.
- Enter the web address or URL of your social media profile in the designated field.
- Click ‘Save’ to save the changes to your profile.
Choosing the right social media platform
When choosing which social media platforms to include in your Google Business Profile, it’s important to consider your target audience and which platforms they are most active on. For example, if your business primarily targets a younger demographic, platforms like TikTok and Instagram may be more relevant. Conversely, if your business caters to professionals or a B2B audience, LinkedIn could be a better choice. By understanding your audience and their preferences, you can select the most effective social media platforms to include in your profile.
Editing Social Media Links on Your Google Business Profile
Steps to edit an existing social media link
If you need to edit an existing social media link on your Google Business Profile, follow these steps:
- Go to your Business Profile on Google.
- Enter the ‘edit profile’ mode by clicking on the ‘Edit profile’ button or similar option.
- Locate the ‘Social profiles’ section.
- Identify the social media link you want to edit.
- Update the web address or URL for that social media platform in the designated field.
- Click ‘Save’ to save the changes to your profile.
Tips to correctly format social media links
When editing social media links on your Google Business Profile, it’s essential to use the correct format for each platform. For example, Facebook URLs typically start with “https://www.facebook.com/” followed by your username or page name. Instagram URLs follow a similar pattern with “https://www.instagram.com/” followed by your username. By using the correct format, you ensure that the links are clickable and lead customers directly to your social media profiles.
Updating your social media links regularly
To maintain an effective online presence, it’s recommended to update your social media links regularly. This includes not only adding new links when launching new profiles or platforms but also removing outdated or inactive links. By regularly reviewing and updating your social media links, you can provide customers with accurate and relevant information, ensuring that they can easily connect and engage with your business on their preferred social platforms.
Removing Social Media Links from Your Google Business Profile
Considering reasons to remove social media links
It may be necessary to remove social media links from your Google Business Profile for various reasons. For example, you may decide to discontinue using a particular social media platform or rebrand your business, requiring you to update your online presence accordingly. Additionally, if a social media account becomes inactive or no longer aligns with your business goals, it’s advisable to remove the link to avoid confusion or misleading information. Always review and assess the relevance and effectiveness of your social media links to ensure they support your overall marketing strategy.
Interactions of Google Business Profile with Google Search and Google Maps
How your business profile appears in Google Search
When someone searches for your business on Google Search, your Google Business Profile will appear as a prominent listing on the right-hand side of the search results page. This listing includes basic information about your business, such as your name, address, phone number, and website URL. It also displays customer reviews, photos, and social media links if you have added them to your profile. This visibility on Google Search helps potential customers learn more about your business and can drive them to engage with your brand.
How your business profile appears in Google Maps
When users search for businesses or locations on Google Maps, their Google Business Profile will appear as a pin on the map. Clicking on the pin will open a window that displays detailed information about your business, including your name, address, phone number, website URL, customer reviews, and social media links. Users can also access directions, save your business as a favorite, or write a review directly from the Google Maps interface. This visibility on Google Maps allows local customers to easily find and engage with your business when they are searching for nearby services or products.
Manage how your social links display across Google platforms
Google Business Profiles offer businesses the ability to manage how their social media links appear both on Google Search and Google Maps. By entering the ‘edit profile’ mode and navigating to the ‘Social profiles’ section, businesses can make changes to their social links, add new platforms, or remove outdated links. This ensures that the information presented to customers across Google platforms is accurate, up-to-date, and aligned with their overall social media strategy.
Why Care About Managing Social Links in Google Business Profile
Enhancing visibility with social media links
Managing social media links in a Google Business Profile is essential for enhancing the visibility and reach of a business. By including links to social media profiles, businesses can expand their online presence and engage with customers on platforms where they are already active. This can lead to increased brand awareness, improved customer loyalty, and ultimately, more opportunities for conversions and sales.
Importance of updating and maintaining links
Regularly updating and maintaining social media links on a Google Business Profile is crucial for providing accurate information to customers. When links are outdated or incorrect, potential customers may be led to inactive or irrelevant social media profiles, resulting in a negative user experience. By ensuring that links are up-to-date and relevant, businesses can build trust with customers and maintain a strong online reputation.
Gaining a competitive advantage on Google platforms with social links
Utilizing social media links effectively in a Google Business Profile can provide businesses with a competitive advantage on Google Search and Google Maps. When customers have multiple ways to engage with a business, including social media, it demonstrates a comprehensive and customer-focused approach. This can differentiate businesses from competitors and attract more customers who appreciate the convenience and accessibility of connecting on social media platforms.
Use Case: Adding Social Media Links to a Car Dealership Google Business Profile
Exploring the need for social media in car dealerships
Car dealerships can greatly benefit from incorporating social media links into their Google Business Profiles. Social media platforms offer an excellent opportunity for car dealerships to showcase their inventory, share new arrivals, and engage with customers on a more personal level. By adding social media links, car dealerships can connect with car enthusiasts, generate leads, and drive more traffic to their physical showrooms or websites.
How a car dealership can benefit from linking social media profiles
Linking social media profiles to a car dealership’s Google Business Profile can provide numerous benefits. Firstly, it allows the dealership to showcase its inventory through high-quality images and videos, giving potential customers a visual representation of the available cars. Secondly, social media links enable car dealerships to engage with customers directly, answering questions, sharing updates, and building relationships. Lastly, social media platforms offer advertising opportunities that can be leveraged by car dealerships to target specific demographics and promote their latest offers or sales events.
Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.