Shawn RyderWith over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with …
You put an app on your phone, but haven’t used it in a week, and you’re about to delete it from your phone. Then an email arrives that shows you how the app solves a problem you’ve been struggling with. …
This article will discuss the benefits and pitfalls of using social media for car salesmen. While social media can be a great way to connect with potential customers, there are also risks involved. Salesmen need to be careful not to …
The Role of General Manager at the Dealership Key Takeaways: Oversees all dealership operations. Responsible for sales, service, and profitability. Ensures customer satisfaction and team leadership. Introduction: Step into the dynamic role of a Dealership General Manager, where leadership meets …
Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually …
At Brafton, we’ve found our newsletter subscribers to be our best, most engaged audience. These are our people. They live and breathe content marketing, just as we do. Some even partner with us to create and execute awesome content marketing …
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords? In our beginner’s guide to …
In the automotive industry, SEO (search engine optimization) is essential to compete for top spots on search engines. In order to ensure your website is optimized for search engines, you’ll need a comprehensive automotive SEO list for 2022. To stay …
Introduction: What is SEO? Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). In general, SEO is the practice of optimizing a site to …